Build a Business From Your Book: The Book as a Calling Card, with Shane Vigeant on BizBlend
Most entrepreneurs treat a book as something you write after you have made it, a legacy project or a nice-to-have. This one flips that. What if the book is not the finish line of your expertise, but the starting gun for everything else?
Shane Vigeant of Book Launchers joins Sana to reframe the non-fiction book as a business asset, not a royalty cheque. A practical conversation about using your book as a calling card for clients, speaking, and credibility, why "post and ghost" kills momentum, and the digital foundation that turns a published book into doors that keep opening.
About the Guest…
The skinny
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