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KFC’s comeback plan, McDonald’s Snack Wrap boom, and a peek at Chili’s marketing strategy
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss KFC’s new comeback campaign, which includes a mad-looking Colonel Sanders and an invitation for guests to share their input (plus free chicken). KFC has been in need of a comeback for a while; could this finally be the plan that works? Next they talk about McDonald’s Snack Wrap launch, which reportedly led to a 15% spike in traffic on launch day. While this is a big win for McDonald’s, Sam and Alicia temper their expectations for how this could perform for McDonald’s in the long run. They…
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