Latest / Earn Your Leisure / EYL #121 THE BUSINESS OF MOTIVATIONAL SPEAKING FEAT. INKY JOHNSON

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EYL #121 THE BUSINESS OF MOTIVATIONAL SPEAKING FEAT. INKY JOHNSON · Earn Your Leisure

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  Speaker 1: Hi.
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  Speaker 6: See you on the other side.
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  Speaker 7: My graduates from my school being forts back drop bag drop, Mike,
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  Speaker 7: drop back drop drop.
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  Speaker 5: All right, guys, welcome back e y L. We had
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  Speaker 5: a last leg in Atlanta. This time we will always
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  Speaker 5: be back because always love out here. So we end
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  Speaker 5: in this with a bang, the big one. Yeah, this
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  Speaker 5: is this is one that I'm excited for. I know
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  Speaker 5: Troy is definitely excited for Inky Inky Johnson. If you're
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  Speaker 5: not familiar, you've been under the rock for the last
• 2:11
  Speaker 5: five years, ten years, so I don't even call them
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  Speaker 5: motivational speaker. Inspirational speaker for sure, father, family man, best
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  Speaker 5: selling author, philanthropists, entrepreneur, the list goes on. And this
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  Speaker 5: is gonna be a dope conversation because we's never really
• 2:32
  Speaker 5: have had a detailed conversation with anybody that was a motivational,
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  Speaker 5: inspirational public speaker on a really larger scale. So a
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  Speaker 5: for me, it's always dope to actually get the backstories
• 2:45
  Speaker 5: and learn the inner workings of it. But then also
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  Speaker 5: from a technical standpoint, learning the business and learning about
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  Speaker 5: you know, putting yourself out there a lot of people.
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  Speaker 5: I feel like everybody has a story, Like Ashcat says,
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  Speaker 5: everybody has a story. Everybody should write a book or
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  Speaker 5: everybody should because you never know who could relate to you,
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  Speaker 5: who could help, And just like you're watching somebody on TV,
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  Speaker 5: somebody potentially could be watching you on TV on the
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  Speaker 5: flip side. So this is a conversation that you know
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  Speaker 5: is going to cross a variety of different feels and factors.
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  Speaker 5: I'm sure. So, first and foremost, thank you for joining us, brother,
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  Speaker 5: appreciate it.
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  Speaker 3: That it's a pleasure.
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  Speaker 7: Man.
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  Speaker 1: I got great respect, admiration for both of you brothers, man,
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  Speaker 1: and what you do so great, appreciate it.
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  Speaker 5: Thank you, brother, Thank you. All right, So let's let's
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  Speaker 5: jump right into it. You know, people might have seen
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  Speaker 5: your clips on Instagram, they might have seen you on YouTube,
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  Speaker 5: they might have you know, heard you for a variety
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  Speaker 5: of different outlets, but they might not fully know like
• 3:39
  Speaker 5: how you got to this point, right, So can we
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  Speaker 5: can we go a little bit about the backstory. I
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  Speaker 5: know you was an athlete, and you know your life
• 3:47
  Speaker 5: obviously changed drastically, So can you talk about that a
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  Speaker 5: little bit?
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  Speaker 1: Absolutely, man, you know, former collegiate athlete. You know my
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  Speaker 1: whole life, you know, I wanted to make it to
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  Speaker 1: the league. You know, I grew up here in Atlanta,
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  Speaker 1: corner of Kirkwood six six, you.
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  Speaker 3: Know the cats.
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  Speaker 1: I grew up on that side, you know, product of
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  Speaker 1: Atlanta Public school system. And my mom had me at
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  Speaker 1: sixteen and she took me back to one twenty five Warren,
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  Speaker 1: two bedroom home, fourteen people and I sleep on the floor,
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  Speaker 1: you know, on pallets like no cats in the inner city.
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  Speaker 1: Some of the best times in my life. But I
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  Speaker 1: was fortunate because I got to see both sides of it.
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  Speaker 1: You know, you see the side to where a cat
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  Speaker 1: out in the street, they doing what they're doing, and
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  Speaker 1: then you see the side when people get up and
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  Speaker 1: go to work every day. But me watching my mom
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  Speaker 1: and so I wanted to make it to the NFL
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  Speaker 1: because I wanted to give my family a better way
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  Speaker 1: of life. And I was the first one in my
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  Speaker 1: family to go to college play ball. In my junior
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  Speaker 1: year man, I was a projected first round draft pick
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  Speaker 1: as a corner.
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  Speaker 3: I went out to make a tackle.
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  Speaker 1: And almost lost my life when it ended up changing
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  Speaker 1: my life and my dream. God, that day September ninety,
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  Speaker 1: two thousand and six, you know, it became one of
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  Speaker 1: the greatest days of my life, you know, outside of
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  Speaker 1: marrying my wife and having my two children.
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  Speaker 6: Yeah, I mean that's a lot.
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  Speaker 3: I mean yeah.
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  Speaker 4: I mean, even you're saying that's one of the best
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  Speaker 4: days of your life, most people would see it. It's like, Yo,
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  Speaker 4: that's probably the most drastic day of my life because
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  Speaker 4: my dreams have now been deferred and potentially ended in
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  Speaker 4: that time. September sixth, what's the process of it. You're like,
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  Speaker 4: all right, this is all over, or you're like, know, what.
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  Speaker 4: I'm still here, I'm still brieving, I can still be winning.
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  Speaker 1: Yeah, it was surreal man at first, just being honest, man,
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  Speaker 1: total transparency. I didn't think I could lose it that quick,
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  Speaker 1: you know, because I had been working. It's like if
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  Speaker 1: you work for something from the time you seven to
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  Speaker 1: twenty and you give everything you got to it, like
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  Speaker 1: you don't think you can lose it with an injury, right,
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  Speaker 1: Like I never thought I could go out one day
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  Speaker 1: and make a tackle. Even though you hear about it,
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  Speaker 1: you don't think it can happen to you. It's like
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  Speaker 1: when you tell a young cat, hey, man, do this, dude,
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  Speaker 1: you know, say for rainy days, when a cat tell
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  Speaker 1: somebody that cats be like, yeah, I hear you, but
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  Speaker 1: you know it's not gonna happen to me. So when
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  Speaker 1: it happened, I was disappointed. But you know, I knew
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  Speaker 1: I wasn't quitting. I knew I wasn't giving up right,
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  Speaker 1: and I didn't have anything to go back to. And
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  Speaker 1: so I tell people all the time like you never
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  Speaker 1: know how strong you are until being strong is the
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  Speaker 1: only choice you have. And in that moment of adversity,
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  Speaker 1: I felt like being strong was the only choice I had,
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  Speaker 1: Like I was coming from a two bedroom home with
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  Speaker 1: fourteen people, Like what, I'm gonna just go back to
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  Speaker 1: the porch, you know what I'm saying, sleep on the floor.
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  Speaker 1: And so it was about processing it and figuring out
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  Speaker 1: a way to use it.
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  Speaker 5: So in that moment or at what point do you
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  Speaker 5: say okay, because I'm sure that there has to be
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  Speaker 5: some level of like you know, depression that kicks in
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  Speaker 5: and then it's like, all right, you know what, not
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  Speaker 5: only am I gonna get past this, but I'm actually
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  Speaker 5: gonna inspire other people by telling my story and you know,
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  Speaker 5: just giving the game on it. So at what point
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  Speaker 5: do you realize it's like the way for you is
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  Speaker 5: actually public speaking and sharing your story.
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  Speaker 1: Yeah, so that was that was a process. And so
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  Speaker 1: the nature of my injury, the reason I almost lost
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  Speaker 1: my life. I ruptured my seedlavian artery in my chest
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  Speaker 1: and so when they ran the test, they noticed I
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  Speaker 1: was bleeding internally.
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  Speaker 5: What is that? What's what's that?
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  Speaker 1: It's like the main artery in your chest, like with
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  Speaker 1: your heart. Yeah, I don't, I just know that you
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  Speaker 1: said that the main one and uh, just the main
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  Speaker 1: artery and I was bleeding right internally.
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  Speaker 3: But at the time and I'm bleeding internally, I'm sitting
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  Speaker 3: here and.
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  Speaker 1: I'm talking like we talked right in a room, talking
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  Speaker 1: to my mom, chilling, and the doctor rushes in and
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  Speaker 1: my man is like, we got to rush you back
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  Speaker 1: to surgery right now.
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  Speaker 3: You're bleeding internally. You're about to die.
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  Speaker 1: And I'm like, I'm thinking he's joking, and he's like, nah,
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  Speaker 1: you you're bleeding internally. We got to take the main
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  Speaker 1: vein out of your left leg and plug it into
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  Speaker 1: your chest.
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  Speaker 3: And the next morning I wake up.
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  Speaker 1: I got six cuts down my left eye, one cut
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  Speaker 1: across the left side of the neck, one of course,
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  Speaker 1: the right twice do my right ribs, cut out my
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  Speaker 1: right peck, bottom of my arm pit to the bottom
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  Speaker 1: of my hand, three hundred and fifty staples in my body.
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  Speaker 1: The advantaged me from my neck to my knees because
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  Speaker 1: when they went in to repair the artery, I had
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  Speaker 1: torn the nerves from my spine that controls my shoulder,
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  Speaker 1: my arm, my hands, and my fingers, and so at
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  Speaker 1: that point they was like it's over, and I would
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  Speaker 1: go out and do community service. Even after I would
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  Speaker 1: do rehab and things of that nature because I needed
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  Speaker 1: something to shift my mindset right and coming up, a
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  Speaker 1: lot of people had helped me and my family. And
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  Speaker 1: so when I would go into these environments to answer
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  Speaker 1: your question about speaking, I would go in and a
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  Speaker 1: cat like you could see my arm right you could
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  Speaker 1: see the atrophy, you could see right off, like something
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  Speaker 1: happened to him, you know what I'm saying. So people
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  Speaker 1: would be saying, as we would be doing habitat for
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  Speaker 1: Humanity Community Service, cats had just come over and be like,
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  Speaker 1: what happened, Like what happened to your arm? And I'd
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  Speaker 1: just be like, I have football injury. Cats are like, nah,
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  Speaker 1: what happened? Like tell me what happened? And I would
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  Speaker 1: just be talking to him nothing, trying to speak, just
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  Speaker 1: informal and we would get done and it would be
• 9:03
  Speaker 1: a crowd of cats and we would walk off and
• 9:05
  Speaker 1: cats would be like you might need to speak, and
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  Speaker 1: I was like, no, I'm good, Like I'm not trying
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  Speaker 1: to speak like I'm good. I need a job at
• 9:13
  Speaker 1: the time because I'm like, I don't want to grow
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  Speaker 1: up like I grew up, and I want to take
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  Speaker 1: care of my family right when I have one. And
• 9:20
  Speaker 1: so from that point, man I was searching for purpose.
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  Speaker 1: You know, it wasn't even about speaking at the time.
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  Speaker 1: I needed purpose, I needed fulfillment. I needed meaning for
• 9:28
  Speaker 1: my life because at one point in an athlete, it
• 9:31
  Speaker 1: brought me that. But when people started talking about it,
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  Speaker 1: that was the first time my will started turning about
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  Speaker 1: and maybe I can use what happened to me to
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  Speaker 1: add value to someone's life.
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  Speaker 4: Yeah, so I'm imagining like at a certain point, you're like,
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  Speaker 4: I'm just I'm tired of talking about this.
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  Speaker 6: I'm living it. And that rehab process obviously was I
• 9:51
  Speaker 6: can imagine grueling.
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  Speaker 4: But you said you wanted to go back into your community, right,
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  Speaker 4: So you have the injury, you go through the rehab process,
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  Speaker 4: you're back in Kirkwood, and you're looking for employment. So
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  Speaker 4: you go back to the Direct Center. What was that
• 10:04
  Speaker 4: like when you got back there?
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  Speaker 3: Man? It was it was wild.
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  Speaker 1: And so the way I got back to Atlanta, I
• 10:11
  Speaker 1: was pursuing a career to be a coach, and so
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  Speaker 1: I had been a graduate assistant for a few years
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  Speaker 1: and I thought I was going to become a defensive
• 10:18
  Speaker 1: backs coach, a position I played. And my wife caused
• 10:21
  Speaker 1: me one day and I'm in the office doing cut
• 10:23
  Speaker 1: ups on the computer, and she was like, I got
• 10:26
  Speaker 1: something to tell you. I'm like what you got and
• 10:28
  Speaker 1: she was like, I'm pregnant. I was like, you pregnant?
• 10:31
  Speaker 1: Like I think I might have said, like how that happened?
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  Speaker 3: Shot?
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  Speaker 6: Gratulation?
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  Speaker 1: You know what I'm saying at the time, I'm not
• 10:39
  Speaker 1: making no money, you know what I'm saying, Like I'm
• 10:41
  Speaker 1: a graduate assistant Tennessee, Like I'm not making no money.
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  Speaker 1: Like they giving cats like cards to go to the mall,
• 10:50
  Speaker 1: signing cards and stuff like that, Like I'm not making
• 10:52
  Speaker 1: no money. So I'm like I might have said something
• 10:54
  Speaker 1: like i'd happened or something like that shot, and she like,
• 10:57
  Speaker 1: how didn't happen?
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  Speaker 3: Like you know how? And so I went in and
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  Speaker 3: talked to the coach.
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  Speaker 1: I gathered myself and I told him the situation, and
• 11:05
  Speaker 1: I was like, I don't want to just leave.
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  Speaker 3: I want to handle the situation right.
• 11:09
  Speaker 1: And he was like, now, if you feel that conviction,
• 11:11
  Speaker 1: you go there to Atlanta, man, and you be there
• 11:13
  Speaker 1: for your family. Because I was like, I don't want
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  Speaker 1: my kids to grow up similar to how I grew up.
• 11:17
  Speaker 1: And so at that point I made the call to
• 11:19
  Speaker 1: the guy that worked at the rec Center City of
• 11:20
  Speaker 1: Atlanta Parks and Wreck where I grew up, and I
• 11:23
  Speaker 1: was like, man, I need a gig and he was like,
• 11:25
  Speaker 1: think you can come Like yesterday I got you. And
• 11:28
  Speaker 1: so when I moved back, I called him and he
• 11:31
  Speaker 1: had left and I went up to the rec center
• 11:33
  Speaker 1: and I told him the situation and they was like,
• 11:36
  Speaker 1: you overqualified. And I was like, what's that? Like what
• 11:38
  Speaker 1: you mean, Oh? I just want to work with kids
• 11:40
  Speaker 1: and create leadership curriculums and they was like, nah, we
• 11:43
  Speaker 1: can't do it. And at that point, I'm two blocks
• 11:46
  Speaker 1: away from where I grew up, and I was confused,
• 11:49
  Speaker 1: you know what I'm saying, Like I was. To be honest,
• 11:52
  Speaker 1: I was like, God, like, I know, you didn't bring
• 11:54
  Speaker 1: me from Kirkwood, a two beton home, fourteen people, first
• 11:57
  Speaker 1: woman in my family to graduate college and even go
• 11:59
  Speaker 1: to college and go through all of that, get that
• 12:02
  Speaker 1: close to making my dreams of going to the NFL
• 12:04
  Speaker 1: come true and bring me right back two blocks away
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  Speaker 1: from where I grew up in my wife's grandmother's home
• 12:10
  Speaker 1: with nothing, you know what I'm saying, Like, I'm like,
• 12:12
  Speaker 1: I can't I can't understand that and so at that point,
• 12:17
  Speaker 1: that's when the faith journey started of what I'm doing now?
• 12:20
  Speaker 5: And so your first speaking engage me. You told me
• 12:22
  Speaker 5: it was at a barn.
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  Speaker 3: Yeah.
• 12:24
  Speaker 5: Man, Can you talk about that?
• 12:26
  Speaker 6: Yeah? Man.
• 12:27
  Speaker 1: So so when I first decided like to do it,
• 12:32
  Speaker 1: I'll never forget. I called my boys Rod Mayo, you know,
• 12:36
  Speaker 1: he's linebackers coach for the Patriots now, and I was like, man,
• 12:40
  Speaker 1: I need fulfillming, I need purpose and he was like,
• 12:42
  Speaker 1: you need to speak. And I talked to my wife
• 12:45
  Speaker 1: about it, and I prayed.
• 12:47
  Speaker 3: Bro. It was a simple prayer. What I'm saying, I
• 12:50
  Speaker 3: don't know preachy stuff.
• 12:51
  Speaker 1: I just prayed, like like, I don't know what you
• 12:53
  Speaker 1: want me to do, right, I thought it was this.
• 12:56
  Speaker 1: It's not that I thought it was this. It's not
• 12:58
  Speaker 1: that I got yield. I give up, man, whatever it
• 13:02
  Speaker 1: is you want me to do. People are saying speak,
• 13:04
  Speaker 1: if it speak, it feels right, I'll be obedient, right,
• 13:07
  Speaker 1: And it says obedience is better than sacrifice. But as people,
• 13:11
  Speaker 1: what do we do when we go on a journey
• 13:12
  Speaker 1: or pursuit of something. We judge the level of sacrifice
• 13:15
  Speaker 1: without first being obedient? Right, what is it gonna cost me, Like,
• 13:18
  Speaker 1: what is this gonna do to me? What do I
• 13:20
  Speaker 1: have to give up? Why do I gotta do this?
• 13:22
  Speaker 1: So I said, I just want to be obedient whatever
• 13:24
  Speaker 1: opportunities come. It ain't about money, it ain't about structure.
• 13:27
  Speaker 1: At this point, I just want to be obedient to
• 13:29
  Speaker 1: what I feel like I'm being called to do with
• 13:31
  Speaker 1: my life. And so at that point, you know, I
• 13:34
  Speaker 1: get an opportunity from Mississippi and I go and it's
• 13:37
  Speaker 1: like a fifteen hour round trip driving and I go
• 13:40
  Speaker 1: and I speak like when I show up, I call
• 13:44
  Speaker 1: my wife and I'm like, man, like I'm in the
• 13:47
  Speaker 1: back woods. I'm like, you might need to call my color,
• 13:51
  Speaker 1: you know, like, oh, this thing don't look right.
• 13:54
  Speaker 3: I go back there. They got the music going, the
• 13:56
  Speaker 3: lights going.
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  Speaker 1: I speak and keep in mind like when I talk
• 14:00
  Speaker 1: my man, I just told him I'll come like I
• 14:02
  Speaker 1: ain't say hey, man, like, let's let me sit over
• 14:04
  Speaker 1: my contract, get with my assistant, say none of that.
• 14:07
  Speaker 3: I didn't have any of that. I spoke.
• 14:09
  Speaker 1: And after I come off stage and my man it's like,
• 14:11
  Speaker 1: thank you so much. And he gave me a coffee mug,
• 14:14
  Speaker 1: and so I get the coffee mug I drive back,
• 14:17
  Speaker 1: get back like three am and my wife was waiting
• 14:19
  Speaker 1: up for me. She hyped, you know what I'm saying,
• 14:21
  Speaker 1: this is my first gig. She's like, how did it go?
• 14:24
  Speaker 1: It went great? And she was like what you get
• 14:26
  Speaker 1: what they give you? I was like, they gave me
• 14:28
  Speaker 1: this coffee mug and she was like, you sure this
• 14:31
  Speaker 1: is what you're supposed to be doing. I was like, yeah,
• 14:34
  Speaker 1: it feels right. I think this is what I'm supposed
• 14:36
  Speaker 1: to be doing. And I credit her for this because
• 14:40
  Speaker 1: this could have altered my purpose if she would have
• 14:42
  Speaker 1: been like, nah, I go do something else.
• 14:45
  Speaker 3: But she was like, all right, cool, let's do it.
• 14:47
  Speaker 1: Like if you feel like this is what you're supposed
• 14:49
  Speaker 1: to do, rock with you.
• 14:52
  Speaker 5: So from there, how do you scale that into a business? Like,
• 14:57
  Speaker 5: all right, you realize this is your purpose, you realize
• 15:01
  Speaker 5: that you have a gift. I'm sure you're probably you know,
• 15:04
  Speaker 5: working on in and getting better at it. But at
• 15:08
  Speaker 5: what point do you say, Okay, this is what I'm
• 15:10
  Speaker 5: gonna do for a living, and this is going to
• 15:12
  Speaker 5: become my livelihood, this is going to become a business.
• 15:14
  Speaker 3: Absolutely.
• 15:15
  Speaker 1: So at that point when I decided that, I had
• 15:19
  Speaker 1: confirmation to speak like this is what I was supposed
• 15:22
  Speaker 1: to be doing.
• 15:23
  Speaker 3: At that point.
• 15:24
  Speaker 1: The money was the last thing I worried about because
• 15:26
  Speaker 1: I didn't want it to jay my process, right, And
• 15:29
  Speaker 1: so the thing that I focused on the most was
• 15:31
  Speaker 1: how can I become the most diverse in my communication
• 15:34
  Speaker 1: in my gift right? And so immediately I started going
• 15:38
  Speaker 1: to all type of speaking engagements.
• 15:40
  Speaker 3: Right.
• 15:40
  Speaker 1: I didn't pigeonhole myself and say, oh, I'm a former athlete,
• 15:43
  Speaker 1: I just want to speak to athletes. Oh, I love kids,
• 15:46
  Speaker 1: I just want to talk to kids. Nope, Like I'm
• 15:48
  Speaker 1: gonna go to the birthday party. Cats twelve thirteen and
• 15:52
  Speaker 1: the sixth of them, and they hit me like can
• 15:54
  Speaker 1: you come speak at my kids' birthday party? I'm like bat,
• 15:57
  Speaker 1: And can you come to the country club? We got
• 16:00
  Speaker 1: elderly women seventy years old. I'm like, bad, it's ten
• 16:03
  Speaker 1: of them, And can you come and speak to these
• 16:06
  Speaker 1: c suitet cats? And can you come and speak to
• 16:09
  Speaker 1: these athletes? And I'll never forget a cat said to
• 16:11
  Speaker 1: me like, man, why do I see you in all
• 16:14
  Speaker 1: these different environments? Like you speaking of elderly ladies, kids, athletes, corporate,
• 16:19
  Speaker 1: Like why are you going all over the place. Why
• 16:21
  Speaker 1: do you just speak to one dynamic, one group like athletes,
• 16:24
  Speaker 1: that's your element? And I was like, no, I said,
• 16:27
  Speaker 1: because I want to become diverse.
• 16:29
  Speaker 3: I said.
• 16:29
  Speaker 1: I didn't know a lot at that moment about speaking,
• 16:32
  Speaker 1: but I knew I couldn't speak to everybody the same.
• 16:34
  Speaker 1: And I knew the more diverse I was in my communication,
• 16:37
  Speaker 1: the more opportunities I would get. And so I looked
• 16:40
  Speaker 1: at the landscape of it and said, what's going to
• 16:42
  Speaker 1: work for me and my family? Where can I go
• 16:44
  Speaker 1: and speak and get right back home to my son's
• 16:46
  Speaker 1: baseball game. Where can I go and speak and get
• 16:49
  Speaker 1: right back home to my daughter's recital?
• 16:50
  Speaker 3: Okay, corporate would allow me to do that.
• 16:52
  Speaker 1: And so every environment I go into, how can I
• 16:55
  Speaker 1: control the narrative with my content? When I speak and
• 16:58
  Speaker 1: when I put it out on social media, put it
• 17:00
  Speaker 1: out on YouTube, when I put it online. The narrative
• 17:03
  Speaker 1: that I'm trying to create is a narrative of even
• 17:05
  Speaker 1: if I'm speaking to some elderly ladies, even if I'm
• 17:08
  Speaker 1: speaking to kids, a corporate group can look at this
• 17:11
  Speaker 1: content and say, man, that's great. We can apply that
• 17:14
  Speaker 1: to our organization. And I knew the pay scale in
• 17:17
  Speaker 1: corporate was a lot different, and so everybody else was
• 17:21
  Speaker 1: a byproduct in terms of what I was trying to
• 17:23
  Speaker 1: get to. And for most cats, they won't take the byproduct.
• 17:27
  Speaker 1: They'll just say I want to speak the corporate and
• 17:28
  Speaker 1: they'll go and they're crash and they're burned. And so
• 17:31
  Speaker 1: I'm going to go with everybody else and use them
• 17:33
  Speaker 1: as the byproduct to the goal that I'm really trying
• 17:35
  Speaker 1: to get to in a pay scale that I'm really
• 17:37
  Speaker 1: trying to get to while controlling the narrative at the
• 17:39
  Speaker 1: same time and perfecting my craft and my processes.
• 17:43
  Speaker 4: That was a lot, man, that was a lot because
• 17:45
  Speaker 4: I heard family balancing there. Absolutely, I heard the practice
• 17:48
  Speaker 4: and the word. Man, So while you were saying that,
• 17:50
  Speaker 4: I'm like, yo, I know you studied sports psychology in school. Absolutely,
• 17:54
  Speaker 4: public speaking wasn't your thing and communication was it, so
• 17:57
  Speaker 4: that the practice made you the expert at it. The
• 18:01
  Speaker 4: different diverse communities, that's what made you the expert.
• 18:04
  Speaker 1: Yeah, man, learning that and just understanding everything I wanted
• 18:08
  Speaker 1: to understand everything that revolved around communication, right, And so
• 18:12
  Speaker 1: for most cats they'll look at me and say, like
• 18:15
  Speaker 1: the world like I never label myself motivational speaker, like
• 18:19
  Speaker 1: that's never came out of my mouth, not one time,
• 18:21
  Speaker 1: And so the world would say motivational because when I speak,
• 18:24
  Speaker 1: I'm passionate about what I do.
• 18:26
  Speaker 3: I love what I do.
• 18:27
  Speaker 1: But at the core of it, I'm just a servant,
• 18:29
  Speaker 1: Like at the core of what we do, Like when
• 18:31
  Speaker 1: I look at business in the landscape of business, at
• 18:34
  Speaker 1: the core of it, like we're all in the same business,
• 18:36
  Speaker 1: Like we just want to make an impact, we want
• 18:37
  Speaker 1: to add value, and we want to turn a profit.
• 18:40
  Speaker 3: Right, But the way I look at what I do,
• 18:42
  Speaker 3: I'm a servant.
• 18:43
  Speaker 1: And so if I want to understand everything that revolves
• 18:45
  Speaker 1: around communication, I have to study communication. So when we
• 18:49
  Speaker 1: step on the stage, and you got all these years
• 18:51
  Speaker 1: of experience behind your name and what you do. You've
• 18:54
  Speaker 1: been in corporate you work for Bank of America, or
• 18:57
  Speaker 1: you work for this insurance company. And now I'm in
• 18:59
  Speaker 1: a ro and I'm speaking to five hundred insurance agents,
• 19:03
  Speaker 1: and you're going before me, and you got the experience.
• 19:05
  Speaker 3: And then they see me in the cut and they
• 19:07
  Speaker 3: see me dress.
• 19:08
  Speaker 1: However, I'm dressed with my collar writing my jeans, and
• 19:11
  Speaker 1: they looking at me like what my man got to
• 19:13
  Speaker 1: say to us, Like what he's finna come up here
• 19:16
  Speaker 1: and say, Like, I get him, he worked in the business.
• 19:20
  Speaker 1: I get him speaking to us. Well, what's this young cat,
• 19:23
  Speaker 1: Let's be real about it. What's this young African American?
• 19:25
  Speaker 1: What's this young black cat got to say? The five
• 19:28
  Speaker 1: hundred of us that do this every single day. And so,
• 19:31
  Speaker 1: if I know communication, if I know the feeling that
• 19:33
  Speaker 1: you want your group to leave with, if I know
• 19:35
  Speaker 1: how to index my stories and my content, I'm an
• 19:38
  Speaker 1: murder my man. It ain't nothing against him. He might
• 19:41
  Speaker 1: be nice, but he's just getting up and he's so
• 19:43
  Speaker 1: cocky and arrogant. And he thinks, because I got the experience,
• 19:46
  Speaker 1: because I've already been in the industry, I know the
• 19:48
  Speaker 1: industry inside and out, I'm gonna get up and I'm
• 19:50
  Speaker 1: gonna do it. But we all know it's not about
• 19:53
  Speaker 1: what you say, is how you say it. We all
• 19:54
  Speaker 1: know with perspective, it's not about what you see that
• 19:57
  Speaker 1: matters is how you view it. We all know sometimes
• 19:59
  Speaker 1: it's out about the things that you say, but how
• 20:01
  Speaker 1: it makes the people feel that you say it too,
• 20:04
  Speaker 1: and how they receive it.
• 20:05
  Speaker 3: And so in terms of me and my messaging.
• 20:07
  Speaker 1: I understand communication, I understand behavior science, I understand sports psychology,
• 20:12
  Speaker 1: and so you might look at me and think, oh,
• 20:14
  Speaker 1: I'm speaking. I did this when I was younger. I
• 20:17
  Speaker 1: would walk into a room and see a cat speak.
• 20:19
  Speaker 1: And we all know when you see somebody that's great
• 20:22
  Speaker 1: at what they do or do it for real, like
• 20:25
  Speaker 1: and practice it. You can walk into a room and
• 20:27
  Speaker 1: see them do it, and you could be like, oh,
• 20:29
  Speaker 1: that's easy, because they make it look easy.
• 20:32
  Speaker 3: You see them make the crowd laugh. It's dope. I know,
• 20:34
  Speaker 3: I got some jokes.
• 20:35
  Speaker 5: I can make it.
• 20:37
  Speaker 3: I know I got three in the pocket. And then
• 20:39
  Speaker 3: you tell your three in the pocket.
• 20:40
  Speaker 1: They looking at you like, uh uh, it didn't land
• 20:44
  Speaker 1: and playing and land, you know, and didn't land.
• 20:48
  Speaker 3: And then you start to understand that, oh, it's more.
• 20:51
  Speaker 1: It's more to it, right, And you got to understand
• 20:53
  Speaker 1: that process of what is that that's more to it?
• 20:56
  Speaker 1: That can make them laugh, that can make them ah,
• 20:59
  Speaker 1: that can make them you're like, oh, they can make
• 21:01
  Speaker 1: them give you an ovation in the middle of your presentation.
• 21:04
  Speaker 5: So how'd you learn that as far as because like,
• 21:06
  Speaker 5: you didn't go to school for that and you're right.
• 21:09
  Speaker 5: It's like one of those things where you watch a
• 21:11
  Speaker 5: comic and you like, I'm funny, Like I joke with
• 21:16
  Speaker 5: my friends all the time. I can get up in
• 21:18
  Speaker 5: front of ten thousand people. Until you get up in
• 21:20
  Speaker 5: front of ten people and you realize it's not just
• 21:23
  Speaker 5: because you're funny with your friends doesn't mean you're a comic,
• 21:26
  Speaker 5: and you realize that they actually work on it. They
• 21:27
  Speaker 5: have writers and they practice it, and they go on
• 21:29
  Speaker 5: the road and they test out their material like a
• 21:32
  Speaker 5: comic of going like small venues and test out their
• 21:35
  Speaker 5: material before they go to Madison Square Garden.
• 21:37
  Speaker 6: At the highest level.
• 21:38
  Speaker 5: Yeah, So how did you learn how to put material together,
• 21:44
  Speaker 5: how to engage the crowd, how to become a public speaker?
• 21:48
  Speaker 5: Because it's not easy and it's actually the biggest fear
• 21:51
  Speaker 5: that most people have is public speaking. So how'd you
• 21:53
  Speaker 5: learn that?
• 21:55
  Speaker 1: I incorporated like feedback forms into all of my engagement
• 22:00
  Speaker 1: and I still do it until this day. And so
• 22:03
  Speaker 1: when you think about most cats, if they think they
• 22:06
  Speaker 1: nice at what they do, they think they nice at
• 22:09
  Speaker 1: what they do, and the cat don't want feedback.
• 22:11
  Speaker 3: A cat will discredit feedback.
• 22:13
  Speaker 1: A cat don't want to hear it, and so I
• 22:15
  Speaker 1: wanted feedback because I knew I wasn't the best communicator.
• 22:19
  Speaker 1: I'm still not the best communicator by no means, but
• 22:22
  Speaker 1: I think I put in enough work to where if
• 22:25
  Speaker 1: I go give a presentation like my due diligence, my preparation,
• 22:29
  Speaker 1: like I'm gonna put together solid presentation because of my
• 22:32
  Speaker 1: research and my amount of work that I'm going to
• 22:33
  Speaker 1: put into it. And so with me when I would
• 22:36
  Speaker 1: get these feedback forms, I'll never forget. I was at
• 22:39
  Speaker 1: an engagement and there was multiple speakers on the bill
• 22:42
  Speaker 1: and it was pages of feedback, and I was speaking with,
• 22:47
  Speaker 1: you know, a big public figure at the time, and
• 22:51
  Speaker 1: as they gave us these pages of feedback, everybody kind
• 22:54
  Speaker 1: of grabbed they joining was like just like try to
• 22:58
  Speaker 1: they talk. I ain't tripping on and I'm in the
• 23:00
  Speaker 1: corner like I'm flipping through the.
• 23:04
  Speaker 3: You know what I'm saying. I'm I'm down. Then to
• 23:06
  Speaker 3: him like and one of one of my dudes come
• 23:09
  Speaker 3: to me like, man, you reading that? Like what you read?
• 23:11
  Speaker 3: You speaking you on the stage? You reading that? I'm like, yeah,
• 23:14
  Speaker 3: I'm reading it.
• 23:15
  Speaker 1: I'm like because they're giving me feedback on what I
• 23:18
  Speaker 1: need to do better and I'll never forget. I read
• 23:21
  Speaker 1: a comment and it showed up different ways on different pages.
• 23:24
  Speaker 3: People would say it differently.
• 23:26
  Speaker 1: And a person said, I love what he does, man,
• 23:29
  Speaker 1: I love how he does it right. But she said,
• 23:32
  Speaker 1: I can't understand sometimes if it's passion or if it's anger,
• 23:37
  Speaker 1: Like I can't understand some time when he gets hyped
• 23:39
  Speaker 1: and he gets to going right, if he's happy about
• 23:42
  Speaker 1: what happened to him, or if he's really mad about
• 23:44
  Speaker 1: it and it's covered up like. It showed up several
• 23:47
  Speaker 1: different ways, and so I was like, all right, cool,
• 23:49
  Speaker 1: this showed up. I went and I watched several of
• 23:52
  Speaker 1: my presentations and I cut the volume off right and
• 23:55
  Speaker 1: I just watched me. I watched my mannerism, watch my
• 23:59
  Speaker 1: body language, my fassions. I was like, they're right, you
• 24:02
  Speaker 1: know what I'm saying. And I went and I started
• 24:04
  Speaker 1: altering my presentations. I went and I started altering. But
• 24:08
  Speaker 1: I did that with several elements of my presentation. And
• 24:12
  Speaker 1: I did this. CATS thought I just did it to
• 24:15
  Speaker 1: master communication. I want a master communication. But I also
• 24:19
  Speaker 1: did this because I got a certain figure I'm trying
• 24:22
  Speaker 1: to get to right. I got a wife and I
• 24:24
  Speaker 1: got children, Like, I ain't out here just to be
• 24:26
  Speaker 1: playing and running with some cats to say, Oh we
• 24:29
  Speaker 1: speak it feel good?
• 24:30
  Speaker 6: We cool.
• 24:31
  Speaker 1: Nah, don't get it twisted. I got a wife and
• 24:33
  Speaker 1: I got two kids, you know what I'm saying. And
• 24:35
  Speaker 1: I feel as if what I'm doing, like I take
• 24:38
  Speaker 1: it serious, and I feel like I'm being trusted with
• 24:40
  Speaker 1: a level of accountability when I'm put in front of
• 24:42
  Speaker 1: a group to speak to them, and it's people on
• 24:45
  Speaker 1: the other side of the words that I would never
• 24:47
  Speaker 1: take for granted.
• 24:48
  Speaker 4: So when you take the assessment self assessment of yourself,
• 24:51
  Speaker 4: I'm in a vision in Is it like your wife
• 24:54
  Speaker 4: is sitting there listening to you, hear the speech, giving
• 24:56
  Speaker 4: you feedback.
• 24:56
  Speaker 6: Are you in the mirror? Like all right, I got
• 24:58
  Speaker 6: to pay my eyebrows?
• 25:00
  Speaker 5: Is nah?
• 25:00
  Speaker 6: Wait did I smile here?
• 25:02
  Speaker 5: Like?
• 25:02
  Speaker 6: What does that process look like?
• 25:05
  Speaker 3: So it's it's several different ways.
• 25:06
  Speaker 6: Man.
• 25:07
  Speaker 1: I'll take a story and I'll just share it, you
• 25:10
  Speaker 1: know what I'm saying, Because story stories telling is one
• 25:13
  Speaker 1: of the greatest forms of communication. Like you think about
• 25:16
  Speaker 1: even when we were children, think about a cat to
• 25:18
  Speaker 1: get a bedtime story.
• 25:19
  Speaker 3: You know what I'm saying.
• 25:20
  Speaker 1: You think about when you sit with your elders, cat
• 25:22
  Speaker 1: to sit around and tell you stories for days and
• 25:24
  Speaker 1: you'll love it.
• 25:25
  Speaker 6: Right.
• 25:25
  Speaker 1: You think about when a cat want to get something across,
• 25:27
  Speaker 1: most of the time they'll put it in story form.
• 25:30
  Speaker 1: And so for me, I'll sit there, man, and I'll
• 25:32
  Speaker 1: practice different ways to say a story. I practice different
• 25:35
  Speaker 1: ways to say things right, and so I'll just sit
• 25:38
  Speaker 1: there and practice it. I'll bring somebody in and practice it, but.
• 25:42
  Speaker 6: No, I won't.
• 25:43
  Speaker 3: I won't be in the mirror looking at my but
• 25:45
  Speaker 3: I'll be practicing.
• 25:46
  Speaker 7: Though.
• 25:47
  Speaker 5: Now what you said was actually vitally important, especially for
• 25:49
  Speaker 5: content creators, public speakers, things that nature, because A you
• 25:53
  Speaker 5: have to be open the feedback absolutely and B it's
• 25:56
  Speaker 5: just like I always say, like for me, learning like
• 26:00
  Speaker 5: playing sports taught me more than like the academic side
• 26:02
  Speaker 5: of school. So yeah, one one of the things that
• 26:05
  Speaker 5: I learned from sports, playing in sports, I never forget,
• 26:08
  Speaker 5: you know, watching game film. And I have been watching
• 26:11
  Speaker 5: game film my whole life, like you know, even in
• 26:13
  Speaker 5: high school, like we watched game film and I never
• 26:15
  Speaker 5: I was the kind of person like I never really
• 26:17
  Speaker 5: paid attention. I was in the back, like you know
• 26:19
  Speaker 5: what I'm saying, like I ain't really pay attention to
• 26:21
  Speaker 5: game film. But I remember when I when I was
• 26:24
  Speaker 5: at u NBC to coach Monroe and I sat down
• 26:28
  Speaker 5: with him and it was me and him in the office,
• 26:31
  Speaker 5: and he was kind of like it was the first
• 26:33
  Speaker 5: time somebody had ever actually walked me through how to
• 26:35
  Speaker 5: actually watch game film. Because you're thinking you're watching game
• 26:38
  Speaker 5: film and you're just watching it, but I'm just watching
• 26:40
  Speaker 5: it from just like I'm just watching it. He's showing me,
• 26:44
  Speaker 5: like you see this, backcut this, and he's pausing it
• 26:47
  Speaker 5: and he's like, so, now this is my first time
• 26:48
  Speaker 5: actually seeing it how a coach is seeing it, you
• 26:52
  Speaker 5: know what I'm saying. So it gave me a whole
• 26:54
  Speaker 5: different perspective on how to actually watch the game, Like
• 26:56
  Speaker 5: even like rest in Peace Kobe, and Kobe did that
• 26:59
  Speaker 5: thing the call when he was breaking down game and yeah.
• 27:03
  Speaker 5: So it's like I say that to say for you,
• 27:07
  Speaker 5: that's like when I'm envisioning when you're watching yourself with
• 27:10
  Speaker 5: no volume more and you're watching your mannerisms and all that,
• 27:14
  Speaker 5: it's kind of like watching game film. It's like, oh,
• 27:16
  Speaker 5: I missed that cut right here. I gotta do that.
• 27:19
  Speaker 5: So I think it's vitally important for content creators a
• 27:23
  Speaker 5: not to get defensive when somebody gives them constructive criticism,
• 27:26
  Speaker 5: and also to watch your content. I know, like a
• 27:31
  Speaker 5: lot of times like we put our stuff and be like,
• 27:33
  Speaker 5: we don't want to watch it after we do it.
• 27:35
  Speaker 5: But it's like, by watching it from a critical standpoint,
• 27:39
  Speaker 5: you can say, oh, I'm not making eye contact, or
• 27:41
  Speaker 5: I'm cutting somebody off, or it'll actually help you tremendously.
• 27:47
  Speaker 4: It's crazy you said that because my brother when we
• 27:48
  Speaker 4: started the podcast, he knows us, he's been around us
• 27:51
  Speaker 4: our whole lives, and he was like, yoall, don't listen
• 27:53
  Speaker 4: to anything.
• 27:54
  Speaker 6: I watched it on mute. I listened to it.
• 27:56
  Speaker 4: I watched on mute because I just want to see
• 27:58
  Speaker 4: how much y'all engaging with each other. I want to
• 28:00
  Speaker 4: see if y'all looking at each other. I want to
• 28:01
  Speaker 4: see if y'all really enjoying it. And he was like, yo,
• 28:04
  Speaker 4: y'all got it, because I know, like y'all know each
• 28:06
  Speaker 4: other so well that I know when he's about to
• 28:08
  Speaker 4: say something, you start laughing. Like he watched the manual
• 28:10
  Speaker 4: so here and you said, I'm like, yo, damn. He
• 28:12
  Speaker 4: knew that from the beginning, and.
• 28:13
  Speaker 5: That helped us a lot too. When we first started
• 28:15
  Speaker 5: the podcast, we used to listen. I used to listen
• 28:16
  Speaker 5: to it like ten times, and I was so critical
• 28:19
  Speaker 5: on everything, and I was like, you were saying a lot.
• 28:22
  Speaker 5: We both were saying a lot. Yeah, yeah, you know,
• 28:24
  Speaker 5: telling him. And I learned because I actually I have
• 28:27
  Speaker 5: a degree in public and communication, so I learned that
• 28:29
  Speaker 5: when somebody says, most of the time, they're thinking about
• 28:31
  Speaker 5: what they're going to say, you know. So it's like
• 28:33
  Speaker 5: almost like a way to actually get your thoughts together,
• 28:36
  Speaker 5: and you're like.
• 28:39
  Speaker 4: When we were it was like thirty seconds, was like yo,
• 28:43
  Speaker 4: I'm like yo, bro, like yo, you talked like we
• 28:45
  Speaker 4: got we got each other all, like we got to
• 28:47
  Speaker 4: get like spaced.
• 28:48
  Speaker 6: In between it. It was great because it be me
• 28:49
  Speaker 6: and him in the room.
• 28:50
  Speaker 4: And then when we said the thing, I was like,
• 28:53
  Speaker 4: I brought to my coworker shout out to Melissa.
• 28:55
  Speaker 6: She was like, I was like, you think I'm thinking
• 28:57
  Speaker 6: too much? She was like, no, you should think before
• 28:59
  Speaker 6: you speak.
• 29:00
  Speaker 4: I was like, you know what, You're right, I'm gonna
• 29:02
  Speaker 4: stop saying it, but I am going to keep that.
• 29:04
  Speaker 5: Part so let me ask you this, when do you
• 29:06
  Speaker 5: really hit your stride and become all right? So you're
• 29:10
  Speaker 5: figuring it out, You're working with a variety of different groups,
• 29:14
  Speaker 5: church groups, sports, like you said, old ladies, anybody that's listening.
• 29:18
  Speaker 5: But your goal is to eventually move up into the
• 29:20
  Speaker 5: corporate world because if anybody's not familiar, that's like real,
• 29:23
  Speaker 5: real money is in the public speaking game. They pay
• 29:27
  Speaker 5: hundreds of thousand dollars depending on who you are, to
• 29:29
  Speaker 5: bring you into corporate events and things of that nature.
• 29:31
  Speaker 5: So when do you really start to hit that stride
• 29:35
  Speaker 5: and move up to the next level.
• 29:37
  Speaker 3: Yeah, So.
• 29:39
  Speaker 1: In terms of just speaking, like and building up a presentation,
• 29:44
  Speaker 1: of building up my clientele, I have been speaking for
• 29:47
  Speaker 1: a while, Like I started early twenties, and as I
• 29:52
  Speaker 1: was out speaking, a lot of people didn't notice. Man,
• 29:56
  Speaker 1: I've been making money and speaking for a long time
• 30:00
  Speaker 1: because of my perspective about it, because of how I
• 30:03
  Speaker 1: viewed it, and because of my nature to work. And
• 30:06
  Speaker 1: so you could go somewhere and get paid a certain amount,
• 30:10
  Speaker 1: do a certain number of those gigs, make a certain
• 30:12
  Speaker 1: amount of month, whether it was when you first started
• 30:14
  Speaker 1: and you want to get sixty thousand dollars a month, right,
• 30:17
  Speaker 1: and you get paid whatever, whether you get paid ten
• 30:20
  Speaker 1: g's at the time, whatever, slice it up and you
• 30:23
  Speaker 1: go and you do the work. But when my perspective
• 30:26
  Speaker 1: change one day, I'll never forget. I was speaking to
• 30:29
  Speaker 1: an engineering company. It was years ago, and I go
• 30:33
  Speaker 1: in and I speak, and I think at the time
• 30:35
  Speaker 1: it's probably the third biggest still company in the world.
• 30:38
  Speaker 1: And I'm in there and I speak, and I'll never
• 30:41
  Speaker 1: forget it was the first time I got seventy five
• 30:43
  Speaker 1: hundred dollars speak and I speak, and I'm hype.
• 30:48
  Speaker 3: I'm stoked. Right. I get back to my hotel, I
• 30:51
  Speaker 3: got my check and I'm like.
• 30:53
  Speaker 1: Man, I just got seventy five right, and I'm talking
• 30:57
  Speaker 1: to the white I said, but something happened to night
• 31:00
  Speaker 1: joint blew my mind, all right, And this was years ago.
• 31:03
  Speaker 3: I never forget. After I spoke. It was a CEO
• 31:06
  Speaker 3: in the crowd of.
• 31:08
  Speaker 1: He was a part of the company, but he had
• 31:10
  Speaker 1: several divisions of his own, and he came up to
• 31:13
  Speaker 1: me and he was like, man, that was incredible.
• 31:15
  Speaker 3: He was like, can I pull you to the side
• 31:16
  Speaker 3: and talk to you.
• 31:17
  Speaker 6: I was like yeah.
• 31:18
  Speaker 1: He was like I don't know what you got for that.
• 31:21
  Speaker 1: He was like, but I would have gave you twenty
• 31:22
  Speaker 1: to twenty five thousand dollars for that.
• 31:25
  Speaker 3: And I was like what.
• 31:28
  Speaker 5: I was like, price going up, price going up?
• 31:31
  Speaker 3: And he was like in check though.
• 31:34
  Speaker 1: Like that next Wednesday, my man hit me up and
• 31:39
  Speaker 1: he offered me two separate gigs and two different cities,
• 31:43
  Speaker 1: and he paid me that twenty apiece for each. And
• 31:47
  Speaker 1: it changed my perspective. But what he said to me
• 31:50
  Speaker 1: was I never forget. He said, Man, you're already speaking.
• 31:52
  Speaker 1: You work hard. I could tell you value what you
• 31:54
  Speaker 1: do and you're doing it the right way. He said,
• 31:57
  Speaker 1: don't do that to your family. Right, Because I was
• 32:00
  Speaker 1: so locked in on the process communication, It's like, don't
• 32:03
  Speaker 1: do that to your family, don't undervalue yourself, don't do
• 32:06
  Speaker 1: that to your wife and your children. Right, Charge what
• 32:09
  Speaker 1: you're worth. Right, you're worth this, Go out and charge
• 32:12
  Speaker 1: it and go get it. People will give you this.
• 32:15
  Speaker 6: Right.
• 32:15
  Speaker 1: You've been giving everybody a deal right with how you operate.
• 32:18
  Speaker 1: And that changed my perspective. Man, That was that was
• 32:21
  Speaker 1: years ago. That's the epitome of know your worth absolutely.
• 32:25
  Speaker 1: So can we talk about twenty eleventh May eleventh, or
• 32:29
  Speaker 1: no doubt. I know you know the date because it's
• 32:33
  Speaker 1: a pivotal moment in your life when you meet the biggest,
• 32:36
  Speaker 1: one of the biggest bosses of them all. It's sure
• 32:38
  Speaker 1: that that lady who used to dominate TV and still
• 32:41
  Speaker 1: does the medium to a certain extent, run into Oprah.
• 32:45
  Speaker 6: Yeah, but very intentionally you break down that story.
• 32:48
  Speaker 3: Yeah, man, I met Oprah. I was at a point
• 32:51
  Speaker 3: in my life.
• 32:52
  Speaker 1: This was around the time when I was trying to
• 32:54
  Speaker 1: figure out some things with speaking and just my purpose
• 32:57
  Speaker 1: in general. And I had my book at the time,
• 33:00
  Speaker 1: my autobiography, and I was questioning myself. I was questioning
• 33:04
  Speaker 1: my purpose. I was questioning the creator, right. I was
• 33:08
  Speaker 1: at that point in the journey that we all hit
• 33:10
  Speaker 1: at some point to win a cat be like, man,
• 33:12
  Speaker 1: am I really supposed to be doing this?
• 33:15
  Speaker 3: Like is it really going to provide? Am I really
• 33:17
  Speaker 3: going to be fulfilled?
• 33:19
  Speaker 1: And I got up one morning and I was getting
• 33:21
  Speaker 1: dressed and I looked at my wife. You know, she
• 33:24
  Speaker 1: was getting dressed. At the time, she was a school teacher,
• 33:27
  Speaker 1: and she was getting dressed and I said, Babe, you're
• 33:28
  Speaker 1: not gonna believe it.
• 33:30
  Speaker 3: She was like, what you got.
• 33:30
  Speaker 1: I was like, I'm going to meet Oprah in Chicago.
• 33:32
  Speaker 1: I'm about to give it a book. And my wife
• 33:35
  Speaker 1: was like, oh, ain't.
• 33:36
  Speaker 2: You no Oprah.
• 33:38
  Speaker 1: I was like nah, and she was like, you know
• 33:41
  Speaker 1: somebody at the studio and I was like nah. She
• 33:45
  Speaker 1: was like you sure. I was like yeah. She was
• 33:48
  Speaker 1: like go for it. You know me and my wife
• 33:50
  Speaker 1: in rocking since fifth grade. You know what I'm saying.
• 33:53
  Speaker 1: So she know me, I know her. And when she
• 33:56
  Speaker 1: said go for it at the time, I probably had
• 33:58
  Speaker 1: like two hundred dollars to my name.
• 34:00
  Speaker 3: I was in my truck. I went out.
• 34:01
  Speaker 1: I got in my truck like I left that day,
• 34:03
  Speaker 1: like when she went to work. I left. I got
• 34:05
  Speaker 1: to Chattanooga. I called my buddy Jeff turning in Knoxville, Tennessee.
• 34:10
  Speaker 1: He picked up. I said, Jeff, you're not gonna believe it.
• 34:13
  Speaker 1: Jeff's like, what's up inc. I said, man, I'm headed
• 34:14
  Speaker 1: to Chicago. I'm about to meet Oprah and give him
• 34:17
  Speaker 1: my book. Jeff was like, ink, you no open. I
• 34:20
  Speaker 1: was like nah. Jeff was like, oh, I know what
• 34:24
  Speaker 1: this is. He was like, Ink, You're an extremely ambitious dude.
• 34:27
  Speaker 1: It's like I get it. He's like, man, but the
• 34:29
  Speaker 1: chances of this happening slim to none. He said, Man,
• 34:33
  Speaker 1: I want you to hang up this phone. Call me
• 34:35
  Speaker 1: when you get the Knoxville, like, I want you to
• 34:37
  Speaker 1: go all the way up there and be too embarrassing,
• 34:39
  Speaker 1: too hurt when it doesn't happen. And I called Jeff
• 34:41
  Speaker 1: when I got the knox He picked up and he said,
• 34:44
  Speaker 1: you're still going on you I said yeah. He said,
• 34:46
  Speaker 1: stop by and pick me up. Man, I just make
• 34:48
  Speaker 1: the ride with you. And we get up there that night. Jeff,
• 34:51
  Speaker 1: you know, he gets us a room. Get up the
• 34:53
  Speaker 1: next morning and I go downstairs and Jeff's standing in
• 34:56
  Speaker 1: the corner getting ready to go work out, and he
• 34:58
  Speaker 1: watching me like this, dude, serious.
• 35:00
  Speaker 3: And I'm at the front desk like.
• 35:02
  Speaker 1: Man, you could tell me how to get the Harpo
• 35:04
  Speaker 1: studios like I'm debt serious. And they give me the
• 35:07
  Speaker 1: little joint and I go to walk out of the
• 35:09
  Speaker 1: door and Jeff is like, ain't wait, man, like I'm
• 35:11
  Speaker 1: gonna get us a little car real quick. And we
• 35:14
  Speaker 1: go over there and we pull up. And this was
• 35:16
  Speaker 1: when her last shows were happening. Around that time, people everywhere.
• 35:19
  Speaker 1: I get out of the car with the book. Jeff
• 35:21
  Speaker 1: is like, I'm gonna go across the street to this
• 35:23
  Speaker 1: little coffee shop. It's like, I see you in a minute.
• 35:25
  Speaker 1: I'm sure this won't be long. And so I'm walking
• 35:28
  Speaker 1: around the building. Now keep in mind, I just got
• 35:31
  Speaker 1: my book. I'm walking and every door that will open.
• 35:34
  Speaker 1: If I was by a door, I would try to
• 35:37
  Speaker 1: go in it, right, just young, ambitious, right, not thinking.
• 35:41
  Speaker 1: As soon as I was stepping the door, like, hey,
• 35:43
  Speaker 1: I'm Inky Johnson. I drove up from Atlanta. I want
• 35:45
  Speaker 1: to give open my book. They like, man, get out
• 35:47
  Speaker 1: of here, like, won't do that. I'm like, brother, don't
• 35:50
  Speaker 1: y'all give away. I got a book, you know what
• 35:53
  Speaker 1: I'm saying. God like, y'all get wait cards.
• 35:57
  Speaker 3: They like, well't do that. And I got so discouraged.
• 36:00
  Speaker 2: Bro.
• 36:00
  Speaker 1: I went around the back of the building. I sat
• 36:03
  Speaker 1: down right, and I was like, sitting just on the
• 36:05
  Speaker 1: side of the building. I was like, man, my wife
• 36:07
  Speaker 1: gonna go off and I'll never forget. I looked up.
• 36:10
  Speaker 1: Everybody had went in the building. And when I looked up,
• 36:13
  Speaker 1: I looked down the sidewalk and I was walking. It
• 36:16
  Speaker 1: looked to be like a homeless gentleman. I sit down
• 36:18
  Speaker 1: beside my man and I was like, how you doing.
• 36:21
  Speaker 1: My man was like I'm great. He was like, how
• 36:23
  Speaker 1: are you. I was like, man, I'm cool. I've seen
• 36:26
  Speaker 1: better days, right, the irony of the situation. And when
• 36:29
  Speaker 1: I look up, I see Oprah and her security guard
• 36:33
  Speaker 1: coming down the sidewalk and I stand up. It's just
• 36:36
  Speaker 1: me and them, and I'm like surely, And I walked
• 36:40
  Speaker 1: toward her. The security gonna come up, move me out
• 36:42
  Speaker 1: of the way, but I'm gonna still take my shot.
• 36:44
  Speaker 1: And as I'm walking, she's walking and they don't stop,
• 36:47
  Speaker 1: and I don't stop. Get a couple of feet away
• 36:49
  Speaker 1: from me. I said, hey, I'm Inky Johnson. I drove
• 36:52
  Speaker 1: up from Atlanta. I wanted to give you my book.
• 36:55
  Speaker 1: And first thing she does, like I got on a
• 36:58
  Speaker 1: two X suit at the time, say, ain't no here
• 37:01
  Speaker 1: to it? Yeah, grasps the joint like doing light lord.
• 37:07
  Speaker 1: She grab yeah, yeah, she's doing light little shake like
• 37:10
  Speaker 1: this is a nice suit. I think she's trying to
• 37:12
  Speaker 1: see She's trying to run game, right. I was like,
• 37:15
  Speaker 1: thank you. I was like, I drove up to give
• 37:17
  Speaker 1: you my book. I would love to take a picture
• 37:19
  Speaker 1: with you she grabbed a book. She's like sure, she
• 37:22
  Speaker 1: handed to the security guard. We take the picture. She
• 37:25
  Speaker 1: was like, all right, I got to go in and
• 37:26
  Speaker 1: do my show. And that she's walking in my man.
• 37:29
  Speaker 1: Jeff running like, ain't tell her a ways?
• 37:34
  Speaker 3: Like oh yeah, little faith.
• 37:37
  Speaker 1: And as I go to walk off, man, I never
• 37:39
  Speaker 1: forget this.
• 37:42
  Speaker 6: This episode is brought to you by P and C Bank.
• 37:45
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  Speaker 8: Coach, the energy out there felt different. What changed for
• 39:35
  Speaker 8: the team today?
• 39:36
  Speaker 1: It was the new game day scratches from the California
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  Speaker 1: Lottery players.
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  Speaker 3: Everything. Those games sent the team's energy through the roof.
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  Speaker 8: Are you saying it was the off field play that
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  Speaker 8: made the difference on the field.
• 39:45
  Speaker 3: Hey, little play makes your day, and today it made
• 39:48
  Speaker 3: the game. That's all for now, coach.
• 39:50
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• 40:02
  Speaker 1: I go to walk off. Her security guard says. He
• 40:05
  Speaker 1: was like, hey, lo man, it's that come here, and
• 40:08
  Speaker 1: I walk over to him. He was like, I'm not
• 40:10
  Speaker 1: saying anything it's gonna come up this. I'm not saying
• 40:13
  Speaker 1: you're gonna be on her book club show. I'm not
• 40:15
  Speaker 1: saying any of that. He said, I just want you
• 40:17
  Speaker 1: to know what just happened. That never happens. He said,
• 40:21
  Speaker 1: She'll tell me go up, clear him out and tell
• 40:23
  Speaker 1: him send it here. She'll never get it. He was like,
• 40:25
  Speaker 1: I'm not saying anything is gonna come out of it.
• 40:28
  Speaker 1: I just want you to know that that moment that
• 40:30
  Speaker 1: just happened, it never happens. I was like, thank you,
• 40:33
  Speaker 1: and I walked off and I sent the picture out,
• 40:35
  Speaker 1: put it on social media.
• 40:37
  Speaker 3: Cats is like, Man, you're gonna be on the show
• 40:40
  Speaker 3: on the book Club, you know what I'm saying.
• 40:42
  Speaker 1: I was like, nah, I was like, I don't care, man,
• 40:44
  Speaker 1: it ain't about that. And then you know, Cat's like,
• 40:46
  Speaker 1: what you mean you don't care? It ain't about that.
• 40:48
  Speaker 1: You went all the way up there. I was like,
• 40:50
  Speaker 1: it wasn't about that for me. I said, it was
• 40:52
  Speaker 1: about confirmation. And I was like, the Creator showed me
• 40:56
  Speaker 1: confirmation in that moment that he was still walking with
• 40:59
  Speaker 1: that seven year old kid from Kirkwood, right that fell
• 41:02
  Speaker 1: in love with the game of football at a young
• 41:04
  Speaker 1: age and wanted to help his family. I was trying
• 41:06
  Speaker 1: to find purpose, right. Oprah was the vehicle. Oprah was
• 41:09
  Speaker 1: the tool that God placed in my journey at the
• 41:12
  Speaker 1: time to say, all, bro, I got you, Like, if
• 41:14
  Speaker 1: you want to do something, this outland is to see
• 41:17
  Speaker 1: if I'm still rocking with you, do it, and I'm
• 41:19
  Speaker 1: gonna show you I'm still rocking with you. And so
• 41:21
  Speaker 1: at that point it gave me all the confirmation and
• 41:23
  Speaker 1: all the fuel I needed. And I firmly believe amongst
• 41:26
  Speaker 1: our journeys in life, like it's some things that we
• 41:29
  Speaker 1: encounter and some things we go through like I'm sure you'
• 41:32
  Speaker 1: all then experienced it with the podcast. Entrepreneurs experience it
• 41:35
  Speaker 1: all the time, like God speaks, speaks to us in
• 41:38
  Speaker 1: different ways, like things happen. Confirmation comes in different ways
• 41:41
  Speaker 1: to where you know, like oh, that was that moment
• 41:44
  Speaker 1: to tell me to keep pressing and to keep going.
• 41:46
  Speaker 1: And that was that moment for me that told me, nah,
• 41:49
  Speaker 1: I ain't keep going.
• 41:50
  Speaker 5: I got you that relationship ever maturity and.
• 41:53
  Speaker 3: Never yielded nothing, never yielded nothing.
• 41:55
  Speaker 5: But that just gave you confirmation.
• 41:57
  Speaker 1: It propelled my faith. It's probably the most important thing.
• 42:00
  Speaker 1: I'm sure your link back up.
• 42:01
  Speaker 5: Well one day, I think the stars that faith journey
• 42:04
  Speaker 5: is going to continue. Let me ask you this because
• 42:08
  Speaker 5: I'm sure you're aware of but I got put on
• 42:10
  Speaker 5: shout out to vow. She's a friend of mine. She
• 42:12
  Speaker 5: was the first person telling me about a rider when
• 42:15
  Speaker 5: you know, when I when you started first speaking and
• 42:17
  Speaker 5: she's like, you got a rider, And I'm like a rider,
• 42:20
  Speaker 5: Like what does that mean? You know what I'm saying.
• 42:23
  Speaker 5: So she was like, you know, I'm gonna send you
• 42:24
  Speaker 5: my rider. So in her rider, it was like, all right,
• 42:27
  Speaker 5: I need a first class plane ticket I need a
• 42:29
  Speaker 5: four to five star hotel accommodation. You don't need to be
• 42:32
  Speaker 5: paid fifty percent up front fifty percent on the back end.
• 42:35
  Speaker 5: She's like, you just can't be like saying like, hey,
• 42:38
  Speaker 5: just give me cash like you got to. You gotta
• 42:41
  Speaker 5: treat this like a business. So can you talk about
• 42:43
  Speaker 5: that and get some games for the people that might
• 42:44
  Speaker 5: not be aware of like how that works for the
• 42:46
  Speaker 5: public speakers.
• 42:47
  Speaker 3: Absolutely, it's very important.
• 42:49
  Speaker 1: And because if you don't have that in place, you
• 42:53
  Speaker 1: have nothing to hold them to. And the CADI furnests
• 42:56
  Speaker 1: you in that, you know what I'm saying, like cast
• 42:58
  Speaker 1: thing a cademy for nessing in the street, Like you're
• 43:00
  Speaker 1: show up in that check won't be there and the
• 43:02
  Speaker 1: cat will say, oh, something happened with accountant, right, And
• 43:05
  Speaker 1: but you done went up and you gave them everything
• 43:07
  Speaker 1: you had and you're going back home empty handed, and
• 43:09
  Speaker 1: you can't blame nobody but yourself because you didn't have
• 43:12
  Speaker 1: any structure in place. And so for me, when it
• 43:14
  Speaker 1: came to hotels, it came to flights. When it came
• 43:17
  Speaker 1: to deposit, it came to direct deposit, whatever the case
• 43:20
  Speaker 1: may be. I'll never forget when I first started. You know,
• 43:23
  Speaker 1: you want to be modest, you don't want to ask
• 43:25
  Speaker 1: for too much, and you want to be respectful. And
• 43:28
  Speaker 1: I was trying to do that and the cat was
• 43:30
  Speaker 1: like no, Like this comes with the business, right, like
• 43:34
  Speaker 1: how you do what you do. You want to be
• 43:35
  Speaker 1: comfortable when you're going to row, And so for me,
• 43:38
  Speaker 1: like everywhere I go, it's a first class flight in
• 43:42
  Speaker 1: my writer, you know what I'm saying. Everywhere I go,
• 43:44
  Speaker 1: it got me five star accommodations. Everywhere I go. I'm
• 43:48
  Speaker 1: being paid before I go most of the time, or
• 43:51
  Speaker 1: I get the check on site. Like I don't go
• 43:53
  Speaker 1: anywhere and I go speak and I'm not paid either
• 43:57
  Speaker 1: yet or at that event. Because I look at what
• 43:59
  Speaker 1: I do, and I run what I do like a business.
• 44:02
  Speaker 1: It's a real business, and so I treat it that way.
• 44:05
  Speaker 1: But that writer, that contract is very important because if
• 44:07
  Speaker 1: you don't have that in place, I could cat of
• 44:09
  Speaker 1: get you to come to speak.
• 44:11
  Speaker 3: You'll speak, and then it'll.
• 44:12
  Speaker 1: Start to jage your process because instead of worrying about
• 44:15
  Speaker 1: your content, now you're worrying about the money and worrying
• 44:18
  Speaker 1: about how you're going to get it. You need to
• 44:19
  Speaker 1: be worried about your mission and your and your focus,
• 44:22
  Speaker 1: and your and your principles and your values.
• 44:24
  Speaker 4: So you obviously present as a solo entity. Are you
• 44:29
  Speaker 4: also handling the business? Are you built out a team
• 44:31
  Speaker 4: that creates the structure and creates the system to make
• 44:34
  Speaker 4: your job a little lighter?
• 44:36
  Speaker 3: Right?
• 44:36
  Speaker 6: You? You can just focus on the speaking.
• 44:38
  Speaker 1: Yeah, So got four cats, you know, and we operate
• 44:42
  Speaker 1: as a company. It used to be a point in
• 44:44
  Speaker 1: time to where I was doing things by myself early
• 44:47
  Speaker 1: early in my career, to where when I just started speaking,
• 44:51
  Speaker 1: and then opportunities started to come and I'm feeling everything right,
• 44:55
  Speaker 1: I'm negotiating.
• 44:56
  Speaker 3: I'm talking to a cat, I'm emailing right.
• 44:59
  Speaker 1: And then it got to a point to where I
• 45:00
  Speaker 1: started to really structure my business and get people on
• 45:03
  Speaker 1: my team. And a cat gave me some great advice
• 45:07
  Speaker 1: early on, man, because I was speaking to these companies
• 45:10
  Speaker 1: and to these corporations. And another thing, I wouldn't just
• 45:13
  Speaker 1: go on the road to speak. I would going to
• 45:15
  Speaker 1: road to acquire, you know, knowledge. I would want to
• 45:18
  Speaker 1: get information. I would go to these successful companies like
• 45:21
  Speaker 1: I'm not just coming to speak, I want to learn too,
• 45:22
  Speaker 1: So I'm gonna come and sit in the office and see,
• 45:25
  Speaker 1: can I.
• 45:25
  Speaker 3: Talk to you for a hour?
• 45:27
  Speaker 7: Right?
• 45:27
  Speaker 1: How have you sustained this company for the past thirty
• 45:30
  Speaker 1: years and been as successful with the amount of employees
• 45:32
  Speaker 1: you got? Like, let me get some of that information,
• 45:35
  Speaker 1: Like David tell you everywhere I go, when I go
• 45:38
  Speaker 1: to a place to where it's an event and people
• 45:40
  Speaker 1: are speaking, like, bro, I'm gonna show up with my notepad, right,
• 45:43
  Speaker 1: Like if y'all have a live event and I'm there, like,
• 45:46
  Speaker 1: you can guarantee I'm gonna be there with my notepad
• 45:48
  Speaker 1: and my pen, I'm gonna be listening and taking notes
• 45:51
  Speaker 1: and I'll never forget. I was talking to a dude
• 45:54
  Speaker 1: and I said, what's the most important thing you can
• 45:56
  Speaker 1: tell me about a company of business? Building it out
• 46:00
  Speaker 1: in the position that I'm in, right, And he said,
• 46:03
  Speaker 1: a little success can create a lot of overhead. He said,
• 46:07
  Speaker 1: a little success can create a lot of overhead. And
• 46:09
  Speaker 1: for me it was so important because a lot of
• 46:11
  Speaker 1: times in speaking in whatever realm they're doing it, then
• 46:15
  Speaker 1: cats will go out and get twelve cats, right, and
• 46:18
  Speaker 1: don't even know how to control a payroll. While you
• 46:21
  Speaker 1: got twelve cats, Why you're going to get a building
• 46:24
  Speaker 1: you know what I'm saying, like to build what you're
• 46:25
  Speaker 1: gonna just film yourself. Now, when you got an operation
• 46:29
  Speaker 1: in that building, like you got content in that building,
• 46:33
  Speaker 1: you got events in that building. That's great. But for
• 46:35
  Speaker 1: most cats, cats want to seem so big time and
• 46:38
  Speaker 1: seem so important. Cats go get all these people and
• 46:41
  Speaker 1: don't know how to structure and don't know how to
• 46:43
  Speaker 1: pay him. And so I'm all about being efficient and effective.
• 46:46
  Speaker 1: So if I can get the job done with four
• 46:48
  Speaker 1: cats and we can turn a profit and do what
• 46:50
  Speaker 1: we do in a great way, everybody family can eat
• 46:52
  Speaker 1: and we can handle our business.
• 46:53
  Speaker 3: Let's work. Cats be lazy.
• 46:56
  Speaker 4: That's incredible because in my mind, I'm thinking about my
• 46:59
  Speaker 4: favorite quotes that you said when you go into a
• 47:01
  Speaker 4: space and you're like, yo, I'm willing, even at this level,
• 47:04
  Speaker 4: to keep going and taking notes and learning from other people.
• 47:07
  Speaker 6: You said, I want to read it to.
• 47:08
  Speaker 4: You said, locating ego in situations so we don't miss
• 47:11
  Speaker 4: our blessings. So when you started, where was your ego?
• 47:16
  Speaker 4: And is this something that you have to learn through
• 47:18
  Speaker 4: the process, Like you know what, let me humble myself
• 47:20
  Speaker 4: before so I can continue the faith journey and see
• 47:22
  Speaker 4: the blessings and receive them.
• 47:24
  Speaker 1: Oh for sure, definitely definitely had to humble myself because
• 47:29
  Speaker 1: you know, when you're young and you learning how to speak,
• 47:31
  Speaker 1: you like a young cat that who you know how
• 47:34
  Speaker 1: to hoop, you get a crossover, you know what I'm saying.
• 47:36
  Speaker 1: You know how to come from that triple threat. You
• 47:38
  Speaker 1: know how to pivot. You just want to dump, you
• 47:40
  Speaker 1: know what I'm saying. You just want to smack once
• 47:42
  Speaker 1: you learn how to dunk. Everybody getting posterized. You know
• 47:45
  Speaker 1: what I'm saying, I want to put everybody on the poster.
• 47:48
  Speaker 1: And it's the same way with speaking, like you're just
• 47:50
  Speaker 1: going there. You just want to kill it, like you
• 47:52
  Speaker 1: just want to go hard. Right, I'm a passionate dude.
• 47:55
  Speaker 1: I'm studying like I'm seeing cats do what they do. Right,
• 47:59
  Speaker 1: I'm going to events and a cat to tell me, like, man,
• 48:01
  Speaker 1: like you got the highest feedback, but you got paid
• 48:04
  Speaker 1: the least. You know what I'm saying, Like you got
• 48:07
  Speaker 1: you got the greatest feedback, Like they gave you a ovation,
• 48:10
  Speaker 1: but it ain't got of everybody that just spoke. Bro,
• 48:12
  Speaker 1: they paid you the least. You know what I'm saying,
• 48:15
  Speaker 1: Like that's an ego check. But at the same time,
• 48:17
  Speaker 1: I didn't take it and say, oh man, they paid
• 48:20
  Speaker 1: like a little boy.
• 48:21
  Speaker 3: I'm like, bro, what did they do to get paid
• 48:23
  Speaker 3: what they got paid?
• 48:25
  Speaker 1: I ain't tripping. I got a wife and I got children.
• 48:28
  Speaker 1: Put me on game. Let me understand it right. I
• 48:31
  Speaker 1: didn't want to be a speaker my whole life, so
• 48:33
  Speaker 1: I never studied the industry. So when you tell me this,
• 48:36
  Speaker 1: let me locate my ego in the situation. Let me
• 48:39
  Speaker 1: find my ego in the situation, because it's people. The
• 48:41
  Speaker 1: reason is so important when you start dealing with things,
• 48:44
  Speaker 1: whether it be anger, whether it be precious situations, opposition, adversity,
• 48:48
  Speaker 1: whether you're speaking and things are not going to where
• 48:51
  Speaker 1: you want them to go.
• 48:52
  Speaker 3: Like at a certain point, you gotta check your ego.
• 48:54
  Speaker 1: Whether you get to a point and you think you
• 48:55
  Speaker 1: demand a certain amount and you're not getting paid that
• 48:58
  Speaker 1: and so you end up pricing yourself out of them market.
• 49:00
  Speaker 1: You gotta locate your ego so you can be smart
• 49:03
  Speaker 1: about what you do and learn how to navigate some
• 49:04
  Speaker 1: of those treacherous waters to accomplish a goal.
• 49:07
  Speaker 5: It's one of these things that's interesting as far as
• 49:11
  Speaker 5: pricing for entrepreneurs, and I personally think the right price
• 49:15
  Speaker 5: is whatever people are willing to pay for it. That's
• 49:17
  Speaker 5: the right price for product, because you might think your
• 49:19
  Speaker 5: product is worth a whole bunch more, and it probably is,
• 49:23
  Speaker 5: but if nobody's willing to pay for it, you're just
• 49:25
  Speaker 5: gonna stand and like be broke like about So I
• 49:30
  Speaker 5: feel like public speaking is the same way, because we
• 49:32
  Speaker 5: spoke to like Max Maxwell when he told us like
• 49:34
  Speaker 5: he had Gary vecome and I think he paid them
• 49:36
  Speaker 5: like one hundred and twenty thousand dollars, And then you
• 49:38
  Speaker 5: got public speakers that might make one hundred dollars right,
• 49:41
  Speaker 5: and everybody's in between. So how for people that's trying
• 49:45
  Speaker 5: to get into the game or even people that might
• 49:47
  Speaker 5: be in the game. But it's one of these things
• 49:50
  Speaker 5: where it's like, like you said, a lot of times
• 49:52
  Speaker 5: you might just low ball yourself because you feel like
• 49:54
  Speaker 5: you don't want to tell somebody a crazy number, and
• 49:56
  Speaker 5: they in they mind they're thinking like, oh, I would
• 49:58
  Speaker 5: have paid you three more times. So how do you
• 50:01
  Speaker 5: know what the right price is? And how do you
• 50:04
  Speaker 5: work your way up like periodically without actually pricing yourself
• 50:08
  Speaker 5: out of situations?
• 50:10
  Speaker 1: So like a strategy that worked for me, Like early on,
• 50:14
  Speaker 1: I would just try to put out different prices, you know,
• 50:17
  Speaker 1: and try to test the market and see, all right,
• 50:19
  Speaker 1: they land in that ten, or they're landing that twenty,
• 50:22
  Speaker 1: or they land in that twenty five like the most
• 50:24
  Speaker 1: and so boom, I'm gonna go with this. And one
• 50:28
  Speaker 1: time a dude told me, He's like, nah, but I
• 50:29
  Speaker 1: don't do that. He's like, create the form. I was like,
• 50:32
  Speaker 1: what form the price range form? Let's just put it
• 50:35
  Speaker 1: on the form and if a cat won't, you get
• 50:37
  Speaker 1: a couple of questions on there so you can see
• 50:39
  Speaker 1: if they're serious or not, and they'll put their price
• 50:42
  Speaker 1: range in there and you don't even have to ask them.
• 50:44
  Speaker 1: And so you could be thinking twenty five. But you
• 50:46
  Speaker 1: create this form when your site or whatever source they're
• 50:50
  Speaker 1: coming to witness and see you do what you do?
• 50:52
  Speaker 1: You create the form they put in the price range,
• 50:54
  Speaker 1: and so you could have been thinking, oh, man, I'm
• 50:56
  Speaker 1: gonna do this event for twenty and a cat will
• 50:58
  Speaker 1: put on there.
• 51:00
  Speaker 3: A budget of sixty to seventy K.
• 51:03
  Speaker 5: That's what Lenney and Jef said, right like, you you
• 51:05
  Speaker 5: don't really say your price, you ask what's their budget
• 51:07
  Speaker 5: is actually what's your budget and you'll.
• 51:09
  Speaker 6: Know if this is something that I can allocate time for.
• 51:12
  Speaker 5: Absolutely, Yeah, shout out to gen like they told us
• 51:14
  Speaker 5: that we need a Google that you see people there
• 51:16
  Speaker 5: all the time. Like even like if you're working with
• 51:18
  Speaker 5: like a pr PERM or something like that, they don't
• 51:20
  Speaker 5: say it with their prices. They say, what's your monthly budget?
• 51:24
  Speaker 5: What are you looking to spend?
• 51:25
  Speaker 6: Well, know what we can provide you with.
• 51:26
  Speaker 5: No, that that makes a lot of sense because you
• 51:28
  Speaker 5: don't really know what the price is if they give
• 51:31
  Speaker 5: you a budget, and then you can also offer all
• 51:34
  Speaker 5: of cart services like all right, I usually charge fifty, Well,
• 51:38
  Speaker 5: your budget is ten, So here's what we can do.
• 51:40
  Speaker 5: We can do a zoom call da da da da.
• 51:43
  Speaker 1: Like I've gotten some of the biggest paying gigs in
• 51:48
  Speaker 1: my life doing it that way that when I got
• 51:52
  Speaker 1: the form through, if I just would have looked at
• 51:54
  Speaker 1: the gig, I wouldn't have been thinking the price range
• 51:57
  Speaker 1: that they were thinking.
• 51:59
  Speaker 6: Right.
• 52:00
  Speaker 3: It blew me out of the water, And I'm like, bet,
• 52:03
  Speaker 3: I remember what I was like. Rather they make a
• 52:06
  Speaker 3: mistake and put us in.
• 52:08
  Speaker 1: And then you talk to them, You're like, oh no,
• 52:10
  Speaker 1: they that's serious, right, And it was a blessing for me, man,
• 52:14
  Speaker 1: because it you know, it takes off a load in
• 52:16
  Speaker 1: the situation to where you going back and forth. That
• 52:19
  Speaker 1: was just what do you have allocated? What's your budget,
• 52:21
  Speaker 1: what's the range of it? And then y'all go from
• 52:24
  Speaker 1: there and.
• 52:25
  Speaker 5: Then you can do like different things like a panel discussion,
• 52:27
  Speaker 5: an hour and a half an hour things. Let mesk
• 52:30
  Speaker 5: you this. How how have you been managing and how
• 52:33
  Speaker 5: have you seen the industry change during COVID? Being the
• 52:35
  Speaker 5: age of COVID, everybody's you know, restructuring their business model
• 52:38
  Speaker 5: and public speaking is one of those things where you know,
• 52:41
  Speaker 5: it shut down for the vast majority of the world
• 52:44
  Speaker 5: for live events, virtual events still going on. So how
• 52:48
  Speaker 5: has that affected the industry you and how have you
• 52:50
  Speaker 5: been able to pivot?
• 52:51
  Speaker 3: Yeah?
• 52:51
  Speaker 1: Man, So I think with the nature of COVID and
• 52:55
  Speaker 1: what it's done to the business, I think this is
• 52:57
  Speaker 1: why relationships are so important. So I think this is
• 53:00
  Speaker 1: why communication is so important and retainers are so important.
• 53:05
  Speaker 1: Meaning you already have relationships, and you already have people
• 53:09
  Speaker 1: that you speak for numerous times, you already have contracts
• 53:12
  Speaker 1: in place. How many times you go to these people,
• 53:15
  Speaker 1: these organizations, these teams, and so when it's hits, it's
• 53:19
  Speaker 1: kind of just shifting the landscape. But with me, at
• 53:22
  Speaker 1: the beginning of COVID, like I talked to a couple
• 53:25
  Speaker 1: of my buddies that were speaking, and cats just try
• 53:28
  Speaker 1: to get greedy, right, because you couldn't go live at first.
• 53:31
  Speaker 1: Now I'm able to go to certain places with small
• 53:33
  Speaker 1: leadership councils, with companies and teams and things of that
• 53:36
  Speaker 1: nature and still be able to do work. But when
• 53:39
  Speaker 1: it first happened, like y'all said, it shut down everything
• 53:41
  Speaker 1: and it was just virtual. And so what I saw
• 53:43
  Speaker 1: cats do was get greedy, right, Cats, somebody hit them up,
• 53:47
  Speaker 1: Hey can you do this?
• 53:48
  Speaker 3: Virtual?
• 53:49
  Speaker 1: Cats just go crazy right now it's going to be
• 53:52
  Speaker 1: this And so they'll just be like, all right, bet
• 53:53
  Speaker 1: we ain't doing it, and the cats just fall on
• 53:56
  Speaker 1: his pockets.
• 53:56
  Speaker 3: Right.
• 53:57
  Speaker 1: And so for me, when a lot of the companies
• 53:59
  Speaker 1: and teams and people that I have been working with
• 54:02
  Speaker 1: that I've already made money with, like I've already been
• 54:05
  Speaker 1: making money with a lot of these people, I've already
• 54:07
  Speaker 1: been serving them when they hit me up. At the
• 54:09
  Speaker 1: beginning of COVID, I could see the climate of what
• 54:12
  Speaker 1: they were going through. My cats were panicking, cats were
• 54:15
  Speaker 1: stressed out. Think, we just need you to talk to
• 54:17
  Speaker 1: them that. Let's set it up. When do you all
• 54:19
  Speaker 1: want to do it? How many times do you want
• 54:21
  Speaker 1: to do it?
• 54:21
  Speaker 3: This early?
• 54:23
  Speaker 1: How many times you want to do it? All right,
• 54:24
  Speaker 1: we could do two sessions. Boom boom boom. Can you
• 54:26
  Speaker 1: do this an hour, hour and a half, No problem,
• 54:29
  Speaker 1: let's do it. And I did it. I did a
• 54:31
  Speaker 1: lot of them. I didn't charge a thing. And then
• 54:34
  Speaker 1: once things got stabilized and people kind of got back
• 54:37
  Speaker 1: into the pocket to where they was like, all right,
• 54:39
  Speaker 1: now I see how to navigate it. Like all that
• 54:42
  Speaker 1: bread came back times ten, right, because of the relationships
• 54:46
  Speaker 1: that I already had in place, and I was willing
• 54:48
  Speaker 1: to do something that a lot of people wasn't. And
• 54:50
  Speaker 1: that was at the beginning of the pandemic. I was
• 54:52
  Speaker 1: just focusing on serving the people.
• 54:54
  Speaker 5: You So that's that's key too. So it's like when
• 54:57
  Speaker 5: even a lot of landlords. I remember Lord of the
• 54:59
  Speaker 5: Slumpshot though, he's a big time landlord in Jersey, and
• 55:02
  Speaker 5: he was like, you know, give your tenants if you
• 55:04
  Speaker 5: can give him some leeway. Yeah, so you can't let
• 55:08
  Speaker 5: them take advantage of you. But it's a pandemic, like
• 55:10
  Speaker 5: at the beginning of the pandemic, like you'll give them
• 55:12
  Speaker 5: a month off, like give them you know what I'm saying,
• 55:14
  Speaker 5: give them a couple of weeks to get them back
• 55:15
  Speaker 5: on their feet. Like you're trying to beat these people
• 55:17
  Speaker 5: over the head and they're gonna be like, I don't
• 55:19
  Speaker 5: got it, find somebody else. It's a pandemic. You can't
• 55:22
  Speaker 5: kick me out. No judge is gonna put me out
• 55:24
  Speaker 5: right now, not in New York at least go back
• 55:27
  Speaker 5: up to New York ya. So so yeah, so talk
• 55:30
  Speaker 5: about that a little bit because yeah, I feel like
• 55:32
  Speaker 5: that that level of just humanity, even everybody struggling, it's
• 55:37
  Speaker 5: like you gotta, you know, take that little loss or
• 55:40
  Speaker 5: a long term win as they said, like instead of
• 55:42
  Speaker 5: trying to just get in somebody's pockets right away, and
• 55:45
  Speaker 5: it's like you gonna end up hurting yourself even worse.
• 55:48
  Speaker 1: And I think what it comes down to, like you said,
• 55:50
  Speaker 1: humanity and valuing people like cats operate out of scarcity,
• 55:55
  Speaker 1: right like you operating out of scarcely, Like it ain't
• 55:57
  Speaker 1: gonna be no more times where you can speak no
• 56:00
  Speaker 1: more times you can make money, and it's gonna make
• 56:01
  Speaker 1: you make bad decisions and bad choices. And so for me,
• 56:05
  Speaker 1: it's about valuing what you do first and foremost and
• 56:08
  Speaker 1: valuing the people that you're able to service.
• 56:10
  Speaker 3: And so for me, like a lot.
• 56:12
  Speaker 1: Of times people see me and they say, hey, bro,
• 56:14
  Speaker 1: you don't have a lot of products, right, Like, what's
• 56:17
  Speaker 1: up with that? And so it's a strategy on my part, right,
• 56:20
  Speaker 1: Like I'm trying to build up a level of trust
• 56:22
  Speaker 1: with the people that follow me.
• 56:24
  Speaker 5: Right.
• 56:24
  Speaker 1: Like, in my industry, a lot of people sell things
• 56:27
  Speaker 1: and they do a great job at it, whether it
• 56:28
  Speaker 1: be courses, programming, product, merch whatever, and they do a
• 56:31
  Speaker 1: great job at it. And then it's a lot of
• 56:33
  Speaker 1: people that do it and you can see it.
• 56:35
  Speaker 3: It's a quick hit. They're just trying to get something.
• 56:37
  Speaker 1: And so in my industry, I'm very aware of where
• 56:40
  Speaker 1: I stand in terms of what I represent. I'm a
• 56:42
  Speaker 1: young African American male, I'm thirty four years old. Some
• 56:45
  Speaker 1: of these rooms I go into, some of these companies
• 56:47
  Speaker 1: I go into, cats are sitting on the front row
• 56:49
  Speaker 1: like what my man doing. And so I knew if
• 56:52
  Speaker 1: I was out selling a certain product. Chick fil A
• 56:55
  Speaker 1: wasn't gonna call me. I knew that. I knew if
• 56:58
  Speaker 1: I was out selling a certain product like Wells Fargo
• 57:01
  Speaker 1: wasn't gonna call me. I knew if I was out
• 57:03
  Speaker 1: selling a certain product. Bank of America wasn't gonna call me. Right,
• 57:06
  Speaker 1: I knew if I was out selling a certain product,
• 57:08
  Speaker 1: the third highest selling still company in.
• 57:10
  Speaker 3: The world, they weren't gonna call me.
• 57:12
  Speaker 1: Not because I was selling the product, but the perception
• 57:15
  Speaker 1: that went along with the product of where I stand
• 57:17
  Speaker 1: in my industry, and so in terms of me and
• 57:19
  Speaker 1: how I view the landscape of it.
• 57:21
  Speaker 3: When they call me, they expect me to say, oh,
• 57:24
  Speaker 3: it's gonna be this.
• 57:24
  Speaker 1: If you want me to speak at the beginning of
• 57:26
  Speaker 1: the pandemic, I know you expect me to do it.
• 57:28
  Speaker 1: I'm a young black man, right, I got a gift.
• 57:31
  Speaker 1: I know you expect me to do it. So I'm
• 57:33
  Speaker 1: gonna use reverse psychology on you. When you say what
• 57:35
  Speaker 1: it is gonna cause it's nothing, I'm good, right, I'm
• 57:38
  Speaker 1: gonna just add value to you. I'm gonna just serve you, right,
• 57:41
  Speaker 1: And I'm in the pocket to where I can do
• 57:43
  Speaker 1: it because of how I grew up right, I ain't
• 57:45
  Speaker 1: out here living crazy, ain't out here all over the
• 57:47
  Speaker 1: top doing this and doing that with something to prove.
• 57:50
  Speaker 3: Now, I'm cool. I could do it. I can.
• 57:51
  Speaker 1: I can hold my position right, and I'm gonna provide
• 57:54
  Speaker 1: so much value that after I provide the value when
• 57:56
  Speaker 1: you get stabilized and you get good and you remember
• 58:00
  Speaker 1: people that helped you and looked out for you in
• 58:01
  Speaker 1: the mister badversity in opposition, the first person you're gonna
• 58:05
  Speaker 1: think about when you come out of the storm is
• 58:07
  Speaker 1: I'm gonna look out for my man ink. He served
• 58:10
  Speaker 1: us when they got hot in the kitchen.
• 58:12
  Speaker 4: So that's interesting because like now right, and especially I
• 58:15
  Speaker 4: know you're a family man, even now, like you have
• 58:18
  Speaker 4: to go and you're coming back in the same day
• 58:19
  Speaker 4: because you want to be around your family.
• 58:21
  Speaker 6: Is it? What do you think to put the going forward?
• 58:24
  Speaker 6: What it will be for speakers? Right?
• 58:25
  Speaker 4: Because most people are like, yo, I'm good right here
• 58:28
  Speaker 4: in my home. To get me to actually come to you, yeah,
• 58:31
  Speaker 4: we're gonna have to pay more. You think that's what
• 58:33
  Speaker 4: we're head with this?
• 58:34
  Speaker 1: Yeah, I think in a certain instance it is like
• 58:36
  Speaker 1: for some people, right, And if you got the leverage
• 58:39
  Speaker 1: to do it.
• 58:39
  Speaker 3: Hey, by all means do it.
• 58:41
  Speaker 1: But for a cat that don't have that type of leverage,
• 58:43
  Speaker 1: I think he's gonna have to make that adjustment. And
• 58:45
  Speaker 1: the virtual joint, man, that's sweet, like gets sweet. You
• 58:49
  Speaker 1: can sit there with your camera and you can get busy.
• 58:52
  Speaker 1: If you really can get busy, you can get man,
• 58:54
  Speaker 1: it's sweet. You can knock out six in a day,
• 58:57
  Speaker 1: and some cat's gonna pay you for it, like for real,
• 58:59
  Speaker 1: for a just sit there in your living room.
• 59:01
  Speaker 3: You can clock eighty k.
• 59:03
  Speaker 1: You know what I'm saying, And don't leave and go
• 59:05
  Speaker 1: in there and you know, fix your sandwich.
• 59:12
  Speaker 3: Pick your kids up in the carpool line. It's sweet,
• 59:14
  Speaker 3: you know what I'm saying.
• 59:15
  Speaker 1: And so but when cats asked you to go to places,
• 59:19
  Speaker 1: I think it's just based upon what works for you, man.
• 59:22
  Speaker 1: And if it does work, you know, going and giving
• 59:24
  Speaker 1: them people all you got. But I think it's gonna
• 59:26
  Speaker 1: work both ways. I don't think the industry would go
• 59:29
  Speaker 1: back to the same. Like me, for example, I never
• 59:31
  Speaker 1: used to do virtual. Cats used to hit me up
• 59:33
  Speaker 1: and be like, hey, can you do virtual? I just
• 59:34
  Speaker 1: love doing live so much that I never tapped into it.
• 59:37
  Speaker 1: But when the pandemic hit, you know, I had to
• 59:39
  Speaker 1: have a level of mental agility to make that shift.
• 59:42
  Speaker 3: So I can do it, and I fell in love
• 59:43
  Speaker 3: with it.
• 59:44
  Speaker 5: So what's what's what's next for you? Yet? Your vision
• 59:48
  Speaker 5: as far as how far do you want to take this?
• 59:52
  Speaker 5: Are you want to like help other people get in
• 59:55
  Speaker 5: the game? I know you write books, like I know
• 59:58
  Speaker 5: you seem like the kind of person that's always thinking
• 1:00:00
  Speaker 5: the Hey, the next the next play? So what's the
• 1:00:03
  Speaker 5: what's the next play?
• 1:00:04
  Speaker 6: Yeah?
• 1:00:04
  Speaker 3: So I.
• 1:00:06
  Speaker 1: Help a lot of cats, man in terms of just
• 1:00:09
  Speaker 1: you know, talking in an unofficial way, like I don't
• 1:00:13
  Speaker 1: have them on contract or have them on you know,
• 1:00:15
  Speaker 1: no program or anything like that. But for me, the
• 1:00:18
  Speaker 1: way I view speaking like a cat can speak for
• 1:00:21
  Speaker 1: a long time, Like you look at less, Yeah that's
• 1:00:24
  Speaker 1: up there, that's brown, you know the og of it.
• 1:00:27
  Speaker 1: But he's up there and he's still able to do this,
• 1:00:30
  Speaker 1: you know, some of the cats Tony Robbins, you know,
• 1:00:32
  Speaker 1: e t like you can do this for a long time.
• 1:00:35
  Speaker 1: And so for me, I just want to be a
• 1:00:37
  Speaker 1: good steward of my gift, you know. And I feel
• 1:00:40
  Speaker 1: like a lot of times when when a cat speaks
• 1:00:43
  Speaker 1: like it's exhilarating you go, people are clapping for you,
• 1:00:46
  Speaker 1: people going crazy, Like a cat can get full of
• 1:00:49
  Speaker 1: itself real quick and prostitute that gift.
• 1:00:52
  Speaker 3: You know what I'm saying.
• 1:00:53
  Speaker 1: A cat can start the prostitute his gift and then
• 1:00:56
  Speaker 1: end up with a landslide. And so me being a
• 1:00:58
  Speaker 1: good steward of my gift making sure I'm using it
• 1:01:00
  Speaker 1: in the right way. And also man just growing and
• 1:01:02
  Speaker 1: scaling in different avenues right, whether it be universities, whether
• 1:01:06
  Speaker 1: it be corporate companies and things of that nature. Teaching
• 1:01:09
  Speaker 1: more like teaching is something that I have on my agenda,
• 1:01:12
  Speaker 1: Becoming a professor is something that I have on my agenda.
• 1:01:16
  Speaker 3: And so being a great steward of my gift something that's.
• 1:01:19
  Speaker 5: How does that? How does that? Actually? Because you brought
• 1:01:21
  Speaker 5: up a good point when Kanye said it's hard to
• 1:01:24
  Speaker 5: be humble when you're starting on a jumbo trunk and
• 1:01:26
  Speaker 5: it's like it's like, no, it's it's a crazy experience
• 1:01:30
  Speaker 5: when it's like, you know, thousands of people that's captivated
• 1:01:33
  Speaker 5: by you, and then everybody's trying to talk to you
• 1:01:36
  Speaker 5: after you get off stage, and you know what, I'm saying, like,
• 1:01:39
  Speaker 5: how is that for you? And how have you been
• 1:01:43
  Speaker 5: able to manage that and not let that, you know,
• 1:01:45
  Speaker 5: go to your head because it's like anything, it's like,
• 1:01:47
  Speaker 5: you know, it could definitely jade you. So how has
• 1:01:51
  Speaker 5: that been for you?
• 1:01:52
  Speaker 3: It's hard, man.
• 1:01:53
  Speaker 1: That's why, like I speak about locating that ego, and
• 1:01:56
  Speaker 1: the reason I say located is because like we can't
• 1:01:58
  Speaker 1: kill it, Like we all got ego, you know what
• 1:02:01
  Speaker 1: I'm saying, Like we can't kill it. We all got it.
• 1:02:03
  Speaker 1: It's a part of who we are. And so it's
• 1:02:05
  Speaker 1: that in different situations, how can we locate it? We
• 1:02:09
  Speaker 1: can walk out of the door right now and a
• 1:02:11
  Speaker 1: cat can say something crazy and that ego gonna flare
• 1:02:14
  Speaker 1: up immediately, like hey man, like it's on you know
• 1:02:17
  Speaker 1: what I'm saying. But when you locate it, nah, man,
• 1:02:20
  Speaker 1: I got kids, you know what I'm saying. My man
• 1:02:22
  Speaker 1: just talking reckless? He lost eat it, you know what
• 1:02:25
  Speaker 1: I'm saying, Locating that ego. When you get up there
• 1:02:27
  Speaker 1: and they clap for you, great job. You don't walk
• 1:02:30
  Speaker 1: out of the door and think you treat the god
• 1:02:31
  Speaker 1: that's driving you like trash. Right, the cat that hold
• 1:02:34
  Speaker 1: the door for you. You acting as if no, you're
• 1:02:37
  Speaker 1: supposed to hold the door for me.
• 1:02:38
  Speaker 6: Right.
• 1:02:38
  Speaker 1: It's cats that going rooms and they speak at people, right,
• 1:02:41
  Speaker 1: not speaking to people, because they feel as if once
• 1:02:44
  Speaker 1: they get out on the stage. A mistake that people make.
• 1:02:47
  Speaker 1: They think when they get invited to speak to a
• 1:02:48
  Speaker 1: certain group, certain company, right, that cat's just inviting you
• 1:02:52
  Speaker 1: to speak because one, yeah, they might want to learn
• 1:02:54
  Speaker 1: from you. Two yeah, they want to hear what you
• 1:02:56
  Speaker 1: got to say. But a lot of cats think they're important,
• 1:03:00
  Speaker 1: you know what I'm saying, Like, I'll never forget watching
• 1:03:02
  Speaker 1: the speaker. And I was in the room with one
• 1:03:04
  Speaker 1: of my dudes back up in Tennessee. It was in
• 1:03:06
  Speaker 1: the early years, and a dude speaks right, does his thing,
• 1:03:10
  Speaker 1: and my man is thinking, like, no, I'm the man,
• 1:03:12
  Speaker 1: I'm the most important dude in the room, right, And
• 1:03:15
  Speaker 1: the dude wanted to take a picture with him, one
• 1:03:17
  Speaker 1: of my older dudes, and you know, he took a
• 1:03:19
  Speaker 1: picture with him, but he kind of brushed him off,
• 1:03:21
  Speaker 1: and the dude was like, okay, And the dude he
• 1:03:23
  Speaker 1: brushed off.
• 1:03:23
  Speaker 3: My man owned fifty hotels, you know what I'm saying.
• 1:03:27
  Speaker 1: On fifty the whole and he just sitting there, he
• 1:03:30
  Speaker 1: chilling like he ain't trying to he ain't trying.
• 1:03:33
  Speaker 3: To be loud. My man owned fifty hotels and drive
• 1:03:35
  Speaker 3: a Hungda. You know what I'm saying.
• 1:03:37
  Speaker 1: So if you seeing your perception, you might be thinking
• 1:03:40
  Speaker 1: with your ego. If you popping and you got whatever
• 1:03:43
  Speaker 1: you got and you see my man. I remember the
• 1:03:45
  Speaker 1: first time I was sent to meeting and they was like, yay,
• 1:03:47
  Speaker 1: you on fifty. They telling me about him, and I'm
• 1:03:49
  Speaker 1: riding around a lot. I'm like, surely thinking like a
• 1:03:57
  Speaker 1: man got fifty of me up here in that thing.
• 1:04:00
  Speaker 6: I'm riding around.
• 1:04:01
  Speaker 3: Like I don't see it. What is he driving?
• 1:04:04
  Speaker 1: It's like you're in the Honda. I was like, oh,
• 1:04:06
  Speaker 1: my man, been here right? And I go meeting bro
• 1:04:10
  Speaker 1: the most chill, nicest person in the world. And I
• 1:04:12
  Speaker 1: think that's a lesson for a lot of cats to learn.
• 1:04:15
  Speaker 1: You know, even when you're doing what you're doing and
• 1:04:17
  Speaker 1: you're having a level of success, man, bravo, you know,
• 1:04:20
  Speaker 1: good riddance to you that things are going well. But
• 1:04:22
  Speaker 1: always understanding man, like being smart about your gift. Understanding
• 1:04:27
  Speaker 1: sometimes man, that new money loud, that old money quiet.
• 1:04:30
  Speaker 3: That's how you treat people.
• 1:04:32
  Speaker 4: It's like perfect, it's perfect timing because you said success.
• 1:04:36
  Speaker 4: So I wrote down another one of my favorite clodes.
• 1:04:38
  Speaker 4: It was like, it's easy to acquire access success and
• 1:04:41
  Speaker 4: not acquire fulfillment.
• 1:04:43
  Speaker 6: Absolutely, Can you talk about that? Yeah, man, Like that's
• 1:04:46
  Speaker 6: the word.
• 1:04:47
  Speaker 1: Yeah, man, that's success, you know, And it's all individual
• 1:04:50
  Speaker 1: to us all what that means to a certain cado
• 1:04:53
  Speaker 1: could be making whatever he makes, and that's cool.
• 1:04:56
  Speaker 3: A certain Cadog could be.
• 1:04:57
  Speaker 6: Man.
• 1:04:57
  Speaker 1: I get up and I go to work every day
• 1:04:59
  Speaker 1: and make it back home, take care of my children,
• 1:05:01
  Speaker 1: take them to the ball game, and saw individual. But
• 1:05:04
  Speaker 1: like we do work here at the home the shelter
• 1:05:07
  Speaker 1: downtown Atlanta with that Lanta mission, and you coming in
• 1:05:10
  Speaker 1: and you see the kids, and you serve the women
• 1:05:13
  Speaker 1: food and you talk to the youngins. You know what
• 1:05:16
  Speaker 1: I'm saying. The young adults, Man, what's up? Talk to
• 1:05:18
  Speaker 1: them about life and like I tell them all the time, bro,
• 1:05:20
  Speaker 1: like it ain't none wrong with being rich, Like, don't
• 1:05:23
  Speaker 1: let nobody trick you, right because you want to be rich,
• 1:05:25
  Speaker 1: you want to make money, like handle your business, do
• 1:05:27
  Speaker 1: your thing.
• 1:05:28
  Speaker 3: Ain't nothing wrong with that.
• 1:05:29
  Speaker 1: But I always tell them one of the easiest things
• 1:05:32
  Speaker 1: in the world is to acquire success and not capture fulfillment.
• 1:05:36
  Speaker 1: And you might have to navigate and it might take
• 1:05:37
  Speaker 1: you a while to get there. Take us all a while. Again,
• 1:05:39
  Speaker 1: we don't just get there overnight. But when you get
• 1:05:41
  Speaker 1: to a certain point, make sure you're doing something that
• 1:05:44
  Speaker 1: fulfills you. Because our work is going to take up
• 1:05:47
  Speaker 1: a lot of our lives. So if we're not doing
• 1:05:49
  Speaker 1: something that's fulfilling us, you can have success. And if
• 1:05:51
  Speaker 1: you're not careful, you can become a public success or
• 1:05:54
  Speaker 1: behind closed doors. Your private failure not because you don't
• 1:05:56
  Speaker 1: have the skill set and talents, but it's gotten you
• 1:05:59
  Speaker 1: to a place that skill sets and your talents can't
• 1:06:01
  Speaker 1: sustain you. So making sure you're fulfilled while you're capturing
• 1:06:04
  Speaker 1: success is important.
• 1:06:06
  Speaker 6: You know the inspiration.
• 1:06:09
  Speaker 5: I have one last question for you. How do you
• 1:06:12
  Speaker 5: I was just thinking about this as far as the
• 1:06:13
  Speaker 5: public speaking realm, you personally, how do you market yourself
• 1:06:19
  Speaker 5: to these companies or the companies just come to you
• 1:06:21
  Speaker 5: like how's that? Because in my brain I'm like, how
• 1:06:25
  Speaker 5: would you know somebody wants you to speak? I guess
• 1:06:27
  Speaker 5: once you get to a certain level, people is calling
• 1:06:29
  Speaker 5: you like now at this point in your career, But
• 1:06:32
  Speaker 5: did you ever at any point market yourself to organizations, companies,
• 1:06:37
  Speaker 5: sports teams, like hey, I do public speaking and or
• 1:06:40
  Speaker 5: was it always them just coming to you? Nah?
• 1:06:43
  Speaker 3: Early on, I partnered.
• 1:06:45
  Speaker 1: I partnered with a lot of agencies and speaking bureaus
• 1:06:48
  Speaker 1: that I felt had the same values and morals that
• 1:06:51
  Speaker 1: I had, Like I went to meet with a lot
• 1:06:53
  Speaker 1: of them, and they're all over the country. You got
• 1:06:54
  Speaker 1: bureaus here in Atlanta, Nashville, New York, California, Chicago, and
• 1:06:59
  Speaker 1: you talk talk to them and you tell them your goals,
• 1:07:01
  Speaker 1: your dreams, your aspirations, and some cats are going to
• 1:07:04
  Speaker 1: be like cool, that works, or some cats is going
• 1:07:06
  Speaker 1: to be like nah, that's not for us. And so
• 1:07:09
  Speaker 1: I partnered with a lot of them, and they will
• 1:07:11
  Speaker 1: put me in these different rooms. And a thing that
• 1:07:13
  Speaker 1: I was aiming for was when I did a conference,
• 1:07:16
  Speaker 1: whether it was an education, sports, corporate, I wanted it
• 1:07:19
  Speaker 1: to be more so of a national conference. So it's
• 1:07:22
  Speaker 1: people from all over the world. And so when they come,
• 1:07:26
  Speaker 1: even though I came to serve this group, like, it's
• 1:07:29
  Speaker 1: going to be people that's going to leave and go
• 1:07:30
  Speaker 1: back to different markets that's going to probably follow up
• 1:07:33
  Speaker 1: and hit me up and say, man, I love what
• 1:07:35
  Speaker 1: you did at that education conference. I love what you
• 1:07:37
  Speaker 1: did at that corporate conference. And then when I go
• 1:07:40
  Speaker 1: speak for them. The way I built my audience was
• 1:07:43
  Speaker 1: when I would follow up with them, I would say, hey, man,
• 1:07:45
  Speaker 1: if you enjoy what you experienced this is in the
• 1:07:47
  Speaker 1: early days. If you enjoyed what you experienced, or there
• 1:07:50
  Speaker 1: are three companies or three other groups that you will
• 1:07:52
  Speaker 1: refer me to that you think could benefit from my services.
• 1:07:56
  Speaker 1: And from that point I continued to build up my
• 1:07:58
  Speaker 1: clientele and manage it.
• 1:08:00
  Speaker 5: Now that's so key because I'm on financial advisor and
• 1:08:03
  Speaker 5: when I was like in my early stages of trying
• 1:08:05
  Speaker 5: to build my financial planning book, That's one thing that
• 1:08:08
  Speaker 5: they really taught me was like referrals. Either you're going
• 1:08:10
  Speaker 5: cold call or you're gonna get referrals. And me like
• 1:08:13
  Speaker 5: cold calling, Like I rob a bank before I cold call,
• 1:08:16
  Speaker 5: Like I just I hate cold calling, you know what
• 1:08:18
  Speaker 5: I'm saying, Like it's just it's just the worst thing
• 1:08:22
  Speaker 5: in the world. So I'm like, if I'm gonna be successful,
• 1:08:23
  Speaker 5: I have to find a way to get referrals. And
• 1:08:27
  Speaker 5: I had developed a system in place where I used
• 1:08:29
  Speaker 5: to have a sheet or like five names on it.
• 1:08:32
  Speaker 5: So the first five names was friends and family. So
• 1:08:35
  Speaker 5: after the end of the closing the situation, because the
• 1:08:37
  Speaker 5: worst thing you can do is close a deal and
• 1:08:39
  Speaker 5: that's it because then you get paid and that's now
• 1:08:41
  Speaker 5: you got to try to find something, and that's like,
• 1:08:43
  Speaker 5: that's the worst thing in the world. So I used
• 1:08:44
  Speaker 5: to ask them like, who do you know that can
• 1:08:47
  Speaker 5: benefit and then a lot of times they'll say like, well,
• 1:08:50
  Speaker 5: I'm not really sure. I don't know. Then the second
• 1:08:52
  Speaker 5: half of the sheet was like, all right, just had
• 1:08:54
  Speaker 5: a kid, just lost their jobs. So now I'm not
• 1:08:57
  Speaker 5: asking you randomly, I'm specifically saying like all right, these
• 1:09:00
  Speaker 5: are the criteria, and it's like you know what I'm saying.
• 1:09:02
  Speaker 5: I'm like, I'm not leaving without three names.
• 1:09:06
  Speaker 4: This is a true story, Like this is a fact,
• 1:09:09
  Speaker 4: Like he came to my house with this. I'm looking
• 1:09:11
  Speaker 4: at him likeyo, shy, you know the same people I know. Bro, Like,
• 1:09:13
  Speaker 4: I don't know what you want me to do. He's like, nah,
• 1:09:16
  Speaker 4: think of your cowork is it?
• 1:09:17
  Speaker 3: Bro?
• 1:09:17
  Speaker 6: I'm like, all right, man, I get it.
• 1:09:20
  Speaker 5: Because you don't know unless you. And I think everybody
• 1:09:24
  Speaker 5: at some point in time should take a sales job,
• 1:09:26
  Speaker 5: a commission based job, because it teaches you to be
• 1:09:29
  Speaker 5: a real wolf out here. And unless you have never
• 1:09:33
  Speaker 5: been able to do that, you don't fully appreciate the
• 1:09:36
  Speaker 5: value of referrals because most people you don't need a referral.
• 1:09:40
  Speaker 5: But then you realize referrals a life and everything helps you.
• 1:09:42
  Speaker 5: So not even with the podcast. It's like I might ask, yo,
• 1:09:46
  Speaker 5: can you introduce me to this person? And that's how
• 1:09:48
  Speaker 5: we get a lot of our guests. The same type
• 1:09:51
  Speaker 5: of system as referrals, right, And it's like, once you
• 1:09:53
  Speaker 5: learn one system, you could put it in place for everything.
• 1:09:56
  Speaker 5: So that's dope. And I didn't know that it was
• 1:09:58
  Speaker 5: actually agencies. I guess it's like booking agents. So that
• 1:10:02
  Speaker 5: makes you like, that makes a lot more sense.
• 1:10:03
  Speaker 7: Now.
• 1:10:03
  Speaker 5: It's like, all right, they vet you out, they believe
• 1:10:06
  Speaker 5: your story, you might be good, and then once you
• 1:10:09
  Speaker 5: actually get big enough you don't need that anymore.
• 1:10:11
  Speaker 1: Ye go independent. But also you can meet some of
• 1:10:13
  Speaker 1: them cats man, and they'll go crazy for you.
• 1:10:16
  Speaker 3: Man. Cats will get you a lot of opportunities.
• 1:10:18
  Speaker 5: Like what's some of the names of the best companies.
• 1:10:21
  Speaker 1: So you got executive speakers bureau, you got athletes and
• 1:10:25
  Speaker 1: sports entertainment you got, man, you got you got big
• 1:10:31
  Speaker 1: speak out in California.
• 1:10:33
  Speaker 5: I guess it was a whole industry. Like a ton
• 1:10:36
  Speaker 5: of them, man, that represent public speakers, a ton of them.
• 1:10:38
  Speaker 6: So public speaking is your thing?
• 1:10:40
  Speaker 4: Now, Well, what's your relationship with the thing you grew
• 1:10:44
  Speaker 4: up loving and dedicating the first twenty years of your
• 1:10:48
  Speaker 4: life with.
• 1:10:48
  Speaker 6: What's your relationship with football? Still follow it? Still love it?
• 1:10:51
  Speaker 3: Yeah?
• 1:10:52
  Speaker 1: Yeah, I love it, man. And I do work with
• 1:10:53
  Speaker 1: the NFL. You work with n Cuba, You work with
• 1:10:58
  Speaker 1: a lot of schools in groups in terms of colleges.
• 1:11:02
  Speaker 1: So I'm very close to it because it's something that
• 1:11:05
  Speaker 1: I care about, you know. And like I've been in
• 1:11:08
  Speaker 1: the NFL teams when you know, I was send in
• 1:11:10
  Speaker 1: the back and they got several different speakers and they
• 1:11:12
  Speaker 1: got the financial literacy guy coming up, they got the
• 1:11:15
  Speaker 1: tax guy coming up, you know, they got the state
• 1:11:17
  Speaker 1: planning guy coming up to speak, and it's optional, you know,
• 1:11:21
  Speaker 1: And I'm there and I'm speaking after one of these dudes.
• 1:11:23
  Speaker 1: I've been in there when cats would leave the room.
• 1:11:26
  Speaker 1: You know what I'm saying and then you see a
• 1:11:27
  Speaker 1: cat three years later going through it on TV losing everything,
• 1:11:32
  Speaker 1: and you think back, like, man, my man, weren't even
• 1:11:34
  Speaker 1: in the meeting, but the dude was present about this stuff,
• 1:11:38
  Speaker 1: you know what I'm saying, And so being in there man,
• 1:11:40
  Speaker 1: and being passionate about you know, just some of the
• 1:11:43
  Speaker 1: rates and the statistics of athletes. You know how cats
• 1:11:46
  Speaker 1: get finished with the game and divorce rate or you know,
• 1:11:49
  Speaker 1: the bankruptcy rate, whatever the case may be. And so
• 1:11:52
  Speaker 1: you know, being locked into that and making sure I
• 1:11:54
  Speaker 1: touch on all those aspects as well.
• 1:11:56
  Speaker 3: It's something that's very important to me.
• 1:12:00
  Speaker 5: And a pleasure, brother, thank you for joining us. Definitely
• 1:12:03
  Speaker 5: a lot of free game, a lot of inspiration, motivation,
• 1:12:06
  Speaker 5: and like I said, I feel like everybody should share
• 1:12:10
  Speaker 5: their journey. And it's like, no matter what the platform is,
• 1:12:13
  Speaker 5: you might share it with ten people on Instagram, you
• 1:12:15
  Speaker 5: might share with a million people in the best selling book.
• 1:12:17
  Speaker 5: But it's like, never discount your worth body amount of
• 1:12:22
  Speaker 5: people that are consuming it, because that stops a lot
• 1:12:24
  Speaker 5: of people too where they're like, only got ten likes
• 1:12:26
  Speaker 5: on my posts, Like you know what I'm saying, but
• 1:12:28
  Speaker 5: you never know that one like might have changed somebody's life,
• 1:12:32
  Speaker 5: like you might have stopped somebody from committing suicide. You
• 1:12:34
  Speaker 5: never know, Like you know what I'm saying, Like, if
• 1:12:36
  Speaker 5: you look at it from that standpoint, it was worth it.
• 1:12:38
  Speaker 5: It's not about like the millions of people that'll come
• 1:12:41
  Speaker 5: if if it's God's playing. But you know, I just
• 1:12:45
  Speaker 5: feel like, you know, a lot of times people even myself,
• 1:12:47
  Speaker 5: like I've been wanting to do what we do now
• 1:12:49
  Speaker 5: as far as but I was just discouraged because I'm like,
• 1:12:52
  Speaker 5: who cares about it? Who cares about financial literacy? Like
• 1:12:54
  Speaker 5: you know what I'm saying, Like people are looking at
• 1:12:56
  Speaker 5: me like it's corny, Da da da da. And then
• 1:12:57
  Speaker 5: it's like if I would have started five years ago,
• 1:12:59
  Speaker 5: we would have been wait even further than we are now.
• 1:13:02
  Speaker 5: So I just think that stories like yours is just
• 1:13:06
  Speaker 5: amazing from so many different standpoints. So thank you once
• 1:13:09
  Speaker 5: again for joining us. What would you like to tell
• 1:13:12
  Speaker 5: a public any Venure's book Social Media Handles all that now?
• 1:13:17
  Speaker 1: First off, man, I want to think thank you both
• 1:13:19
  Speaker 1: man just for the opportunity. You know, I want to
• 1:13:22
  Speaker 1: thank you all for your platform and y'all add a
• 1:13:24
  Speaker 1: lot of value to just the community, saying, it's been
• 1:13:28
  Speaker 1: catch that I don't have to sit down and watch
• 1:13:31
  Speaker 1: y'all interviews when y'all talk about certain things when it
• 1:13:33
  Speaker 1: came to financial literacy because where we come from, like me, specifically,
• 1:13:37
  Speaker 1: a lot of things I didn't learn, Like nobody passed
• 1:13:40
  Speaker 1: down certain knowledge bases to me about certain things, Like
• 1:13:43
  Speaker 1: when I got out of college, nobody told me how
• 1:13:46
  Speaker 1: to get a house. I had to figure that out
• 1:13:47
  Speaker 1: on my wife. My wife lost both her parents when
• 1:13:49
  Speaker 1: she was seven. We had to figure that out. We
• 1:13:51
  Speaker 1: had to figure out accounts, We had to figure out taxes,
• 1:13:54
  Speaker 1: like I remember the first time I paid two hundred
• 1:13:56
  Speaker 1: and fifty thousand in taxes. You know what I'm saying,
• 1:13:59
  Speaker 1: And my man, my CPA was looking at me like
• 1:14:01
  Speaker 1: you got it, Yeah, I got it.
• 1:14:10
  Speaker 3: Ain't now you're playing but having to learn real ze man,
• 1:14:15
  Speaker 3: you know what I'm saying.
• 1:14:16
  Speaker 1: And having to go through that trial and error and
• 1:14:18
  Speaker 1: after that, you know, waking up and paying attention and
• 1:14:21
  Speaker 1: understanding how to get in better positions so you know,
• 1:14:24
  Speaker 1: some of these things won't have to happen. And so
• 1:14:26
  Speaker 1: for y'all to do what y'all do, and the way
• 1:14:28
  Speaker 1: that y'all do it, man. It's an honor and it's
• 1:14:30
  Speaker 1: a privilege to everybody out there. Man, keep pressing, keep
• 1:14:33
  Speaker 1: your head up, man, stay focused.
• 1:14:36
  Speaker 5: I appreciate you. I appreciate that. How can they follow
• 1:14:38
  Speaker 5: you on social media?
• 1:14:39
  Speaker 1: Inky Johnson Motivate on Instagram, Inky Johnson on the other
• 1:14:44
  Speaker 1: social media platforms. It's just Inky Johnson Motivate because a
• 1:14:48
  Speaker 1: cat hacked me and took my name, so I couldn't Johnson.
• 1:14:51
  Speaker 3: Yeah, wait, hacked me man.
• 1:14:53
  Speaker 5: Recently, like was last year. Last year, you got to
• 1:14:57
  Speaker 5: start back from zero.
• 1:14:58
  Speaker 1: Yeah, cat hacked my whole joint and so I had
• 1:15:01
  Speaker 1: to come back with the Inky Johnson Motivate. But it's
• 1:15:04
  Speaker 1: Inky Johnson on Twitter, Facebook and Inky Johnson dot Com
• 1:15:09
  Speaker 1: with the books books right now, Inky Johnson, catch them
• 1:15:15
  Speaker 1: inflated them, don't buy him.
• 1:15:17
  Speaker 3: We're gonna get them.
• 1:15:18
  Speaker 1: Back on our site because cats just bought them and
• 1:15:20
  Speaker 1: they put them online and they jacked up the prices.
• 1:15:23
  Speaker 3: I ain't trying to not cast hustle or none.
• 1:15:25
  Speaker 1: But you ain't gotta be a huntred from my book, man,
• 1:15:28
  Speaker 1: right now, you know what I'm saying.
• 1:15:29
  Speaker 3: Right now? Yeah, but just wait on it, man, We
• 1:15:34
  Speaker 3: got it coming, all right, Troy.
• 1:15:36
  Speaker 4: Shout to everybody on picture dot com. You know that's
• 1:15:38
  Speaker 4: our product pay program. Everybody that is in a tier
• 1:15:41
  Speaker 4: five you are a member of E y L University,
• 1:15:44
  Speaker 4: the number one place for anything business, entrepreneurship and finance.
• 1:15:47
  Speaker 6: Man.
• 1:15:47
  Speaker 4: So shout out to all the earners on there learning
• 1:15:50
  Speaker 4: and executing on the information. That's the most important thing.
• 1:15:52
  Speaker 4: We're not just holding the information, we actually executing on it.
• 1:15:55
  Speaker 4: So every time we share story, it's encouraging us to
• 1:15:58
  Speaker 4: keep going and adding more value. And shot everybody that's
• 1:16:00
  Speaker 4: been supporting the merch see shot he got that that
• 1:16:02
  Speaker 4: olive on.
• 1:16:03
  Speaker 6: I ain't get that one yet, but we have to
• 1:16:05
  Speaker 6: talk to my Sure.
• 1:16:10
  Speaker 4: We appreciate everybody that's been patient and the support of that.
• 1:16:13
  Speaker 5: So yeah, shout out to E y O Network. We
• 1:16:16
  Speaker 5: got a podcast network. We got the superstar, Dave Shan's
• 1:16:19
  Speaker 5: in the building right now, Sleepers for Suckers, so true podcast,
• 1:16:24
  Speaker 5: burning it up top. Shout out to Ash Cash and
• 1:16:30
  Speaker 5: the Vote Inside the Vote, Inside the Vote. Shout out
• 1:16:33
  Speaker 5: to Ian Market Mondays. So you know, we we we
• 1:16:36
  Speaker 5: we're building a no little limit out here. Man.
• 1:16:39
  Speaker 4: You know what we need to have an inspirational speaker
• 1:16:41
  Speaker 4: podcast now that I think of it.
• 1:16:47
  Speaker 5: Thank you guys for rocking with us. We'll see you
• 1:16:49
  Speaker 5: next week. Peace.
• 1:16:50
  Speaker 7: Peace my graduates from my school being forced back. Drop drop, Mike,
• 1:16:59
  Speaker 7: drop bad drops.
• 1:17:12
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