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Peloton Bets Big on Body-Tracking
Peloton has had a turbulent couple of years. After the ups and downs of the pandemic economy came a rash of bad press spurned by a series of tragic product accidents. The resulting stock dips and executive shake-ups put the fitness tech company's future in flux. But now, Peloton is trying something new. Or at least new-ish. The Peloton Guide is a device with a camera that sits on your TV and monitors your workout. (Just don't call it a Kinect.) It's far more modest than Peloton's large, fancy stationary bikes and treadmills, and something Peloton hopes will lure in more subscribers. Still…
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