Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
Why Marketers Are Losing the Battle Against Internal Politics
In this episode, we examine why even the most brilliant marketing campaigns fail before they reach the public. We look at the specific case of a mid-sized software company that spent $200 million on a brand refresh only to see adoption stall due to internal sales misalignment. Lucas and Luna discuss the concept of 'internal go-to-market friction,' how to map stakeholder incentives, and practical frameworks for turning skeptics into champions. If you've ever watched a great idea die in a meeting room, this conversation is for you.
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