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Study Hall: THE BUSINESS OF BEING AN INFLUENCER with Patricia Bright · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
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  Speaker 3: All right, this is a special segment reporting live from
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  Speaker 3: the UK. Patricia Bright legend herself. So I got to
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  Speaker 3: the backstory before we start. So, when we were in
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  Speaker 3: London for a legendary London Run, which I'm sure you
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  Speaker 3: probably heard about. Everybody's heard about. Twenty five hundred people
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  Speaker 3: showed up. That's ever going to be in great first
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  Speaker 3: London run. Yeah. So you know, we was out there
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  Speaker 3: and we're doing a few different things and I think
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  Speaker 3: it was dial right yep, yep. He was like, yo,
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  Speaker 3: I got somebody that I think you should connect with
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  Speaker 3: in the space who's you know, real big on social media,
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  Speaker 3: big on YouTube, and we're trying to make the connection happen.
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  Speaker 3: But wasn't able to make the connection happen. So then
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  Speaker 3: I went to Paris for my birthday.
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  Speaker 2: Yeah, tell tell a real story.
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  Speaker 3: That's a long start.
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  Speaker 4: Yeah.
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  Speaker 3: Time I went to Paris and it was me troy At,
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  Speaker 3: Doula and Danielle So Danielle en Troyde was doing dead
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  Speaker 3: thing for dinner. So me and Doula, we was we
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  Speaker 3: was by ourselves and another one of our friends, Suley.
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  Speaker 3: I think it wasted. I think somebody SULEI. Yeah, he
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  Speaker 3: was like, yo, I got somebody who's in Paris that
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  Speaker 3: would be great for you to connect with if you
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  Speaker 3: happen to be in Proud Like, yeah, I'm actually in
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  Speaker 3: Paris for the night. So It was the most random
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  Speaker 3: thing ever because I didn't know who I was actually meeting. Yeah,
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  Speaker 3: so when we got there, it was Patricia and her
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  Speaker 3: friend and and I'm like, yo, we was just posted
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  Speaker 3: link up with you in London two days earlier. So
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  Speaker 3: it was the most random, crazy thing ever. And that
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  Speaker 3: was a Yeah, it was my birthday that night. Turned
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  Speaker 3: it was my birthday night. So long story short.
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  Speaker 2: She still remembers the time we left.
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  Speaker 3: I was a legendary night in Paris. It was a
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  Speaker 3: legendary night in Paris. More bottles. So we met and
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  Speaker 3: we we spoke for like hours and I got a
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  Speaker 3: chance to get to know her and familiar with her
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  Speaker 3: platform and familiar with what she does. So she is
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  Speaker 3: a dynamite in this space. She has one point two
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  Speaker 3: million followers on Instagram, two point eight million followers on YouTube.
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  Speaker 3: She is a brand ambassador, she's a financial literacy expert,
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  Speaker 3: she's a fashionista, a variety of different things, entrepreneur, founder
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  Speaker 3: of the break Social, which is a platform dedicated to
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  Speaker 3: business finance, financial literacy. So fast forward to us coming
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  Speaker 3: back to London on Halloween to perform at the prestigious
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  Speaker 3: Royal Albert Hall, and we're putting together a lineup and
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  Speaker 3: I'm like, you know, we got to have some people
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  Speaker 3: from the UK on this lineup, and who better to
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  Speaker 3: have than Patricia. So she will be joining us on
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  Speaker 3: Halloween at the Royal Albert Hall. And I felt that,
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  Speaker 3: you know, since we're coming to London, it'll be dope
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  Speaker 3: to actually do some content leading up to that with
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  Speaker 3: some people that's in the space. Asked to if she'd
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  Speaker 3: be interested in coming on Market Mondays, which is the
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  Speaker 3: big show, and she she agreed to it. So this
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  Speaker 3: is where we are now. Welcome, Welcome to Market Monday.
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  Speaker 3: That was a long story. I had to be told it. Yes, yes,
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  Speaker 3: So all right, so let's get into this. I want
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  Speaker 3: to have a conversation about business, social media, investing, different
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  Speaker 3: things that nature. And it's very rare that we get
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  Speaker 3: to talk to somebody from the UK. I think this
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  Speaker 3: is the first time on Market Monday that we've ever
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  Speaker 3: spoken any e y L. We spoke to a few
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  Speaker 3: people in the past, but Market Mondays. I think this
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  Speaker 3: is the first series of episodes. But it's important that
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  Speaker 3: the first time be the right time. Yeah, the right
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  Speaker 3: person is here, so let's talk about this. Let's talk
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  Speaker 3: about the business of influences and how you generate income
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  Speaker 3: online because you have a lot of followers, you have
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  Speaker 3: a large following. But you know, we always hear the
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  Speaker 3: stories of people that have followers and they don't make
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  Speaker 3: any money. They don't know how to figure it out.
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  Speaker 3: They got millions of followers or TikTok millions of followers
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  Speaker 3: on Instagram and they're struggling financially. But you've been able
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  Speaker 3: to actually turn that into a business. So how have
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  Speaker 3: you been able to turn social media influencer into a
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  Speaker 3: business and how have you been able to generate income online?
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  Speaker 5: Yeah?
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  Speaker 6: I mean so I've been creating online for like ten
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  Speaker 6: years now. So I didn't just start. I didn't start
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  Speaker 6: as an influencer. There wasn't really a roadmap or like
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  Speaker 6: a specific business model. But what I did know is
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  Speaker 6: that there was something in it when I started, because
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  Speaker 6: number one, I was able to build an audience and
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  Speaker 6: I was able to grow slow and steady. I won't
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  Speaker 6: say that I went to millions straight away. Ten years
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  Speaker 6: in the game, and then I realized that more and
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  Speaker 6: more brands were reaching out. But when I started, I
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  Speaker 6: wasn't really that strategic about it because I was also
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  Speaker 6: still working a job, so I actually worked in finance.
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  Speaker 6: I worked in banking and like my degrees in accounting.
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  Speaker 6: So because I had like quite a prestige job, I
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  Speaker 6: wasn't not for focused on like the online thing as much,
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  Speaker 6: but I could see that something was there, and more
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  Speaker 6: and more brands would like reach out to me to
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  Speaker 6: do work. And I think a lot of creators are
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  Speaker 6: creating stuff either for free or for clout or not
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  Speaker 6: necessarily like aligning it to what kind of brands or
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  Speaker 6: companies they want to work with.
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  Speaker 5: And in the beginning, I wasn't.
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  Speaker 6: That strategic, so I was like doing little things here
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  Speaker 6: and there, not really knowing what the budgets actually looked
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  Speaker 6: like or knowing really what the potential was because there
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  Speaker 6: was no no one was telling you anything when I started.
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  Speaker 6: So eventually I think I was doing more and more.
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  Speaker 6: And I think when I got more publicity and people
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  Speaker 6: were more aware of me, and I could just see
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  Speaker 6: that there were other people in the industries who seem
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  Speaker 6: to be doing quite well, I was like, what's going
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  Speaker 6: on here? So I found out from someone who actually
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  Speaker 6: shared to me about basically how much money they were making,
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  Speaker 6: and I was shocked because I was making like a
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  Speaker 6: tenth of what that person was making, but we were
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  Speaker 6: at the same level, and I think at that point
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  Speaker 6: in time, I made the decision to kind of like,
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  Speaker 6: I'm going to focus on this. I'm going to strategize,
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  Speaker 6: I'm going to be very clear about my brand and
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  Speaker 6: the brands that I'm aligned to, and then making sure
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  Speaker 6: that I, you know, am working and getting paid what
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  Speaker 6: my value was. So it's just been me creating content,
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  Speaker 6: but very strategically to really kind of make sure that
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  Speaker 6: I'm getting what I'm worth and just working with the
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  Speaker 6: right brands that actually have the income to pay. So
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  Speaker 6: some people might make content in say a category that
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  Speaker 6: is let's say dog food, like your dogs are getting
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  Speaker 6: a ton of content and they get loads of views.
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  Speaker 6: But if brands that are aligned to dogs don't have
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  Speaker 6: any budget, then you can have all the views in
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  Speaker 6: the world, but you're not going to actually be able
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  Speaker 6: to make any money. So I'm aligned to the beauty industry,
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  Speaker 6: and the beauty industry specifically because they have resources and
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  Speaker 6: they pay a lot for.
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  Speaker 5: Creators who are in beauty.
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  Speaker 6: Fashion does not pay as much, so I balance the
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  Speaker 6: amount of fashion content I make. Again, I'm also in
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  Speaker 6: the finance industry because it's something I'm really interested in,
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  Speaker 6: I love and I'm you know, I have an accounting
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  Speaker 6: degree and worked in finance for seven years. So then
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  Speaker 6: now brands love someone like me who's able to talk
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  Speaker 6: on these subject matters with conviction and knowledge, and so
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  Speaker 6: then I'm also able to monetize with those brands who
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  Speaker 6: also have big budgets as well. So that's a little
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  Speaker 6: bit about how I've kind of worked through this to
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  Speaker 6: make money.
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  Speaker 2: That's a lot of games.
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  Speaker 7: So in that strategizing, how did you come up with
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  Speaker 7: the actual brands that you were going to target to say,
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  Speaker 7: these are the ones that have the budget, I'm aligning
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  Speaker 7: with them. Like was there a database or was like
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  Speaker 7: some type of search that you did to find them?
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  Speaker 7: Or you was like, I'm just going to trial in
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  Speaker 7: air this thing.
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  Speaker 5: Listen.
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  Speaker 6: There was no there's no benchmark, there was no I
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  Speaker 6: didn't know what an agency was an advertising agency. I
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  Speaker 6: didn't know the difference between a PR agency. I didn't
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  Speaker 6: know who was big who.
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  Speaker 5: Was not big.
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  Speaker 6: So I think again, it's this game of trial and error,
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  Speaker 6: and also it's about knowing the names as well. So
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  Speaker 6: now if say a company like Hillan Nolton come over.
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  Speaker 6: I know that they manage P and G Brands. P
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  Speaker 6: and G Brands are a billion dollar company, so I
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  Speaker 6: know they're the ones I'm going to talk to. If
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  Speaker 6: it's some small agency with some random person and some
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  Speaker 6: new brand that doesn't have any budget, I won't necessarily
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  Speaker 6: talk to them as much, depending on what the product is.
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  Speaker 6: But it's taken me a while to just understand what
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  Speaker 6: who's a mover and shaker in the industry, in the
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  Speaker 6: marketing agencies, to really get those connections. But also you
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  Speaker 6: may I've made assumptions that somebody or an email wasn't
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  Speaker 6: that important at one point in time and actually securing
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  Speaker 6: massive deals because I had no idea who that person was,
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  Speaker 6: and they were actually someone very valuable. So it's still
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  Speaker 6: important to kind of be open to everyone.
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  Speaker 4: So if you have to start over, let's say in
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  Speaker 4: twenty two twenty three, you had no followers, and I'm
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  Speaker 4: not wishing that we're going to predic god you only
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  Speaker 4: text from here. But if you have to start over
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  Speaker 4: in twenty twenty three and how to grow your following
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  Speaker 4: back to the millions, what are like the four or
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  Speaker 4: five steps you would take to get there in this
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  Speaker 4: new digital environment.
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  Speaker 6: So I would focus on a target group that I
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  Speaker 6: want to like talk to. Am I talking to young moms,
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  Speaker 6: am I talking to older moms, am I talking to
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  Speaker 6: black women. Am I talking to you know, men who
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  Speaker 6: are really into boxing or boxing shoes. So I would
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  Speaker 6: really niche down like the category of people that I'm
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  Speaker 6: wanting to talk talk to, and I'd make them.
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  Speaker 5: My go to group.
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  Speaker 6: And then I would think about how to make content
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  Speaker 6: that's super entertaining by bringing stuff that is current. I
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  Speaker 6: can't even give an explanation of how I would do it,
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  Speaker 6: but like if something was happening now, so something vibal happening,
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  Speaker 6: or something's happening in the news, I would like make
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  Speaker 6: sure I make content around that, but align it to
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  Speaker 6: my group as well. So the people so these young
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  Speaker 6: moms are interested in what's happening with the government, not
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  Speaker 6: that they are, but how does that relate to them?
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  Speaker 6: So I would kind of mesh my niche with what's
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  Speaker 6: trending as well.
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  Speaker 5: And I'm saying this earlier.
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  Speaker 6: For me, I think the game really is about volume,
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  Speaker 6: so literally being present on every single platform all the time,
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  Speaker 6: like there is no there's no time to breathe, like
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  Speaker 6: you if you want to start from zero, there's no
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  Speaker 6: time to breathe for two years straight, like don't do
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  Speaker 6: anything else but make content.
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  Speaker 3: What you said is actually that's what we did as
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  Speaker 3: far as the whole original mission statement for nal Lesia
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  Speaker 3: was to blend pop culture with business. So we take
• 11:43
  Speaker 3: a traditional subject matter like business, but then we we
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  Speaker 3: still do, but especially back then, we were using the
• 11:50
  Speaker 3: most trending popular things in our culture. So we would
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  Speaker 3: talk about like even before on your Leisure, like breaking
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  Speaker 3: down fifty cents vitamin water deal, like break it down
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  Speaker 3: and making it, you know, talking about Beyonce like you
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  Speaker 3: know when she talked about like you know, paying me
• 12:04
  Speaker 3: in equity and stuff like that. So like we would
• 12:05
  Speaker 3: take like different stuff George Foreman's grill, the deal structure
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  Speaker 3: with that, so things that were popular and people were
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  Speaker 3: already familiar with in pop culture, but then shifting it
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  Speaker 3: and drilling it down to our our niche which was
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  Speaker 3: your business, and dissecting the deal. So that's something that
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  Speaker 3: we actually has done and we still do to this day.
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  Speaker 3: Even with Monday is like even every Monday, there's some
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  Speaker 3: some new pop culture topic that happens like kar Ye
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  Speaker 3: Gon pretty much do something every single week. Kanye Kanye
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  Speaker 3: going do something every single week. So that's that's a
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  Speaker 3: very valuable gym that you just provided. Let me ask
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  Speaker 3: you this audience hacking as well.
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  Speaker 6: So it's like specifically hacking into the audience of people
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  Speaker 6: looking for, say the Beyonce content, and then they find
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  Speaker 6: you interesting.
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  Speaker 3: That's the way, especially on YouTube because like if you
• 13:03
  Speaker 3: put it in a title, search engines or hashtags on Instagram,
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  Speaker 3: you you know when people are searched searching something like
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  Speaker 3: right now people searching Kanye Kanye West, White Lives Matter.
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  Speaker 3: That's trending. It's a trending topic, right, So it's like,
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  Speaker 3: all right, if you find a way to kind of
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  Speaker 3: flip that and let's say that we did some content
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  Speaker 3: around that, but it's based around the business of fashion
• 13:25
  Speaker 3: week and how he actually disrupted the whole fashion industry
• 13:28
  Speaker 3: by doing that, and how much money he made and
• 13:30
  Speaker 3: how much money other shows lost. But the general arcing
• 13:34
  Speaker 3: is the white Lives Matter. But we're not spending too
• 13:36
  Speaker 3: much time on that. But it's not like it's not
• 13:39
  Speaker 3: like complete clickbait because it is about that, but it's
• 13:42
  Speaker 3: about something else. So that's definitely a valuable strategy for
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  Speaker 3: anybody that's creating content for sure. Let me ask you this.
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  Speaker 3: You said something that was interesting. You said that the
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  Speaker 3: beauty brands they pay a lot more than fashion brands,
• 13:57
  Speaker 3: so you focus more your energy on that. So what
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  Speaker 3: are some of the best practices we're working with brands? Like,
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  Speaker 3: like you said before, when you first started, you didn't know,
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  Speaker 3: So what do you know now as you didn't know?
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  Speaker 3: Like what you ask for? Do you ask for the budget?
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  Speaker 3: Do you ask okay, what are my requirements? Do you
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  Speaker 3: ask Okay, I'm going to do a social media post
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  Speaker 3: and I'm gonna do one post or my ig story.
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  Speaker 3: Like what are some things that now you're seasoned that
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  Speaker 3: you know how to talk to corporate brands and kind
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  Speaker 3: of know what to expect going into it.
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  Speaker 6: Yeah, I mean okay, so stage one is one attracting them.
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  Speaker 6: So how do you make yourself appealing to the brand?
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  Speaker 6: So there's an element of using their product, talking about
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  Speaker 6: their product, having really high visuals or really high engagement already.
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  Speaker 6: That way, they're gonna find what you do and you
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  Speaker 6: may even tag them with tag them in your content
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  Speaker 6: before they ever reach out to you to do content.
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  Speaker 6: So number one, you've attracted them, then now would email
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  Speaker 6: you In the first instance is often a case of
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  Speaker 6: we'd love to send you product, would have to meet
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  Speaker 6: up for coffe. A lot of them want to meet
• 15:01
  Speaker 6: up in person just to get an idea of who
• 15:04
  Speaker 6: you are. So I think that's still a very important
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  Speaker 6: thing to do, and the next phase is either working
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  Speaker 6: directly with them yourself or working through management. People do
• 15:13
  Speaker 6: have their own you know, thoughts around that, but for me,
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  Speaker 6: I'm at the place where I still work with brands
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  Speaker 6: very directly and usually they will give me a brief.
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  Speaker 6: I wouldn't do anything without a brief, because I want
• 15:25
  Speaker 6: to know what do you want? Do you want engagement,
• 15:27
  Speaker 6: do you want sales? Do you want awareness? Give me
• 15:30
  Speaker 6: an idea of what you want, what's the product, and
• 15:34
  Speaker 6: then off the back of that we will then negotiate.
• 15:36
  Speaker 6: But usually they will have what they want. They'll say
• 15:39
  Speaker 6: we want one stories, two tiktoks, or one YouTube video
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  Speaker 6: and here's our budget. So I can either agree to
• 15:46
  Speaker 6: the budget like the budget, or I can say, you know, guys,
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  Speaker 6: this is actually my rate card. Can you meet up
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  Speaker 6: with my rate guard and then we will kind of
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  Speaker 6: you know, negotiate and work out what I can do
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  Speaker 6: with the deliverables, and I have to think about how
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  Speaker 6: much time I'm going to invest into the work as
• 16:03
  Speaker 6: well as the value of my audience as well.
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  Speaker 7: So you said something about putting content out, content out
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  Speaker 7: all the time for two years, we can't blink. So
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  Speaker 7: I wanted to talk about the multi platform strategy, right
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  Speaker 7: because obviously you have one point two million Instagram files,
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  Speaker 7: two point eight million YouTubers. So is the content being
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  Speaker 7: specifically made for each platform or is it just like,
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  Speaker 7: all right, I made the content for YouTube, I made
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  Speaker 7: this content for Instagram. Maybe I made this content for TikTok.
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  Speaker 7: And if that is the strategy, which is the best
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  Speaker 7: platform that we should be living on.
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  Speaker 5: I don't know if there's a best platform.
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  Speaker 6: And content is very hard, like I'm sure you guys know,
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  Speaker 6: to be able to produce like at volume at scale
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  Speaker 6: is a very difficult. So I love the idea of repurposing.
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  Speaker 6: So say you have you know, you've got this one
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  Speaker 6: piece of content, or someone films one piece once a week,
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  Speaker 6: one YouTube video, and then they then chop it to
• 17:00
  Speaker 6: work on all the other platforms as well. There are
• 17:03
  Speaker 6: ways that you can upload one piece of content into
• 17:06
  Speaker 6: certain websites and they can produce a transcript for you.
• 17:10
  Speaker 6: They can provide the text version, and they can provide
• 17:13
  Speaker 6: a caption version as well. So I would make one
• 17:16
  Speaker 6: piece and then cut that one piece into like five
• 17:19
  Speaker 6: different pieces including texts, and then I would put that
• 17:23
  Speaker 6: on all the different platforms, and then if I have time,
• 17:26
  Speaker 6: I'll then make original pieces of content to go onto
• 17:29
  Speaker 6: other platforms as well. But I think YouTube is like
• 17:33
  Speaker 6: the number one spot, like first, like there's where you
• 17:36
  Speaker 6: can actually build depth of audience and people who genuinely
• 17:40
  Speaker 6: care about the brand long term.
• 17:44
  Speaker 4: Perfect, Well, what are two platforms that you think that
• 17:47
  Speaker 4: people are not posting on enough and if they did,
• 17:50
  Speaker 4: it will allow the brand to have like a lot
• 17:52
  Speaker 4: higher follow and interaction.
• 17:58
  Speaker 6: It really does vary because there was a time where
• 18:01
  Speaker 6: brands are all working on Snapchat, so they're like in brief,
• 18:04
  Speaker 6: I was getting Snapchat briefs.
• 18:06
  Speaker 5: And they were like, we'll pay you this.
• 18:08
  Speaker 6: They're not doing Snapchat briefs anymore, they said, we like,
• 18:12
  Speaker 6: Snapchat isn't a goal or a target for us anymore.
• 18:14
  Speaker 5: I remember getting that email, So I.
• 18:17
  Speaker 6: Could have chosen to stop uploading on Snapchat, but there
• 18:20
  Speaker 6: is still audiences and people on Snapchat, So it's all
• 18:23
  Speaker 6: about the balance, like do you want audience or do
• 18:26
  Speaker 6: you want brand attention? So I think most social media
• 18:30
  Speaker 6: managers for any company is kind of being aware of
• 18:34
  Speaker 6: all the platforms, but then internally they will have their
• 18:37
  Speaker 6: own directive of what's important to them. So fundamentally, again
• 18:43
  Speaker 6: beyond all platforms, get as many eyes on your content
• 18:46
  Speaker 6: as you can. But I know that's hard, so maybe
• 18:49
  Speaker 6: focus on just two.
• 18:52
  Speaker 3: Let me ask you this credit Let's talk about some
• 18:55
  Speaker 3: finance stuff. Not a credit system is different the UK
• 19:00
  Speaker 3: and it is in America, So what are some of
• 19:02
  Speaker 3: the biggest mistakes Let's talk about the UK. So what
• 19:04
  Speaker 3: are some of the biggest mistakes in the UK that
• 19:07
  Speaker 3: people make that you see when it comes to credit?
• 19:12
  Speaker 6: I mean, is it that different. I don't know if
• 19:14
  Speaker 6: it's really that different from the US.
• 19:16
  Speaker 3: I think, great me if I'm wrong, But from my understanding,
• 19:20
  Speaker 3: like credit cards, like you have the same access to
• 19:22
  Speaker 3: credit cards that we do in America.
• 19:25
  Speaker 5: Yeah, yeah, more or less, but I think there's a
• 19:27
  Speaker 5: little bit more protection.
• 19:29
  Speaker 3: So over protection, it's more protection in the UK.
• 19:31
  Speaker 6: Right, Yeah, Yeah, there's more protection in the UK and
• 19:35
  Speaker 6: that young younger people. Often there's more regulation about who
• 19:41
  Speaker 6: can have credits advertised to them, So there is some
• 19:44
  Speaker 6: kind of security for people who are younger and impressionable,
• 19:49
  Speaker 6: who won't necessarily be able to get access to credit earlier.
• 19:53
  Speaker 6: And I think as well, they do a lot more
• 19:55
  Speaker 6: checks before they give people credit. But again, some times
• 20:00
  Speaker 6: the credit system can be quite predatory as well, and
• 20:02
  Speaker 6: they will kind of attract people who are less informed
• 20:07
  Speaker 6: about how to use credit. I think that problem is
• 20:10
  Speaker 6: like a global problem, though America might be the worst
• 20:14
  Speaker 6: for it.
• 20:15
  Speaker 3: Thanks, Yeah, sorry, I think I mean because even even
• 20:20
  Speaker 3: years ago, I remember when the UK was the first
• 20:22
  Speaker 3: one that really banded buying crypto on credit because you
• 20:25
  Speaker 3: used to be able to buy coinbase, you used to
• 20:26
  Speaker 3: be able to buy cryptocurrency on credit card, and I
• 20:29
  Speaker 3: remember the UK was like the first country to stop that,
• 20:33
  Speaker 3: and America was still allowing it for a long time,
• 20:36
  Speaker 3: but the UK had stopped it earlier. So I feel
• 20:38
  Speaker 3: like there's more safeguards and more you no regulation, protections.
• 20:42
  Speaker 6: Yeah, yeah, there's a lot more regulation. It's around advertising,
• 20:46
  Speaker 6: around credit around I think fundamentally the country wants to
• 20:50
  Speaker 6: protect people from making financial.
• 20:53
  Speaker 5: Financially risky decisions.
• 20:55
  Speaker 6: Now, risk isn't always a bad thing, but again it's
• 20:58
  Speaker 6: a bad thing to people who are uninformed. So I think, yeah,
• 21:02
  Speaker 6: there's more regulation around that. When it comes to credit
• 21:06
  Speaker 6: and credit and crypto. I did not know you could
• 21:08
  Speaker 6: get crypto on credit. Yeah, I can see why that
• 21:12
  Speaker 6: would be bad.
• 21:13
  Speaker 2: I don't do it.
• 21:14
  Speaker 3: Yeah, what are some of your tips for credit? Just
• 21:17
  Speaker 3: in general?
• 21:18
  Speaker 5: I mean in general, it's one having credit.
• 21:21
  Speaker 6: So this is the mistake that I've made in the past,
• 21:23
  Speaker 6: and I've seen some people who are from more conservative backgrounds.
• 21:27
  Speaker 6: So actually, like lots of ourselves from you know, immigrant families,
• 21:32
  Speaker 6: and so our immigrant families often told us, don't get credit.
• 21:35
  Speaker 6: Credit is very bad. Don't borrow money, it's not your money.
• 21:39
  Speaker 6: So actually a lot of us lacked having any credit.
• 21:42
  Speaker 6: That was a big problem. So even for myself, I
• 21:45
  Speaker 6: think I had money, I had a job, I was consistent,
• 21:47
  Speaker 6: and I remember when I wanted to get my first mortgage,
• 21:51
  Speaker 6: I didn't have any credit. I had no credit history whatsoever.
• 21:54
  Speaker 6: So I think people actually building a credit history when
• 21:58
  Speaker 6: they're younger, it's really important. And to know how to
• 22:01
  Speaker 6: build good credit is something that a lot of people
• 22:04
  Speaker 6: need to focus on here and that not all credit
• 22:07
  Speaker 6: is necessarily bad, but you just need to be careful
• 22:11
  Speaker 6: with it.
• 22:12
  Speaker 2: Yeah.
• 22:13
  Speaker 7: So obviously you've built the follow when you were able
• 22:15
  Speaker 7: to monetize and align with brains. But one of the
• 22:17
  Speaker 7: things you said in our conversation is that you were
• 22:19
  Speaker 7: able to save, and so I wonder where that that
• 22:21
  Speaker 7: financial discipline came from. What are some of the strategies
• 22:24
  Speaker 7: that you used to save in budget? Because a lot
• 22:25
  Speaker 7: of people want to invest, but they don't have the
• 22:27
  Speaker 7: money to do it right. And sometimes you have to
• 22:29
  Speaker 7: figure out what am I going to do with my money?
• 22:31
  Speaker 7: Am I going to save? I'm an invested am I
• 22:32
  Speaker 7: going to spend it? And so how did you come
• 22:34
  Speaker 7: up with your strategy?
• 22:38
  Speaker 5: What was my strategy?
• 22:39
  Speaker 6: I mean, I've been very broke, Like I know what
• 22:42
  Speaker 6: it is to not have a lot, so I think
• 22:44
  Speaker 6: I'm naturally an extremely cautious person. And just because the
• 22:49
  Speaker 6: money is rolling in like now, like you just never
• 22:52
  Speaker 6: know what could happen next, which is a mindset I
• 22:55
  Speaker 6: also still try to like fight against but I also
• 22:58
  Speaker 6: think that's a good thing. I'm glad I had that
• 23:00
  Speaker 6: level of let me be careful with my money. And
• 23:03
  Speaker 6: I also had some tax issues as well, like when
• 23:06
  Speaker 6: I would when I first started my career and ended
• 23:09
  Speaker 6: up owing the government money, and I remember like realizing
• 23:13
  Speaker 6: that I had I didn't have enough savings to pay
• 23:16
  Speaker 6: the government this tax, this tax thing that I had
• 23:19
  Speaker 6: to pay them. And so after that, I was always like,
• 23:22
  Speaker 6: I'm always going to make sure I have money aside
• 23:24
  Speaker 6: to pay anything that comes up. So I think I
• 23:28
  Speaker 6: was just raised to kind of save. I've struggled enough
• 23:31
  Speaker 6: to know that you need to have some protection, and
• 23:33
  Speaker 6: then stuff happened that made me learn I need to
• 23:36
  Speaker 6: have money on the side.
• 23:37
  Speaker 4: Yeah, how much of your gross revenue or gross income
• 23:42
  Speaker 4: are you putting aside? Because I think entrepreneurs need to
• 23:45
  Speaker 4: hear that part. And also can you tell us about
• 23:46
  Speaker 4: how you are actively like living below your means and
• 23:49
  Speaker 4: what that's important to you.
• 23:52
  Speaker 5: I mean, it's all relative.
• 23:53
  Speaker 6: I think I put most of my money aside, Like
• 23:56
  Speaker 6: I don't really spend that much money. I think that, right,
• 24:00
  Speaker 6: I use my corporation to spend, right, So everything is
• 24:03
  Speaker 6: a business expense besides my home and my mortgage and
• 24:06
  Speaker 6: my kids schooling. So I try and align all of
• 24:10
  Speaker 6: my spending to only things that my business needs and
• 24:13
  Speaker 6: like just some personal fun things here and there.
• 24:15
  Speaker 5: But it's really not a huge ratio based on.
• 24:18
  Speaker 6: How much I earn because my main desire for most
• 24:21
  Speaker 6: of my income is basically to invest it. Like I
• 24:24
  Speaker 6: just want to keep buying houses, so that's the thing
• 24:26
  Speaker 6: that I enjoy.
• 24:27
  Speaker 5: And I bought bags.
• 24:28
  Speaker 6: I bought premium bags in the past, you knows, and
• 24:32
  Speaker 6: all that jazz, and I'm like, this is fun, but
• 24:36
  Speaker 6: I'd rather have like something that's got bricks and waters.
• 24:40
  Speaker 2: Like yeah, where you can say and jazz like yeah,
• 24:46
  Speaker 2: that's appreciate that.
• 24:47
  Speaker 5: I mean, I've got all of that.
• 24:48
  Speaker 6: I've got, I've had the vibes, Like I don't know,
• 24:50
  Speaker 6: I think you get to a place where you're like
• 24:52
  Speaker 6: this is great, this is cute, but it's like still stuff,
• 24:55
  Speaker 6: Like it's still material stuff. So for me, like it
• 24:58
  Speaker 6: doesn't entice me as much as seeing other things grow.
• 25:01
  Speaker 6: I think that's just where my.
• 25:02
  Speaker 5: Head is at.
• 25:03
  Speaker 6: But again, I've always loved it's always important to like
• 25:06
  Speaker 6: enjoy yourself by certain things that you.
• 25:08
  Speaker 5: That give you, you know, that feeling.
• 25:12
  Speaker 6: But for me personally, it's not a prioritization because there's
• 25:15
  Speaker 6: still things and goals that I.
• 25:16
  Speaker 5: Have that I want to do.
• 25:18
  Speaker 3: So let's talk about the real estate. I know you
• 25:20
  Speaker 3: just bought up properly on auction. Okay, you talk about
• 25:23
  Speaker 3: that process and I kind of walk us through it
• 25:25
  Speaker 3: for anybody in the UK that might be interested in
• 25:27
  Speaker 3: kind of you know, taking that route.
• 25:29
  Speaker 6: Yeah, So auctions are like fabulous. I love a good auction.
• 25:34
  Speaker 6: I bought a house previously on auction and that has
• 25:37
  Speaker 6: really grown gone up probably double in value. And then
• 25:42
  Speaker 6: the process is fundamentally going on to right move, which
• 25:46
  Speaker 6: is similar to you guys have Zilo, same thing. And
• 25:50
  Speaker 6: you will see that auction houses are are on site,
• 25:53
  Speaker 6: but you can't really such specifically auction houses. But what
• 25:57
  Speaker 6: I found is that most agents have kind of an
• 26:01
  Speaker 6: auction arm. So once you like quite start to learn
• 26:04
  Speaker 6: who these different auctioneers are, you'll know that one day
• 26:07
  Speaker 6: a month they have an auction and they put their
• 26:10
  Speaker 6: lots up probably a week before a week to two
• 26:13
  Speaker 6: weeks before that lot's going to happen. So you can
• 26:16
  Speaker 6: actually sign up to all of the different auction websites,
• 26:19
  Speaker 6: look at all of the different lots and then look
• 26:22
  Speaker 6: at what homes you may want to be able to buy.
• 26:25
  Speaker 6: The one thing I've noticed is that their list prices
• 26:28
  Speaker 6: are very fake. So they might list the house for
• 26:32
  Speaker 6: one hundred thousand pounds, like you're like, what you can
• 26:34
  Speaker 6: buy a two bedroom house for one hundred thousand pounds,
• 26:37
  Speaker 6: That house is going to go for two fifty minimum.
• 26:40
  Speaker 6: So I think that people should just be aware that
• 26:42
  Speaker 6: the bargains that they think they're going to get at
• 26:45
  Speaker 6: auction aren't necessarily always a bargain. So again, doing the
• 26:49
  Speaker 6: mass and the calculations beforehand is very important.
• 26:53
  Speaker 7: Yeah, when you said about every time you get cash
• 26:56
  Speaker 7: you're looking to buy in new real estate, I wonder
• 26:58
  Speaker 7: what type of homes are you looking for? Is it
• 27:00
  Speaker 7: like a single family lad or is it two?
• 27:02
  Speaker 2: Things? Like what is your method when you're trying to
• 27:04
  Speaker 2: find any all?
• 27:06
  Speaker 6: So I look at my existing portfolio and I think
• 27:09
  Speaker 6: about what I do have and what I don't have.
• 27:11
  Speaker 6: So I have a four bedroom family house already in
• 27:15
  Speaker 6: one specific part of London, right, So I don't want
• 27:18
  Speaker 6: another house next door that's exactly the same because actually
• 27:22
  Speaker 6: it's too similar, like it's the same thing. So then
• 27:26
  Speaker 6: I then buy, I'll buy another two bedroom house, which
• 27:30
  Speaker 6: maybe is better for students that is in near a
• 27:34
  Speaker 6: university location, or I might purchase a home that's more
• 27:38
  Speaker 6: premium in the city that I want to target city
• 27:42
  Speaker 6: workers in, or I want to buy somewhere that's more
• 27:45
  Speaker 6: lower income so I can provide more affordable housing for
• 27:49
  Speaker 6: maybe people who are on government housing. So in my portfolio,
• 27:53
  Speaker 6: I have a mixture of different homes that provide different
• 27:58
  Speaker 6: values in different locations as well.
• 28:03
  Speaker 2: That's fascinating.
• 28:04
  Speaker 4: Earlier when you were talking about the advertising agency side,
• 28:07
  Speaker 4: are you actively reaching out to the ad agencies to
• 28:10
  Speaker 4: try and get the deals done or are you just
• 28:12
  Speaker 4: researching them to understand like the supply chain and how
• 28:16
  Speaker 4: the money is being dispersed to influencers.
• 28:20
  Speaker 6: I'll be really honest with you personally, I have not
• 28:23
  Speaker 6: had to reach out for any work that I've ever done,
• 28:26
  Speaker 6: So I am very incredible that. Yeah, like I've been
• 28:30
  Speaker 6: very lucky that, like everything I have is inbound request
• 28:34
  Speaker 6: and I haven't had.
• 28:36
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  Speaker 6: The capacity to go out and necessarily pitch myself. But
• 31:29
  Speaker 6: I think what's been valuable is that I've had a
• 31:31
  Speaker 6: lot of PR. So in terms of and not paid
• 31:34
  Speaker 6: for PR, my PR has been all organic in that
• 31:37
  Speaker 6: the features I've had are because people have seen my work,
• 31:41
  Speaker 6: and my work has spoken for like my value. However,
• 31:45
  Speaker 6: I think that pitching is a really.
• 31:47
  Speaker 5: Important thing to do.
• 31:48
  Speaker 6: If someone is really like you know, they're new and
• 31:51
  Speaker 6: nobody knows who they are. I think going out there,
• 31:54
  Speaker 6: introducing yourself, letting people know what you can do, is
• 31:58
  Speaker 6: a super important thing to do. There are some websites
• 32:01
  Speaker 6: that allow you to find certain people's contacts in PR,
• 32:05
  Speaker 6: the PR industry. I cannot, for the life of me
• 32:08
  Speaker 6: remember what that is, but again, people can look for
• 32:11
  Speaker 6: some of these places to find email addresses for PR.
• 32:14
  Speaker 6: And LinkedIn's a great place as well.
• 32:17
  Speaker 3: LinkedIn very important platform. So where's your family from originally?
• 32:22
  Speaker 3: Is it Nigeria?
• 32:23
  Speaker 5: Nigeria?
• 32:24
  Speaker 3: Yeah, okay, so so the UK is interested. If I
• 32:28
  Speaker 3: could just talk about the dynamics of that for a
• 32:29
  Speaker 3: little bit with you. So in America, I think black
• 32:32
  Speaker 3: people make up like sixteen percent of the population, but
• 32:36
  Speaker 3: in the UK it's like two percent of the population.
• 32:38
  Speaker 3: But another but another thing about it about it that's
• 32:43
  Speaker 3: interesting is that in America, like we have a lot
• 32:47
  Speaker 3: of immigrants, like Troy's family, they're from Jamaica. But like
• 32:51
  Speaker 3: I think Ian and myself as well, like we African America,
• 32:55
  Speaker 3: different names, whoever you want to call it, but like
• 32:58
  Speaker 3: we've been here, so it's not necessarcessarily immigrants, Like we're
• 33:01
  Speaker 3: like part of the founding, actual foundation of America, Whereas
• 33:05
  Speaker 3: in the UK they don't have that right, Like every
• 33:08
  Speaker 3: black person that's there is an immigrant at most points.
• 33:11
  Speaker 3: So it's like the financial literacy is even harder because
• 33:17
  Speaker 3: they're not only at a disadvantage because they even a
• 33:19
  Speaker 3: smaller part of the population, but their first everybody's first
• 33:23
  Speaker 3: generation or second generation, like every single person is coming
• 33:27
  Speaker 3: from a country like Ghana or Nigeria or Jamaica. So
• 33:32
  Speaker 3: you have a lot of challenges. So talk about the
• 33:35
  Speaker 3: landscape for black people in the UK, because a lot
• 33:38
  Speaker 3: of people don't even know if there is a black
• 33:40
  Speaker 3: population in London or the UK it's just crazy because
• 33:43
  Speaker 3: a lot of people are just not educated enough because
• 33:45
  Speaker 3: they don't travel. So it took what the landscape, the
• 33:47
  Speaker 3: challenges that you face. It why financial literacy is so
• 33:51
  Speaker 3: important for the black community in the UK.
• 33:55
  Speaker 5: Yeah, this is a.
• 33:56
  Speaker 6: Big, like a really big thing, and that yes, we
• 33:59
  Speaker 6: are very small population and immigrants who come over are
• 34:04
  Speaker 6: usually like the parents are cleaners, The parents are low
• 34:10
  Speaker 6: income jobs the majority of them. So some of them
• 34:13
  Speaker 6: come over as students and maybe they're super educated back home,
• 34:17
  Speaker 6: but they come here and.
• 34:19
  Speaker 5: They can literally only be a security guard.
• 34:21
  Speaker 6: Not that there's anything wrong with that, but they don't
• 34:23
  Speaker 6: necessarily have those jobs in really high positions. So I
• 34:28
  Speaker 6: think the key thing I've noticed with all the Africans
• 34:32
  Speaker 6: that have come over that I know personally first generation,
• 34:35
  Speaker 6: the thing that their parents pressurize them.
• 34:37
  Speaker 5: On is education.
• 34:38
  Speaker 6: Education, education, go to school, read your books, and that's
• 34:42
  Speaker 6: the only way to kind of kind of get out
• 34:45
  Speaker 6: of the concept of poverty.
• 34:47
  Speaker 5: So the pressure is very much on the younger.
• 34:50
  Speaker 6: Generation or you know, my generation, to be like to
• 34:53
  Speaker 6: be successful because the parents are relying on the children
• 34:57
  Speaker 6: to kind of do that. However, the parents have no assets,
• 35:02
  Speaker 6: they own, no homes, they own no land, and they
• 35:05
  Speaker 6: don't always understand the system. So that's one of the
• 35:09
  Speaker 6: biggest challenges is if you know how to operate in
• 35:12
  Speaker 6: the system, you can do well. You know how to
• 35:13
  Speaker 6: get a mortgage, you have a connect here, you have
• 35:16
  Speaker 6: a connect there. Someone sorts you out and gets your
• 35:19
  Speaker 6: kids a job, which is what happens with the you know,
• 35:22
  Speaker 6: the English people who are from here all the time.
• 35:24
  Speaker 6: But immigrants are literally starting from zero, but in a
• 35:29
  Speaker 6: good way. I think it means that when we are successful,
• 35:34
  Speaker 6: we're extremely successful. And we've just had to like force
• 35:37
  Speaker 6: that literacy and force that understanding and focus on our
• 35:41
  Speaker 6: education to really be successful.
• 35:43
  Speaker 5: But it isn't easy. I'm not going to lie.
• 35:45
  Speaker 6: It isn't easy for the immigrants here and for the
• 35:49
  Speaker 6: second generation, so people whose parents are born here, you
• 35:52
  Speaker 6: also usually notice.
• 35:56
  Speaker 5: Things being a little bit better for them.
• 35:57
  Speaker 6: So again I'm thinking third and fourth generations here are
• 36:01
  Speaker 6: going to be in a lot better situations, I would hope.
• 36:06
  Speaker 7: Yeah, shout out to Brickston, Jamaicans out there.
• 36:10
  Speaker 5: They're out here.
• 36:11
  Speaker 2: Yeah.
• 36:11
  Speaker 7: So we ran into each other in l A and
• 36:15
  Speaker 7: it was like, randomly, we're an elevator.
• 36:17
  Speaker 2: I'm like wait, what are you doing here?
• 36:18
  Speaker 7: And You're like, I just came from Fiji, and so
• 36:20
  Speaker 7: it got me to wonder. I'm like, what I mean
• 36:23
  Speaker 7: Fiji right.
• 36:27
  Speaker 2: I'm like, oh yeah, yeah, this is just a stopover
• 36:33
  Speaker 2: on my way back to London.
• 36:34
  Speaker 7: But I was wondering, like because a lot of people
• 36:35
  Speaker 7: don't understand even that type of connection with brands. It's like, oh, wait,
• 36:39
  Speaker 7: you can actually use your following to actually benefit you
• 36:43
  Speaker 7: for traveling, and so can you talk about that and
• 36:45
  Speaker 7: how that can help you in your journeys?
• 36:47
  Speaker 6: Yeah, I mean, so there's there's different ways it works.
• 36:50
  Speaker 6: So number one, I've worked with tourism boards, so there
• 36:53
  Speaker 6: are countries that want people to come and visit the country.
• 36:57
  Speaker 6: So they are be like, they'll pay you to come
• 36:58
  Speaker 6: out there and take content of the country. So I
• 37:02
  Speaker 6: recently went to Abi Dabi. I've worked with, you know,
• 37:05
  Speaker 6: some Caribbean islands. I've worked with even Switzerland and we've
• 37:09
  Speaker 6: gone out there. So they literally want the world to
• 37:12
  Speaker 6: know about their country as a place to come to,
• 37:15
  Speaker 6: which is what used to happen to Dubai a lot.
• 37:17
  Speaker 6: Dubai used to pay a lot of people to come
• 37:20
  Speaker 6: to Dubai.
• 37:21
  Speaker 5: I was paid a lot to come to not buy
• 37:26
  Speaker 5: any man or anything like that.
• 37:28
  Speaker 6: No, the tourism board itself of the country was like,
• 37:31
  Speaker 6: please come and experience Dubai because we want the world
• 37:35
  Speaker 6: to know. And now the majority of the income from
• 37:37
  Speaker 6: Dubai actually comes from tourism.
• 37:40
  Speaker 5: And obviously you know oil and all that jazz.
• 37:42
  Speaker 6: And then there's the other side of Brands often want
• 37:46
  Speaker 6: to create experiences around their products or their launchers. So say,
• 37:50
  Speaker 6: for instance, I went to Fiji. That was a brand
• 37:53
  Speaker 6: who had something in association with World Ocean Day, and
• 37:57
  Speaker 6: some of their ingredients come from Fiji. So they say, everyone,
• 38:01
  Speaker 6: let's go to Fiji and have an immersive session about
• 38:05
  Speaker 6: the product. So usually they often bring people who are
• 38:09
  Speaker 6: fans of the brand, fans of the product, or at
• 38:12
  Speaker 6: least going to inform people about the product. So I'm
• 38:15
  Speaker 6: kind of there like a journalist. And also journalists for
• 38:19
  Speaker 6: many years have been living the good life. Like journalists
• 38:23
  Speaker 6: traditional media, they've been doing this. They stayed at the
• 38:26
  Speaker 6: finest hotels they've stayed at they've traveled the world on
• 38:30
  Speaker 6: the dime of other companies. But now actually online creators
• 38:34
  Speaker 6: are the new journalists because we are fundamentally bring the
• 38:38
  Speaker 6: message of the brand and the product out to our communities.
• 38:42
  Speaker 6: So that's how I travel the world.
• 38:43
  Speaker 7: Yeah, you become a virtual postcard, right because it's like,
• 38:47
  Speaker 7: rather than again a brochure for a country, you can
• 38:49
  Speaker 7: go to social media and see ten thousand pictures of
• 38:52
  Speaker 7: the same place, and now it becomes super attractive.
• 38:54
  Speaker 2: So great strategy exactly.
• 38:56
  Speaker 4: Yeah, I know you haven't had to reach out for it.
• 38:59
  Speaker 4: But for a per person who wants to have brands
• 39:02
  Speaker 4: pay for their travel and to visit, what are the
• 39:05
  Speaker 4: best practices to be able to reach out and begin
• 39:08
  Speaker 4: to have those deals come in for them.
• 39:11
  Speaker 6: So I think number one is to kind of find
• 39:14
  Speaker 6: out who the travel say for travel specifically, you'd want
• 39:17
  Speaker 6: to reach out to travel pr agencies, So there's agencies
• 39:21
  Speaker 6: that are focused on tech or travel, or beauty or fashion.
• 39:26
  Speaker 6: So finding out who those travel pr agencies are, meeting up,
• 39:30
  Speaker 6: connecting with them, doing a media pack, showing what you've
• 39:33
  Speaker 6: done in the past and showing what you could create
• 39:37
  Speaker 6: for a brand and then having them keep you in
• 39:41
  Speaker 6: mind is super important. You can also reach out to
• 39:43
  Speaker 6: hotels as well, so a lot of hotels actually are
• 39:48
  Speaker 6: building say four seasons may build a new hotel in
• 39:52
  Speaker 6: the same shells that.
• 39:53
  Speaker 5: People aren't aware of.
• 39:55
  Speaker 6: So if you were to find out about the news
• 39:57
  Speaker 6: about that, you could reach out to the Four Seasons
• 39:59
  Speaker 6: say I'd love to do some publicity for you guys.
• 40:02
  Speaker 5: Here's what I can create.
• 40:04
  Speaker 6: Obviously, your email, their marketing or their PR team, show
• 40:07
  Speaker 6: them what you can do, and they may host you
• 40:09
  Speaker 6: for four nights to kind of create content for them
• 40:14
  Speaker 6: and market to the brand. And actually a lot of
• 40:17
  Speaker 6: these companies they already spend money on like a photographer
• 40:21
  Speaker 6: and a marketing team. They may have budget that they put,
• 40:24
  Speaker 6: you know, twenty grand aside to do that. But actually
• 40:27
  Speaker 6: you're like, no, I'll do it for you, but just
• 40:29
  Speaker 6: let me enjoy the experience. They probably won't have a
• 40:32
  Speaker 6: problem with that.
• 40:34
  Speaker 4: Yeah, when I went to Sols Bahamas, I feel like
• 40:37
  Speaker 4: half the everyone that state there was like taking content.
• 40:39
  Speaker 2: I'm like, what is going on? They're like, oh, yeah,
• 40:42
  Speaker 2: I pay you to be here. I felt like the
• 40:43
  Speaker 2: only idiot tell me.
• 40:48
  Speaker 6: I'm like, my god, I try not to tell everyone
• 40:52
  Speaker 6: where when I'm at the hotel. I don't tell them
• 40:54
  Speaker 6: I'm there for free, because no, not everyone wants to
• 40:58
  Speaker 6: know that.
• 40:59
  Speaker 3: It's one of these things. Going back to the tourism thing,
• 41:01
  Speaker 3: and that's interesting that you said about Dubai because I
• 41:04
  Speaker 3: actually pitched this to a few African countries. I won't
• 41:06
  Speaker 3: say the names of the countries, but they didn't. They
• 41:08
  Speaker 3: didn't get it, and I'm like, my thing is like,
• 41:11
  Speaker 3: you should pay for earn your legion market Monday. You
• 41:14
  Speaker 3: should pay for us to come to your country because
• 41:18
  Speaker 3: it's is good pr it's tourism, and we do that anyway,
• 41:22
  Speaker 3: like when we go to Niger, we went to Nigeria,
• 41:24
  Speaker 3: we went to Egypt. We're gonna put content up anyway
• 41:26
  Speaker 3: because we're there. So now it's appealing and it gives
• 41:29
  Speaker 3: people a whole different view of the country and it
• 41:32
  Speaker 3: makes people want to go. That's why Dubai became so
• 41:34
  Speaker 3: popular because everybody want everybody who was posting pictures. The
• 41:37
  Speaker 3: one country that does understand that that's getting it is Ghana.
• 41:40
  Speaker 3: And that's why you see Ghana's economy thriving the way
• 41:43
  Speaker 3: it is is because you know, they've targeted specifically Black Americans,
• 41:47
  Speaker 3: so it's become a travel destination for Black Americans. They
• 41:50
  Speaker 3: did the year to return, They're doing, they're doing, they're
• 41:53
  Speaker 3: doing all of that, and it's a it's a strategic
• 41:56
  Speaker 3: PR targeting campaign for tourists on black tourism specifically, and
• 42:02
  Speaker 3: it makes sense. And I just I don't understand why
• 42:05
  Speaker 3: other countries haven't really adopted that, but I feel like
• 42:08
  Speaker 3: for the countries anybody that's listening that is that makes
• 42:12
  Speaker 3: tremendous sense to because this is a way that is
• 42:17
  Speaker 3: going to give your country good PR, this is a
• 42:19
  Speaker 3: way that's going to highlight your country, and this is
• 42:21
  Speaker 3: a way that's going to drive millions and billions of
• 42:23
  Speaker 3: dollars in tourism and business and investment to your country.
• 42:27
  Speaker 3: Because social media is the window of the world.
• 42:32
  Speaker 4: Bahamas, Caribbean Islands, Mexico, Australia, please call.
• 42:37
  Speaker 2: It.
• 42:37
  Speaker 6: There's a lot of Caribbean islands who are getting into
• 42:40
  Speaker 6: it now. There's a few that I've reached out, so
• 42:43
  Speaker 6: fingers crossed, Like I'm seeing a lot more happen in
• 42:46
  Speaker 6: the Caribbeans.
• 42:46
  Speaker 5: So and they got beautiful islands.
• 42:48
  Speaker 2: That can do a collab potentially.
• 42:51
  Speaker 5: Yeah, we'll trying to hook something up.
• 42:53
  Speaker 3: You gotta let us know, because honestly, I feel like
• 42:55
  Speaker 3: at this point shouldn't really be paying for anything. And
• 42:57
  Speaker 3: that's what I told I think, I told, I do
• 42:59
  Speaker 3: a lot of that, like going for for trying not
• 43:01
  Speaker 3: to pay for anything, Like if we go to eat,
• 43:03
  Speaker 3: if we go out to eat, we should sponsor, somebody
• 43:06
  Speaker 3: should sponsor the dinner. If we're going to be in
• 43:08
  Speaker 3: a club anyway, as you know what we that legendary NAT,
• 43:13
  Speaker 3: you might allay just put us on a flyer. We're
• 43:15
  Speaker 3: just promote the party. You know.
• 43:21
  Speaker 6: It's a balance though, it's a balance because once everything's free,
• 43:25
  Speaker 6: like it loses the bizaz because I even like I
• 43:28
  Speaker 6: go on trips that nobody knows about and I pay
• 43:31
  Speaker 6: for entirely because the pressure of always creating on the
• 43:34
  Speaker 6: trip is also long, like I actually want to enjoy
• 43:37
  Speaker 6: myself and that like I don't want to always be
• 43:39
  Speaker 6: on So it's always about like I go for those
• 43:42
  Speaker 6: trips that I see them as this is a work trip.
• 43:44
  Speaker 6: When I go to Switzerland and I'm working with the
• 43:47
  Speaker 6: hotel brand, that was a work trip. But then there's
• 43:49
  Speaker 6: other things that like this is my trip where I
• 43:52
  Speaker 6: don't necessarily need to commercialize that part of my life.
• 43:55
  Speaker 3: My whole life is commercial souce everything.
• 44:01
  Speaker 5: Like everything, man.
• 44:03
  Speaker 7: Some things they can't see Particia can you talk about
• 44:06
  Speaker 7: that process of documenting it all, because I mean, obviously
• 44:09
  Speaker 7: you said sometimes as a videographer, but a lot of
• 44:11
  Speaker 7: times there is so you can talk about that, like
• 44:13
  Speaker 7: who's shooting the content, because like I said, when I
• 44:16
  Speaker 7: would look at your page, it's like I want to
• 44:17
  Speaker 7: go to these places, it just looks incredible.
• 44:19
  Speaker 2: You make it look incredible. So talk about the process
• 44:21
  Speaker 2: of document Yeah.
• 44:23
  Speaker 6: I mean, so I try to Number one, I have
• 44:25
  Speaker 6: a tripod, so I can always make content wherever I am, Like,
• 44:29
  Speaker 6: I will just put my tripod down and you know,
• 44:32
  Speaker 6: stand in the street if I need to. I have
• 44:34
  Speaker 6: no like, I'm never embarrassed because this is what I
• 44:36
  Speaker 6: do and I make good money doing it.
• 44:39
  Speaker 5: And then I'll have like either a photographer with.
• 44:42
  Speaker 6: Me or my assistant with me who is able to
• 44:45
  Speaker 6: capture content on the phone all the time. And yes,
• 44:48
  Speaker 6: I've got like professional cameras, I've got the five d
• 44:51
  Speaker 6: I've got the thousand dollars lenses, I've got all of that.
• 44:54
  Speaker 6: But often I don't need to use that as much
• 44:58
  Speaker 6: because actually people don't necessar certainly connect to it in
• 45:01
  Speaker 6: the same way I might do that actually more to
• 45:03
  Speaker 6: appeal to the brands or the companies to show them
• 45:06
  Speaker 6: I can do the professional stuff, but people.
• 45:09
  Speaker 5: Don't really connect with that.
• 45:11
  Speaker 6: And then certain shoots and stuff, maybe I hire a
• 45:14
  Speaker 6: production company, maybe the brand of company that I work with,
• 45:18
  Speaker 6: or the tourism company or whatever.
• 45:21
  Speaker 5: Maybe they bring their own photographer and stuff.
• 45:23
  Speaker 6: But I think the concept of just as long as
• 45:26
  Speaker 6: you've got your phone, you have the opportunity to create,
• 45:28
  Speaker 6: Like you don't need to wait for this team or
• 45:31
  Speaker 6: this person or this specific photographer, Like not really, I
• 45:35
  Speaker 6: just can create with my phone with me anytime.
• 45:38
  Speaker 7: Yeah, I hope everybody out there just heard that. That's
• 45:40
  Speaker 7: a valuable lesson. Have you got your phone?
• 45:43
  Speaker 2: You can create? More context?
• 45:45
  Speaker 4: And I ask both of you, Patricia try and shot,
• 45:49
  Speaker 4: how many pieces of content are you creating per month?
• 45:52
  Speaker 4: Because everyone thinks everything's all fun, just traveling the world,
• 45:57
  Speaker 4: and it's like you guys aren't working, But can you
• 45:59
  Speaker 4: for it demonstrative purposes or context? How many pieces of
• 46:03
  Speaker 4: content are you guys, both creative for your brand per month?
• 46:06
  Speaker 4: The real number, the soul crushing number, how many.
• 46:13
  Speaker 3: I would say for us, So a variety of different things,
• 46:17
  Speaker 3: and of course we do early a leisure episodes every
• 46:19
  Speaker 3: single week. So that's why, like twenty different clips that
• 46:22
  Speaker 3: come from that market Monday's every single week, twenty different
• 46:25
  Speaker 3: clips that come from that. But then just organic cell
• 46:29
  Speaker 3: phone like if I'm out and I had Troy actually video.
• 46:32
  Speaker 2: He didn't want to do it, but that's not true.
• 46:35
  Speaker 3: I had him videotape me the other day, like because
• 46:37
  Speaker 3: like you said, yeah, everybody's a videographer. All you need
• 46:40
  Speaker 3: to do is hold the cell phone. Like I'll be
• 46:42
  Speaker 3: telling them like, like, yo, just hold this phone and
• 46:45
  Speaker 3: just take a video of me having a conversation with
• 46:48
  Speaker 3: Bobby Shurter. Yep, two hundred thousand views. It's not complicated.
• 46:54
  Speaker 3: We don't have to complicate this. So they do that
• 46:56
  Speaker 3: almost all the time everywhere that we go take pictures
• 47:00
  Speaker 3: stuff for story. So I would say probably upwards of
• 47:04
  Speaker 3: two three hundred, Yeah, a couple hundred, probably a couple hundred.
• 47:07
  Speaker 2: But definitely there's also a valuable lesson in that too.
• 47:10
  Speaker 7: And then he left out the part that I have
• 47:12
  Speaker 7: a back issue that's why I couldn't get out the car.
• 47:14
  Speaker 7: But like most times, most people are like y'all too
• 47:16
  Speaker 7: prideful to take that up.
• 47:19
  Speaker 2: Yeah, that's a fact.
• 47:20
  Speaker 7: So like there's no there's no pride in me saying like, yo,
• 47:24
  Speaker 7: let me take this video for you because I already know
• 47:26
  Speaker 7: if he sees a vision, let me record it, right,
• 47:27
  Speaker 7: because I know that it's going to benefit the brand.
• 47:30
  Speaker 7: It's not like yo, I'm too good for that, Like Yo, bro,
• 47:32
  Speaker 7: why do I gotta take your video? It's like nah,
• 47:34
  Speaker 7: I know, like that's what he loves to do. Like
• 47:36
  Speaker 7: if he can't record it himself, let me be here.
• 47:38
  Speaker 7: I'm here, what else is gonna be doing, Like I'm
• 47:40
  Speaker 7: gonna watch him record it, So like helping add value
• 47:43
  Speaker 7: in any way possible and putting like pride to the side,
• 47:45
  Speaker 7: like all right, this is gonna be something that's gonna
• 47:47
  Speaker 7: be potentially viral.
• 47:48
  Speaker 2: It's gonna help build his brand.
• 47:49
  Speaker 7: So like a lot of times, like even some pictures
• 47:51
  Speaker 7: like I'll take It's not like yo, give me photo credit.
• 47:53
  Speaker 7: I'm like, nah, that's gonna help if he wants to
• 47:56
  Speaker 7: show his drip, like of course, let me make sure
• 47:58
  Speaker 7: that I take a dope ass picture. Like I've told
• 48:00
  Speaker 7: that to plenty of people, Like yeah, I love photography,
• 48:03
  Speaker 7: So like if I get to shoot it, if he
• 48:04
  Speaker 7: gets to be the product, let's do it.
• 48:06
  Speaker 3: The Drip report has been legendary. You know about trip Report, Patricia,
• 48:10
  Speaker 3: and you have become a fashion icon. How can you
• 48:15
  Speaker 3: become the fashion week? We did a fashion week show
• 48:16
  Speaker 3: in New York?
• 48:18
  Speaker 5: What did you what?
• 48:19
  Speaker 3: Oh?
• 48:19
  Speaker 5: In New York?
• 48:20
  Speaker 4: Oh?
• 48:21
  Speaker 5: I didn't.
• 48:21
  Speaker 3: I was.
• 48:24
  Speaker 6: Next time next time, I'm there. Yeah, I'm there.
• 48:26
  Speaker 2: I'll what are you talking? I'll kidding me.
• 48:31
  Speaker 6: I don't know where I was. I'm gonna lie. I
• 48:33
  Speaker 6: was quite this season. For next time, I'll be there.
• 48:36
  Speaker 6: But in terms of like again, everything is content. I
• 48:39
  Speaker 6: would make content every day and I think about content
• 48:42
  Speaker 6: every day and at least I produced probably.
• 48:45
  Speaker 5: Least like thirty pieces a month. That's my number.
• 48:49
  Speaker 6: And I do this basically with myself and like my assistant.
• 48:53
  Speaker 2: There's no excuse.
• 48:55
  Speaker 4: iPhone promats in small cameras, like every time I see
• 49:00
  Speaker 4: your choice, like hand here, Like you have to create
• 49:05
  Speaker 4: for those of you who are watching the show. You know,
• 49:07
  Speaker 4: I wasn't always comfortable to be in front of the camera.
• 49:09
  Speaker 4: But if you don't show your face, how are you
• 49:11
  Speaker 4: gonna be able to make money and get clients on?
• 49:12
  Speaker 4: My dad was like, okay, you want to work with
• 49:14
  Speaker 4: the headshoes and not show your face, good luck, you
• 49:18
  Speaker 4: overcome your fears, get out more content. And I think
• 49:21
  Speaker 4: we can all say there's people that are maybe not
• 49:23
  Speaker 4: even that good, but they just put out more content
• 49:25
  Speaker 4: than everyone, and over the last five six years they've
• 49:27
  Speaker 4: been able to elevate.
• 49:28
  Speaker 2: So for everyone listening put in.
• 49:31
  Speaker 4: Chat the number of pieces of content you're going to
• 49:32
  Speaker 4: make your brand per month, I think you need to
• 49:34
  Speaker 4: do at least one hundred to get some kind of traction.
• 49:38
  Speaker 3: And I think people don't put out of much content
• 49:39
  Speaker 3: because they are they're self conscious. They think what other
• 49:44
  Speaker 3: people are going to think of them. They put it
• 49:47
  Speaker 3: out and it's not it doesn't necessarily work right away,
• 49:49
  Speaker 3: and they just retreat. But you just got to treat
• 49:52
  Speaker 3: it like baseball, like you know, just keep swinging, keep swinging,
• 49:54
  Speaker 3: keep swinging. Eventually you going to hit a whole run eventually.
• 49:57
  Speaker 3: But you can't worry about what somebody else is thinking,
• 50:00
  Speaker 3: worry about how you look, you can't worry about you know,
• 50:04
  Speaker 3: you're going to get better the way you talk. Everything
• 50:06
  Speaker 3: improves over the cost of time. But I think that
• 50:09
  Speaker 3: that stops a lot of people from pointing out content.
• 50:11
  Speaker 3: They're so self conscious, and that stopped me for a
• 50:15
  Speaker 3: variety of years, like I've been wanting to do what
• 50:17
  Speaker 3: we do now in twenty fourteen, but I'm like, who's
• 50:22
  Speaker 3: gonna gire financial literacy?
• 50:23
  Speaker 2: Da?
• 50:23
  Speaker 3: Da da da, And then finally when I'm like, you
• 50:26
  Speaker 3: know what, it doesn't matter, let's just do it. And
• 50:29
  Speaker 3: it worked. So I feel like, you know, that's something
• 50:31
  Speaker 3: that a lot of people struggle with and you just
• 50:33
  Speaker 3: have to just get out of your own way and
• 50:36
  Speaker 3: do it, because ultimately, it's better to live with failure
• 50:39
  Speaker 3: than to live with regret, because if it doesn't work out,
• 50:41
  Speaker 3: it just doesn't work out. But if you never knew,
• 50:45
  Speaker 3: if you never know what's gonna happen, you're always gonna
• 50:47
  Speaker 3: like think about what if what if I did this?
• 50:50
  Speaker 3: How would my life be different? How would my children's
• 50:52
  Speaker 3: lives be different? And you know, living with regret is
• 50:55
  Speaker 3: a very painful situation, Patricia, Before we wrap, let me
• 51:00
  Speaker 3: let me ask you this royal alcohol me talking about
• 51:05
  Speaker 3: the significance of financial literacy. Did you ever think that
• 51:09
  Speaker 3: you know financial literacy and the way that we display it.
• 51:12
  Speaker 3: That's why I say a performance because it is a performance,
• 51:14
  Speaker 3: Like you know, we did invest Fest, we do we're
• 51:17
  Speaker 3: doing Madison Square Garden. And our whole thing with financial
• 51:19
  Speaker 3: literacy is to make it a vibe. So we add music,
• 51:22
  Speaker 3: we add you know, it's a lot of performances, it's
• 51:26
  Speaker 3: vibes and surprises. So it's really like, you know, a
• 51:29
  Speaker 3: musical festival, but it's but it's financial literacy and it's
• 51:33
  Speaker 3: not something that I like America I think has gotten
• 51:36
  Speaker 3: used to it now because we've done a few things
• 51:38
  Speaker 3: in America and they kind of know, But internationally I'm
• 51:41
  Speaker 3: still not really sure if if they understand the vibe,
• 51:44
  Speaker 3: you know, because especially I know the UK is a
• 51:46
  Speaker 3: more conservative country than America. Talk about the wave and
• 51:51
  Speaker 3: the excitement and the importance of on African American history,
• 51:56
  Speaker 3: I mean on Black History Month, Black History Month for
• 51:58
  Speaker 3: the UK, on Halloween. You know, financial literacy, Royal alcohol
• 52:05
  Speaker 3: all black cast of performers talk about the significance of that.
• 52:11
  Speaker 6: Well, firstly, the fact that you have the Royal Albert
• 52:14
  Speaker 6: Hall right is like it's actually mind blowing, Like the
• 52:18
  Speaker 6: Queen goes there, they Adele's been there, like that is
• 52:22
  Speaker 6: like probably the most premium venue in the UK. So
• 52:26
  Speaker 6: when you said that to me, I was like Royal
• 52:28
  Speaker 6: our bo who like I was so shocked because literally
• 52:33
  Speaker 6: the Royal as in its I think it's the Royals
• 52:35
  Speaker 6: own this or something.
• 52:36
  Speaker 5: I don't know, but it's a big thing.
• 52:39
  Speaker 6: So the fact that you're able to kind of actually
• 52:41
  Speaker 6: kind of create that momentum is really powerful.
• 52:45
  Speaker 5: I think Brits, right, we can be a little bit stiff.
• 52:48
  Speaker 5: We're a little bit like, who's that? Why are they
• 52:51
  Speaker 5: like that? You can be a bit judgy. I'm not
• 52:53
  Speaker 5: gonna lie.
• 52:54
  Speaker 6: We're a bit there's a pride and there was that
• 52:57
  Speaker 6: African pride coming in as well, so we can, you know,
• 53:01
  Speaker 6: can have a certain stiffness about us. But I think
• 53:05
  Speaker 6: that people one, they want this information, they need this information,
• 53:09
  Speaker 6: and I think they would be so excited to take
• 53:12
  Speaker 6: it from you guys who are actually making a move
• 53:14
  Speaker 6: in the US, bringing that.
• 53:16
  Speaker 5: Energy over, which is going to have a lot of flair.
• 53:19
  Speaker 5: I assume it's gonna be a lot. It's gonna be
• 53:21
  Speaker 5: going on, They're gonna be They're gonna be a bit stush,
• 53:24
  Speaker 5: you know, do you know what it's to be.
• 53:27
  Speaker 6: From the beginning, right, they don't have a but they're
• 53:31
  Speaker 6: taking it in and I think that them seeing these
• 53:34
  Speaker 6: examples is going to be super powerful where people can
• 53:37
  Speaker 6: learn more about how to get together to like bring
• 53:41
  Speaker 6: the community together, to make money and to build that
• 53:44
  Speaker 6: literacy and build things together, which I'll be honest, in
• 53:47
  Speaker 6: the black community in the UK is not something we
• 53:50
  Speaker 6: do as much like we don't really create these black
• 53:52
  Speaker 6: things together.
• 53:53
  Speaker 5: Everyone is usually working in isolation.
• 53:56
  Speaker 6: They've got their job, they've you know, they've become the
• 53:58
  Speaker 6: lawyer or they've become the doctor.
• 54:00
  Speaker 5: Like they've done that.
• 54:01
  Speaker 6: But what if they unionize, What if they learned how
• 54:03
  Speaker 6: to work together? What if they worked with their their
• 54:06
  Speaker 6: African American counterparts to actually build something that actually has momentum.
• 54:10
  Speaker 6: I think that there's power in numbers. So the fact
• 54:13
  Speaker 6: that you guys are coming is like, it's sick, It's.
• 54:15
  Speaker 2: Great, don't be legendary will be there as well.
• 54:21
  Speaker 5: I'll be there as well. By the flag.
• 54:24
  Speaker 3: Yes, go to the link and the description is bio
• 54:26
  Speaker 3: get your ticket, go to dot com. Hit to invest
• 54:28
  Speaker 3: Fest euro tab Go to invest Fest dot com, invest
• 54:31
  Speaker 3: Fest euro dot com. Get your tickets. It's gonna be
• 54:34
  Speaker 3: not even just a night to remember. We can till remember.
• 54:36
  Speaker 3: We got a Halloween party shop Terrence J. You got
• 54:38
  Speaker 3: a VIP experience on Sunday, So it's gonna be so
• 54:41
  Speaker 3: so much vibes and as you said, oh, bring your
• 54:46
  Speaker 3: umbrellas because it's a it's a hundred. It's usually rainy
• 54:49
  Speaker 3: in London, but it's one hundred percent chance that Asnami
• 54:53
  Speaker 3: of drip.
• 54:54
  Speaker 2: No questions, it's even a question, it's a hundred as
• 55:00
  Speaker 2: well played.
• 55:02
  Speaker 3: We'll be on full display for the whole entire week.
• 55:05
  Speaker 2: Like they've never seen.
• 55:07
  Speaker 7: Yeah, like even it's a fitting way to end Black
• 55:10
  Speaker 7: History Month.
• 55:11
  Speaker 3: Yes in the UK, Yes, yes, I really thought you.
• 55:14
  Speaker 6: Were talking about actual rain because people should actually did too.
• 55:21
  Speaker 3: It's rain.
• 55:22
  Speaker 7: You have to bring your London falls out, bring the
• 55:25
  Speaker 7: umbrellas out, in the ring boots.
• 55:27
  Speaker 2: But that's when my brainstorm.
• 55:28
  Speaker 3: But the drip, the drip will come out regardless because
• 55:32
  Speaker 3: London is a fashion town too.
• 55:33
  Speaker 2: Yeah, listen, their casual stuff is like.
• 55:39
  Speaker 3: Amazing.
• 55:40
  Speaker 4: I was walking around like this is your gym gear,
• 55:44
  Speaker 4: like I thought they were going out listen for everyone
• 55:47
  Speaker 4: in America bring your best like I was going through.
• 55:50
  Speaker 4: I was an airport yesterday and the lounge went through
• 55:52
  Speaker 4: a whole bunch of look books picked out fourteen fifteen hours.
• 55:57
  Speaker 2: Theorious. It is no joke. We're not gonna no joke,
• 56:00
  Speaker 2: and we're not We're not playing those games. We can't.
• 56:02
  Speaker 2: We're coming to represent.
• 56:03
  Speaker 3: And shout to our London CRUI shout to dial you,
• 56:05
  Speaker 3: Shot to tape London Shot. We've developed a real strong
• 56:08
  Speaker 3: relationship with a lot of people in London, and I'm
• 56:11
  Speaker 3: excited for the American because there's a lot of Americans
• 56:13
  Speaker 3: that's coming out there too. I'm assigned to a lot
• 56:15
  Speaker 3: of them. This is their first time coming to the UK,
• 56:17
  Speaker 3: coming to London, so it's dope that they're coming like
• 56:20
  Speaker 3: for us, and it's it's become a tourist.
• 56:23
  Speaker 2: London is such a beautiful city. Movies don't do it justice.
• 56:27
  Speaker 4: I was in awe of like the architecture, like you
• 56:30
  Speaker 4: can see where Beverly Hills got the inspiration to like
• 56:32
  Speaker 4: design the city like that. You guys are gonna have
• 56:35
  Speaker 4: a great time, but I'm telling you bring your best.
• 56:37
  Speaker 7: It has a nice mixture of like it looks historic
• 56:40
  Speaker 7: but it has its modern pieces.
• 56:42
  Speaker 2: And so yeah, that was my first time.
• 56:44
  Speaker 4: Going and the service was amazing, Like I had those
• 56:47
  Speaker 4: and I was about to throw it away. Girls the
• 56:49
  Speaker 4: hotels like let me take this reverence from you.
• 56:50
  Speaker 2: I'm like, what is that?
• 56:54
  Speaker 5: Very polite?
• 56:56
  Speaker 3: Don't forget about they don't forget about we said that record.
• 57:00
  Speaker 3: We set a record. Lobby boys went out seven nights
• 57:03
  Speaker 3: in a row.
• 57:03
  Speaker 4: Y'all went out seven I went out for it one
• 57:06
  Speaker 4: day to help Troy in the morning.
• 57:08
  Speaker 3: The night life and oh, if you go to Legend,
• 57:10
  Speaker 3: I highly suggest that you take a train to Paris.
• 57:12
  Speaker 3: Also got to do it. Two hour train ride to Paris.
• 57:15
  Speaker 3: Paris is another another world class city. Dope, dope dope.
• 57:19
  Speaker 7: And that's even a dope experience just getting on the
• 57:21
  Speaker 7: train and going to a different country. Fly fly fly,
• 57:24
  Speaker 7: sleep on the train. Don't worry about that. Go out
• 57:25
  Speaker 7: at night, sleep on the train, and then you can
• 57:27
  Speaker 7: party all day.
• 57:28
  Speaker 3: Patricia, before we leave, can you can you say? Can
• 57:31
  Speaker 3: you say earn your leisure?
• 57:35
  Speaker 5: Earn your leisure is what I would say.
• 57:37
  Speaker 3: Yeah, that's gonna be like the Mayback music drop, like
• 57:40
  Speaker 3: I'd love accent. I love the earn your leisure and
• 57:44
  Speaker 3: your lessure and the.
• 57:50
  Speaker 6: Leisure, but leisure just doesn't feel like said.
• 57:54
  Speaker 3: Well, you know, we speak we speak broken English in
• 57:56
  Speaker 3: America because you know, with the whole history of America
• 58:01
  Speaker 3: being it's actually a British colony originally, but I learned
• 58:05
  Speaker 3: a few different things, like even in Canada where they
• 58:07
  Speaker 3: speak what they call the Queen's English. So they say,
• 58:11
  Speaker 3: we say, uh, like we'll say, I'm trying to think
• 58:14
  Speaker 3: of a word produce. They say a produce like and
• 58:19
  Speaker 3: everything like that's like pro like produce instead of like produce,
• 58:23
  Speaker 3: Like know what I'm saying. Like, So everything that they
• 58:24
  Speaker 3: that they say is like a little tweak on it.
• 58:26
  Speaker 3: So leisure instead of leisure. But we take the easy
• 58:30
  Speaker 3: because the last stuff that we say doesn't really make
• 58:31
  Speaker 3: any sense phonetically that.
• 58:33
  Speaker 2: There's a bunch of words like that.
• 58:35
  Speaker 3: Yeah, but that's the American waynest.
• 58:40
  Speaker 2: Shout the scholar too, shout to scholar UK. Yes she's
• 58:44
  Speaker 2: been so.
• 58:46
  Speaker 3: Once again, Patricia, thank you, appreciate you. Uh everybody in
• 58:51
  Speaker 3: the UK, get your tickets invest FST London coming Halloween weekend,
• 58:55
  Speaker 3: Uh a weekend to remember for sure and we will happy.
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