Latest / Skin Anarchy / E.344: Fragrance Friday Ft. Master Perfumer, Sue Phillips

Transcript

E.344: Fragrance Friday Ft. Master Perfumer, Sue Phillips · Skin Anarchy

• 0:01
  SPEAKER_00: L four has arrived.
• 0:03
  SPEAKER_00: The force is a hell of gathering.
• 0:05
  SPEAKER_00: Only you can stand in their way.
• 0:07
  SPEAKER_00: Journey across the expanse of the open world of the sanctuary.
• 0:10
  SPEAKER_00: Choose from five powerful classes to progress in the figure playstyle adventure with your friends and at the fourth player co-op with cross-play and cross-progression on all platforms.
• 0:20
  SPEAKER_00: Welcome to the hell TFL 4.
• 0:23
  SPEAKER_00: Available now, rated and formature.
• 0:25
  SPEAKER_00: Tap the banner or visit this episode's page to learn more.
• 1:02
  SPEAKER_01: This is our Fragrance Friday special, and I have such an astonishing guest today.
• 1:08
  SPEAKER_01: I am so thrilled that she had the time for this.
• 1:12
  SPEAKER_01: Um, when it comes to you know fragrance and understanding the true, you know, vision, the science, the all the great things behind it.
• 1:22
  SPEAKER_01: I can't think of a better person to interview and to really learn from.
• 1:25
  SPEAKER_01: So without further ado, I want to introduce you guys to Sue Phillips, who is truly a savant when it comes to scents and fragrance.
• 1:33
  SPEAKER_01: And I'm just so honored to host you, Sue.
• 1:35
  SPEAKER_01: So welcome to the show.
• 1:37
  SPEAKER_02: Thank you so much.
• 1:38
  SPEAKER_02: I'm so delighted and actually honored that you found me and that you want to interview me.
• 1:42
  SPEAKER_02: So thank you.
• 1:43
  SPEAKER_02: I appreciate that very much.
• 1:46
  SPEAKER_01: Well, I'm so excited to learn about you and your career because I know you've done some amazing things and you're truly, you know, your accolades are, you know, just more than I could ever summarize in the intro.
• 1:58
  SPEAKER_01: So I would love to uh hear about your career and your your journey in fragrance and how it all began.
• 2:04
  SPEAKER_01: If you could just walk us down memory lane.
• 2:06
  SPEAKER_02: Sure, absolutely.
• 2:08
  SPEAKER_02: Well, as I said to one reporter a couple of weeks ago, everything that I've done has been serendipitous.
• 2:14
  SPEAKER_02: And I never had a plan or a strategy that I was going to be in fragrance.
• 2:19
  SPEAKER_02: It just really happened quite organically.
• 2:21
  SPEAKER_02: And so my story really begins in South Africa.
• 2:24
  SPEAKER_02: I was from born and raised in South Africa from Johannesburg.
• 2:28
  SPEAKER_02: And at 10 years old, I was in a play because one of my mother's friends was a Hollywood type producer.
• 2:35
  SPEAKER_02: And she said to my mother, Grace, I need a 10-year-old daughter.
• 2:39
  SPEAKER_02: Uh, I need to do a 10-year-old girl for a daughter in a play.
• 2:42
  SPEAKER_02: And I'd like to.
• 2:44
  SPEAKER_02: Anyway, I got the part and it was quite lovely.
• 2:47
  SPEAKER_02: And uh there were two other young girls who had to, you know, uh rotate because we were all at school.
• 2:53
  SPEAKER_02: Can you imagine a 10-year-old being in a Broadway-type play?
• 2:56
  SPEAKER_02: Anyway, that sort of gave me the theatre bug, and I started to really think about theatre, and I wanted to be in theatre.
• 3:04
  SPEAKER_02: So I always wanted to uh study at Rada, Royal Academy of Dramatic Art.
• 3:09
  SPEAKER_02: When I finally auditioned there, there were about 5,000 people for about three spots, and all of them were English.
• 3:16
  SPEAKER_02: So sadly, I didn't get that.
• 3:17
  SPEAKER_02: But I came to New York and I realized that I really wanted to be in New York.
• 3:21
  SPEAKER_02: So I went to a headhunter and he said, What do you do?
• 3:24
  SPEAKER_02: I said, I'm a singer and actress.
• 3:25
  SPEAKER_02: He said, Forget that.
• 3:26
  SPEAKER_02: We have thousands of out-of-work singers and actresses.
• 3:29
  SPEAKER_02: And he said, What else do you do?
• 3:30
  SPEAKER_02: I said, Well, I did land up doing a business course, and he said, Well, were you any good?
• 3:34
  SPEAKER_02: And the way he asked me the question, I knew that that was my ticket into America, and I said, Yes.
• 3:39
  SPEAKER_02: So that's how I landed up eventually getting my green card, and I went to again some interviews, and I landed up having an interview at Elizabeth Arden for the National Training Director.
• 3:52
  SPEAKER_02: Now, by this stage, I had been in New York for about a year or a year and a half.
• 3:57
  SPEAKER_02: Um, I was singing and acting at night at these little winky dink comedy clubs, but I was able to stand up and perform in front of people, and so they thought I'd be great in training.
• 4:08
  SPEAKER_02: And that's how I started my career in training at Elizabeth Arden.
• 4:12
  SPEAKER_02: And they asked me to really become interested and learn and knowledgeable about fragrance, and so I had to spend my orientation for three months really looking at the clients behind the counter, understanding what the clients wanted about fragrance, how to sell fragrance, how to position fragrance, how to talk about fragrance in a beautiful way, not just, oh well, this smells great, because that really doesn't count.
• 4:37
  SPEAKER_02: And then I traveled around the country doing training seminars for people in different stores.
• 4:44
  SPEAKER_02: And every time I was in a market, the way I created fragrance experience, I had beautiful music playing, I had beautiful fragrance wafting in the air, I had lovely visuals.
• 4:54
  SPEAKER_02: So when people came in, the beauty advisors behind the counter came into these training seminars, which could have been just a conference room in a hotel, I totally changed the landscape and the ambiance of that room, and I turned it into a magical fragrance oasis.
• 5:11
  SPEAKER_02: And so sales went up, and so that's how I started my career.
• 5:15
  SPEAKER_02: Uh, I was at Elizabeth Arden.
• 5:17
  SPEAKER_02: Uh, after training, they promoted me to colour cosmetics and then to marketing, and then Lancombe hired me as marketing director, and then lo and behold, Tiffany hired me as vice president of fragrance, and I developed and launched the Tiffany Perfume.
• 5:31
  SPEAKER_02: So that's really my sort of corporate career in a nutshell.
• 5:36
  SPEAKER_01: And then I'm just I'm just in awe of right now.
• 5:41
  SPEAKER_01: So excuse my enthusiasm.
• 5:43
  SPEAKER_01: I'm just that's all that's amazing.
• 5:45
  SPEAKER_01: That's so amazing.
• 5:48
  SPEAKER_02: Well, you know, thank you.
• 5:50
  SPEAKER_02: And and if you'd have told me growing up in South Africa that one day I'd be, you know, vice president of Tiffany and create Tiffany Perfume, I I would be, you know, amazed.
• 5:58
  SPEAKER_02: And I would say that's you know not possible.
• 6:01
  SPEAKER_02: But you know, anything is possible if you put your mind and soul and heart and body behind it.
• 6:06
  SPEAKER_02: And then when I started my own company, because I was now um going to have my daughter and I wanted to actually take care of my new baby, so I started my company called Centerprises, which is Cent with an Enterprises, so that was a name I trademarked, Centerprises, and um was hired to create fragrances for Burberry, Trish McAvoy, Avon, Lancaster, and all the top brands.
• 6:29
  SPEAKER_02: And then 2008 happened, the economy crashed.
• 6:34
  SPEAKER_02: And again, you know, I had to reinvent myself.
• 6:37
  SPEAKER_02: So serendipitously, I started to think about custom fragrances, and um I I developed a whole initiative about bespoke perfumes at a time when people didn't even know what the word bespoke meant.
• 6:52
  SPEAKER_02: It's a really very important British term, really meaning, you know, created for the client, created for um a person that is bespeaks of them.
• 7:03
  SPEAKER_02: And so the idea was that I would start to create these custom fragrances, and you know, people were a little askance.
• 7:10
  SPEAKER_02: They said, you know, what are you doing?
• 7:11
  SPEAKER_02: Tupperware parties for perfume, and they laughed.
• 7:15
  SPEAKER_02: And now we know um customization and experiences are really very important trends and fragrance.
• 7:22
  SPEAKER_02: So again, serendipitously, I was able to start my own uh company, and then I did the fragrances, and then of course, 2020 the pandemic happened.
• 7:33
  SPEAKER_02: So again, I had to reinvent myself, and that's when I wrote my book called The Power of Perfume.
• 7:39
  SPEAKER_02: And I was able to actually help people, again, quite serendipitously, regain their sense of smell because uh NBC wanted to do a story about the book, and they asked if I could bring they asked if they could bring somebody in who had an osmia and if they could, you know, help, if I could help them.
• 7:58
  SPEAKER_02: And I said, well, I'll try.
• 8:00
  SPEAKER_02: And I was able to help her regain her sense of smell.
• 8:03
  SPEAKER_02: So to date I've helped about 136 people regain their sense of smell, and I'm so grateful that the only thing that I'm grateful to the pandemic for is that it has raised the awareness of how important our sense of smell is, and so that that has been you know a wonderful thing that I've been able to help so many people, and again, quite serendipitously.
• 8:27
  SPEAKER_02: So that's sort of my story up to date.
• 8:30
  SPEAKER_01: Oh my goodness, I have, you know, I am just in awe.
• 8:34
  SPEAKER_01: You are truly, truly such, you know, such an icon, and I can't believe that you've done such you know phenomenal work.
• 8:42
  SPEAKER_01: I mean, even beyond creating such iconic scents and fragrances.
• 8:46
  SPEAKER_01: I mean, the the last bit of um what you said about, you know, really helping people, um, that's a very, very difficult task, Sue.
• 8:55
  SPEAKER_01: I mean, you've really done some extraordinary work, you know, from the medical standpoint.
• 9:00
  SPEAKER_01: I mean, I I know I've had patients who've had like Colman syndrome where they lose their sense of smell or, you know, and it's a very difficult thing to get back.
• 9:07
  SPEAKER_01: So for you to have done that, I mean, really truly hats off to you.
• 9:11
  SPEAKER_01: That's that's really, really amazing work.
• 9:14
  SPEAKER_01: So, I mean, I I'm just so honored that you're here.
• 9:17
  SPEAKER_02: Well, you know, I think it has, you know, look, I'm not a neuroscientist, but I will tell you that our our our sort of brain power is so incredibly strong that I say to people when I take them on these scent healing journeys, and whether it's on Zoom, because I send them a scent healing kit or whether we do it in person, uh, I want you to imagine as you're smelling the bladder strip and you're trying to identify number one, if you can smell anything, and number two, if you can identify it, what you know, especially what a lemon, what an orange, or what strawberry, what any of these ingredients smell like and taste like.
• 9:57
  SPEAKER_02: And so it's really trying to clear the cobwebs in their brain and really trying to get them to focus.
• 10:04
  SPEAKER_02: And I do think that there is something to be said for asking people to really think about how aroma makes them feel and what the aromas are and how it correlates with smell and taste, because so many people don't think about it.
• 10:20
  SPEAKER_02: I mean, we go through our lives never thinking about our sense of smell or taste until sadly one day it's gone.
• 10:27
  SPEAKER_02: And then realize how how important they are.
• 10:31
  SPEAKER_01: Oh, absolutely.
• 10:32
  SPEAKER_01: And you know what's so interesting, you know, just to add on to what you said, I mean, when it comes to neuroscience, you know, I I've done some research, you know, in the field of uh just memory development and retention.
• 10:45
  SPEAKER_01: And one thing that I know that, you know, many researchers have published this is this idea that um through when you're stimulating that part of your brain that is responsible for the you know the retention of memory, the storage of memories, you're also working um many other parts, many other major centers of the brain.
• 11:06
  SPEAKER_01: So, you know, I think a lot of us understand that, you know, it's all tied together, but it all it also makes me wonder about you know, pay people, for example, that have dementia or Alzheimer's, you know, and how um fragrance can be a tool for them as well when it comes to recalling events, recalling life situations, you know, and bringing back memories, even if it's for a few seconds, you know.
• 11:29
  SPEAKER_01: I mean, how many people do all of us know, you know, listening in the audience that, you know, you know someone who suffers from that?
• 11:35
  SPEAKER_01: I mean, I would just I couldn't imagine, you know, the research hasn't been done, but I could only imagine that it would be um a very interesting set of data to observe, you know, if you could really look at that and see like what does SET do for you when it comes to memory recall when patients who have lost memories, you know?
• 11:54
  SPEAKER_02: Absolutely.
• 11:55
  SPEAKER_02: Well, well, you know, what they they say is that um, you know, almost, almost 14% of Americans um of 71 and older have actually got dementia.
• 12:07
  SPEAKER_02: And you know, it's not just an it's not just an age factor.
• 12:12
  SPEAKER_02: Uh it's not just that people who are old get dementia.
• 12:15
  SPEAKER_02: I mean, I've I've seen people who have 35, 35 who have memory loss.
• 12:22
  SPEAKER_02: And memory loss happens either through, as we know now, neural problems, viral problems, you know, COVID, the pandemic, motor accidents, pneumonia, car accidents, um, very bad head colds.
• 12:36
  SPEAKER_02: It it's really very interesting how people don't ever think about their sense of smell until it's lost.
• 12:43
  SPEAKER_02: And the reason they don't think about it is because there's such an interesting or traumatic response from the second, from the nanosecond we are born, we smell, you know, infants can recognize their mothers from the way they smell.
• 13:00
  SPEAKER_02: And so we just go through life, you know, knowing that things smell good or bad, or they, you know, fire is smoky or gas is bad.
• 13:08
  SPEAKER_02: And then, of course, you can't smell anything if you have any of these disorders.
• 13:14
  SPEAKER_02: And it's very, very, very difficult.
• 13:18
  SPEAKER_02: People, you know, have told me how it has devastated their lives that they can't smell, they can't smell danger, they can't smell their loved ones, they can't enjoy food because the smell associated with the food and the scent and the taste are so connected.
• 13:33
  SPEAKER_02: So it's a very, very important, powerful sense.
• 13:36
  SPEAKER_01: Yeah, no, I'm actually I'm actually one of those people.
• 13:39
  SPEAKER_01: It's funny you mentioned that.
• 13:40
  SPEAKER_01: I actually cannot eat seafood because of that same reason.
• 13:44
  SPEAKER_01: Every time I I have told my friends this and they don't believe me.
• 13:48
  SPEAKER_01: And I say, I cannot taste anything except those the smell of just fish when it's not fresh, no matter how fresh the seafood is.
• 13:58
  SPEAKER_01: It could be directly out of the water and onto my plate, and I would still not be able to get over that that overwhelming um the you know, the that sense of just smelling rather than the taste.
• 14:10
  SPEAKER_01: And it's just so fascinating to see that, you know, how our brain interprets the you know, fragrance and scents and and different smells and how that really correlates with all of the other senses, even sight, you know.
• 14:23
  SPEAKER_01: It's like you you can smell, for example, you go outside, you smell um a you know, days, for example, smell differently, right?
• 14:30
  SPEAKER_01: I mean, the morning dew, the morning like at dawn, you can smell something different than you do in the middle of the day, and that will elicit things that such as memories and and you know different kinds of emotions in you.
• 14:42
  SPEAKER_01: And it's just such a fascinating area.
• 14:44
  SPEAKER_01: So I mean, I I just love your work.
• 14:45
  SPEAKER_01: I think that you, you know, the way you're you've been approaching scent is just it's it's truly the essence of why I even created Fragrance Fridays, because it's always been what has led me to just be so attracted to fragrance, you know, and to try to understand it and try to understand the science of it and the chemistry of it.
• 15:05
  SPEAKER_01: So, I mean, that actually leads me to one of my biggest questions for you, because I know that you've done a lot of work with celebrities, um, helping them create their signature scents, you know, um, and that I don't know, I'm a little confused about that because I always wonder, you know, what is someone's signature scent?
• 15:24
  SPEAKER_01: Like, what is the process of that?
• 15:26
  SPEAKER_01: If you could like go through that with us, like, you know, when you sit down with a celebrity, what are some of the questions you ask them, you know, about like what they envision their for their scent being like?
• 15:37
  SPEAKER_02: Well, actually, I do this with everybody, not just celebrities, because every time I have clients who come to meet with me, I give them a scent personality quiz.
• 15:48
  SPEAKER_02: And actually, they can take the quiz.
• 15:51
  SPEAKER_02: Um, and it would be really fun if people wanted to do this.
• 15:54
  SPEAKER_02: So I have an app.
• 15:55
  SPEAKER_02: If you go to Sue Philipsapp.com, just sueap.com, sue Philipsapp.com, and you'll see the sent personality quiz.
• 16:04
  SPEAKER_02: And the scent quiz is really it's a 12 question quiz, and it's a lifestyle personality quiz.
• 16:11
  SPEAKER_02: And really, what is so interesting is that it really helps me determine what lifestyle they have and ultimately how I would interpret their answers to a fragrance.
• 16:25
  SPEAKER_02: And so I asked something like, you know, what fabrics do you like to wear?
• 16:29
  SPEAKER_02: What inspire, which art kind of inspires you?
• 16:32
  SPEAKER_02: What are your favorite seasons?
• 16:33
  SPEAKER_02: Um, if you were to build your dream home, which artist would you like, you know, which which of the following would most inspire its design?
• 16:42
  SPEAKER_02: If it's a Frank Lloyd Wright House or a sort of Manhattan penthouse or a cottage or an ink or a little palatial mansion?
• 16:51
  SPEAKER_02: So these are these questions, they're not very hard questions, but they really are very informative because I can tell when I meet with people if they really are into the into outdoors, if they're more sophisticated, if they're more casual, if they're maybe a combination of, you know, um uh something that they are a little sporty during the day, but they're sophisticated at night.
• 17:16
  SPEAKER_02: And it's really quite interesting.
• 17:18
  SPEAKER_02: And so how that translates to fragrance is there are uh very many different fragrance families, and uh there are so many that it gets confusing for the regular client or the regular everyday person to understand, you know, the citrus, the flowers, the woodsy, the spicy, the musky, the hideous, the olfactive, uh, the the um uh sheepos, the marcy notes and uh uh herbaceous notes.
• 17:50
  SPEAKER_02: So suddenly it gets you know overwhelmed.
• 17:53
  SPEAKER_02: And so what I did was I narrowed it down to four main categories, which is very easy to understand.
• 17:59
  SPEAKER_02: Fresh, which is what you like those lovely, bright, lights, fresh citrusy scents, sporty, lively, and very sparkling.
• 18:07
  SPEAKER_02: Or you like florals, which shows you a little bit more sophisticated, a little bit more sensual, and you love flowers, maybe a little bit feminine, but interesting enough, some men love flowers too.
• 18:19
  SPEAKER_02: And then we get into the woodsy character category, very outdoorsy, woodsy, very sort of lovely, fresh, natural fragrances, and then the spicy, if you like sensual, exotic spiceness.
• 18:33
  SPEAKER_02: So those are four areas that people can really relate to.
• 18:36
  SPEAKER_02: And based on the scent personality quiz results, I can determine if you like fresh flower, woodsy, or spicy, and then I go ahead and I actually create a fragrance for people.
• 18:46
  SPEAKER_02: And it's it's you know, it's really a question of understanding who they are and what they like, and then I can interpret it from an olfactory standpoint.
• 18:55
  SPEAKER_01: That's so interesting.
• 18:57
  SPEAKER_01: Wow, I love that.
• 18:58
  SPEAKER_01: I love how involved your approach is.
• 19:00
  SPEAKER_01: That's really, really, you know, I feel like, you know, just as somebody on the outside, as a consumer looking in, I always imagined fragrance to be like that.
• 19:08
  SPEAKER_01: And for someone who is such an expert to always approach it like that.
• 19:11
  SPEAKER_01: But unfortunately, I've met so many people, you know, we live in this world of just right corporate, you know, everything, right?
• 19:18
  SPEAKER_01: Corporate landscape.
• 19:19
  SPEAKER_01: And I feel like there's so many cookie-cutter scents out there, you know, it's just like the same thing over and over again.
• 19:24
  SPEAKER_01: And so I it's just so refreshing to hear your perspective about everything and how you really see it, you know, overall and how you are trying to make it um customized.
• 19:34
  SPEAKER_01: Because that's what I think, you know, everyone, you know, that I've talked to, I mean, that's what you think of when you think of scent and fragrance and your own personal scent or something that you wear every single day.
• 19:43
  SPEAKER_01: It's it's something that's unique to you, something that matches your chemistry.
• 19:48
  SPEAKER_01: And that, and actually, that's one of my big questions for you is this idea of chemistry, body chemistry, as it interacts with um, you know, the the chemicals in fragrance.
• 19:59
  SPEAKER_01: If you could tell us a little bit more about that, I know that it's different for everybody, but have you found like some commonalities that we all have that are you know interacting with um different molecules and fragrances?
• 20:10
  SPEAKER_01: Or I mean anything you could share with us on that?
• 20:14
  SPEAKER_02: So, you know, we all have our own DNA and we all have our own body chemistry.
• 20:19
  SPEAKER_02: And what you just said was so interesting, you know, um, the reason so many fragrances today smell similar is because I'm gonna answer the question about the body chemistry, but I'm also gonna tell you about the first uh just point you made about you know the corporations.
• 20:38
  SPEAKER_02: So every company, when they want to create a fragrance, they want to launch a fragrance, they certainly want it to really do well.
• 20:46
  SPEAKER_02: They want it to be very innovative and they want it to sell successfully at this counter.
• 20:51
  SPEAKER_02: And so they do these benchmarks and they take a very um popular fragrance that might be in the top 10, and they say, Well, let's let's see what is about this fragrance that works.
• 21:02
  SPEAKER_02: So it's it's either the packaging or the bottle or the direction or the fragrance or the celebrity who who launches it.
• 21:08
  SPEAKER_02: There's so many different factors, and at the end of the day, they have these sort of results of the benchmark of what makes a good fragrance popular, and then they say, Well, let's try and duplicate it.
• 21:19
  SPEAKER_02: And that's why you have so many Me Too fragrances out there because everybody wants the next, you know, uh multi-gazillion billion dollar success.
• 21:28
  SPEAKER_02: So instead of really thinking about what is important to the brand and the brand essence, they try and match what the sort of benchmark is for quality or success.
• 21:39
  SPEAKER_02: And so that is why there are so many fragrances that are literally duplicates.
• 21:45
  SPEAKER_02: And I find it quite upsetting that there are so many duplicates.
• 21:50
  SPEAKER_02: Now, to get back to your point about why are certain fragrances so popular and what happens without body chemistry.
• 21:58
  SPEAKER_02: So Everybody has their own unique body chemistry.
• 22:03
  SPEAKER_02: And you know, just look at us all.
• 22:04
  SPEAKER_02: We have our own DNA and we have our own body type and our own colouring.
• 22:09
  SPEAKER_02: If you're blonde and fair, or if you're swarthy and dark, or if you're a combination, or if you've got oily skin, or light skin, or you know, uh very dry skin, all of those factors go into how a fragrance is going to work with your body chemistry.
• 22:26
  SPEAKER_02: And what works well on somebody might not work well on you.
• 22:30
  SPEAKER_02: And that is why customization has become so important and is such an important trend right now.
• 22:37
  SPEAKER_02: Because you know, if if a very, very, very popular fragrance is selling like hot cakes and it doesn't suit you, then no matter how many times you put it on, if it doesn't suit your body chemistry, it's going to be awful on you.
• 22:52
  SPEAKER_02: So it's really important that people determine what they like and you know what their body type is and what their fragrance type is.
• 23:01
  SPEAKER_02: And some people really just don't like flowers.
• 23:04
  SPEAKER_02: And so many, many fragrances on the market are flowers.
• 23:08
  SPEAKER_02: And if you don't like a flowerland that doesn't suit you, then you really have to look very carefully for a fragrance that maybe doesn't have flowers, and so that you can start to enjoy some of the other sort of ingredient types, like maybe a lovely fresh, sparkling citrus or a beautiful herbaceous lavender combined with essential spice note.
• 23:29
  SPEAKER_02: So all of those aspects and attributes will give you a beautiful fragrance without necessarily having to go to a flower.
• 23:37
  SPEAKER_02: Same is true for any of the other categories.
• 23:41
  SPEAKER_02: Right now, there is such a prevalence of this fragrance called oud, O-U-D.
• 23:46
  SPEAKER_02: Um, you know, oud is actually a very interesting, beautiful ingredient which comes from agarwood, and it's the agarwood berry that the goats absolutely love.
• 23:56
  SPEAKER_02: And I when I was in Morocco, I actually saw the goats climb up the agarwood trees to get that last agarwood berry, you know, nestled in the branches.
• 24:07
  SPEAKER_02: And so there's a pungent smell that this agarwood gives off.
• 24:12
  SPEAKER_02: And so now in the last five years, almost every fragrance out there has this agarwood note, but it's not the natural wood, it's a synthetic version of it.
• 24:23
  SPEAKER_02: So it's very pungent, it's very recognizable, and it's so prevalent.
• 24:28
  SPEAKER_01: So wow.
• 24:30
  SPEAKER_01: No, I didn't know that.
• 24:31
  SPEAKER_01: I mean, I I I'd heard of the name, but I didn't know um, you know, any information about that.
• 24:37
  SPEAKER_01: I I just think it's so interesting what you said though, about the, you know, you'd have to look really hard if you're not into like the typical cookie cutter, like, you know, like the florals or just the you know, the typical scents.
• 24:47
  SPEAKER_01: And you're right, because I've been there, you know, I'm one of those consumers.
• 24:50
  SPEAKER_01: Like I could not, for the longest time, you know, I remember, you know, this is a very like, I guess, mundane fragrance now because everyone has discovered it.
• 24:58
  SPEAKER_01: But when I first was in college, I I loved um Dolce and Gabbana's light blue because I had never smelled something like that.
• 25:06
  SPEAKER_01: It reminded me of the ocean.
• 25:07
  SPEAKER_01: And then once I got used to it, I almost like took a hiatus from fragrances because I felt like everyone was wearing it and it just got to be too much.
• 25:17
  SPEAKER_01: You know what I mean?
• 25:18
  SPEAKER_01: Like it got to be like too um, I I guess it overpowered me.
• 25:25
  SPEAKER_01: You know, I smelled it everywhere.
• 25:27
  SPEAKER_01: I was always like, you know, bombarded by somehow something like that fragrance.
• 25:31
  SPEAKER_01: And I wonder how that works, you know, with people in terms of just how we switch out our perfumes or how we switch out what scents resonate with us, depending on whether it's season or time of our life or our age.
• 25:45
  SPEAKER_01: You know, um, I would love to get your perspective on just what you've seen, you know, consumers do during their lifetime about, you know, how they switch fragrances out and how people evolve in this area when it comes to personal scent.
• 25:59
  SPEAKER_02: Well, Ecta, that is such a great question because I actually talk about fragrance through the decades and the economic, social, and political trends that influence fragrance and why fragrances are so memorable at certain stages of our lives.
• 26:18
  SPEAKER_02: So, you know, interestingly enough, uh many, many people.
• 26:24
  SPEAKER_02: So I, you know, I usually start sort of the early 1900s.
• 26:28
  SPEAKER_02: So in the early 1900s, you had these all these classic fragrances like Chanel, uh excuse me, Chalamar, Arpage, and you know, and Chanel was sort of created out of um out of the sort of creativity of Ernest Beau, the perfumer.
• 26:46
  SPEAKER_02: And Chanel went to him and said, She wanted something very modern, I want something modern and something very feminine and something very memorable.
• 26:55
  SPEAKER_02: And he heard those words, and he actually created a fragrance out of interesting ingredients, rose and jasmine, but he added something with from his lab, a synthetic, with a combination of alcohol and dehydrogenated carbon oil, which he became it became known as an aldehyde.
• 27:12
  SPEAKER_02: And an aldehyde is very powdery and it's very, very sort of got a very sort of bright sort of fattiness.
• 27:22
  SPEAKER_02: It's like when you fry fat, that fat just fries, and that's that sort of streak of lightness that comes out of that frying pan.
• 27:30
  SPEAKER_02: So an aldehyde is powdery and it has this lightness, and you mix that combination with rose and jasmine, and so that became the hallmark of chanel number five.
• 27:41
  SPEAKER_02: Now that you know has now been popular for a hundred years, it's just celebrated its 100th anniversary.
• 27:48
  SPEAKER_02: But what's happening now is um, you know, and then so you had the the 1910s and then 1920s, um, and then in the 40s you had situations of um uh the war and the um the uh sorry, just had a delivery, um just had uh you know what happened with Dior and how fashion and fragrance and the economic situation so tied into each other and you had the cinched-in waste, and you had situations where people wanted to explore um interesting innovative ingredients, and so you had all these designers creating fragrances, and then suddenly, you know, in in the 1960s in 1960, you Americans started creating fragrances, and so the Norel was the first American designer to create a fragrance, and it was very green and very fresh, which really epitomized the whole notion of what America was and is, you know, a new country and new designers, and so everything was very fresh and very green, as opposed to those heavy fragrances from the European designers.
• 29:04
  SPEAKER_02: And then in the 70s, you had something like Charlie come out, which is the first sort of uh fragrance that reflected women's lib.
• 29:13
  SPEAKER_02: And you know, there the advertisement there she was striding down Fifth Avenue in a pantsuit saying, you know, I'm me, I'm Charlie.
• 29:20
  SPEAKER_02: And then in the 80s, it was the whole story of uh ostentation and overabundance and exuberance.
• 29:26
  SPEAKER_02: And I don't know if you you're probably too young to remember there was a fragrance called Georgia, Beverly Hills, and it was a very, very big, bold fragrance which really reflected what the 80s were, you know, the overextended, over-expansive, and big shoulders, big hair, a big perfume.
• 29:44
  SPEAKER_02: Everything was big and bold and exuberant, and the economy was, everything was, and so the fragrance was too.
• 29:50
  SPEAKER_02: And then there was a backlash in the 90s, so everything started retrenching, and so the fragrances became watery and became very ozonic, and that was the Isimiyaki, ozonic and dolce gabbana, light blue type fragrance that you refer to, which was really sort of a backlash against this over sort of proliferation of um uh consumer spending.
• 30:14
  SPEAKER_02: And then at the time of the millennium, there was a such a feeling of nostalgia.
• 30:20
  SPEAKER_02: You know, people say it's a new, it's a new century, it's a new millennium, and there was a whole situation of YTY2K, and people were nervous about that.
• 30:30
  SPEAKER_02: And so there was a yearning and a nostalgia for the good old days.
• 30:35
  SPEAKER_02: So that's when the classic fragrances re-emerged.
• 30:38
  SPEAKER_02: People went back to the classics, the Chanels, the Arkesians, and the Shalamans, because they were familiar.
• 30:43
  SPEAKER_02: And then as we entered 2010, and you know, we start to think about how the ingredient story is so important.
• 30:52
  SPEAKER_02: And all along, throughout all of this, there were designers and celebrities putting their mark on fragrances.
• 30:59
  SPEAKER_02: So the first one was Elizabeth Taylor in the 80s, and hers fragrance was big and bold, just like the 80s.
• 31:05
  SPEAKER_02: And then the 90s you had designers and celebrities coming out with different fragrances.
• 31:11
  SPEAKER_02: So, you know, it's so interesting how certain fragrances will just give you that jolt of memory of being back in the day of, whether it was depending on your age, the 70s, 80s, the 90s, 2000s, 2010, and so on.
• 31:27
  SPEAKER_02: And right now it's all about the ingredient story and how to reflect your inner individuality and your personality.
• 31:36
  SPEAKER_01: Right, right.
• 31:37
  SPEAKER_01: That's so true.
• 31:38
  SPEAKER_01: Yeah, especially with the way Gen Z is uh evolving, they're very much like about you know individuality as well.
• 31:45
  SPEAKER_01: You know, it's it's like I talk to a lot of people about, you know, what is what are the trends right now for Gen Z or the new generation coming up.
• 31:53
  SPEAKER_01: And it's like they're all about you know individuality and figuring out who they are and all of this.
• 31:58
  SPEAKER_01: So that makes so much sense, like everything you said.
• 32:00
  SPEAKER_01: And I love how you really, you know, um encapsulated this idea of you know, scent moves with time.
• 32:08
  SPEAKER_01: And I think that that's the most, you know, beautifully articulated way I've ever heard it, you know, explained because it's very true.
• 32:16
  SPEAKER_01: You know, there are for me, like I remember there are memories I have of, for example, like my grandmother's, um, you know, my my uh I was born in rural India.
• 32:25
  SPEAKER_01: And so like, you know, I remember scents even to this day, you know, when I was like what, three, four years old that are very like um earthy, you know, like uh oil blends that they would have, you know, something that they would create at home, whether it was with flowers or tree bark or whatever, but I still to this day I'll remember that.
• 32:44
  SPEAKER_01: And, you know, those scents still come back to me.
• 32:47
  SPEAKER_01: But then as I came to the United States and I grew up here, um, you know, I gravitated more towards things like the ocean and, you know, whatever my preferences were.
• 32:56
  SPEAKER_01: So I can even see that in my own lifetime, you know, and in how I've changed as a human being and evolved and what my preferences have become over time.
• 33:05
  SPEAKER_01: So that's very, very interesting.
• 33:07
  SPEAKER_01: And the science of it in terms of the psychology and the science, that is just, I mean, I'm I'm waiting for a neuroscientist to team up with you and and really go into this because I feel like we could really untap a lot of mysteries when it comes to you know helping people even more, you know.
• 33:24
  SPEAKER_01: So that's very cool.
• 33:26
  SPEAKER_02: Yeah, interestingly enough, uh, a neuroscientist has tapped into me and we are actually collaborating on a book, believe it or not.
• 33:33
  SPEAKER_02: Oh my goodness, wow.
• 33:35
  SPEAKER_02: Very exciting.
• 33:36
  SPEAKER_02: Uh, yes, there's a Dr.
• 33:38
  SPEAKER_02: Mila Emerald, who's in um in Canada, Ottawa, Canada.
• 33:44
  SPEAKER_02: And uh she's an amazing neuroscientist and very creative as well, and loves fragrance.
• 33:50
  SPEAKER_02: And we are now actually collaborating on a book.
• 33:54
  SPEAKER_02: It'll be my second book, and I don't know how many she's written, but many.
• 33:57
  SPEAKER_02: But it'll come from a neuroscientific standpoint from her side and the olfactory sort of fragrance creativity on my side.
• 34:05
  SPEAKER_02: And it's quite exciting because you know, it all stemmed from the fact that I have started to help people with a nausea, and she heard about and read about me in you know, some of the interviews that I've done, and she reached out to me and said that she was fascinated with my work.
• 34:22
  SPEAKER_02: And I said, Well, look, you know, you're the scientist, I'm not the scientist.
• 34:26
  SPEAKER_02: All I know is the power of favors.
• 34:27
  SPEAKER_02: And I wrote my book, and she was fascinated that you know, I wrote a book about the power of perfume because studies have been done that our sense of smell is our most powerful sense.
• 34:41
  SPEAKER_01: Yeah, yeah.
• 34:43
  SPEAKER_02: I'm excited about that.
• 34:45
  SPEAKER_01: I'm so excited to hear that that you're um you know teaming up and doing that.
• 34:50
  SPEAKER_01: I feel like there could be so much that we could learn from this.
• 34:53
  SPEAKER_01: I mean, it's it's truly extraordinary, you know.
• 34:56
  SPEAKER_01: When even as just a student, when I was learning about, you know, just neuroscience, the different brain centers that we have, I mean, and then hearing your work, you know, that you've done already.
• 35:05
  SPEAKER_01: I mean, it's truly inspiring.
• 35:07
  SPEAKER_01: And I think a lot of if there's anyone in the you know, listenership that's you know, if you're a neuroscience student, um, I really urge you, you know, look into the already published book and obviously the upcoming one.
• 35:19
  SPEAKER_01: But, you know, this is this is a very fascinating area, you know, it really is.
• 35:22
  SPEAKER_01: It's I think, and you know, you say you're not the scientist, but I would uh I would have to disagree.
• 35:28
  SPEAKER_01: I think you are um just as much a scientist as any of us, you know, in terms of like it really understanding what makes a human being tick, you know, what makes our brain work the way it does.
• 35:39
  SPEAKER_01: We don't know anything about it, you know.
• 35:40
  SPEAKER_01: If you really think about it, the brain is the most complex organ that we have.
• 35:45
  SPEAKER_01: And if fragrance can, you know, reverse certain things or you know, elicit certain things like memories, I mean, what a powerful tool, right?
• 35:54
  SPEAKER_01: It's that's so amazing.
• 35:57
  SPEAKER_02: It's it is remarkable.
• 35:59
  SPEAKER_02: You know, I I when I do when I do the Zoom sessions, um, and even when I meet with people in person and we do the scent healing sessions when I when they've lost their sense of smell, and I take them on the scent healing journey because I have 18 different fragrances.
• 36:14
  SPEAKER_02: And it's so remarkable, you know, when I look at their faces, either on Zoom or in person, and I take them through each scent, and I can see immediately if there's a connection, if I start to see a light or a connection in their eyes, and I see something going on in their facial expressions, I can see the brain waves connecting to the olfactory system.
• 36:42
  SPEAKER_02: And in fact, as we know, the olfactory bulb connects directly to the limbic system.
• 36:47
  SPEAKER_02: So you can actually see that happening with people suddenly getting a recognition, and either the eyes will get brighter, they'll smile, they'll they'll sort of twinkle.
• 36:58
  SPEAKER_02: There's some kind of a physical reaction that happens when people recognize and can smell something if they have not been able to smell it for weeks or months or something, some years.
• 37:10
  SPEAKER_02: So to see that physical reaction where you can see the brainwaves literally connecting to the olfactory bulb, it is just so compelling.
• 37:19
  SPEAKER_02: It is it is just mesmerizing.
• 37:22
  SPEAKER_02: I and it brings me to tears every time.
• 37:24
  SPEAKER_02: I mean, I've done so many interviews where I've seen people and we've helped them regain their sense of smell.
• 37:30
  SPEAKER_02: And when they can smell about it, when they smell and they talk about it, they are in tears, and of course I am too, because it is so powerful.
• 37:38
  SPEAKER_01: Yeah, yeah, I can imagine.
• 37:40
  SPEAKER_01: Oh my gosh, yeah.
• 37:41
  SPEAKER_01: I can't even, I wish I could like, you know, be a fly on the wall when you you've done these sessions, because I would love to witness that.
• 37:48
  SPEAKER_01: I mean, I can only imagine someone who has lost their sense of smell and then to to gain that, you know, again.
• 37:54
  SPEAKER_01: And you know, it's it's I can't even imagine, you know, honestly, I couldn't.
• 37:58
  SPEAKER_01: Um, one thing though, I do I'm very curious about Sue, and I think if you ever have um, you know, the chance or the time, you know, in your schedule, I would love for you to consider um bringing on board a neuroimaging specialist when you do these sessions.
• 38:14
  SPEAKER_01: Because, you know, what's interesting, and when when you were explaining things, I kept thinking about these set of books that I read um when I was like in my early 20s, and it was written by a neuroscientist, and he was just he was uh you know exploring different topics of like, you know, just mental health, for example, depression, anxiety, uh, ADHD.
• 38:33
  SPEAKER_01: And what he did was he studied people based on their actual neuroimaging.
• 38:38
  SPEAKER_01: And so when he would um, you know, treat them with whatever pharmaceuticals he would treat them with, he would actually neuroimage their brains to figure out is this medication actually working for you?
• 38:49
  SPEAKER_01: And if it's not, he would treat them very like, you know, specifically to what they actually had.
• 38:54
  SPEAKER_01: And it what you know came from that and what came from those studies was this very personalized approach.
• 39:01
  SPEAKER_01: So I would be very intrigued to see what happens when you're in a session with somebody and that, you know what I mean?
• 39:08
  SPEAKER_01: Like that what you mentioned about the brain waves and like that connection that happens, like what really happens in the brain?
• 39:14
  SPEAKER_01: That would be such a fascinating um, you know, just me geeking out about science.
• 39:18
  SPEAKER_01: It would be so fascinating to see something like that.
• 39:21
  SPEAKER_02: Yeah.
• 39:22
  SPEAKER_02: Well, actually, my my sister-in-law is a psychologist, and she does a lot of this neurofeedback, and she puts the you know, the air pods and and the um whatever the the different uh aspects are onto the pay uh onto the clients when she does the neural, it's like headphones, and she can actually measure and see what's happening in the brain when they hear certain things, whether it be music or whether they see colours or something.
• 39:49
  SPEAKER_02: So she it's it's a form of uh neurofeedback, and I've seen it and I've and she's done it on me, and there's definitely a a sort of transformation that happens that you can actually see what's happening when the brain suddenly can hear music or recognize certain things, and I'm sure fragments would be perfect to do that for as well.
• 40:11
  SPEAKER_01: Yeah, yeah, no, I I can I can imagine that it's it's that's just so cool.
• 40:15
  SPEAKER_01: I'm I'm see, it runs to your family then, you know.
• 40:19
  SPEAKER_01: You're all just uh genius, you know.
• 40:21
  SPEAKER_01: It's it just runs in your family.
• 40:22
  SPEAKER_01: That's amazing.
• 40:23
  SPEAKER_01: Um, I you know, I guess my you know, my rounding question for the interview, Sue, is to really learn about your beautiful boutique.
• 40:31
  SPEAKER_01: I would love for you to share some details about it, maybe um for our listeners so that they can, you know, really kind of connect with you and take advantage of your brilliance and you know, just kind of get their own customized scent, you know, if you could tell us a little bit about the boutique.
• 40:47
  SPEAKER_02: Sure.
• 40:47
  SPEAKER_02: So thank you.
• 40:48
  SPEAKER_02: I'm very excited.
• 40:49
  SPEAKER_02: So, you know, again, um when I when I started my my custom fragrance business, I after a year, I opened up a boutique called the Centerium.
• 41:01
  SPEAKER_02: And this is as a result of meeting somebody who told me, Sue, you know, you're doing these fragrance events in your apartments.
• 41:08
  SPEAKER_02: You really should have something that, you know, people could come to.
• 41:11
  SPEAKER_02: I said, Well, I really don't want a boutique, I don't want a shop.
• 41:14
  SPEAKER_02: So I went down to Tribeca, and Tribeca is this very artsy, trendy area in New York City, and he had a big basement, and in the basement was one of the rooms that was almost like it was basically a storage room for the flower shop that was upstairs, and it was open for rent.
• 41:36
  SPEAKER_02: So he said, you know, you could transform this.
• 41:38
  SPEAKER_02: I said, Yes, I could.
• 41:39
  SPEAKER_02: So I turned it into an oasis in the heart of Tribeca.
• 41:43
  SPEAKER_02: It was a little rinky-dink building, and as you came down the stairs, you suddenly encountered this beautiful oasis.
• 41:51
  SPEAKER_02: I had my mother's gorgeous paintings.
• 41:54
  SPEAKER_02: My mother was a wonderful artist from South Africa and she loved flowers, so I had so many floral paintings on the walls, and I had lovely music playing, classical music, and lovely fragrances wafting in the air.
• 42:07
  SPEAKER_02: So as people came downstairs, they would see this lovely studio or salon, and they would experience it.
• 42:15
  SPEAKER_02: Well, uh sadly, at when uh the pandemic happened in 2020, I had to close it because everything was finished downtown.
• 42:24
  SPEAKER_02: There was nothing doing down there, and it was just all boarded up.
• 42:28
  SPEAKER_02: So I found um a pop-up studio on East 64th Street, which was lovely, which was temporary, and then that uh was going to be renovated, so I had to find another one.
• 42:40
  SPEAKER_02: And then finally, I have now found my own boutique, and I call it Sue Phillips Fragrance because it is not just uh uh it's not a shop, but it's really almost a salon, and it's lovely because it's it's my fragrances, but I'm also using it as almost like an interincubator for fun sensory experiences.
• 43:05
  SPEAKER_02: So it was actually, believe it or not, on uh it's it's on the Upper East Side on 80th Street off Madison, so it's a lovely area.
• 43:14
  SPEAKER_02: It was a doctor's office, a dentist's office, and the first part is the waiting room, and then there were two private offices, and so I literally had such a vision, and I was able to knock down the walls and open it up, and it's just lovely.
• 43:30
  SPEAKER_02: And if you go onto my website and if you go to the Sue Philips app and you see the Sue Philips fragrance uh website, you'll see the boutique and it's it's lovely, it's it's got a lovely sensibility, it's got my perfume blends, but it's also got an area where we can actually talk and meet with people and talk about you know whatever fragrance experience they want to enjoy.
• 43:58
  SPEAKER_02: Also discuss the smoke fragrances.
• 44:00
  SPEAKER_02: I also am involved in a theater group and I would love to have play readings there.
• 44:05
  SPEAKER_02: And also I'm doing mixology drinks where we can have different fragrances and drinks that correlate scent and taste.
• 44:13
  SPEAKER_02: So it's more than a shop, it's just not even a shop, but it's really a beauty or a salon where people can really literally indulge and explore and enjoy the senses.
• 44:24
  SPEAKER_01: That is so beautiful.
• 44:26
  SPEAKER_01: Wow.
• 44:27
  SPEAKER_01: It truly is an oasis.
• 44:29
  SPEAKER_01: That's so wonderful.
• 44:30
  SPEAKER_01: I love that.
• 44:31
  SPEAKER_01: I I if you know next time I'm in New York, I'm going to be there.
• 44:35
  SPEAKER_01: You will see me.
• 44:37
  SPEAKER_01: I'm so excited that you're doing this.
• 44:39
  SPEAKER_01: And I'm so excited that, you know, it I just I get so overwhelmingly happy when I see people such as yourself that are true masters of you know their work create something for everyone to experience.
• 44:53
  SPEAKER_01: I think that that's one of the most beautiful gifts you can give to humanity.
• 44:56
  SPEAKER_01: And I really applaud you for bringing this to life and for bringing this to all of us, you know, and so that we can experience the peace of your world.
• 45:03
  SPEAKER_01: That's so, so lovely.
• 45:05
  SPEAKER_02: Well, I'm so thrilled to do, you know, every day for me is just a mystery because it's a magical mystery.
• 45:13
  SPEAKER_02: I never know from one day to the next who or what I'm going to be doing, who I'll be meeting with, who will be calling to say I want to create a fragrance, or what in a new um situation will arise.
• 45:25
  SPEAKER_02: Uh people asking me about creating a fragrance for a holiday or a bride, you know, a wedding or a um an anniversary or even a school.
• 45:36
  SPEAKER_02: Yesterday I had people contact me, they have a group of 40 students who want to come and meet with me uh and create something, and I said that would be great.
• 45:44
  SPEAKER_02: And then I'm going actually to California in October.
• 45:47
  SPEAKER_02: I'm coming to Malibu uh at this beautiful retreat, O'Thero retreat.
• 45:52
  SPEAKER_02: I'll be there for a week talking about fragrance.
• 45:55
  SPEAKER_02: I'll be doing fragrance seminars, and then I'll be doing a fragrance workshop, and then I'll be doing a scent dinner.
• 46:01
  SPEAKER_02: Um I'm doing scent dinners, and I'm going to Chicago to the Perfume Passage Museum in Chicago, and I'll be doing a scent dinner in November, and then I'm going to Lisbon to speak at a big conference.
• 46:13
  SPEAKER_02: So every day heralds new things for me, and I just love it.
• 46:18
  SPEAKER_02: I am so no every day is different.
• 46:22
  SPEAKER_02: There is not a single boring day.
• 46:24
  SPEAKER_01: Yeah, spoken like a true pioneer.
• 46:26
  SPEAKER_01: I mean, honestly, that's so lovely and so wonderful.
• 46:29
  SPEAKER_01: And, you know, I think that that's that's really the I think hallmark of you know trailblazers.
• 46:35
  SPEAKER_01: And you know, no one who creates anything from nothing uh sits still.
• 46:40
  SPEAKER_01: You know, that's what I've noticed at least.
• 46:42
  SPEAKER_01: And you know, I'm just so happy to see that you're involved in so many projects and you really put your all into everything that you do.
• 46:50
  SPEAKER_01: That's you know, it's that's a beautiful thing, and we don't see enough of that anymore, unfortunately.
• 46:54
  SPEAKER_01: So um this has been such an honor, Sue.
• 46:57
  SPEAKER_01: Thank you so much.
• 46:58
  SPEAKER_01: I mean, I can't, I really can't thank you enough for coming onto the show.
• 47:01
  SPEAKER_01: It's I've learned so much from you, and anytime you have the time, I would love to have you back on the show anytime.
• 47:08
  SPEAKER_01: So I hope you consider that.
• 47:11
  SPEAKER_02: Oh, well, I'm so honored that you found me and that you invited me.
• 47:14
  SPEAKER_02: And I really thank you.
• 47:15
  SPEAKER_02: I mean, as I said, you are the science guru, you're the neuroscientist, but I really appreciate you reaching out and I'm thrilled to be here and to talk to your to your group and to your listeners.
• 47:26
  SPEAKER_02: And um, I'd be happy to even offer a book, one of my books, um, The Power of Perfume.
• 47:32
  SPEAKER_02: If we have a lucky listener, they want to come in.
• 47:34
  SPEAKER_02: I don't know if that's something you do, but I'd be happy to do that.
• 47:37
  SPEAKER_01: Oh, how wonderful.
• 47:39
  SPEAKER_01: Yes, absolutely.
• 47:40
  SPEAKER_01: I hope everyone heard that.
• 47:41
  SPEAKER_01: And um, the first person to send me an email, so shoot me an email, ecta at skincareanarchy podcast.com, and I will definitely um, you know, uh let Sue know.
• 47:52
  SPEAKER_01: And that would be so wonderful, Sue.
• 47:53
  SPEAKER_01: Thank you so much.
• 47:54
  SPEAKER_02: Oh, you're welcome.
• 47:55
  SPEAKER_02: And I hope everybody downloads the app, Sue Philipsapp.com.
• 47:59
  SPEAKER_02: Because that'll be there with oh great, that'll be a way for me to interview you too.
• 48:04
  SPEAKER_02: So thank you so much.
• 48:05
  SPEAKER_02: This has been an absolute joy and an honor.
• 48:07
  SPEAKER_02: I appreciate that.
• 48:09
  SPEAKER_02: Thank you.
• 48:20
  SPEAKER_01: Please make sure to hit subscribe if you're tuning in to us on any podcast platform.
• 48:25
  SPEAKER_01: We are available on so many different platforms.
• 48:27
  SPEAKER_01: So wherever it is that you're tuning in, just go hit subscribe.
• 48:30
  SPEAKER_01: You will be immediately notified when we publish new episodes.
• 48:33
  SPEAKER_01: This way you're able to tune in to amazing insights from experts, brand founders, industry leaders, authors, all the wonderful people that we host.
• 48:42
  SPEAKER_01: And that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of.
• 48:49
  SPEAKER_01: Also, make sure to give us a follow on all of our social media outlets.
• 48:52
  SPEAKER_01: We're available on Instagram, TikTok, X, you name it, we're there.
• 48:57
  SPEAKER_01: We also have a blog on Medium.
• 48:59
  SPEAKER_01: So if you're a reader and you love Medium blogs, check us out on Medium.
• 49:03
  SPEAKER_01: We publish some really great articles on there that do deeper dives than just what's available on the podcast.
• 49:08
  SPEAKER_01: And it's really a great place for all of you science geeks out there that want to learn a little bit more.
• 49:13
  SPEAKER_01: We go above and beyond with our research and making sure we're bringing you information that you usually probably won't hear about in other outlets.
• 49:19
  SPEAKER_01: So check us out, leave us a comment, leave us a review, and we'll be back next time with another episode.
• 49:24
  SPEAKER_01: Thank you.