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Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations
In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.
They talk about the infrastructure behind the operation: merch, brand identity, photography, videography, editing, security, logistics, live show staffing, sound engineers, and the contractor-based team required to keep everything moving. The conversation also gets into the unglamorous side of growth: scaling from an LLC mindset into a real enterprise, tightening operations, improving tax compliance, creating better payment structures, and learning how to delegate with trust…
The skinny
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