Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
The 95% Rule: Why You're Ignoring Most of Your Future Customers
Most brands are spending all of their media budget on the 5% of people ready to buy right now. And completely ignoring the 95% who will be their customers in the next 6-18 months.
That is a brand problem. And it is showing up in flat baselines, rising cost of acquisition, and a paid channel dependency that means revenue disappears the moment you stop spending.
In this episode of Humans of Growth, Aly Hathcock sits down with Phil Case, President and Chief Client Officer at MaxConnect, a performance media agency that has spent years helping brands diagnose why growth stalls even when…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.