Ep. 98: Ian Colley, CMO at DeepIntent, on AI, Privacy, and Commercializing Pharma’s Next Generation of Treatments
Ian Colley, Chief Marketing Officer at DeepIntent, joins host Karina Jimenez to share the career journey that took him from public relations agencies in the UK to more than a decade at IBM, followed by a transition into advertising technology at The Trade Desk and eventually pharmaceutical marketing. He reflects on what drew him to the healthcare industry and why its unique challenges create opportunities for data-driven advertising and AI. Ian also explains how pharmaceutical marketing differs from traditional consumer marketing, from reaching highly specific patient populations to…
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