Latest / The Hypnotist / Marina Kostina and Adam Cox on Why Hips Don't Lie and The Power of Podcasting for Therapists

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Marina Kostina and Adam Cox on Why Hips Don't Lie and The Power of Podcasting for Therapists · The Hypnotist

• 0:00
  Welcome to The Hypnotist, the show that gives you inside
• 0:03
  access to cutting edge hypnosis with real clients facing genuine
• 0:07
  issues. Brought to you by the
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  hypnotherapist, demanded by celebrities, CEOs and even
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  royalty. Adam Cox.
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  These recordings took place live from Adam's clinic in London's
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  world famous Harley Street. This podcast features powerful
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  hypnosis, so do not listen while driving or operating machinery.
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  This recording is not suitable for those with epilepsy or
• 0:30
  severe mental health issues, so get yourself comfortable and
• 0:34
  enjoy today's episode of The Hypnotist.
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  Hi, it's Adam here and I'm joined by Marina Costina and
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  we're going to have a chat about what we're going to be doing at
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  Hypna Thoughts Live for our post conference workshops.
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  Marina, how are you doing? I'm doing great.
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  Thank you. Great to you.
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  Great to speak to you because I think the last time that we
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  spoke was briefly it hit No Thoughts live I think last
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  summer and you were on my podcast I think 4 years ago,
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  something like that because I was in Tenerife at the time.
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  Yes, it was right after you launched your podcast, like not
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  too long after. And I was fascinated by your
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  success. So I cannot hear, you know, wait
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  to hear about what you have to offer today.
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  Yeah, amazing. And I know you've, you've had a
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  bit of a tough time over the last few years, to put it
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  mildly. But sometimes I, I really do
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  think that good things come from bad things.
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  And you know, I've, I've seen a, a book that you've released and
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  obviously you're doing a, a post conference workshop as as well.
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  Tell us a little bit about what's been happening in your
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  world. Yes, absolutely.
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  Thank you so much. Yes, since we talked, I three
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  years ago I had a near death skydiving accident that kind of
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  broke me into 52 pieces. I lost completely my face and
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  has been going through surgeries still not done.
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  But during this time, like you said, in order to not go crazy,
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  I continued working and learning even more about therapy,
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  especially for trauma. And I really got dove into
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  something that I worked on for a long time already, but somatic
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  healing. And I decided to do a post
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  conference workshop on somatic healing.
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  I call it Hips Don't Lie because I combine a lot of things from
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  my belly dance and dancer background, yoga background, and
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  also somatic work of different gurus in this area.
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  And I kind of created my own version of the somatic healing
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  that I use on my own trauma and also use it for my clients.
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  So that's going to be my workshop.
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  Absolutely. And I think somatic healing is,
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  is such an important thing because people will commonly
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  mention things like, you know, where they feel pain in their
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  body and, you know, certain phrases I used to pick up on as
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  a child, like some people would say, you know, like they're fed
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  up to the back teeth and, you know, it's a pain in their arse
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  and things like that. And, and you would hear these
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  kind of references to body sensations linked to emotions
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  and things like that. Tell us about your journey into
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  somatic healing. Oh, wow, that's that's great
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  that you actually mentioned it because, you know, I always
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  laugh like with things like pain in the butt, you know, and
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  things like that. But it's not just by chance,
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  right? This expressions always are
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  based on something real. I, you know, first of all, I'm
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  very in touch with the body because, you know, like I told
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  you, I was a yoga teacher dancer.
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  So I feel the body and I, I really am connected to the body.
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  But unfortunately, many people are not.
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  And we really don't listen to our body until our body starts
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  screaming at us. And that scream either disease
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  or muscle tension is often an indication of some traumatic
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  event or some emotions that are not processed, that are stuck
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  there because we are like animals, you know, we're
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  designed to have. We're in the constant motion.
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  So it's not. So we're always in a great
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  state, right? In the expanded state, we shrink
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  and we expand. We shrink and then expand and
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  we're in cycles like, right, Our nervous system works this way.
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  But when something traumatic happens and it doesn't have to
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  be like you fall from the sky, you know, it can be something
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  supposedly minimal, but it's just the way you've reacted to
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  it. You did not process the emotion
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  well and it gets literally stuck in your body and then your body
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  gives you signs. But because we're so
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  disconnected in our day and age from our body that we don't
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  listen until it creates a big problem.
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  So we're going to study how where emotions are stuck.
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  I'm going to give body map of emotions.
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  We're going to talk about how the nervous system and even
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  biology of a human is different when you are healthy and when
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  you are traumatized. Traumatic brain is a different
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  brain that a usual, you know, common brain.
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  I notice it on my on myself. But the good thing is that of
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  course we can reverse the stains and we can work through the
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  body, and if we combine it with hypnosis, then we become a
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  powerhouse, really. And and tell us about your heel
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  method. What that's What's that all
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  about? Well, I combined a lot of
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  different things that I learned from different disciplines.
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  And so we're going to do some things from belly dancing, you
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  know, my signature move that everybody always laughs at like,
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  you know, laughs at in a way that oh, it's such a cool, fun
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  activity. So, you know, we do shimmy
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  dancing. It's a shimmy therapy, but there
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  is a deeper meaning behind that, right?
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  I actually teach you how to move your attention from different to
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  different points in your body and how getting out of your mind
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  is actually the best thing you can do for yourself.
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  I also teach breath during that workshop because I actually got
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  trained a while ago, a long time ago in breathing.
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  And I believe that breath is pretty much everything, right?
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  It's our most basic tool for living and it would be silly not
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  to include it into somatic work. So I teach different, you know,
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  biology of breathing. I teach different types of
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  breathing for different types of problems.
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  So you can give it, you know, either use it for yourself or
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  give it to your clients. They can experience relief right
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  away. And imagine you have a hypnotic
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  session and you also teach them breathing and somatic work and
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  how to navigate through their trauma through somatic healing.
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  That becomes very powerful. You know, sometimes, Adam, I
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  have clients who come to me and they have no idea what happened,
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  right? Why they are anxious, why they
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  have panic attacks. You probably had that too,
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  right? And yes, we can access that
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  through hypnosis, but I honestly think that the quicker way is to
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  see through the body. So I actually have a diagnostic
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  that I teach you how to diagnose the through the body, understand
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  what kind of problems you might have.
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  So it sounds amazing because there's a fusion of different
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  kind of modalities here all at once to kind of release it seems
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  like what whatever that locked in motion pain or or kind of
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  sensation is, which sounds. And when you're talking about
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  breath, I was getting flashbacks of about 20 years ago.
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  I, I found this kind of breathing ratios and then
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  learned about pranayama kind of breathing and it was just
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  revolutionary for me. Really kind of taught me really
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  to kind of breathe my diaphragm rather than my chest.
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  And that's been, you know, a complete game changer for me.
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  It is, you know, I honestly, everybody always says that, you
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  know, my results are miraculous. But I mean, if you see my first
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  picture and all of the prognosis that I was given by the doctors
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  that I wouldn't walk by myself and things like that.
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  I mean, I really attributed to all of these things that I teach
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  I to energy work, to hypnosis, to somatic healing and breath is
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  a part of it. Like, you know, breathing not
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  only calms my nervous system when you know, like I have a
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  surgery on Wednesday, right, 20th.
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  You can imagine the amount of stress, right?
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  And anxiety, but I can still navigate through life because I
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  use this tools. So in a way, this horrible
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  situation gave me like, you know, I'm a researcher.
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  So now I don't just learn about it.
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  I'm actually applying tools and I'm testing on myself and then I
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  include them in my frameworks to offer to clients and, you know,
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  for training. So that's kind of valuable thing
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  that I can say. I walk my talk, you know,
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  literally. Amazing.
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  It sounds sounds wonderful. Give us a little bit of an
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  elevator pitch. If people are going to be a
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  hypno thoughts anyway, why should they come to your
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  workshop as a as a bit of an extra?
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  Well, I think that if you have, if you work on trauma, if you
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  work with trauma, the fastest way to access trauma and to
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  release trauma is through your body, sorry to say, not even
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  through the subconscious mind. And like, you know, of course,
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  it's all connected, but through your body.
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  And so if you get this tool, you're going to have for a
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  really fast way of detecting trauma in your clients and
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  really in in yourself and releasing the trauma.
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  And like you said that I combined so many different
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  modalities. So you're going to get so many
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  different modalities at once in one workshop, like breathing
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  stands, like a separate training, right?
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  You're gonna have breathing training.
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  You're gonna have I forgot to tell you that there's gonna be
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  also Adam, Have you ever watched Light to me serious.
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  You know what, it was one of my favorite things and I, I kind of
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  didn't know about Ekman until I saw that TV show.
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  And then when I saw that TV show, I actually did his course
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  about micro expressions and, and kind of reading very quickly.
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  The kind of the tells that that come from I, I love that TV
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  show. Right.
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  So I'm trained by Doctor Akman, OK, And I am going to include
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  that into my workshop. I I'm trained in that method and
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  we're going to include it in the workshop because our face, like
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  you said that we have micro expressions and micro
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  expressions for those who don't know, those are very like
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  they're split second rate expressions that the muscle
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  tension rate, whatever you say is movement that indicate
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  different types of emotions. And even if we're life, we try
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  to keep our face straight and pretend like we always do, most
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  of us in life to be polite or not to hurt feelings of others.
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  These expressions never lie. And there are universal
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  expressions, right? Universal feelings that across
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  that can be found across all different cultures and they have
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  unified way of being expressed. And when trauma happens, though,
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  the emotions are also kind of in a way stuck in our face.
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  So sometimes when you know, you can look at the older people or
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  people with wrinkles and you can tell if they're like, you know,
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  we're sad people, angry people, happy people, right?
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  Can you, Sometimes you can tell, right?
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  You can tell. It's, it's the, it's the smile
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  lines in the eyes, isn't it? You can see them.
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  Right, exactly. So we go deeper than that and
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  that helps you understand your client.
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  It also helps you, you know, people when they come to us,
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  they say the truth or they don't either on purpose or they just
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  don't know any better. So it's easier for you to kind
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  of like detect like the truth detector and again, understand
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  your client much better, but also detect trauma that is stuck
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  in the face. I actually do.
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  I have a special session. Unfortunately it's not a part of
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  the workshop. It's too much.
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  But I also use microcurrents to work with trauma on the face
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  using micro expressions. So it is a powerful tool to
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  have. I have to say it sounds like an
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  amazing workshop and if I wasn't doing a workshop myself I would.
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  I would definitely be there. So maybe if we switch roles now,
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  and maybe you, you ask me about my workshop and I'll, I'll see
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  if I can be anywhere close to as informative as as you've just
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  been with me. You're so wonderful.
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  To be honest with you, I am very, very upset that we're at
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  the same time because you are just this genius man that I
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  watched. I literally watched.
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  I think that we got to know each other.
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  You were probably a year into your podcasting and then you
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  just like created this massive impact.
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  I mean, first of all, the quality, the ideas behind your
• 14:58
  podcasts are just so unique and so incredible.
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  And then you have like enormous number of downloads that just
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  keep growing. And it's I, I can't fathom like
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  how fast you develop that. So can you please tell us what,
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  what kind of secrets are you going to teach people in that
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  workshop? Yeah.
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  And, and it was very strange because I kind of accidentally
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  became a podcast because I accidentally got a radio show
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  because I was looking for studio space.
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  And then because of the radio show, I then had hundreds of
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  previous episodes where I launched my first podcast called
• 15:42
  Modern Mindset that that you were on.
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  And then lockdown. Lockdown came along and I knew I
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  couldn't see so many hypnosis clients.
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  So I thought it would be great to have a hypnosis podcast so I
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  can practice being experimental and innovative with hypnosis.
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  So it was actually right at the beginning of lockdown when I
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  created the hypnotist podcast. You were on the Modern Mindset
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  podcast, I think exactly a year after it launched because I
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  remembered I was living in Tenerife at the time in the
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  second lockdown and we had that conversation then.
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  And for for me, I love being, I love nested loops, I love
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  metaphors, I love getting inspiration from movies and
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  books. But equally, I found that my
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  best stuff comes from the client in front of me.
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  So most of my hypnosis sessions are the result of the actual
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  hypnosis I did with the client. And it's just my voice being
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  recorded. So it keeps the confidentiality,
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  you know, very confidential that you never know who I'm working
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  with. But what it means is that people
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  listening can hear real hypnosis based on real client sessions
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  where the clients had real issues.
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  And it gives almost like a sneaky look into the therapy
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  room while maintaining all of that confidentiality.
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  And that's really what I think made the podcast grow because it
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  was a bit different from other hypnosis podcasts.
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  It is incredibly different from other hypnosis podcasts to be
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  honest with you. I, you don't even know I already
• 17:19
  like had a crush on you before we met because I had a YouTube,
• 17:25
  a video with your, I think it was, it was an anxiety,
• 17:32
  something like that dealing with anxiety.
• 17:34
  I was trying to find really good material and I was fascinated
• 17:38
  with the way you are presenting the information.
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  And as a hypnotist, I saw all of the different techniques you use
• 17:46
  and you pack it all together. And also with the quality of
• 17:50
  your recordings. Are you going to be hoping
• 17:54
  people like me who you know, always records just into my
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  phone? Would you touch upon the
• 18:03
  technology, technological aspect of podcasting and how to even
• 18:09
  run it? Yeah, I think the technology is
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  the daunting bit for a lot of people.
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  And the great thing about podcast is that the average
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  smartphone has a pretty good microphone these days.
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  So you don't need really expensive microphones.
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  You can even just use, you know, a smartphone to start with.
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  I use my computer and Ausb microphone, I still have it over
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  there. It's a cheap little kick.
• 18:37
  You just plug it into a laptop and that's good to put you in
• 18:41
  the top 5% of all podcasts. It was only after the podcast
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  really kind of blew up for me that I, I started investing in
• 18:48
  what I call the Joe Rogan mic, which is the, you see this
• 18:51
  microphone, it's the shore SM 7B and you see it on all the, the
• 18:55
  podcasts on YouTube because it's just such a good microphone.
• 18:59
  So microphone, you know, the, the computer, you don't need
• 19:02
  fancy mixing desks, but we're going to talk through the, the
• 19:05
  technical bits. I think the key thing that makes
• 19:08
  a a podcast successful, though, it isn't so much the technology
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  and it is the concept. If you come up with a good
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  concept, then you can find an audience.
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  You can find an audience from from anywhere, but it's the
• 19:21
  audience that kind of vibrates with your particular content.
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  Some people like my voice, some people don't like my voice, but
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  you know you're going to, you're going to find the audience
• 19:30
  that's right for you. And I think that's the great
• 19:32
  thing about technology is that you put stuff out there in the
• 19:36
  world and then people that resonate with that and like that
• 19:40
  kind of content, they, they listen again and again.
• 19:43
  And you, you build an audience of people that like what you do
• 19:46
  need what you do. So we're also going to be
• 19:48
  talking about not just how to come up with the a format and a
• 19:51
  concept and the recording and the technology bits, but also
• 19:55
  how you then grow the audience and turn that audience into
• 19:59
  clients. Because for me, my podcast is
• 20:02
  now my primary way of generating clients.
• 20:05
  And I used to spend thousands of of pounds each month on Google
• 20:09
  Adwords and I don't do that at all anymore.
• 20:11
  It all comes from YouTube and and podcasts.
• 20:14
  So I think it's a very, very cost effective way to generate
• 20:18
  new clients. That's wonderful.
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  And you already kind of touched upon my next question, but let's
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  kind of unwrap that because I think that many people would
• 20:29
  really want to know the concept. Of course, you came up with the
• 20:35
  most amazing concept based on books and movies.
• 20:39
  I was like fascinated by that. How did you even come up with
• 20:42
  that? Are you gonna, is there any way
• 20:47
  that you could guide people to find their own concept?
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  Because, you know, like somebody like me looking at you honestly,
• 20:54
  I feel a little intimidated in the sense that, oh, I don't have
• 20:59
  a concept like you. I will never be good at
• 21:01
  podcasting. You know, like that is the
• 21:04
  probably common feeling for somebody who comes, you know
• 21:08
  what I mean? Like how do I?
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  How do I stand out? So I think, I think there's
• 21:14
  different things that make people stand out.
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  I would love to say that, you know, that concept was an
• 21:20
  original concept, but it wasn't. I I just thought, what kind of
• 21:24
  stuff did I like when I first became a hypnotist?
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  And it was reading the the real transcripts of Milton Erickson
• 21:31
  working with clients that was way more interesting for me as
• 21:34
  to how he interacted with clients than just written
• 21:39
  descriptions of theories and protocols and, and those things.
• 21:43
  And there was a great book that I read early on called Magic in
• 21:46
  Action by Richard Bandler. And that was real transcripts of
• 21:52
  Richard Bandler, early Richard Bandler.
• 21:54
  So 1970s, early 80s, interacting with clients using NLP
• 21:58
  techniques to create rapid change.
• 22:01
  And I found that the real stuff, the real interactions with
• 22:04
  clients was interesting for me. So when I came up with an idea
• 22:08
  for the podcast, I thought, well, that's the bit that's most
• 22:11
  interesting for me. So therefore I want to do
• 22:12
  something that I would be interested in and that was the
• 22:16
  real hypnosis sessions with the real clients with a bit of an
• 22:19
  explanation as to why I use certain techniques and and
• 22:22
  metaphors and approaches. So it wasn't an original
• 22:26
  concept, but it was fairly original for a hypnosis podcast.
• 22:32
  I'd seen the same concept in written form in transcripts, but
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  never in audio form. Most hypnosis was recorded
• 22:41
  generic sessions or I love the Mike Mendel and and Chris
• 22:46
  Thompson podcast, the brain software podcast, but that's
• 22:49
  educational and that's training. And you can find some really
• 22:54
  good hypnosis recordings, but they they seem like they're
• 22:56
  scripted and generic, not aimed at one particular person.
• 22:59
  So my concept wasn't original. It was just original for
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  podcasting. And I would encourage people to
• 23:07
  the the clue of what will be a winning concept is the things
• 23:10
  that you already find fascinating, that the things
• 23:13
  that already are interesting for you and that you like listening
• 23:19
  to. And it will be some variation of
• 23:21
  of that. And even if it's a similar
• 23:24
  concept to someone else, what will make it different is you
• 23:28
  the fact that you're hosting it. And if someone was to exactly
• 23:33
  copy my format, it would still be different because they're a
• 23:37
  different hypnotist to how I am. So there is lots of scope, I
• 23:41
  think, for originality. And, and I believe that there is
• 23:46
  no competition in hypnosis because if you were to stop 100
• 23:50
  people in the street and ask them, you know, is there some
• 23:54
  kind of traumatic memory that still, you know, kind of plays
• 23:57
  on their mind? Is there an addiction they want
• 23:59
  to change? Is there anxiety that comes up
• 24:01
  too often? Is there a habit they want to
• 24:04
  change? Of those 100 people, all 100 of
• 24:07
  them have something that they want to change.
• 24:09
  So there's too much work out there, too many clients out
• 24:12
  there. And I think we need, we need
• 24:13
  more podcasters out there doing hypnosis stuff because the more
• 24:17
  we can raise awareness of hypnotherapy and, and it's the
• 24:22
  benefits of doing hypnotherapy well, the better it is for
• 24:25
  everyone in the world of hypnotherapy.
• 24:29
  I love it. I love the concept of, you know,
• 24:31
  the approach is like feeling abundant about this as opposed
• 24:34
  to scarcity and competition. I'm the same way.
• 24:37
  Absolutely. Well, my last question then to
• 24:40
  you is when I think of podcasting, because, you know, I
• 24:43
  always feel like, you know, especially after this
• 24:45
  experience, I have a lot of things to offer to people trauma
• 24:49
  wise, but I always honestly get stopped stuff myself because it
• 24:55
  seems that starting a podcast, it's like starting another
• 25:00
  business. And how am I going to find time
• 25:04
  or is it going to cost me a lot of money?
• 25:07
  Or, you know, because I always think I I will spend all of this
• 25:11
  hours creating this amazing content.
• 25:14
  And then if it's not marketed, if people don't hear it, then
• 25:18
  it's just pretty much, you know, just sitting there, right?
• 25:23
  Are you going to be covering something about how to, I don't
• 25:28
  know, maybe it's marketing or, or maybe it's a better word of
• 25:33
  how to spread this love and joy to other people and give them
• 25:37
  this access to you. And so your podcast does not
• 25:42
  also become another business that you need to carry on.
• 25:48
  You know what I mean? Because you also want to do
• 25:50
  therapy. I, I, I think, I think a podcast
• 25:53
  has to give more than it takes. And if it, if it takes more than
• 25:56
  it gives, then it's probably not the right thing.
• 25:59
  So that's why in this one day workshop, we cover all the
• 26:02
  things to increase the probability that it becomes this
• 26:06
  kind of infinite well of things that are beneficial, that might
• 26:12
  be awareness, that might be credibility, that might be
• 26:15
  opening doors of opportunity, it might be new clients, it might
• 26:18
  even be the monetization of the podcast.
• 26:20
  So we we cover a lot in the day to mean that it isn't like a
• 26:24
  full time job. It is just something you do as a
• 26:27
  as a hobby that you know is enjoyable and just gives you all
• 26:30
  these benefits forever. For everyone turning up at the
• 26:33
  workshop, I'm going to be giving free access to my online course,
• 26:36
  which is called the same thing. It's called podcasting for
• 26:39
  therapists, but it's an online course.
• 26:41
  So therefore they don't have to remember everything in the day.
• 26:43
  They've also got the online course.
• 26:45
  And in terms of growing your audience, there is a few
• 26:48
  strategies that that work, you know, utilizing social media or,
• 26:53
  you know, something that that I've started doing more is
• 26:57
  introducing guests onto my podcast that I know that my
• 27:01
  audience would be interested in. And then you get that kind of
• 27:05
  cross fertilization. So you get the benefits of other
• 27:10
  audiences and and then they share your podcast for you.
• 27:13
  So there's all these different strategies that once you have
• 27:16
  it, it doesn't have to cost lots of money to promote your
• 27:19
  podcast. It's just a way of once you have
• 27:22
  it, you want it to grow and ideally grow organically without
• 27:26
  paying to grow it. Because it has to be something
• 27:28
  that that gives you and contributes to your business,
• 27:32
  your reputation, your, your quality of life, not not taking
• 27:36
  away from it. This is wonderful.
• 27:39
  This is absolutely wonderful. I think that it's a very useful
• 27:44
  and very needed a workshop for us.
• 27:47
  And, you know, many hypnotists, they just, they, they have so
• 27:51
  much, you know, to share, but they just afraid, you know,
• 27:56
  because they just don't know how to start.
• 27:58
  So thank you for offering this and sharing so generously all of
• 28:03
  your knowledge and all of your experience.
• 28:05
  It's been lovely to speak with you again, Marina.
• 28:07
  And yeah, I'm looking forward to seeing you in Vegas in what
• 28:10
  would it be about 3 months time? Four months?
• 28:12
  Oh. Yeah, not, not too long.
• 28:15
  That's it. Thank you for listening to The
• 28:19
  Hypnotist with Adam Cox, the show that gives you inside
• 28:23
  access to cutting edge hypnosis with real clients facing genuine
• 28:27
  issues. To automatically receive the
• 28:30
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• 28:40
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• 28:43
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