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Jackie Newman, World of Coffee · Coffee People Podcast

• 0:26
  Look at I should remember that. Should say that to myself every
• 0:29
  morning. Me too.
• 0:31
  Well, either way, should we hold these mugs?
• 0:34
  There's nothing in them. My wife's biggest pet peeve is
• 0:38
  when we're watching a show and there's clearly nothing in the
• 0:40
  mug that they're drinking on them.
• 0:42
  New Girl. That TV show was terrible about
• 0:45
  it. I haven't seen it but I won't
• 0:46
  watch it now. Yeah, you shouldn't, actually.
• 0:49
  It's a great show. Welcome to the Coffee People
• 0:53
  podcast Espresso Rounds. Thank you.
• 0:55
  We're here at Coffee Fest New York 2026, and you are.
• 1:00
  Who I am Jackie Newman from World of Coffee.
• 1:04
  We are a small family owned private label coffee roasting
• 1:08
  business. Been around since 1977.
• 1:12
  Oh wow. And we do all kinds of things.
• 1:14
  We we roast and supply for cafes and coffee shops and
• 1:19
  restaurants, anyone serving or selling coffee.
• 1:23
  We also do private label packaging and we are the
• 1:26
  official licensee for Jack Daniels Coffee and I love New
• 1:30
  York coffee. Wow, I'm going to just go out on
• 1:33
  a limb here. You didn't start the company.
• 1:35
  I did not start the company. In 1970.
• 1:38
  No, no, the company is the company is my sibling.
• 1:41
  So I'm the first daughter of the company of my father.
• 1:45
  Charlie started the company. Very cool.
• 1:47
  So yeah. So you grew up seeing it and you
• 1:49
  didn't say I gotta get out of here.
• 1:50
  You said no, I wanna be part of this.
• 1:53
  Well, funny story. So I grew up, you know,
• 1:56
  everything having to do with coffee since I was very, very
• 1:58
  young. And when I graduated from
• 2:00
  college, I said to my dad, I'm going to come work for you.
• 2:03
  And his response was, no, you're not, go get a life.
• 2:08
  So I did. So I went out and I worked in
• 2:10
  advertising for a number of years.
• 2:13
  And I got a call one day out of the blue and he said, Jackie, I
• 2:16
  need you. And I said, why?
• 2:18
  What's going on? And it was actually the Jack
• 2:22
  Daniels business that brought me back in.
• 2:24
  I hope that you told him that your price had gone up.
• 2:27
  Like right out of college. Entry level No, like we're
• 2:30
  experienced. Now, I I told him I was like,
• 2:32
  well, you know, you told me to go get a life.
• 2:33
  So you know, I I have a lot of stuff going on right now.
• 2:36
  Let me think about it. So I've worked with my dad.
• 2:40
  There's there's ups and downs to that.
• 2:42
  Yeah, I was working with family For you.
• 2:44
  How do you guys manage that relationship?
• 2:46
  I love working with family. It's it's one of the most
• 2:50
  rewarding things, I think, because you're not playing with
• 2:54
  Monopoly money anymore. It's, it's the real deal.
• 2:58
  But you know, obviously, you know, everything I do that goes
• 3:02
  wrong, I'm in like a lot of trouble and everything that I do
• 3:06
  that goes right, you know, I'm the best ever.
• 3:09
  So there's of course ups and downs with everything.
• 3:12
  But at the end of the day, it's a lot of fun.
• 3:15
  So, World of coffee, what's your goal here at Coffee Fest?
• 3:20
  We're doing all kinds of things. We're looking to see what the
• 3:22
  latest trends are, what's out there.
• 3:25
  You know, we, we are looking to source green coffee from here,
• 3:30
  but also talk to, you know, packaging suppliers and just
• 3:34
  meet people. It's it's a great, it's a great
• 3:36
  place to to come and explore what's new in coffee.
• 3:40
  If you were so I always ask people like this because I'm
• 3:43
  selfish and I want to know for myself.
• 3:46
  Of course. If you had a piece of advice
• 3:47
  that you'd pass along to anyone else looking to work, either
• 3:50
  with family or in the industry, or just something that's helped
• 3:53
  you continue, what would you say?
• 3:59
  If you're, if you're interested and passionate, just do it
• 4:03
  because I I feel that, and this includes myself, people often
• 4:07
  don't take enough risks and the only way to to know if you're
• 4:11
  doing something good or bad is to just do it and see how it
• 4:14
  goes. I'm very risk averse.
• 4:16
  I I am also really risk averse so this is something I tell
• 4:18
  myself all the time. And I think more so because my
• 4:22
  parents who I or we're also entrepreneurs.
• 4:24
  Yes. We're not, and so I was always
• 4:27
  nervous about that growing up, and now I find I'm very in the
• 4:31
  middle. How can people find you?
• 4:34
  Are you out in the world online or you know what's?
• 4:36
  We're online, we're on social media.
• 4:39
  You can find us on Instagram and Facebook World of at World of
• 4:44
  Coffee, Inc. Our website is World of Coffee
• 4:47
  inc.com and you can also check out our website
• 4:51
  jackdanielscoffee.com and I love New York coffee.com.
• 4:55
  I asked you like, are you online like it was 1985 or?
• 4:58
  Something we we do have access to the Internet.
• 5:01
  Do you have e-mail? It's electronic we we have
• 5:03
  e-mail, but if you, if you'd like, you can also fax us.
• 5:07
  Our fax line is open 24. 77 Not a lot of faxes coming in these
• 5:11
  days. We don't get a lot, but it'll
• 5:13
  still make the sound so it's all good.
• 5:17
  That is the thing that I think I'm going to sound really old
• 5:21
  here. Young people never had to live
• 5:24
  through the hearing that noise at their the dialogue, the fax
• 5:28
  machine. I just learned that they don't
• 5:30
  have to go to a hardware store and talk to a cranky old person
• 5:33
  to get a key made anymore. They can just do in the vending
• 5:36
  machine. That's why that's part of the
• 5:38
  experience. You got to go and talk to the
• 5:40
  key guy. The key guy and then they can
• 5:42
  yell at you because it says do not duplicate, I'm obviously
• 5:45
  duplicating it. Just.
• 5:47
  Let's get past that. Yeah, yeah.
• 5:49
  But they don't ask a lot of questions.
• 5:51
  Jackie, thank you so much for being on the show.
• 5:53
  Thank you so much for having me, appreciate it.
• 5:55
  I fake drink out of this mug at least once during the show.
• 5:58
  I don't know if you noticed. I did not know it was.
• 6:01
  I'm going to fake drink from it too.
• 6:03
  Worldofcoffeeinc.com and we're here at Comicos.
• 6:07
  Thanks so much for having me. Hey everyone, thank you for
• 7:04
  checking out Coffee People today.
• 7:06
  We hope to see you at our Coffee Smarter Live podcast featuring
• 7:09
  some great Coffee Smarter experts over the years.
• 7:12
  That's going to be Thursday night, April 9th at 6:00 PM at
• 7:15
  Coffee Cycle Roasting in Ocean Beach.
• 7:17
  It's kind of a thank you to the Socal coffee industry who helped
• 7:20
  us get our start. We appreciate you and hope to
• 7:23
  see you there. And if not there, then let's
• 7:25
  share a cup of coffee at the World of Coffee Expo.