Latest / Omni Talk Retail / Amazon Ingests Whole Foods, Macy’s Sleeps With The Enemy & Walmart Wants To Outdo Both | Fast Five

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Amazon Ingests Whole Foods, Macy’s Sleeps With The Enemy & Walmart Wants To Outdo Both | Fast Five · Omni Talk Retail

• 0:00
  This
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  episode
• 0:01
  of
• 0:01
  the
• 0:01
  OMNITALK
• 0:02
  Retail
• 0:02
  Fast
• 0:02
  5
• 0:03
  is
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  brought
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  to
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  you
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  by
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  the
• 0:04
  A
• 0:04
  and
• 0:04
  M
• 0:04
  Consumer
• 0:05
  and
• 0:05
  Retail
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  Group.
• 0:06
  The
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  A
• 0:06
  and
• 0:06
  M
• 0:06
  Consumer
• 0:07
  and
• 0:07
  Retail
• 0:07
  Group
• 0:07
  is
• 0:08
  a
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  management
• 0:08
  consulting
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  firm
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  that
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  tackles
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  the
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  most
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  complex
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  and
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  advances
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  its
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  clients,
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  people
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  and
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  communities
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  towards
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  CRG
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  to
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• 0:20
  retailers
• 0:21
  and
• 0:21
  consumer
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  products
• 0:22
  companies
• 0:23
  be
• 0:23
  on
• 0:23
  the
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  right
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  side
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  of
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  disruption
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  and
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  Miracle,
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  the
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  catalyst
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• 0:30
  new
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  streams
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  with
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  marketplaces,
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  dropship
• 0:33
  and
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  retail
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  media
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  without
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  the
• 0:40
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  lifting.
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  Visit
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  M
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  I
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  R
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  A
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  K
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  L.com
• 0:48
  and
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  Corso.
• 0:49
  Your
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  but
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  are
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  your
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  teams
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  acting
• 0:53
  on
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  it?
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  Corso
• 0:54
  turns
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  retail
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  data
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  daily
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  to
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  dos
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  waste
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  improve
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  just
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  your
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  Visit
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  Infios.
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  they
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  unite
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  warehousing,
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  order
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  delivery
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  every
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  in
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  visit
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  infios.com
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  and
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  finally,
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  Ocampo
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  a
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  retail
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  aim
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  of
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  consumer
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  businesses
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  through
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  operational
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  support.
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  more@ocampo
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  capital.com
• 1:41
  hello,
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  you
• 1:42
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• 1:42
  listening
• 1:42
  to
• 1:43
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  Retail
• 1:44
  Fast
• 1:44
  Five
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  ranked
• 1:44
  in
• 1:45
  the
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  top
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  10%
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• 1:46
  all
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  podcasts
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  globally
• 1:47
  and
• 1:47
  currently
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  the
• 1:48
  only
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  retail
• 1:48
  podcast
• 1:49
  ranked
• 1:49
  in
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  the
• 1:49
  top
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  100
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  Podcasts.
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  The
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  Retail
• 1:53
  Fast
• 1:53
  five
• 1:54
  is
• 1:54
  the
• 1:54
  podcast
• 1:54
  that
• 1:54
  we
• 1:54
  hope
• 1:55
  makes
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  you
• 1:55
  feel
• 1:56
  a
• 1:56
  little
• 1:56
  smarter,
• 1:56
  but
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  most
• 1:57
  importantly,
• 1:57
  a
• 1:57
  little
• 1:57
  happier
• 1:58
  each
• 1:58
  week
• 1:58
  too.
• 1:59
  And
• 1:59
  the
• 1:59
  Fast
• 1:59
  5
• 2:00
  is
• 2:00
  just
• 2:00
  one
• 2:00
  of
• 2:00
  the
• 2:00
  many
• 2:00
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• 2:01
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• 2:01
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• 2:01
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• 2:01
  find
• 2:02
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• 2:02
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• 2:02
  Omnitalk
• 2:02
  Retail
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• 2:03
  Network
• 2:04
  alongside
• 2:04
  our
• 2:05
  Retail
• 2:05
  Daily
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  which
• 2:06
  brings
• 2:06
  you
• 2:06
  a
• 2:06
  curated
• 2:07
  selection
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  of
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  the
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• 2:08
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• 2:08
  retail
• 2:08
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  every
• 2:09
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  our
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  Retail
• 2:10
  Technology
• 2:11
  Spotlight
• 2:11
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• 2:12
  which
• 2:12
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• 2:12
  deep
• 2:13
  each
• 2:13
  week
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  on
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  the
• 2:13
  latest
• 2:14
  retail
• 2:14
  technology
• 2:15
  Trends.
• 2:16
  Today
• 2:16
  is
• 2:17
  September
• 2:18
  3,
• 2:18
  2025.
• 2:19
  I'm
• 2:19
  one
• 2:20
  of
• 2:20
  your
• 2:20
  hosts
• 2:20
  in
• 2:20
  Mazinga.
• 2:21
  And
• 2:21
  I'm
• 2:22
  Chris
• 2:22
  Walton
• 2:23
  and
• 2:23
  we
• 2:23
  are.
• 2:24
  Here
• 2:24
  again
• 2:24
  to
• 2:25
  discuss
• 2:25
  all
• 2:25
  the
• 2:25
  top
• 2:26
  headlines
• 2:26
  from
• 2:26
  the
• 2:26
  past
• 2:27
  week
• 2:27
  making
• 2:28
  waves
• 2:28
  in
• 2:28
  the
• 2:28
  world
• 2:29
  of
• 2:29
  omnichannel
• 2:30
  retailing.
• 2:31
  Chris,
• 2:31
  you're
• 2:31
  looking
• 2:32
  quite
• 2:32
  dapper
• 2:33
  in
• 2:33
  your
• 2:33
  in
• 2:34
  your
• 2:34
  Netherlands
• 2:35
  orange.
• 2:35
  Is
• 2:35
  that
• 2:35
  what
• 2:36
  we
• 2:36
  would
• 2:36
  call
• 2:36
  that?
• 2:37
  Yes
• 2:37
  and
• 2:38
  yes.
• 2:38
  I
• 2:38
  decided
• 2:38
  to
• 2:38
  go
• 2:39
  dutch
• 2:39
  today
• 2:39
  for
• 2:39
  today's
• 2:40
  podcast
• 2:40
  and
• 2:41
  I
• 2:41
  decided
• 2:41
  to
• 2:41
  do
• 2:41
  a
• 2:42
  Dutch
• 2:42
  podcast.
• 2:42
  I'm
• 2:43
  wearing
• 2:43
  my
• 2:43
  orange
• 2:44
  Dutch
• 2:45
  Tracksuit
• 2:46
  from
• 2:46
  circa
• 2:47
  2006,
• 2:48
  I
• 2:49
  believe
• 2:49
  is
• 2:49
  when
• 2:49
  I
• 2:49
  first
• 2:49
  acquired
• 2:50
  this
• 2:50
  tracksuit.
• 2:51
  So
• 2:51
  this
• 2:51
  thing
• 2:51
  is
• 2:52
  almost
• 2:52
  20
• 2:52
  years
• 2:52
  old.
• 2:53
  I
• 2:53
  was
• 2:53
  gonna
• 2:53
  say,
• 2:54
  not
• 2:54
  many
• 2:54
  people
• 2:54
  can
• 2:54
  still
• 2:55
  wear
• 2:55
  their
• 2:55
  track
• 2:55
  suits
• 2:56
  from
• 2:56
  20
• 2:56
  years
• 2:57
  ago,
• 2:57
  Chris,
• 2:57
  so
• 2:58
  I
• 2:58
  think
• 2:58
  you
• 2:58
  need
• 2:58
  to
• 2:59
  congratulate
• 2:59
  yourself.
• 3:00
  Yeah.
• 3:00
  Thank
• 3:00
  you,
• 3:01
  Anne.
• 3:01
  Thank
• 3:01
  you.
• 3:01
  Yeah,
• 3:02
  I
• 3:02
  mean,
• 3:02
  still
• 3:02
  got
• 3:02
  your
• 3:02
  little
• 3:02
  baggie
• 3:03
  around
• 3:03
  the
• 3:03
  waist
• 3:03
  too,
• 3:04
  so.
• 3:04
  Yeah.
• 3:04
  Oh,
• 3:04
  my
• 3:05
  God.
• 3:05
  But
• 3:06
  maybe
• 3:06
  it
• 3:06
  was
• 3:06
  because
• 3:07
  it
• 3:07
  was
• 3:07
  bought
• 3:07
  big
• 3:08
  ad,
• 3:08
  you
• 3:08
  know,
• 3:09
  to
• 3:09
  say.
• 3:09
  Or
• 3:09
  fewer
• 3:10
  nights
• 3:10
  out
• 3:10
  in
• 3:10
  San
• 3:10
  Francisco,
• 3:11
  hitting
• 3:11
  the,
• 3:12
  hitting
• 3:12
  the
• 3:12
  Irish
• 3:13
  bars.
• 3:13
  Maybe
• 3:13
  that
• 3:14
  contributed
• 3:14
  to
• 3:15
  that
• 3:15
  these
• 3:16
  days.
• 3:16
  But.
• 3:17
  But
• 3:17
  I
• 3:17
  think
• 3:17
  it's
• 3:17
  back
• 3:17
  in
• 3:17
  style
• 3:18
  and
• 3:18
  I
• 3:18
  like
• 3:18
  it.
• 3:18
  It's
• 3:19
  actually
• 3:19
  one
• 3:19
  of
• 3:19
  my
• 3:19
  favorite
• 3:19
  things
• 3:20
  that
• 3:20
  I
• 3:20
  own.
• 3:20
  So
• 3:20
  thank
• 3:20
  you
• 3:20
  for
• 3:20
  noticing.
• 3:21
  Sporty
• 3:22
  prep.
• 3:22
  Sporty
• 3:23
  prep
• 3:23
  is
• 3:23
  the,
• 3:23
  the
• 3:24
  thing
• 3:24
  for
• 3:24
  back
• 3:25
  to
• 3:25
  school
• 3:25
  fashion
• 3:26
  this
• 3:26
  year.
• 3:26
  So
• 3:27
  definitely
• 3:27
  hitting
• 3:28
  on
• 3:28
  that.
• 3:28
  Yeah.
• 3:29
  Nice.
• 3:29
  And
• 3:30
  I'm,
• 3:30
  and
• 3:30
  I'm
• 3:30
  also
• 3:30
  just
• 3:31
  missing
• 3:31
  Amsterdam,
• 3:31
  man,
• 3:32
  I
• 3:32
  had
• 3:32
  so
• 3:32
  much
• 3:32
  fun
• 3:33
  there
• 3:33
  this
• 3:33
  summer.
• 3:34
  I'm
• 3:34
  just
• 3:34
  missing
• 3:34
  it.
• 3:35
  And
• 3:35
  so.
• 3:35
  And
• 3:36
  I
• 3:36
  think
• 3:36
  I
• 3:36
  have
• 3:36
  a
• 3:36
  lightning
• 3:36
  round
• 3:37
  question
• 3:37
  for
• 3:37
  you
• 3:37
  that
• 3:37
  is
• 3:38
  very
• 3:38
  European,
• 3:38
  so
• 3:39
  I
• 3:39
  can't
• 3:39
  wait
• 3:39
  to
• 3:39
  get
• 3:39
  to
• 3:39
  that
• 3:40
  as
• 3:40
  well.
• 3:40
  So.
• 3:41
  So
• 3:41
  stay
• 3:41
  tuned
• 3:42
  for
• 3:42
  that,
• 3:42
  folks.
• 3:42
  All
• 3:43
  right,
• 3:43
  should
• 3:43
  we
• 3:43
  do
• 3:43
  this
• 3:43
  week's
• 3:44
  pod?
• 3:44
  Let's
• 3:45
  get
• 3:45
  in.
• 3:46
  All
• 3:46
  right.
• 3:46
  In
• 3:46
  this
• 3:46
  week's
• 3:47
  Fast
• 3:47
  5,
• 3:47
  we've
• 3:48
  got
• 3:48
  news
• 3:48
  on
• 3:48
  Amazon's
• 3:49
  Whole
• 3:50
  Foods
• 3:50
  corporate
• 3:51
  restructuring.
• 3:52
  Macy's
• 3:53
  running
• 3:53
  its
• 3:53
  retail
• 3:53
  media
• 3:54
  ad
• 3:54
  buys
• 3:54
  through
• 3:55
  Amazon.
• 3:55
  Lululemon
• 3:56
  naming
• 3:57
  its
• 3:57
  first
• 3:57
  C
• 3:58
  suite
• 3:58
  AI
• 3:58
  officer,
• 3:59
  Waitrose
• 4:00
  unveiling
• 4:01
  a
• 4:01
  new
• 4:01
  take
• 4:01
  on
• 4:01
  the
• 4:02
  smart
• 4:02
  shopping
• 4:02
  cart.
• 4:03
  And
• 4:03
  Corso's
• 4:04
  Julian
• 4:04
  Mill
• 4:04
  stops
• 4:05
  by
• 4:05
  for
• 4:05
  five
• 4:05
  insightful
• 4:06
  minutes
• 4:06
  on
• 4:06
  the
• 4:06
  most
• 4:07
  important
• 4:07
  lessons
• 4:07
  he
• 4:08
  learned
• 4:08
  from
• 4:08
  Corso's
• 4:09
  recently
• 4:10
  held
• 4:10
  Intelligent
• 4:11
  Store
• 4:11
  Management
• 4:12
  Forum.
• 4:12
  But
• 4:12
  we
• 4:13
  begin
• 4:13
  today
• 4:13
  with
• 4:13
  big
• 4:14
  news.
• 4:14
  Out
• 4:14
  of
• 4:14
  Walmart
• 4:15
  and
• 4:16
  yes,
• 4:17
  headline
• 4:17
  number
• 4:18
  one.
• 4:18
  Walmart
• 4:19
  is
• 4:19
  launching
• 4:19
  next
• 4:19
  day
• 4:20
  delivery
• 4:20
  for
• 4:20
  third
• 4:20
  party
• 4:21
  orders
• 4:21
  in
• 4:22
  major
• 4:22
  cities.
• 4:22
  According
• 4:23
  to
• 4:23
  Chain
• 4:23
  Storage.
• 4:24
  Walmart
• 4:24
  has
• 4:24
  unveiled
• 4:25
  a
• 4:25
  suite
• 4:25
  of
• 4:25
  tools
• 4:25
  and
• 4:25
  initiatives
• 4:26
  designed
• 4:27
  to
• 4:27
  accelerate
• 4:28
  the
• 4:28
  growth
• 4:28
  of
• 4:28
  its
• 4:28
  marketplace
• 4:29
  sellers.
• 4:30
  At
• 4:30
  the
• 4:30
  company's
• 4:30
  annual
• 4:31
  let's
• 4:32
  Grow
• 4:32
  Walmart
• 4:33
  Marketplace
• 4:33
  Seller
• 4:34
  Summit,
• 4:34
  which
• 4:34
  Chris
• 4:35
  and
• 4:35
  I,
• 4:35
  I
• 4:35
  also
• 4:35
  had
• 4:35
  the
• 4:35
  pleasure
• 4:36
  of
• 4:36
  attending
• 4:36
  last
• 4:37
  week.
• 4:37
  Yeah,
• 4:37
  we
• 4:37
  did.
• 4:38
  Yes,
• 4:39
  Walmart
• 4:39
  introduced
• 4:40
  new
• 4:40
  AI
• 4:40
  powered
• 4:41
  tools
• 4:41
  and
• 4:41
  seller
• 4:42
  incentives
• 4:42
  to
• 4:42
  help
• 4:42
  sellers
• 4:43
  grow
• 4:43
  faster,
• 4:44
  operate
• 4:44
  more
• 4:45
  efficiently
• 4:45
  and
• 4:45
  reach
• 4:46
  more
• 4:46
  customers.
• 4:48
  It
• 4:48
  also
• 4:48
  announced
• 4:49
  expanded
• 4:50
  next
• 4:50
  day
• 4:50
  delivery
• 4:51
  in
• 4:51
  major
• 4:51
  metros
• 4:52
  and
• 4:52
  enhanced
• 4:53
  omnichannel
• 4:53
  opportunities,
• 4:54
  including
• 4:54
  showcasing
• 4:55
  marketplace
• 4:56
  items
• 4:57
  in
• 4:57
  store.
• 4:58
  Walmart
• 4:58
  Fulfillment
• 4:59
  Services,
• 4:59
  which
• 5:00
  stores
• 5:00
  and
• 5:00
  ships
• 5:00
  products
• 5:01
  for
• 5:01
  the
• 5:01
  chain's
• 5:02
  third
• 5:02
  party
• 5:02
  Marketplace
• 5:03
  sellers,
• 5:03
  is
• 5:03
  now
• 5:03
  offering
• 5:04
  expanded,
• 5:04
  expanded
• 5:05
  next
• 5:05
  day
• 5:05
  shipping
• 5:05
  across
• 5:06
  US
• 5:06
  Cities,
• 5:07
  including
• 5:07
  Los
• 5:08
  Angeles,
• 5:08
  New
• 5:08
  York,
• 5:09
  Chicago,
• 5:09
  Houston
• 5:10
  and
• 5:10
  Atlanta.
• 5:10
  The
• 5:11
  next
• 5:11
  day,
• 5:11
  deliveries
• 5:12
  will
• 5:12
  begin
• 5:12
  with
• 5:12
  some
• 5:12
  of
• 5:12
  the
• 5:12
  most
• 5:13
  popular
• 5:13
  items
• 5:14
  on
• 5:14
  the
• 5:14
  E
• 5:14
  commerce
• 5:15
  platform.
• 5:15
  Chris,
• 5:16
  is
• 5:16
  Walmart
• 5:17
  right
• 5:17
  to
• 5:17
  be
• 5:17
  going
• 5:17
  after
• 5:18
  marketplace
• 5:19
  growth
• 5:19
  so
• 5:19
  aggressively?
• 5:20
  And
• 5:20
  why
• 5:21
  do
• 5:21
  I
• 5:21
  feel
• 5:21
  like
• 5:21
  I
• 5:21
  already
• 5:21
  know
• 5:22
  your
• 5:22
  answer
• 5:22
  to
• 5:23
  this?
• 5:24
  Yes,
• 5:25
  you
• 5:25
  might
• 5:25
  be
• 5:25
  alluding
• 5:26
  to
• 5:26
  my
• 5:26
  article
• 5:26
  I
• 5:27
  dropped
• 5:27
  last
• 5:27
  week
• 5:27
  in
• 5:27
  Walton's
• 5:28
  Weekly
• 5:28
  Ramblings
• 5:29
  talking
• 5:29
  about
• 5:29
  their
• 5:29
  you
• 5:30
  win,
• 5:30
  we
• 5:30
  win
• 5:30
  philosophy.
• 5:31
  So,
• 5:31
  yes,
• 5:31
  and
• 5:32
  100%,
• 5:33
  I
• 5:33
  think
• 5:33
  they're
• 5:33
  right
• 5:34
  to
• 5:34
  be
• 5:34
  doing
• 5:34
  this.
• 5:34
  I
• 5:34
  love
• 5:35
  what
• 5:35
  Walmart
• 5:35
  is
• 5:35
  doing
• 5:36
  here.
• 5:36
  They
• 5:36
  are
• 5:37
  out
• 5:37
  Amazoning
• 5:38
  Amazon
• 5:38
  and
• 5:39
  especially
• 5:39
  when
• 5:39
  it
• 5:39
  comes
• 5:40
  to
• 5:40
  speed.
• 5:41
  Walmart
• 5:41
  is
• 5:41
  aiming
• 5:42
  to
• 5:42
  have
• 5:42
  95%
• 5:43
  of
• 5:43
  the
• 5:44
  country
• 5:44
  deliverable
• 5:44
  in
• 5:45
  under
• 5:45
  three
• 5:45
  hours.
• 5:46
  And
• 5:46
  they're
• 5:47
  already
• 5:47
  at
• 5:47
  93%,
• 5:48
  I
• 5:48
  might
• 5:48
  add.
• 5:49
  And
• 5:49
  also
• 5:49
  we
• 5:50
  should
• 5:50
  note
• 5:50
  that
• 5:50
  one
• 5:51
  third
• 5:51
  of
• 5:51
  Walmart's
• 5:52
  deliveries,
• 5:52
  which
• 5:52
  we
• 5:52
  learned
• 5:52
  at
• 5:52
  that
• 5:53
  conference,
• 5:53
  are
• 5:53
  already
• 5:54
  that
• 5:54
  fast.
• 5:55
  So
• 5:55
  one
• 5:55
  third
• 5:55
  of
• 5:56
  their
• 5:56
  deliveries
• 5:56
  are
• 5:57
  already
• 5:57
  in
• 5:57
  under
• 5:58
  three
• 5:58
  hours.
• 5:58
  And
• 5:59
  25%
• 5:59
  of
• 6:00
  those,
• 6:00
  this
• 6:00
  gets
• 6:00
  even
• 6:00
  better.
• 6:01
  And
• 6:02
  25%
• 6:02
  of
• 6:03
  those
• 6:03
  are
• 6:03
  delivered
• 6:04
  in
• 6:04
  under
• 6:04
  30
• 6:05
  minutes.
• 6:06
  If
• 6:06
  you
• 6:06
  didn't
• 6:06
  digest
• 6:07
  that,
• 6:07
  please
• 6:08
  do,
• 6:08
  because
• 6:08
  it's
• 6:09
  pretty
• 6:09
  fricking
• 6:09
  remarkable.
• 6:10
  Now
• 6:11
  Walmart
• 6:11
  is
• 6:11
  trying
• 6:12
  to
• 6:12
  bring
• 6:12
  their
• 6:12
  marketplace
• 6:13
  sellers
• 6:13
  into
• 6:13
  that
• 6:13
  speed
• 6:14
  game
• 6:14
  too.
• 6:14
  So.
• 6:15
  And
• 6:15
  they're
• 6:15
  going
• 6:15
  to
• 6:15
  do
• 6:16
  it
• 6:16
  for
• 6:16
  a
• 6:16
  couple
• 6:16
  of
• 6:16
  reasons
• 6:16
  and
• 6:17
  I
• 6:17
  think
• 6:17
  ultimately
• 6:17
  at
• 6:17
  the
• 6:17
  end
• 6:17
  of
• 6:18
  the
• 6:18
  day,
• 6:18
  so
• 6:18
  one,
• 6:19
  customers
• 6:19
  clearly
• 6:19
  want
• 6:20
  it
• 6:20
  based
• 6:20
  on
• 6:20
  the
• 6:21
  statistics
• 6:21
  I
• 6:21
  just
• 6:21
  read.
• 6:22
  So,
• 6:22
  like,
• 6:22
  the
• 6:22
  demand
• 6:22
  is
• 6:23
  there.
• 6:23
  And
• 6:24
  two,
• 6:25
  it
• 6:25
  could
• 6:25
  start
• 6:25
  to
• 6:26
  chip
• 6:26
  away
• 6:26
  at
• 6:26
  Amazon's
• 6:27
  FBA
• 6:27
  business.
• 6:28
  And,
• 6:28
  you
• 6:28
  know,
• 6:28
  it's
• 6:29
  the
• 6:29
  whole
• 6:29
  idea
• 6:29
  of
• 6:30
  it
• 6:30
  is
• 6:30
  to
• 6:30
  get
• 6:30
  more
• 6:30
  sellers
• 6:31
  onto
• 6:32
  Walmart
• 6:32
  Fulfillment
• 6:33
  Services,
• 6:33
  or
• 6:33
  WFS
• 6:34
  as
• 6:34
  they
• 6:35
  like
• 6:35
  to
• 6:35
  call
• 6:35
  it.
• 6:36
  So
• 6:36
  that's
• 6:36
  pretty
• 6:37
  compelling
• 6:37
  because
• 6:38
  selling
• 6:38
  with
• 6:39
  Walmart
• 6:39
  to
• 6:39
  Amazon,
• 6:41
  it
• 6:42
  does
• 6:42
  offer
• 6:42
  another
• 6:43
  ability
• 6:43
  that
• 6:43
  you
• 6:43
  can't
• 6:43
  get
• 6:44
  with
• 6:44
  Amazon,
• 6:44
  which
• 6:44
  is
• 6:45
  the
• 6:45
  ability
• 6:45
  to
• 6:45
  grow
• 6:45
  up
• 6:46
  in
• 6:46
  your
• 6:46
  business
• 6:46
  to
• 6:47
  eventually
• 6:48
  go
• 6:48
  into
• 6:48
  stores,
• 6:49
  as
• 6:49
  well
• 6:49
  as
• 6:50
  a
• 6:50
  component
• 6:50
  of
• 6:50
  what
• 6:51
  Walmart
• 6:51
  can
• 6:51
  offer
• 6:51
  the
• 6:52
  sellers
• 6:52
  that
• 6:52
  come
• 6:52
  on
• 6:52
  to
• 6:53
  wfs.
• 6:53
  So,
• 6:54
  so
• 6:54
  net
• 6:54
  Net,
• 6:55
  it's
• 6:55
  Walmart's
• 6:56
  Omnichannel
• 6:56
  Flex,
• 6:57
  pure
• 6:57
  and
• 6:57
  simple.
• 6:58
  I
• 6:58
  think
• 6:58
  they
• 6:58
  should
• 6:58
  be
• 6:58
  going
• 6:59
  aggressive
• 7:00
  and
• 7:00
  I
• 7:00
  think
• 7:00
  it's,
• 7:00
  it's
• 7:00
  a,
• 7:01
  it's
• 7:01
  a,
• 7:01
  it's
• 7:02
  a
• 7:02
  play
• 7:02
  that's
• 7:02
  hard
• 7:02
  for
• 7:03
  others
• 7:03
  to
• 7:03
  match
• 7:03
  at
• 7:03
  the
• 7:04
  end
• 7:04
  of
• 7:04
  the
• 7:04
  day.
• 7:05
  Yeah,
• 7:05
  I
• 7:06
  completely
• 7:06
  agree.
• 7:06
  You
• 7:07
  kind
• 7:07
  of
• 7:07
  hit
• 7:07
  on
• 7:07
  all
• 7:08
  the
• 7:08
  points
• 7:08
  that
• 7:09
  I
• 7:09
  had
• 7:09
  noted
• 7:10
  to.
• 7:10
  I
• 7:11
  know,
• 7:12
  it's
• 7:12
  okay.
• 7:13
  We
• 7:13
  have,
• 7:13
  I
• 7:13
  think
• 7:14
  we
• 7:14
  have.
• 7:15
  It's
• 7:15
  just
• 7:16
  an
• 7:16
  encouraging
• 7:18
  thing
• 7:19
  for
• 7:19
  our
• 7:19
  listeners
• 7:19
  to
• 7:19
  listen
• 7:20
  to.
• 7:20
  Go
• 7:20
  back,
• 7:21
  catch
• 7:21
  that
• 7:21
  interview
• 7:21
  with
• 7:22
  Dave
• 7:22
  Gugina
• 7:23
  from
• 7:23
  Walmart
• 7:23
  from
• 7:24
  last
• 7:24
  week
• 7:24
  because
• 7:24
  he
• 7:25
  does
• 7:25
  really
• 7:25
  dive
• 7:25
  into
• 7:27
  what
• 7:27
  this
• 7:27
  looks
• 7:27
  like
• 7:28
  both
• 7:28
  for
• 7:29
  the,
• 7:29
  the
• 7:29
  marketplace
• 7:30
  sellers
• 7:30
  for
• 7:31
  Walmart
• 7:31
  and
• 7:32
  for
• 7:32
  the
• 7:32
  end
• 7:33
  consumer.
• 7:33
  I
• 7:33
  think
• 7:34
  for
• 7:34
  me,
• 7:34
  the,
• 7:34
  one
• 7:35
  of
• 7:35
  the
• 7:35
  most
• 7:35
  impactful
• 7:36
  things
• 7:36
  that
• 7:37
  he,
• 7:37
  he
• 7:37
  told
• 7:37
  us
• 7:38
  in
• 7:38
  that
• 7:38
  interview,
• 7:38
  Chris,
• 7:39
  was
• 7:39
  that
• 7:39
  this
• 7:40
  efficiency
• 7:41
  and
• 7:41
  speed
• 7:41
  that
• 7:41
  they're
• 7:41
  offering
• 7:42
  their
• 7:42
  marketplace
• 7:43
  sellers
• 7:43
  is
• 7:43
  also
• 7:44
  helping
• 7:44
  those
• 7:44
  marketplace
• 7:45
  sellers
• 7:45
  keep
• 7:46
  their
• 7:46
  costs
• 7:46
  low.
• 7:47
  And
• 7:47
  if
• 7:47
  marketplace
• 7:48
  sellers
• 7:48
  can
• 7:48
  keep
• 7:48
  their
• 7:48
  costs
• 7:49
  low,
• 7:49
  then
• 7:49
  customers
• 7:50
  know
• 7:50
  that
• 7:50
  they
• 7:51
  can
• 7:51
  reliably
• 7:51
  go
• 7:51
  to
• 7:51
  walmart.com
• 7:52
  time
• 7:53
  and
• 7:53
  time
• 7:53
  again
• 7:54
  and
• 7:54
  know
• 7:54
  with
• 7:55
  a
• 7:55
  high
• 7:55
  degree
• 7:56
  of
• 7:56
  confidence
• 7:56
  that
• 7:56
  they're
• 7:57
  going
• 7:57
  to
• 7:57
  get
• 7:57
  the
• 7:57
  best
• 7:58
  prices.
• 7:58
  And
• 7:58
  this
• 7:58
  gets
• 7:59
  back
• 7:59
  to,
• 7:59
  you
• 8:00
  know
• 8:00
  what
• 8:00
  John
• 8:00
  Furner
• 8:00
  said
• 8:01
  in
• 8:01
  closing
• 8:01
  at,
• 8:02
  at
• 8:02
  the
• 8:02
  keynote
• 8:03
  sessions
• 8:03
  at
• 8:04
  the
• 8:04
  summit
• 8:04
  this
• 8:04
  week.
• 8:04
  The
• 8:05
  whole
• 8:05
  like
• 8:05
  you
• 8:05
  win,
• 8:05
  we
• 8:06
  win
• 8:06
  mantra
• 8:06
  is
• 8:07
  100%
• 8:08
  true.
• 8:08
  And
• 8:08
  you
• 8:08
  can
• 8:09
  see
• 8:09
  the
• 8:10
  investment
• 8:10
  that
• 8:10
  Walmart,
• 8:11
  Dave
• 8:11
  Gugina
• 8:12
  and
• 8:12
  team
• 8:12
  are
• 8:12
  really
• 8:13
  putting
• 8:13
  into
• 8:13
  making
• 8:14
  sure
• 8:14
  that
• 8:15
  they
• 8:15
  are
• 8:15
  developing
• 8:16
  a
• 8:16
  path
• 8:17
  that
• 8:17
  these
• 8:17
  marketplace
• 8:18
  sellers
• 8:18
  can
• 8:18
  go
• 8:18
  down
• 8:18
  for
• 8:19
  future
• 8:19
  growth
• 8:19
  online
• 8:20
  in
• 8:20
  their
• 8:21
  4,600
• 8:21
  plus
• 8:22
  stores
• 8:22
  and
• 8:23
  that
• 8:23
  Walmart's
• 8:24
  really
• 8:24
  truly
• 8:24
  investing
• 8:25
  in,
• 8:25
  in
• 8:25
  them.
• 8:26
  It's
• 8:26
  not
• 8:27
  just
• 8:27
  here's
• 8:27
  another
• 8:28
  place
• 8:28
  for
• 8:28
  you
• 8:28
  to
• 8:28
  sell
• 8:28
  your
• 8:28
  product
• 8:29
  so
• 8:30
  100%
• 8:31
  agree
• 8:31
  on,
• 8:31
  on
• 8:32
  the,
• 8:32
  the
• 8:32
  momentum
• 8:33
  that
• 8:33
  they're
• 8:33
  building
• 8:33
  here.
• 8:34
  Yeah,
• 8:34
  that's
• 8:34
  a
• 8:34
  great
• 8:35
  point
• 8:35
  you
• 8:35
  bring
• 8:35
  up
• 8:35
  too,
• 8:35
  because
• 8:35
  didn't
• 8:36
  Walmart
• 8:36
  also
• 8:36
  tell
• 8:36
  us
• 8:37
  that
• 8:37
  they're
• 8:37
  the,
• 8:38
  the
• 8:38
  most
• 8:38
  effective
• 8:39
  from
• 8:39
  a
• 8:39
  cost
• 8:40
  standpoint
• 8:40
  too?
• 8:41
  Like
• 8:41
  I
• 8:41
  think
• 8:41
  the
• 8:41
  rate
• 8:41
  they
• 8:42
  claim
• 8:42
  15%
• 8:43
  cost
• 8:43
  advantage
• 8:44
  by
• 8:44
  using
• 8:44
  Walmart
• 8:45
  for
• 8:45
  your
• 8:45
  fulfillment
• 8:46
  relative
• 8:46
  to
• 8:46
  other
• 8:46
  options.
• 8:47
  Now
• 8:47
  who
• 8:47
  knows
• 8:47
  if
• 8:47
  that's
• 8:48
  right,
• 8:48
  but
• 8:48
  I'm
• 8:48
  guessing
• 8:48
  Walmart's
• 8:49
  probably
• 8:49
  not
• 8:49
  going
• 8:49
  to
• 8:49
  say
• 8:49
  that
• 8:49
  publicly
• 8:50
  unless
• 8:50
  they're
• 8:50
  pretty
• 8:51
  confident
• 8:51
  in
• 8:51
  it
• 8:51
  too.
• 8:52
  So
• 8:53
  yeah,
• 8:53
  there's
• 8:53
  a
• 8:53
  lot
• 8:53
  at
• 8:53
  play
• 8:54
  here.
• 8:54
  All
• 8:54
  right,
• 8:54
  headline
• 8:55
  number
• 8:55
  two.
• 8:56
  On
• 8:56
  November
• 8:57
  10th,
• 8:57
  Amazon
• 8:58
  plans
• 8:59
  to
• 8:59
  extend
• 8:59
  new
• 9:00
  employment
• 9:00
  offers
• 9:00
  to
• 9:01
  Whole
• 9:01
  Foods
• 9:01
  US
• 9:02
  corporate
• 9:02
  employees.
• 9:03
  According
• 9:04
  to
• 9:04
  the
• 9:04
  Wall
• 9:04
  Street
• 9:04
  Journal,
• 9:05
  the
• 9:05
  employees
• 9:05
  who
• 9:05
  work
• 9:06
  in
• 9:06
  roles
• 9:06
  including
• 9:07
  marketing
• 9:07
  and
• 9:07
  merchandising
• 9:08
  will
• 9:08
  have
• 9:09
  about
• 9:09
  a
• 9:09
  month
• 9:09
  to
• 9:09
  review
• 9:10
  their
• 9:10
  new
• 9:10
  titles,
• 9:10
  salaries
• 9:11
  and
• 9:11
  benefits.
• 9:12
  The
• 9:12
  move
• 9:13
  is
• 9:13
  designed
• 9:13
  to
• 9:13
  bring
• 9:14
  Amazon's
• 9:14
  grocery
• 9:15
  teams
• 9:15
  closer
• 9:15
  together
• 9:16
  and
• 9:16
  ease
• 9:17
  collaboration
• 9:17
  and
• 9:17
  innovation.
• 9:18
  Whole
• 9:19
  Foods
• 9:19
  corporate
• 9:20
  employees
• 9:20
  will
• 9:20
  have
• 9:20
  access
• 9:20
  to
• 9:21
  an
• 9:21
  Amazon
• 9:22
  discount
• 9:22
  and
• 9:22
  healthcare
• 9:23
  benefits.
• 9:23
  However,
• 9:24
  they
• 9:24
  will
• 9:24
  lose
• 9:24
  certain
• 9:25
  Whole
• 9:25
  Foods
• 9:25
  perks
• 9:26
  such
• 9:26
  as
• 9:26
  their
• 9:26
  in
• 9:26
  store
• 9:27
  discount
• 9:28
  and
• 9:28
  oh
• 9:28
  boy,
• 9:28
  that's
• 9:29
  gotta
• 9:29
  hurt
• 9:29
  your
• 9:29
  monthly
• 9:29
  budget
• 9:30
  because
• 9:30
  we
• 9:30
  know
• 9:30
  how
• 9:30
  frickin
• 9:31
  expensive
• 9:31
  Whole
• 9:32
  Foods
• 9:32
  is.
• 9:33
  And
• 9:33
  they
• 9:33
  also
• 9:33
  will
• 9:34
  lose
• 9:34
  four
• 9:34
  weeks
• 9:34
  of
• 9:35
  remote
• 9:35
  work
• 9:35
  per
• 9:36
  year.
• 9:36
  Interesting.
• 9:37
  And
• 9:37
  why
• 9:38
  would
• 9:38
  Amazon
• 9:38
  absorb
• 9:39
  Whole
• 9:39
  Foods
• 9:39
  merchandising
• 9:40
  and
• 9:40
  marketing
• 9:40
  teams
• 9:41
  after
• 9:41
  what
• 9:41
  is
• 9:41
  now
• 9:42
  eight
• 9:42
  years
• 9:42
  since
• 9:43
  the
• 9:43
  original
• 9:43
  acquisition?
• 9:45
  I
• 9:45
  mean,
• 9:45
  I
• 9:46
  think
• 9:46
  it's
• 9:46
  pretty
• 9:46
  simple.
• 9:47
  I
• 9:47
  think
• 9:47
  that
• 9:47
  Amazon
• 9:48
  Grocery
• 9:48
  needs
• 9:49
  a
• 9:49
  lifeline
• 9:50
  but
• 9:50
  for
• 9:51
  me,
• 9:51
  it,
• 9:51
  it
• 9:52
  really
• 9:52
  begs
• 9:52
  the
• 9:52
  question,
• 9:53
  you
• 9:53
  know,
• 9:53
  can
• 9:53
  you
• 9:54
  put
• 9:54
  a
• 9:54
  square
• 9:55
  Whole
• 9:55
  Foods
• 9:56
  peg
• 9:56
  in
• 9:56
  around
• 9:57
  Amazon
• 9:58
  Whole?
• 9:59
  I
• 9:59
  think
• 9:59
  this
• 9:59
  will
• 10:00
  be
• 10:00
  a
• 10:00
  great
• 10:00
  opportunity
• 10:01
  for
• 10:01
  some
• 10:01
  people
• 10:01
  at
• 10:01
  Whole
• 10:02
  Foods
• 10:02
  who
• 10:02
  are
• 10:02
  really
• 10:02
  looking
• 10:03
  to,
• 10:03
  you
• 10:04
  know,
• 10:04
  expand
• 10:04
  their
• 10:05
  capabilities,
• 10:05
  put
• 10:06
  another
• 10:07
  large
• 10:07
  company
• 10:08
  on
• 10:09
  their
• 10:09
  resume
• 10:10
  like
• 10:10
  Amazon.
• 10:11
  But
• 10:11
  I
• 10:12
  really
• 10:12
  worry
• 10:13
  that
• 10:13
  for
• 10:13
  a
• 10:14
  lot
• 10:14
  of
• 10:14
  people
• 10:14
  who
• 10:14
  work
• 10:14
  at
• 10:15
  Whole
• 10:15
  Foods,
• 10:15
  a
• 10:15
  lot
• 10:15
  of
• 10:16
  people
• 10:16
  that
• 10:16
  you
• 10:16
  and
• 10:16
  I
• 10:16
  have
• 10:16
  met
• 10:17
  in
• 10:17
  our
• 10:17
  years
• 10:18
  of
• 10:18
  doing
• 10:18
  this
• 10:18
  show,
• 10:19
  working
• 10:19
  at
• 10:19
  Whole
• 10:20
  Foods
• 10:20
  was
• 10:20
  never
• 10:20
  really
• 10:21
  about,
• 10:21
  you
• 10:22
  know,
• 10:22
  the
• 10:22
  tech
• 10:23
  first
• 10:23
  approach
• 10:24
  that
• 10:24
  Amazon
• 10:25
  provides.
• 10:26
  Working
• 10:26
  at
• 10:27
  Whole
• 10:27
  Foods
• 10:27
  has
• 10:27
  always
• 10:27
  been
• 10:28
  about
• 10:28
  the
• 10:28
  strong
• 10:29
  connection
• 10:29
  that
• 10:29
  they've
• 10:30
  had
• 10:30
  to
• 10:31
  the
• 10:31
  places
• 10:31
  that
• 10:32
  the
• 10:32
  merchandisers
• 10:33
  are
• 10:33
  sourcing
• 10:33
  product
• 10:34
  from.
• 10:34
  You
• 10:34
  know,
• 10:34
  it's
• 10:35
  telling
• 10:35
  that
• 10:35
  story
• 10:35
  as
• 10:36
  a
• 10:36
  marketer
• 10:36
  of
• 10:36
  where
• 10:37
  the,
• 10:37
  you
• 10:37
  know,
• 10:38
  potatoes
• 10:38
  that
• 10:38
  you're
• 10:39
  buying
• 10:39
  here
• 10:39
  in
• 10:39
  the
• 10:40
  store
• 10:40
  came
• 10:40
  from
• 10:40
  and
• 10:41
  about
• 10:41
  the
• 10:41
  farm
• 10:41
  like
• 10:42
  that
• 10:42
  whole,
• 10:43
  that
• 10:43
  whole
• 10:43
  ethos
• 10:44
  of
• 10:44
  Whole
• 10:44
  Foods
• 10:46
  and
• 10:46
  Whole
• 10:47
  Foods
• 10:47
  being
• 10:47
  a
• 10:47
  value
• 10:47
  based
• 10:48
  organization.
• 10:48
  I
• 10:49
  think
• 10:49
  this
• 10:50
  is
• 10:50
  just
• 10:50
  the
• 10:50
  next
• 10:51
  step
• 10:51
  in
• 10:51
  going
• 10:52
  another,
• 10:53
  another
• 10:53
  step
• 10:54
  away
• 10:54
  from
• 10:54
  that
• 10:54
  and
• 10:54
  really
• 10:55
  changing
• 10:56
  who
• 10:56
  fold
• 10:57
  Whole
• 10:57
  Foods
• 10:57
  is
• 10:57
  as
• 10:58
  a
• 10:58
  grocer
• 10:58
  and
• 10:58
  what
• 10:59
  it
• 10:59
  means
• 10:59
  as
• 10:59
  a
• 10:59
  company
• 11:00
  to
• 11:00
  work
• 11:00
  for.
• 11:00
  So
• 11:01
  I
• 11:02
  think
• 11:02
  it's
• 11:02
  going
• 11:02
  to
• 11:02
  be
• 11:03
  problematic
• 11:04
  for
• 11:04
  a
• 11:04
  lot
• 11:04
  of
• 11:04
  people
• 11:05
  who
• 11:05
  probably,
• 11:06
  you
• 11:06
  know,
• 11:06
  who
• 11:07
  have
• 11:07
  to
• 11:07
  take
• 11:07
  that
• 11:07
  job,
• 11:07
  who
• 11:08
  don't
• 11:08
  have
• 11:08
  the
• 11:08
  choice
• 11:08
  and
• 11:09
  have
• 11:09
  to
• 11:09
  continue
• 11:10
  on.
• 11:10
  I
• 11:10
  think
• 11:11
  that
• 11:11
  passion
• 11:11
  that
• 11:12
  they
• 11:12
  have
• 11:12
  for
• 11:12
  doing
• 11:12
  their
• 11:13
  job
• 11:13
  day
• 11:13
  in
• 11:13
  and
• 11:13
  day
• 11:14
  out
• 11:15
  is
• 11:15
  going
• 11:15
  to
• 11:15
  change
• 11:16
  significantly
• 11:16
  when
• 11:17
  they're,
• 11:17
  they're
• 11:17
  being
• 11:18
  hit
• 11:18
  over
• 11:18
  the
• 11:18
  head
• 11:18
  by
• 11:19
  the
• 11:19
  teams
• 11:19
  at
• 11:20
  Amazon
• 11:20
  about,
• 11:20
  you
• 11:20
  know,
• 11:21
  moving
• 11:21
  fast
• 11:21
  and
• 11:21
  scale,
• 11:22
  scale,
• 11:22
  scale,
• 11:22
  like
• 11:23
  that's
• 11:23
  just,
• 11:23
  that's
• 11:24
  not
• 11:24
  in
• 11:24
  the
• 11:24
  Whole
• 11:25
  Foods
• 11:25
  ethos.
• 11:25
  So
• 11:26
  I
• 11:27
  worry,
• 11:28
  I
• 11:28
  think
• 11:28
  it's,
• 11:28
  Amazon
• 11:29
  has
• 11:29
  to
• 11:29
  do
• 11:29
  this
• 11:30
  because
• 11:30
  they
• 11:30
  need
• 11:30
  help
• 11:31
  to
• 11:31
  support
• 11:31
  their
• 11:31
  future
• 11:32
  in
• 11:32
  grocery.
• 11:33
  But
• 11:33
  I
• 11:33
  worry
• 11:34
  that
• 11:35
  the
• 11:35
  quality
• 11:36
  of
• 11:36
  the
• 11:36
  merchandising
• 11:37
  and
• 11:37
  marketing
• 11:37
  is
• 11:37
  going
• 11:38
  to
• 11:38
  suffer
• 11:38
  because
• 11:38
  people
• 11:39
  aren't
• 11:39
  working
• 11:39
  for
• 11:40
  Whole
• 11:40
  Foods
• 11:40
  anymore,
• 11:41
  they're
• 11:41
  working
• 11:41
  for
• 11:42
  Amazon.
• 11:42
  But
• 11:44
  why
• 11:44
  do
• 11:44
  you
• 11:44
  think
• 11:45
  it's
• 11:45
  taken
• 11:45
  them
• 11:45
  so
• 11:45
  long?
• 11:46
  I
• 11:46
  don't
• 11:47
  know.
• 11:47
  I
• 11:47
  disagree
• 11:48
  that,
• 11:48
  that
• 11:48
  Amazon
• 11:49
  has
• 11:49
  to
• 11:50
  do
• 11:50
  this.
• 11:51
  And
• 11:51
  you
• 11:51
  know,
• 11:52
  I
• 11:52
  read
• 11:52
  this
• 11:52
  story
• 11:52
  and
• 11:52
  I
• 11:52
  get
• 11:53
  my,
• 11:53
  my
• 11:53
  little
• 11:53
  antenna
• 11:54
  go
• 11:54
  up,
• 11:54
  you
• 11:54
  know,
• 11:54
  my
• 11:54
  little,
• 11:55
  like,
• 11:55
  take
• 11:55
  me
• 11:55
  to
• 11:55
  your
• 11:56
  leader
• 11:56
  antenna
• 11:56
  and
• 11:57
  go
• 11:57
  up
• 11:57
  here.
• 11:57
  Because
• 11:57
  something
• 11:58
  just
• 11:58
  doesn't,
• 11:59
  something
• 11:59
  just
• 11:59
  doesn't
• 12:00
  smell
• 12:00
  right
• 12:00
  to
• 12:00
  me,
• 12:01
  you
• 12:01
  know,
• 12:01
  like,
• 12:01
  you
• 12:02
  know,
• 12:02
  because
• 12:02
  my
• 12:02
  question
• 12:02
  is,
• 12:03
  you
• 12:03
  know,
• 12:03
  fundamental
• 12:03
  with
• 12:03
  the
• 12:04
  question
• 12:04
  that
• 12:04
  we
• 12:04
  asked,
• 12:04
  which
• 12:05
  is
• 12:05
  why
• 12:05
  wait
• 12:06
  eight
• 12:06
  years
• 12:06
  if
• 12:06
  you're
• 12:06
  going
• 12:07
  to
• 12:07
  do
• 12:07
  this?
• 12:07
  That's
• 12:07
  why
• 12:07
  I
• 12:07
  don't
• 12:08
  think,
• 12:08
  like,
• 12:08
  that's
• 12:08
  why
• 12:08
  I'm
• 12:09
  not
• 12:09
  buying
• 12:09
  the
• 12:10
  supposition
• 12:11
  that
• 12:11
  it
• 12:11
  has
• 12:11
  to
• 12:12
  be
• 12:12
  done.
• 12:13
  And
• 12:13
  so
• 12:13
  it
• 12:13
  actually
• 12:13
  makes
• 12:14
  me
• 12:14
  wonder
• 12:15
  if
• 12:16
  something
• 12:16
  else
• 12:17
  is
• 12:17
  afoot
• 12:17
  here
• 12:18
  with
• 12:18
  Amazon
• 12:19
  and
• 12:19
  its
• 12:20
  grocery
• 12:20
  strategy
• 12:20
  and
• 12:21
  particularly
• 12:21
  how
• 12:21
  Whole
• 12:21
  Foods
• 12:22
  plays
• 12:22
  into
• 12:22
  that.
• 12:22
  And
• 12:23
  this
• 12:23
  could
• 12:23
  be
• 12:23
  a
• 12:23
  move
• 12:23
  where
• 12:24
  they're
• 12:24
  lining
• 12:24
  up
• 12:24
  the
• 12:24
  dominoes
• 12:25
  for,
• 12:25
  you
• 12:26
  know,
• 12:26
  three
• 12:26
  to
• 12:26
  five
• 12:26
  years
• 12:27
  out
• 12:27
  for
• 12:27
  something
• 12:27
  that
• 12:28
  they've
• 12:28
  got
• 12:28
  in
• 12:28
  play,
• 12:28
  like
• 12:29
  maybe
• 12:29
  an
• 12:29
  acquisition.
• 12:31
  I
• 12:31
  don't
• 12:31
  know.
• 12:31
  But.
• 12:32
  But
• 12:32
  I.
• 12:33
  The
• 12:33
  part
• 12:33
  I
• 12:33
  agree
• 12:33
  with
• 12:33
  you
• 12:34
  100%
• 12:34
  is
• 12:34
  that
• 12:35
  as
• 12:35
  of
• 12:35
  November
• 12:36
  10,
• 12:37
  the
• 12:37
  Whole
• 12:37
  Foods
• 12:38
  ness
• 12:39
  that
• 12:39
  remained,
• 12:40
  any
• 12:40
  Whole
• 12:40
  Foods
• 12:41
  ness
• 12:41
  that
• 12:41
  remained
• 12:42
  is
• 12:42
  now
• 12:42
  gone.
• 12:43
  It's.
• 12:43
  It's
• 12:43
  eviscerated,
• 12:45
  you
• 12:45
  know,
• 12:45
  longer
• 12:46
  work
• 12:46
  for
• 12:46
  Whole
• 12:46
  Foods,
• 12:46
  you
• 12:46
  work
• 12:47
  for
• 12:47
  Amazon.
• 12:47
  And,
• 12:48
  you
• 12:48
  know,
• 12:49
  this
• 12:49
  has
• 12:49
  been
• 12:49
  true,
• 12:50
  and
• 12:51
  it
• 12:51
  has
• 12:51
  been
• 12:52
  true
• 12:52
  for
• 12:52
  the
• 12:52
  last
• 12:52
  eight
• 12:53
  years,
• 12:53
  but
• 12:53
  now,
• 12:53
  like,
• 12:53
  I
• 12:54
  think
• 12:54
  what
• 12:54
  you're
• 12:54
  saying
• 12:54
  is
• 12:54
  there's
• 12:54
  a
• 12:55
  clear
• 12:55
  psychological
• 12:56
  break
• 12:56
  here
• 12:57
  that's
• 12:57
  going
• 12:57
  to
• 12:57
  happen.
• 12:57
  And
• 12:58
  now
• 12:58
  that's
• 12:58
  gone.
• 12:59
  And
• 12:59
  so.
• 12:59
  So
• 13:00
  why.
• 13:00
  So
• 13:01
  why
• 13:01
  do
• 13:01
  that
• 13:01
  after
• 13:02
  eight
• 13:02
  years?
• 13:03
  Like,
• 13:03
  why
• 13:03
  wouldn't
• 13:03
  you
• 13:03
  do
• 13:04
  that
• 13:04
  in
• 13:04
  year
• 13:04
  two
• 13:04
  or
• 13:04
  year
• 13:05
  three
• 13:05
  if
• 13:05
  you're
• 13:05
  gonna
• 13:05
  make
• 13:05
  that
• 13:06
  move?
• 13:06
  So
• 13:06
  it
• 13:07
  feels
• 13:07
  like.
• 13:07
  It
• 13:07
  feels
• 13:07
  like
• 13:07
  the
• 13:08
  chess
• 13:08
  pieces
• 13:08
  are
• 13:08
  lining
• 13:09
  up
• 13:09
  on
• 13:09
  the
• 13:09
  board
• 13:09
  or
• 13:09
  the
• 13:09
  dominoes,
• 13:10
  whatever.
• 13:10
  The
• 13:10
  help,
• 13:11
  you
• 13:11
  know,
• 13:11
  board
• 13:12
  game
• 13:12
  analogy,
• 13:12
  I
• 13:13
  want
• 13:13
  to
• 13:13
  use
• 13:13
  here
• 13:13
  for
• 13:14
  something
• 13:14
  bigger
• 13:15
  down
• 13:15
  the
• 13:15
  line.
• 13:15
  That's
• 13:15
  what
• 13:16
  this
• 13:16
  smells
• 13:16
  like
• 13:17
  to
• 13:17
  me.
• 13:17
  I
• 13:17
  don't
• 13:17
  know.
• 13:17
  What
• 13:18
  do
• 13:18
  you
• 13:18
  think?
• 13:18
  I
• 13:18
  mean,
• 13:18
  I
• 13:18
  don't
• 13:19
  know.
• 13:19
  I
• 13:19
  think
• 13:19
  that
• 13:19
  when.
• 13:20
  When
• 13:20
  Amazon
• 13:21
  acquired
• 13:21
  Whole
• 13:21
  foods
• 13:22
  back
• 13:22
  in
• 13:22
  2018,
• 13:23
  like,
• 13:23
  they
• 13:23
  were
• 13:23
  in
• 13:23
  a
• 13:24
  different
• 13:24
  position.
• 13:24
  They
• 13:24
  were
• 13:25
  going
• 13:25
  to
• 13:25
  run
• 13:25
  this
• 13:26
  as
• 13:26
  a
• 13:26
  separate
• 13:27
  entity
• 13:28
  because
• 13:28
  Amazon
• 13:29
  still
• 13:29
  had
• 13:29
  its
• 13:30
  own
• 13:30
  grocery
• 13:30
  strategy.
• 13:31
  And
• 13:31
  I
• 13:31
  think
• 13:32
  that
• 13:32
  things
• 13:32
  have
• 13:33
  changed
• 13:33
  a
• 13:33
  lot
• 13:33
  in,
• 13:34
  you
• 13:34
  know,
• 13:34
  almost
• 13:35
  10
• 13:35
  years
• 13:35
  since
• 13:36
  that
• 13:36
  happened.
• 13:37
  And
• 13:37
  I
• 13:37
  do
• 13:37
  think
• 13:37
  that
• 13:38
  we've
• 13:38
  seen
• 13:38
  signs
• 13:39
  of
• 13:39
  struggle
• 13:39
  from
• 13:40
  Amazon
• 13:40
  Grocery,
• 13:41
  and
• 13:41
  I
• 13:41
  think
• 13:41
  that
• 13:41
  they
• 13:42
  do
• 13:42
  need
• 13:42
  to,
• 13:43
  like,
• 13:43
  they're.
• 13:43
  I
• 13:44
  do
• 13:44
  feel
• 13:44
  like
• 13:44
  this
• 13:45
  is
• 13:45
  kind
• 13:45
  of
• 13:45
  a
• 13:45
  last
• 13:46
  resort
• 13:46
  for
• 13:46
  them.
• 13:47
  Like,
• 13:47
  they're
• 13:47
  going
• 13:47
  to
• 13:47
  have
• 13:48
  to
• 13:48
  merge
• 13:48
  the
• 13:48
  teams,
• 13:49
  become
• 13:49
  one.
• 13:49
  They
• 13:50
  can't
• 13:50
  keep
• 13:50
  as
• 13:50
  separate
• 13:51
  entities
• 13:51
  anymore.
• 13:52
  I
• 13:52
  don't
• 13:52
  think
• 13:52
  that's
• 13:52
  working.
• 13:53
  And
• 13:53
  I
• 13:54
  think
• 13:54
  that
• 13:54
  this
• 13:54
  is
• 13:54
  the
• 13:55
  time
• 13:55
  where
• 13:55
  they
• 13:55
  have
• 13:56
  to
• 13:56
  come
• 13:56
  together
• 13:57
  because
• 13:58
  Amazon
• 13:58
  sees
• 13:59
  that.
• 13:59
  I
• 13:59
  don't
• 14:00
  disagree
• 14:00
  with,
• 14:00
  like,
• 14:00
  they're
• 14:01
  setting
• 14:01
  something
• 14:01
  up
• 14:01
  for
• 14:01
  the
• 14:01
  next
• 14:02
  three
• 14:02
  to
• 14:02
  five
• 14:02
  years,
• 14:02
  but
• 14:02
  I
• 14:03
  think
• 14:03
  that
• 14:03
  they've
• 14:03
  reached
• 14:03
  a
• 14:04
  point
• 14:04
  where
• 14:05
  the
• 14:05
  two
• 14:05
  cannot
• 14:06
  operate
• 14:06
  as
• 14:06
  separate
• 14:07
  entities
• 14:07
  anymore.
• 14:08
  If
• 14:09
  Amazon's
• 14:09
  going,
• 14:09
  Amazon
• 14:10
  Grocery
• 14:10
  is
• 14:10
  going
• 14:10
  to
• 14:11
  survive.
• 14:11
  They
• 14:11
  need
• 14:11
  to
• 14:12
  bring
• 14:12
  in
• 14:12
  the
• 14:13
  Whole
• 14:13
  Foods
• 14:13
  team
• 14:14
  with
• 14:14
  a
• 14:15
  wealth
• 14:15
  of
• 14:15
  grocery
• 14:16
  experience
• 14:16
  to
• 14:17
  really
• 14:17
  try
• 14:17
  to
• 14:18
  make
• 14:18
  something
• 14:18
  of
• 14:19
  this
• 14:19
  before
• 14:19
  they
• 14:19
  just
• 14:19
  walk
• 14:20
  away
• 14:20
  from
• 14:20
  it
• 14:20
  entirely.
• 14:22
  Not
• 14:22
  sure
• 14:22
  I
• 14:22
  agree
• 14:22
  with
• 14:23
  that
• 14:23
  one.
• 14:23
  But,
• 14:23
  hey,
• 14:23
  we
• 14:24
  agree
• 14:24
  to
• 14:24
  disagree
• 14:25
  today.
• 14:25
  All
• 14:25
  right,
• 14:25
  I
• 14:25
  like
• 14:25
  it.
• 14:26
  Headline
• 14:27
  number
• 14:27
  three.
• 14:27
  Advertisers
• 14:28
  will
• 14:28
  soon
• 14:28
  be
• 14:29
  able
• 14:29
  to
• 14:29
  buy
• 14:29
  Macy's
• 14:30
  media
• 14:30
  network
• 14:31
  through
• 14:31
  Amazon.
• 14:32
  According
• 14:32
  to
• 14:32
  Adweek,
• 14:33
  Macy's
• 14:33
  Media
• 14:34
  network,
• 14:34
  the
• 14:34
  retailer's
• 14:35
  advertising
• 14:35
  arm
• 14:35
  today
• 14:36
  announced
• 14:36
  a
• 14:37
  partnership
• 14:37
  with
• 14:37
  Amazon's
• 14:38
  retail
• 14:38
  ad
• 14:39
  service,
• 14:39
  the
• 14:40
  e
• 14:40
  commerce
• 14:40
  giants
• 14:41
  ad
• 14:41
  tech
• 14:42
  product
• 14:42
  for
• 14:42
  other
• 14:42
  retailers.
• 14:43
  The
• 14:44
  deal
• 14:44
  allows
• 14:44
  advertisers
• 14:45
  to
• 14:45
  buy
• 14:45
  sponsored
• 14:46
  product
• 14:46
  ads
• 14:46
  on
• 14:46
  Macy's
• 14:47
  e
• 14:47
  commerce
• 14:48
  website
• 14:48
  through
• 14:48
  Amazon
• 14:49
  ads
• 14:49
  platform
• 14:50
  and
• 14:50
  retail
• 14:50
  ad
• 14:51
  buying
• 14:51
  platform
• 14:52
  or
• 14:52
  firms,
• 14:53
  sorry
• 14:53
  like
• 14:54
  pacview,
• 14:55
  Macy's
• 14:55
  is
• 14:55
  the
• 14:56
  first
• 14:56
  major
• 14:56
  retailer
• 14:57
  to
• 14:57
  sign
• 14:57
  on
• 14:57
  to
• 14:57
  Amazon's
• 14:58
  ad
• 14:58
  product
• 14:59
  since
• 14:59
  the
• 14:59
  product
• 14:59
  debuted
• 15:00
  in
• 15:00
  January.
• 15:01
  Chris,
• 15:02
  I
• 15:02
  have
• 15:02
  a
• 15:02
  question
• 15:02
  for
• 15:03
  you.
• 15:04
  Are
• 15:04
  you
• 15:04
  pro
• 15:05
  or
• 15:05
  con
• 15:05
  the
• 15:06
  idea
• 15:06
  of
• 15:06
  Amazon
• 15:07
  becoming
• 15:08
  Macy's
• 15:08
  ad
• 15:09
  network
• 15:10
  frenemy?
• 15:12
  Oh
• 15:12
  wow.
• 15:13
  Generally
• 15:13
  speaking
• 15:14
  I,
• 15:14
  I
• 15:14
  don't
• 15:15
  like
• 15:15
  moves
• 15:15
  like
• 15:15
  this.
• 15:16
  I
• 15:16
  mean
• 15:16
  I
• 15:16
  think
• 15:16
  it
• 15:17
  generally
• 15:17
  when
• 15:17
  you
• 15:17
  see
• 15:17
  this,
• 15:17
  it's
• 15:18
  result
• 15:18
  of
• 15:19
  what
• 15:19
  I
• 15:19
  would
• 15:19
  call
• 15:19
  very
• 15:19
  short
• 15:20
  term
• 15:20
  thinking
• 15:21
  to
• 15:21
  get
• 15:21
  dollars
• 15:21
  quickly
• 15:23
  into
• 15:23
  your
• 15:23
  coffers.
• 15:24
  And
• 15:25
  it's
• 15:25
  very
• 15:25
  similar
• 15:26
  to
• 15:26
  like
• 15:26
  Amazon
• 15:27
  running
• 15:27
  people's
• 15:28
  e
• 15:28
  commerce
• 15:28
  websites
• 15:29
  back
• 15:29
  in
• 15:29
  the
• 15:29
  early
• 15:29
  2000s,
• 15:30
  you
• 15:30
  know,
• 15:30
  like
• 15:30
  they
• 15:30
  did
• 15:30
  for
• 15:31
  Toys
• 15:31
  R
• 15:31
  Us
• 15:31
  and
• 15:32
  Target
• 15:32
  and
• 15:32
  everybody
• 15:32
  else.
• 15:33
  But
• 15:34
  for
• 15:34
  Macy's.
• 15:34
  If
• 15:34
  I
• 15:35
  look
• 15:35
  at
• 15:35
  the
• 15:35
  Macy's
• 15:35
  side
• 15:35
  of
• 15:35
  the
• 15:36
  story,
• 15:36
  it
• 15:36
  tells
• 15:36
  me
• 15:36
  a
• 15:36
  couple
• 15:37
  things.
• 15:37
  One,
• 15:37
  they
• 15:38
  want
• 15:38
  those
• 15:38
  dollars,
• 15:39
  they
• 15:39
  want
• 15:39
  those
• 15:39
  dollars
• 15:40
  from
• 15:40
  retail
• 15:40
  media
• 15:41
  and
• 15:41
  two,
• 15:41
  they
• 15:42
  don't
• 15:42
  see
• 15:42
  a
• 15:42
  good
• 15:42
  way
• 15:42
  to
• 15:43
  build
• 15:43
  the
• 15:43
  capabilities
• 15:43
  themselves
• 15:44
  or
• 15:44
  to
• 15:44
  partner
• 15:45
  with
• 15:45
  somebody
• 15:45
  else
• 15:45
  that
• 15:45
  can
• 15:46
  provide
• 15:46
  what
• 15:46
  Amazon
• 15:47
  does.
• 15:48
  And
• 15:48
  then
• 15:48
  the
• 15:48
  third
• 15:48
  point
• 15:49
  I'd
• 15:49
  make
• 15:49
  around
• 15:49
  Macy's
• 15:50
  is
• 15:51
  the
• 15:51
  ships
• 15:51
  are,
• 15:51
  I
• 15:51
  mean
• 15:51
  they
• 15:52
  had
• 15:52
  a
• 15:52
  good,
• 15:52
  I
• 15:52
  guess
• 15:52
  they
• 15:52
  had
• 15:52
  a
• 15:52
  good
• 15:53
  earnings
• 15:53
  report
• 15:53
  from
• 15:53
  what
• 15:53
  I
• 15:53
  read
• 15:54
  really
• 15:54
  quickly
• 15:54
  this
• 15:55
  morning.
• 15:55
  But
• 15:56
  you
• 15:56
  know,
• 15:56
  they're
• 15:56
  still
• 15:57
  in
• 15:57
  trouble,
• 15:57
  they're
• 15:57
  not
• 15:57
  out
• 15:58
  of
• 15:58
  the
• 15:58
  woods
• 15:58
  yet.
• 15:58
  And
• 15:59
  so
• 15:59
  Amazon,
• 16:00
  you
• 16:00
  know
• 16:00
  the
• 16:00
  ship
• 16:00
  is
• 16:01
  somewhat
• 16:01
  sinking
• 16:02
  and
• 16:02
  so
• 16:02
  Amazon
• 16:02
  ads
• 16:03
  is
• 16:03
  potentially
• 16:03
  that
• 16:03
  bilge
• 16:04
  pump
• 16:04
  that
• 16:04
  gets
• 16:05
  those
• 16:05
  dollars
• 16:05
  in,
• 16:05
  into,
• 16:06
  into
• 16:06
  Macy's.
• 16:07
  So
• 16:07
  can
• 16:07
  I
• 16:07
  fault
• 16:08
  Macy's
• 16:08
  for
• 16:08
  it?
• 16:09
  No,
• 16:10
  because
• 16:10
  the
• 16:11
  luxury
• 16:11
  of
• 16:11
  time
• 16:11
  is
• 16:11
  not
• 16:11
  on
• 16:12
  Macy's
• 16:12
  side.
• 16:12
  So
• 16:13
  you
• 16:13
  know,
• 16:13
  I'm
• 16:13
  not
• 16:13
  surprised.
• 16:14
  I
• 16:14
  wouldn't
• 16:14
  be
• 16:14
  surprised
• 16:14
  if
• 16:14
  we
• 16:15
  see
• 16:15
  other
• 16:15
  people
• 16:15
  start
• 16:15
  to
• 16:16
  go
• 16:16
  this
• 16:16
  route
• 16:16
  because
• 16:16
  you
• 16:17
  know
• 16:17
  retailers
• 16:17
  that
• 16:17
  we
• 16:17
  say
• 16:18
  on
• 16:18
  the
• 16:18
  show
• 16:18
  all
• 16:18
  the
• 16:18
  time
• 16:18
  are
• 16:18
  creatures
• 16:19
  of
• 16:19
  hab
• 16:19
  it.
• 16:19
  Once
• 16:19
  one
• 16:20
  starts
• 16:20
  doing
• 16:20
  it,
• 16:21
  the
• 16:21
  others
• 16:21
  start
• 16:21
  to
• 16:22
  follow.
• 16:22
  But
• 16:22
  it's
• 16:23
  not
• 16:23
  a
• 16:23
  move
• 16:23
  I
• 16:23
  would
• 16:23
  make.
• 16:24
  No,
• 16:24
  not
• 16:24
  at
• 16:24
  all.
• 16:26
  Yeah,
• 16:26
  I
• 16:26
  agree.
• 16:26
  I
• 16:27
  mean
• 16:27
  I
• 16:27
  don't
• 16:27
  know
• 16:27
  that
• 16:27
  Macy's
• 16:28
  has
• 16:28
  another
• 16:28
  option
• 16:29
  here.
• 16:29
  And
• 16:29
  to
• 16:29
  your
• 16:30
  point,
• 16:30
  if
• 16:30
  you're
• 16:30
  looking
• 16:31
  at
• 16:31
  what
• 16:31
  Macy's
• 16:31
  needs
• 16:32
  to
• 16:32
  focus
• 16:32
  on
• 16:32
  to
• 16:32
  stay
• 16:32
  relevant
• 16:33
  right
• 16:33
  now
• 16:34
  retail
• 16:35
  media
• 16:35
  is
• 16:36
  not,
• 16:36
  you
• 16:36
  know,
• 16:36
  an
• 16:37
  area
• 16:38
  of
• 16:38
  expertise
• 16:38
  that
• 16:39
  they
• 16:39
  have.
• 16:39
  So
• 16:40
  this
• 16:40
  does,
• 16:41
  I
• 16:41
  think,
• 16:41
  make
• 16:42
  sense
• 16:42
  to
• 16:42
  me.
• 16:42
  Whether
• 16:43
  or
• 16:43
  not
• 16:43
  I
• 16:43
  would
• 16:43
  do
• 16:44
  it
• 16:44
  might
• 16:44
  be
• 16:44
  another
• 16:45
  question.
• 16:45
  But
• 16:46
  I
• 16:46
  think
• 16:46
  that,
• 16:46
  you
• 16:46
  know,
• 16:47
  partnering
• 16:47
  with
• 16:48
  Amazon,
• 16:48
  while
• 16:48
  potentially
• 16:49
  dangerous
• 16:49
  down
• 16:50
  the
• 16:50
  line,
• 16:50
  may
• 16:50
  be
• 16:50
  the
• 16:51
  best
• 16:51
  or
• 16:51
  only
• 16:52
  way
• 16:52
  for
• 16:52
  them
• 16:52
  to
• 16:53
  truly
• 16:53
  capitalize
• 16:54
  on
• 16:54
  all
• 16:54
  of
• 16:54
  the
• 16:54
  money
• 16:55
  to
• 16:55
  be
• 16:55
  made
• 16:55
  from
• 16:55
  these
• 16:56
  ads.
• 16:56
  I
• 16:56
  mean,
• 16:56
  if
• 16:57
  you
• 16:57
  look
• 16:57
  at
• 16:57
  Walmart
• 16:58
  or
• 16:58
  sorry,
• 16:58
  at
• 16:59
  Macy's,
• 16:59
  that
• 16:59
  is
• 16:59
  a
• 17:00
  standalone
• 17:00
  retail
• 17:01
  media
• 17:01
  network
• 17:01
  right
• 17:01
  now,
• 17:02
  who's
• 17:02
  interested
• 17:03
  in
• 17:03
  buying
• 17:03
  that?
• 17:04
  But
• 17:04
  if
• 17:04
  you
• 17:04
  can,
• 17:04
  if
• 17:05
  you
• 17:05
  can
• 17:05
  use
• 17:06
  Amazon
• 17:06
  ads
• 17:07
  as
• 17:07
  the
• 17:07
  engine
• 17:07
  that's
• 17:08
  starting
• 17:08
  to
• 17:08
  serve
• 17:08
  up
• 17:08
  content,
• 17:09
  it
• 17:09
  might
• 17:09
  be
• 17:10
  more
• 17:10
  relevant
• 17:11
  for
• 17:11
  the
• 17:11
  people
• 17:12
  visiting
• 17:12
  the
• 17:12
  Macy's.com
• 17:13
  page.
• 17:14
  They'll
• 17:14
  be
• 17:14
  able
• 17:14
  to
• 17:15
  see,
• 17:15
  see,
• 17:15
  you
• 17:15
  know,
• 17:16
  how
• 17:16
  this,
• 17:16
  how
• 17:17
  these
• 17:17
  ads
• 17:17
  are
• 17:17
  performing
• 17:18
  for
• 17:18
  them
• 17:18
  relatively
• 17:19
  quickly
• 17:19
  to
• 17:20
  determine,
• 17:20
  you
• 17:20
  know,
• 17:21
  whether
• 17:21
  or
• 17:21
  not
• 17:21
  this
• 17:21
  is
• 17:22
  a
• 17:22
  path
• 17:22
  they
• 17:22
  want
• 17:22
  to
• 17:23
  keep
• 17:23
  going,
• 17:23
  going
• 17:24
  towards.
• 17:24
  But
• 17:25
  I
• 17:25
  do
• 17:25
  feel
• 17:25
  like
• 17:26
  they
• 17:26
  do
• 17:26
  need
• 17:27
  Amazon
• 17:27
  right
• 17:27
  now
• 17:27
  to
• 17:28
  fuel
• 17:28
  growth
• 17:29
  for
• 17:29
  their
• 17:30
  retail
• 17:30
  media
• 17:30
  business
• 17:30
  and
• 17:31
  to
• 17:31
  get
• 17:31
  them
• 17:31
  the
• 17:31
  most
• 17:31
  money
• 17:32
  possible
• 17:32
  here.
• 17:34
  But
• 17:34
  maybe
• 17:35
  they'll
• 17:35
  be
• 17:35
  able
• 17:35
  to
• 17:35
  come
• 17:35
  out
• 17:36
  of
• 17:36
  it.
• 17:36
  Maybe
• 17:36
  this
• 17:36
  is
• 17:36
  just
• 17:36
  a
• 17:37
  short
• 17:37
  term
• 17:37
  thing
• 17:37
  and
• 17:38
  Macy's
• 17:38
  can
• 17:38
  focus
• 17:39
  and
• 17:39
  double
• 17:39
  down
• 17:39
  on
• 17:40
  the
• 17:40
  things
• 17:40
  that
• 17:40
  gave
• 17:41
  them
• 17:41
  that
• 17:41
  great
• 17:41
  earnings
• 17:42
  report
• 17:43
  and
• 17:43
  then
• 17:43
  they
• 17:44
  could
• 17:44
  pull
• 17:44
  away
• 17:44
  down
• 17:44
  the
• 17:45
  road.
• 17:45
  Yeah,
• 17:45
  I
• 17:45
  mean,
• 17:45
  that's
• 17:45
  interesting
• 17:46
  because
• 17:46
  like
• 17:46
  you,
• 17:47
  I,
• 17:47
  you
• 17:47
  know,
• 17:47
  as
• 17:47
  you're
• 17:48
  sitting,
• 17:48
  as
• 17:48
  you're
• 17:48
  sitting
• 17:48
  there
• 17:49
  talking
• 17:49
  and
• 17:49
  as,
• 17:50
  as
• 17:50
  I'm
• 17:50
  thinking
• 17:50
  back
• 17:50
  to
• 17:50
  what
• 17:51
  I
• 17:51
  said
• 17:51
  too,
• 17:51
  I
• 17:51
  think,
• 17:51
  you
• 17:52
  know,
• 17:52
  it
• 17:52
  makes
• 17:52
  me
• 17:52
  like
• 17:52
  this
• 17:52
  move,
• 17:53
  you
• 17:53
  know,
• 17:54
  even
• 17:54
  more
• 17:54
  for
• 17:54
  Macy's
• 17:55
  potentially
• 17:55
  because
• 17:55
  you're
• 17:56
  right.
• 17:56
  Retail
• 17:56
  media,
• 17:57
  a
• 17:57
  successful
• 17:58
  retail
• 17:58
  media
• 17:58
  strategy,
• 17:59
  you're
• 17:59
  getting
• 17:59
  more
• 17:59
  retail
• 17:59
  media
• 18:00
  dollars
• 18:00
  is
• 18:00
  not
• 18:00
  evidence
• 18:01
  of
• 18:01
  you
• 18:01
  having
• 18:01
  a
• 18:01
  good
• 18:02
  retail
• 18:02
  business.
• 18:03
  Having
• 18:03
  a
• 18:03
  good
• 18:03
  retail
• 18:04
  business
• 18:04
  will
• 18:04
  fuel
• 18:05
  your
• 18:05
  retail
• 18:05
  media
• 18:06
  business.
• 18:06
  And
• 18:06
  you
• 18:06
  have,
• 18:07
  you
• 18:07
  cannot
• 18:07
  put
• 18:07
  the
• 18:07
  cart
• 18:08
  before
• 18:08
  the
• 18:08
  horse.
• 18:09
  And
• 18:09
  so
• 18:09
  if
• 18:09
  that's
• 18:09
  what
• 18:09
  the
• 18:10
  leadership
• 18:10
  is
• 18:10
  doing
• 18:10
  here,
• 18:11
  then,
• 18:11
  you
• 18:12
  know,
• 18:12
  kudos
• 18:12
  to
• 18:12
  Macy's,
• 18:13
  which
• 18:13
  I
• 18:13
  can't
• 18:13
  remember
• 18:14
  the
• 18:14
  last
• 18:14
  time
• 18:14
  I
• 18:14
  said
• 18:14
  that
• 18:16
  in
• 18:16
  any
• 18:16
  way,
• 18:16
  shape
• 18:16
  or
• 18:17
  form
• 18:17
  for
• 18:17
  Macy's
• 18:18
  and
• 18:18
  maybe
• 18:18
  with
• 18:18
  the
• 18:19
  possible
• 18:19
  exception
• 18:19
  being
• 18:20
  their
• 18:20
  marketplace.
• 18:20
  But
• 18:21
  yeah,
• 18:21
  I
• 18:22
  think
• 18:22
  that's
• 18:22
  a
• 18:23
  good
• 18:23
  point.
• 18:23
  All
• 18:23
  right,
• 18:24
  let's
• 18:24
  bring
• 18:24
  Julian
• 18:25
  Mills
• 18:25
  of
• 18:25
  Corso
• 18:26
  onto
• 18:26
  the
• 18:26
  show.
• 18:36
  Joining
• 18:36
  us
• 18:36
  now
• 18:36
  for
• 18:37
  five
• 18:37
  insightful
• 18:37
  minutes
• 18:38
  is
• 18:38
  Julian
• 18:38
  Mills,
• 18:39
  a
• 18:39
  frequent
• 18:39
  Omnitok
• 18:40
  guest
• 18:40
  and
• 18:40
  the
• 18:40
  CEO
• 18:41
  of
• 18:41
  Corso.
• 18:42
  And
• 18:42
  Julian
• 18:42
  is
• 18:42
  here
• 18:43
  to
• 18:43
  share
• 18:43
  with
• 18:43
  us
• 18:43
  some
• 18:43
  of
• 18:44
  the
• 18:44
  key
• 18:44
  lessons
• 18:44
  he
• 18:45
  learned
• 18:45
  from
• 18:45
  the
• 18:46
  recent
• 18:46
  Intelligent
• 18:46
  Management
• 18:47
  forum
• 18:47
  he
• 18:47
  and
• 18:48
  Corso
• 18:48
  just
• 18:49
  hosted.
• 18:49
  Julian,
• 18:50
  it's
• 18:50
  great
• 18:50
  to
• 18:50
  have
• 18:51
  you
• 18:51
  back
• 18:51
  on
• 18:51
  five
• 18:51
  insightful
• 18:52
  minutes.
• 18:52
  Let's
• 18:53
  dive
• 18:53
  straight
• 18:53
  in.
• 18:54
  You
• 18:54
  brought
• 18:54
  together
• 18:55
  some
• 18:55
  of
• 18:55
  the
• 18:55
  top
• 18:56
  Mayans
• 18:56
  in
• 18:56
  retail.
• 18:57
  At
• 18:57
  this
• 18:57
  forum,
• 18:58
  what
• 18:58
  was
• 18:58
  the
• 18:58
  biggest
• 18:59
  aha
• 18:59
  moment
• 19:00
  that
• 19:00
  came
• 19:00
  out
• 19:00
  of
• 19:00
  the
• 19:00
  event
• 19:01
  for
• 19:01
  you?
• 19:01
  We
• 19:02
  had
• 19:02
  about
• 19:02
  30
• 19:03
  SVPs,
• 19:03
  VPs
• 19:04
  from
• 19:05
  20
• 19:05
  of
• 19:05
  the
• 19:05
  largest
• 19:05
  grocers,
• 19:06
  convenience
• 19:06
  stores,
• 19:07
  apparel
• 19:07
  chains,
• 19:07
  etc.
• 19:09
  Coming
• 19:09
  together
• 19:09
  really
• 19:10
  to
• 19:10
  talk
• 19:10
  about
• 19:10
  how
• 19:10
  data
• 19:11
  and
• 19:11
  AI
• 19:11
  can
• 19:11
  be
• 19:12
  used
• 19:12
  to
• 19:12
  guide
• 19:12
  and
• 19:13
  connect
• 19:14
  the
• 19:14
  daily
• 19:14
  work
• 19:15
  of
• 19:15
  everyone
• 19:15
  from
• 19:15
  the
• 19:15
  store
• 19:15
  associate
• 19:16
  up
• 19:16
  to
• 19:16
  the
• 19:16
  EVP
• 19:17
  stores.
• 19:17
  There's
• 19:18
  a
• 19:18
  great
• 19:18
  group.
• 19:19
  And
• 19:19
  in
• 19:20
  terms
• 19:20
  of
• 19:20
  the
• 19:20
  aha
• 19:20
  moment,
• 19:21
  I
• 19:21
  think
• 19:22
  one
• 19:22
  retail
• 19:22
  exec
• 19:23
  said
• 19:23
  it
• 19:23
  best
• 19:23
  when
• 19:23
  they
• 19:23
  said
• 19:23
  to
• 19:23
  me,
• 19:24
  this
• 19:24
  is
• 19:24
  kind
• 19:24
  of
• 19:24
  retail's
• 19:25
  iPhone
• 19:26
  moment
• 19:26
  in
• 19:27
  that
• 19:27
  for
• 19:27
  ages
• 19:28
  we've
• 19:28
  been
• 19:28
  spending
• 19:29
  time
• 19:30
  sending
• 19:30
  out
• 19:31
  hundreds
• 19:32
  of
• 19:32
  different
• 19:32
  kind
• 19:33
  of
• 19:33
  tasks
• 19:33
  and
• 19:33
  comms
• 19:34
  and
• 19:34
  walks,
• 19:34
  et
• 19:35
  cetera,
• 19:35
  to
• 19:35
  stores.
• 19:35
  It's
• 19:36
  all
• 19:36
  been
• 19:36
  very
• 19:36
  kind
• 19:36
  of
• 19:37
  overwhelming.
• 19:38
  It's
• 19:38
  all
• 19:38
  coming
• 19:38
  in
• 19:38
  different
• 19:38
  channels,
• 19:39
  etc.
• 19:40
  And
• 19:40
  the
• 19:40
  stores
• 19:40
  hate
• 19:41
  it.
• 19:41
  It
• 19:41
  doesn't
• 19:41
  move
• 19:42
  the
• 19:42
  needle
• 19:43
  and
• 19:44
  it
• 19:44
  can't
• 19:44
  frankly
• 19:45
  cost
• 19:45
  a
• 19:45
  bunch
• 19:45
  of
• 19:45
  money.
• 19:46
  And
• 19:46
  actually
• 19:46
  where
• 19:47
  we're
• 19:47
  moving
• 19:47
  to
• 19:47
  is
• 19:48
  having
• 19:48
  more
• 19:48
  of
• 19:49
  an
• 19:49
  intelligent
• 19:49
  backbone
• 19:50
  that
• 19:50
  is
• 19:51
  personally
• 19:51
  prioritizing
• 19:52
  daily
• 19:52
  work
• 19:53
  for
• 19:53
  everyone
• 19:54
  in
• 19:54
  our
• 19:54
  business.
• 19:55
  Julian,
• 19:55
  you
• 19:55
  mentioned
• 19:56
  to
• 19:56
  us
• 19:56
  too
• 19:56
  that
• 19:56
  one
• 19:56
  of
• 19:57
  the
• 19:57
  other
• 19:57
  themes
• 19:57
  that
• 19:58
  kind
• 19:58
  of
• 19:58
  follows
• 19:58
  along
• 19:58
  with
• 19:59
  that
• 19:59
  is
• 19:59
  that
• 19:59
  you're
• 20:00
  trying
• 20:00
  to
• 20:00
  detect
• 20:01
  the
• 20:01
  store,
• 20:02
  dive
• 20:02
  into
• 20:02
  that
• 20:03
  a
• 20:03
  little
• 20:03
  bit
• 20:03
  and
• 20:03
  what
• 20:03
  that
• 20:04
  actually
• 20:04
  looks
• 20:04
  like
• 20:04
  in
• 20:05
  practice.
• 20:06
  I
• 20:06
  think
• 20:06
  there's
• 20:06
  a
• 20:06
  general
• 20:06
  sense
• 20:07
  that
• 20:08
  retailers
• 20:08
  push
• 20:09
  work
• 20:09
  to
• 20:09
  stores
• 20:10
  that
• 20:10
  may
• 20:11
  not
• 20:11
  always
• 20:11
  be
• 20:11
  very
• 20:12
  value
• 20:12
  adding.
• 20:13
  Okay,
• 20:13
  so
• 20:14
  let
• 20:14
  me
• 20:14
  give
• 20:14
  you
• 20:14
  four
• 20:14
  examples.
• 20:15
  So
• 20:16
  the
• 20:16
  first
• 20:16
  one
• 20:16
  is
• 20:17
  retailers
• 20:18
  send
• 20:18
  out
• 20:19
  a
• 20:19
  bunch
• 20:19
  of
• 20:19
  tasks
• 20:19
  that
• 20:19
  are
• 20:20
  just
• 20:20
  annoying.
• 20:21
  Yeah,
• 20:22
  go
• 20:22
  submit
• 20:23
  your
• 20:23
  labor
• 20:23
  schedule.
• 20:23
  Well,
• 20:24
  you
• 20:24
  know
• 20:24
  what,
• 20:24
  I've
• 20:24
  been
• 20:24
  doing
• 20:24
  it
• 20:24
  every
• 20:25
  week
• 20:25
  for
• 20:25
  the
• 20:25
  last
• 20:25
  six
• 20:25
  months.
• 20:26
  Okay,
• 20:26
  I
• 20:26
  can
• 20:27
  remember
• 20:27
  that.
• 20:28
  Second
• 20:28
  one
• 20:28
  is
• 20:29
  they're
• 20:29
  sending
• 20:29
  out
• 20:30
  stuff
• 20:30
  that's
• 20:30
  repetitive
• 20:31
  through
• 20:31
  lots
• 20:31
  of
• 20:31
  different
• 20:32
  channels.
• 20:33
  So
• 20:33
  one
• 20:33
  retailer
• 20:33
  we
• 20:33
  work
• 20:34
  with
• 20:34
  has
• 20:34
  nine
• 20:35
  different
• 20:35
  comms
• 20:35
  channels
• 20:36
  to
• 20:36
  the
• 20:36
  stores.
• 20:37
  Guess
• 20:37
  what?
• 20:38
  The
• 20:38
  task
• 20:38
  might
• 20:39
  get
• 20:39
  sent
• 20:39
  two
• 20:39
  or
• 20:39
  three
• 20:39
  times
• 20:40
  via
• 20:40
  different
• 20:40
  channels.
• 20:41
  The
• 20:42
  third
• 20:42
  one
• 20:42
  is
• 20:42
  they're
• 20:43
  sending
• 20:43
  out
• 20:43
  tasks
• 20:44
  that
• 20:44
  can't
• 20:44
  necessarily
• 20:45
  be
• 20:45
  done.
• 20:46
  So
• 20:46
  one
• 20:46
  retailer
• 20:47
  we
• 20:47
  work
• 20:47
  with
• 20:49
  sent
• 20:49
  out
• 20:50
  a
• 20:50
  task
• 20:50
  saying,
• 20:51
  please
• 20:51
  go
• 20:51
  and
• 20:51
  set
• 20:51
  up
• 20:51
  this
• 20:52
  pop.
• 20:53
  And
• 20:53
  90%
• 20:53
  of
• 20:54
  stores
• 20:54
  said,
• 20:54
  yes,
• 20:54
  we've
• 20:55
  done
• 20:55
  that.
• 20:56
  And
• 20:56
  then
• 20:57
  a
• 20:57
  couple
• 20:57
  of
• 20:57
  days
• 20:57
  later,
• 20:57
  the
• 20:58
  vendor
• 20:59
  sent
• 20:59
  an
• 20:59
  email
• 20:59
  saying,
• 20:59
  sorry,
• 21:00
  we
• 21:00
  haven't
• 21:00
  sent
• 21:00
  you
• 21:00
  the
• 21:00
  pop
• 21:01
  yet.
• 21:01
  Okay.
• 21:02
  Oh,
• 21:02
  wow.
• 21:02
  So.
• 21:03
  So
• 21:04
  we're
• 21:04
  sending
• 21:05
  up
• 21:05
  tasks
• 21:05
  that
• 21:05
  can't
• 21:06
  be
• 21:06
  done
• 21:06
  and
• 21:06
  people
• 21:06
  are
• 21:06
  wasting
• 21:07
  their
• 21:07
  time
• 21:07
  ticking
• 21:07
  off
• 21:07
  checklists
• 21:08
  saying,
• 21:08
  yes,
• 21:08
  I've
• 21:08
  done
• 21:08
  that.
• 21:09
  And
• 21:09
  then
• 21:09
  the
• 21:10
  fourth
• 21:10
  thing,
• 21:10
  and
• 21:10
  then,
• 21:10
  Chris,
• 21:11
  this
• 21:11
  will
• 21:11
  resonate,
• 21:11
  I
• 21:12
  think,
• 21:12
  a
• 21:12
  lot
• 21:12
  for
• 21:12
  you,
• 21:13
  is
• 21:14
  we're
• 21:15
  asking
• 21:15
  people
• 21:15
  to
• 21:15
  go
• 21:15
  and
• 21:16
  check
• 21:16
  stuff
• 21:16
  visually
• 21:17
  that
• 21:17
  you
• 21:17
  can
• 21:17
  check
• 21:18
  better
• 21:18
  using
• 21:18
  data
• 21:19
  or
• 21:19
  using
• 21:20
  data
• 21:20
  or
• 21:20
  potentially
• 21:21
  computer
• 21:21
  vision.
• 21:22
  So
• 21:22
  dm,
• 21:23
  go
• 21:23
  check
• 21:23
  that
• 21:24
  these
• 21:24
  planograms
• 21:24
  are
• 21:25
  up
• 21:25
  to
• 21:25
  date.
• 21:26
  Well,
• 21:26
  guess
• 21:26
  what?
• 21:26
  The
• 21:26
  data
• 21:27
  can
• 21:27
  tell
• 21:27
  you
• 21:27
  that.
• 21:28
  So
• 21:28
  why
• 21:28
  are
• 21:28
  you
• 21:28
  paying
• 21:29
  someone
• 21:29
  to
• 21:29
  walk
• 21:29
  around
• 21:30
  and
• 21:30
  check
• 21:30
  that?
• 21:30
  Someone
• 21:31
  who
• 21:31
  could
• 21:31
  much
• 21:31
  better
• 21:31
  be
• 21:32
  spent
• 21:32
  spending
• 21:32
  their
• 21:33
  time
• 21:33
  coaching
• 21:33
  the
• 21:33
  team.
• 21:34
  Yeah,
• 21:35
  so
• 21:35
  I
• 21:36
  think
• 21:36
  it's
• 21:36
  detasking
• 21:37
  is
• 21:37
  about
• 21:37
  trying
• 21:38
  to
• 21:38
  get
• 21:38
  rid
• 21:38
  of
• 21:38
  those
• 21:38
  types
• 21:39
  of
• 21:39
  work
• 21:39
  and
• 21:40
  to
• 21:40
  use
• 21:40
  data
• 21:40
  and
• 21:41
  exceptions
• 21:41
  and
• 21:42
  AI
• 21:42
  to
• 21:43
  basically
• 21:43
  focus
• 21:44
  people
• 21:44
  on
• 21:45
  the
• 21:45
  things
• 21:45
  that
• 21:45
  I
• 21:46
  personally,
• 21:47
  in
• 21:47
  my
• 21:47
  role
• 21:47
  at
• 21:48
  this
• 21:48
  particular
• 21:48
  store,
• 21:49
  need
• 21:49
  to
• 21:49
  do
• 21:49
  today.
• 21:50
  Amen,
• 21:50
  brother.
• 21:51
  I
• 21:51
  mean,
• 21:51
  like,
• 21:51
  yeah,
• 21:51
  that
• 21:51
  was
• 21:52
  one
• 21:52
  of
• 21:52
  my
• 21:52
  least
• 21:52
  favorite
• 21:52
  jobs,
• 21:53
  and
• 21:53
  I
• 21:53
  was
• 21:53
  a
• 21:53
  merchant,
• 21:53
  too,
• 21:53
  and
• 21:54
  I
• 21:54
  love
• 21:54
  planographs,
• 21:54
  but
• 21:54
  that
• 21:55
  was
• 21:55
  one
• 21:55
  of
• 21:55
  my
• 21:55
  least
• 21:55
  favorite
• 21:55
  jobs
• 21:56
  because,
• 21:56
  you
• 21:56
  know,
• 21:57
  at
• 21:57
  the
• 21:57
  end
• 21:57
  of
• 21:57
  the
• 21:57
  day,
• 21:57
  there
• 21:57
  was
• 21:57
  more
• 21:58
  efficient
• 21:58
  uses
• 21:58
  of
• 21:59
  my
• 21:59
  time.
• 22:00
  All
• 22:00
  right,
• 22:00
  so
• 22:00
  another
• 22:00
  term
• 22:01
  that's,
• 22:01
  you
• 22:01
  know,
• 22:02
  making
• 22:02
  its
• 22:02
  rounds
• 22:03
  across
• 22:03
  the
• 22:03
  industry
• 22:03
  is
• 22:04
  this
• 22:04
  idea
• 22:04
  of
• 22:04
  single.
• 22:05
  Single
• 22:05
  pane
• 22:05
  of
• 22:05
  glass.
• 22:06
  It's
• 22:06
  not
• 22:06
  new.
• 22:06
  It's
• 22:06
  been
• 22:06
  around
• 22:07
  for
• 22:07
  a
• 22:07
  while.
• 22:08
  But
• 22:08
  I'm
• 22:08
  curious,
• 22:08
  like,
• 22:08
  what's
• 22:09
  your
• 22:09
  perspective
• 22:09
  on
• 22:10
  that
• 22:10
  term
• 22:10
  in
• 22:11
  general
• 22:11
  and
• 22:11
  what
• 22:11
  does
• 22:11
  it
• 22:12
  actually
• 22:12
  mean
• 22:12
  in
• 22:12
  practice
• 22:13
  to
• 22:13
  you?
• 22:13
  Concept
• 22:14
  of
• 22:14
  it
• 22:14
  is
• 22:14
  very
• 22:14
  appealing.
• 22:15
  It's
• 22:15
  a
• 22:15
  single
• 22:16
  place
• 22:16
  where
• 22:16
  every
• 22:17
  employee
• 22:17
  can
• 22:17
  go,
• 22:18
  and
• 22:18
  it
• 22:18
  gives
• 22:18
  them
• 22:19
  just
• 22:19
  what
• 22:19
  they
• 22:19
  need
• 22:19
  to
• 22:20
  do
• 22:20
  to
• 22:20
  do
• 22:20
  their
• 22:20
  job.
• 22:21
  Okay.
• 22:22
  I
• 22:22
  don't
• 22:23
  think
• 22:23
  anyone
• 22:23
  has
• 22:23
  ever
• 22:23
  done
• 22:23
  it.
• 22:24
  No.
• 22:25
  Yeah.
• 22:26
  So
• 22:26
  I
• 22:26
  don't
• 22:26
  think
• 22:26
  it
• 22:26
  exists.
• 22:27
  Having
• 22:28
  said
• 22:28
  that,
• 22:29
  I
• 22:29
  think
• 22:29
  at
• 22:29
  Corso,
• 22:30
  we're
• 22:30
  about
• 22:30
  as
• 22:30
  far
• 22:31
  down
• 22:31
  that
• 22:31
  road
• 22:32
  for
• 22:32
  store
• 22:33
  leaders
• 22:34
  and
• 22:34
  for
• 22:34
  area
• 22:35
  leaders
• 22:35
  as
• 22:35
  anyone's
• 22:36
  gone.
• 22:37
  Okay.
• 22:37
  So
• 22:37
  we
• 22:38
  are
• 22:38
  bringing
• 22:38
  together
• 22:38
  all
• 22:39
  the
• 22:39
  work
• 22:39
  that
• 22:40
  or
• 22:40
  most
• 22:40
  of
• 22:40
  the
• 22:40
  work
• 22:41
  that
• 22:41
  they
• 22:41
  need
• 22:41
  to
• 22:41
  do,
• 22:41
  whether
• 22:42
  it's,
• 22:42
  you
• 22:43
  know,
• 22:43
  what
• 22:43
  historically
• 22:44
  would
• 22:44
  be
• 22:44
  called
• 22:44
  a
• 22:44
  task
• 22:45
  or
• 22:45
  a
• 22:45
  walk
• 22:45
  or
• 22:45
  an
• 22:45
  audit
• 22:46
  or
• 22:46
  an
• 22:46
  alert
• 22:46
  or
• 22:46
  an
• 22:46
  exception
• 22:47
  or
• 22:47
  a
• 22:47
  ticket
• 22:47
  or
• 22:47
  a
• 22:47
  maintenance
• 22:48
  ticket
• 22:48
  or
• 22:48
  a
• 22:48
  customer
• 22:49
  callback,
• 22:49
  or
• 22:50
  all
• 22:50
  of
• 22:50
  those
• 22:50
  can
• 22:50
  be
• 22:50
  done
• 22:50
  in
• 22:51
  a
• 22:51
  single
• 22:51
  workflow
• 22:52
  that's
• 22:52
  driven
• 22:52
  by
• 22:53
  data
• 22:53
  in
• 22:53
  an
• 22:53
  intelligent
• 22:54
  way
• 22:54
  in
• 22:54
  Corso.
• 22:55
  Having
• 22:55
  said
• 22:56
  that,
• 22:56
  there
• 22:56
  are
• 22:57
  lots
• 22:57
  of
• 22:57
  things
• 22:57
  we're
• 22:57
  not
• 22:57
  doing.
• 22:57
  Like,
• 22:58
  you
• 22:58
  can't
• 22:58
  check
• 22:58
  your
• 22:58
  pay
• 22:59
  slips,
• 22:59
  and
• 22:59
  I
• 22:59
  don't
• 22:59
  think
• 22:59
  you
• 23:00
  ever
• 23:00
  would
• 23:00
  be
• 23:00
  able
• 23:00
  to
• 23:00
  do
• 23:00
  that.
• 23:01
  Okay.
• 23:02
  So
• 23:02
  we
• 23:02
  think,
• 23:03
  you
• 23:03
  know,
• 23:03
  you
• 23:03
  might
• 23:04
  be
• 23:04
  able
• 23:04
  to
• 23:04
  bring
• 23:04
  70,
• 23:05
  80%
• 23:05
  of
• 23:05
  it
• 23:05
  into
• 23:06
  a
• 23:06
  single
• 23:06
  pane
• 23:06
  of
• 23:06
  glass.
• 23:07
  But
• 23:07
  the
• 23:07
  vision
• 23:08
  of
• 23:08
  having
• 23:08
  everything
• 23:08
  in
• 23:09
  one
• 23:09
  place
• 23:09
  for
• 23:09
  every
• 23:09
  role
• 23:10
  in
• 23:10
  the
• 23:10
  company,
• 23:11
  I
• 23:11
  think
• 23:12
  is
• 23:12
  aspirational.
• 23:13
  We're
• 23:13
  talking
• 23:14
  about
• 23:14
  technology
• 23:14
  that's
• 23:15
  helping
• 23:15
  the
• 23:15
  store
• 23:15
  teams
• 23:15
  get
• 23:16
  smarter.
• 23:16
  What
• 23:17
  do
• 23:17
  you
• 23:17
  think
• 23:17
  that
• 23:17
  means
• 23:18
  for
• 23:18
  the
• 23:19
  role
• 23:19
  of
• 23:19
  the
• 23:20
  field
• 23:20
  leaders?
• 23:20
  How
• 23:21
  is
• 23:21
  that
• 23:21
  going
• 23:21
  to
• 23:21
  evolve
• 23:22
  this.
• 23:22
  Is
• 23:22
  changing
• 23:23
  very
• 23:23
  fast.
• 23:24
  So
• 23:24
  what
• 23:24
  we're
• 23:25
  seeing
• 23:25
  is
• 23:25
  that
• 23:25
  as
• 23:26
  you
• 23:26
  use
• 23:26
  data
• 23:26
  and
• 23:26
  AI
• 23:27
  to
• 23:27
  push
• 23:28
  work
• 23:29
  and
• 23:29
  decision
• 23:29
  making
• 23:30
  and
• 23:30
  action
• 23:31
  taking
• 23:31
  down
• 23:31
  into
• 23:32
  the
• 23:32
  store,
• 23:33
  the
• 23:34
  role
• 23:34
  of
• 23:35
  the
• 23:35
  district
• 23:35
  leader
• 23:35
  is
• 23:36
  evolving
• 23:36
  and
• 23:36
  becoming
• 23:37
  more
• 23:37
  what
• 23:38
  I
• 23:38
  think
• 23:38
  what
• 23:38
  most
• 23:38
  district
• 23:39
  leaders
• 23:39
  would
• 23:39
  like,
• 23:39
  which
• 23:39
  is
• 23:40
  more
• 23:40
  of
• 23:40
  a
• 23:40
  kind
• 23:40
  of
• 23:40
  a
• 23:40
  coach
• 23:41
  and
• 23:41
  a
• 23:41
  person
• 23:41
  who's
• 23:41
  there
• 23:42
  to
• 23:42
  help
• 23:42
  when
• 23:43
  people
• 23:43
  really
• 23:43
  get
• 23:43
  stuck.
• 23:44
  Yeah.
• 23:45
  So
• 23:45
  if
• 23:45
  you
• 23:45
  think
• 23:45
  about
• 23:46
  it
• 23:46
  today,
• 23:47
  how
• 23:47
  does
• 23:48
  it
• 23:48
  work?
• 23:48
  So,
• 23:49
  for
• 23:49
  example,
• 23:49
  a
• 23:49
  couple
• 23:50
  of
• 23:50
  weeks
• 23:50
  ago
• 23:50
  I
• 23:50
  was
• 23:51
  touring
• 23:51
  stores
• 23:51
  with
• 23:52
  a
• 23:52
  market
• 23:52
  director
• 23:53
  and
• 23:53
  he
• 23:53
  said,
• 23:54
  look,
• 23:54
  you
• 23:54
  know,
• 23:54
  here
• 23:54
  are
• 23:54
  my
• 23:55
  79
• 23:55
  KPIs,
• 23:56
  here's
• 23:56
  all
• 23:56
  my
• 23:56
  dashboards.
• 23:57
  I'm
• 23:57
  somehow
• 23:57
  meant
• 23:58
  to
• 23:58
  walk
• 23:58
  into
• 23:58
  the
• 23:58
  store
• 23:59
  and
• 23:59
  know
• 23:59
  that
• 23:59
  they
• 23:59
  got
• 24:00
  a
• 24:00
  problem
• 24:00
  with
• 24:00
  hams.
• 24:01
  Yeah.
• 24:04
  You
• 24:04
  know,
• 24:04
  but
• 24:04
  if
• 24:05
  I
• 24:05
  can
• 24:05
  detect
• 24:05
  it's
• 24:05
  got
• 24:06
  a
• 24:06
  problem
• 24:06
  with
• 24:06
  hams,
• 24:06
  and
• 24:06
  I
• 24:06
  want
• 24:07
  perhaps
• 24:07
  the
• 24:07
  store
• 24:07
  to
• 24:07
  have
• 24:08
  fixed
• 24:08
  it
• 24:08
  before
• 24:09
  I
• 24:09
  get
• 24:09
  there,
• 24:09
  and
• 24:10
  I
• 24:10
  should
• 24:10
  only
• 24:10
  really
• 24:10
  be
• 24:10
  there
• 24:11
  to
• 24:11
  help
• 24:11
  them
• 24:12
  if
• 24:12
  they're
• 24:12
  getting
• 24:12
  stuck
• 24:13
  on
• 24:13
  things
• 24:13
  that
• 24:13
  they
• 24:13
  don't
• 24:14
  know
• 24:14
  how
• 24:14
  to
• 24:14
  fix.
• 24:14
  Yeah,
• 24:15
  right.
• 24:15
  So
• 24:16
  I
• 24:16
  think
• 24:16
  that
• 24:16
  kind
• 24:16
  of
• 24:16
  diagnostic
• 24:17
  role
• 24:17
  is
• 24:18
  pushing
• 24:18
  down
• 24:18
  into
• 24:18
  the
• 24:18
  stores
• 24:19
  and
• 24:19
  the
• 24:19
  field
• 24:19
  leaders,
• 24:20
  becoming
• 24:20
  more
• 24:20
  of
• 24:21
  a
• 24:21
  coach
• 24:21
  and
• 24:21
  more
• 24:22
  of,
• 24:22
  and
• 24:22
  having
• 24:23
  a
• 24:23
  broader
• 24:23
  kind
• 24:24
  of
• 24:24
  more
• 24:24
  strategic
• 24:24
  role.
• 24:25
  And
• 24:25
  I
• 24:25
  felt
• 24:25
  that
• 24:26
  pain
• 24:26
  every
• 24:26
  single
• 24:27
  day.
• 24:27
  Like,
• 24:27
  you
• 24:27
  know,
• 24:27
  you'd
• 24:27
  be
• 24:28
  expected
• 24:28
  to
• 24:28
  go
• 24:28
  in
• 24:28
  and
• 24:29
  diagnose
• 24:29
  these
• 24:29
  problems.
• 24:29
  And
• 24:30
  the
• 24:31
  part
• 24:31
  you
• 24:31
  said
• 24:31
  about
• 24:31
  too,
• 24:32
  like
• 24:32
  the
• 24:32
  dashboards,
• 24:32
  the
• 24:33
  dashboards
• 24:33
  are
• 24:33
  just
• 24:33
  overwhelming
• 24:34
  the
• 24:34
  number
• 24:34
  of
• 24:35
  data
• 24:35
  and
• 24:35
  like,
• 24:36
  you
• 24:36
  just
• 24:36
  can't
• 24:36
  possibly
• 24:37
  check
• 24:37
  the
• 24:37
  whole
• 24:37
  thing.
• 24:38
  And
• 24:38
  so
• 24:39
  it
• 24:39
  just
• 24:39
  doesn't
• 24:40
  make
• 24:40
  sense
• 24:40
  and
• 24:40
  it's
• 24:40
  a
• 24:40
  lot
• 24:40
  of
• 24:40
  wasted
• 24:41
  energy.
• 24:41
  But,
• 24:42
  you
• 24:42
  know,
• 24:42
  in
• 24:43
  the
• 24:43
  perfect
• 24:43
  segment
• 24:44
  segue
• 24:44
  of
• 24:44
  all
• 24:44
  time
• 24:44
  that
• 24:44
  I've
• 24:45
  always
• 24:45
  wanted
• 24:45
  to
• 24:45
  make,
• 24:45
  I
• 24:45
  want
• 24:45
  to
• 24:46
  go
• 24:46
  from
• 24:46
  ham
• 24:46
  to
• 24:47
  AI
• 24:47
  Julian.
• 24:48
  So
• 24:49
  I
• 24:49
  want
• 24:49
  to
• 24:49
  close
• 24:49
  with
• 24:49
  this.
• 24:50
  I
• 24:50
  want
• 24:50
  to
• 24:50
  get
• 24:50
  us
• 24:50
  out
• 24:50
  of
• 24:50
  here
• 24:51
  on
• 24:51
  this.
• 24:51
  So,
• 24:51
  you
• 24:52
  know,
• 24:52
  AI,
• 24:52
  you,
• 24:52
  you
• 24:53
  mentioned
• 24:53
  it
• 24:53
  in
• 24:53
  that
• 24:53
  last
• 24:54
  statement,
• 24:54
  actually.
• 24:54
  So,
• 24:55
  in
• 24:55
  all
• 24:55
  seriousness,
• 24:55
  so,
• 24:56
  so,
• 24:57
  but
• 24:57
  the
• 24:57
  question
• 24:57
  is,
• 24:57
  how
• 24:58
  far
• 24:58
  should
• 24:58
  retailers
• 24:59
  let
• 24:59
  AI
• 25:00
  optimize
• 25:01
  their
• 25:01
  store
• 25:01
  operations?
• 25:02
  And,
• 25:02
  and,
• 25:02
  and
• 25:02
  how
• 25:03
  should
• 25:03
  they
• 25:03
  think
• 25:03
  about
• 25:03
  that
• 25:03
  in
• 25:04
  terms
• 25:04
  of
• 25:04
  the
• 25:04
  dichotomy
• 25:05
  of
• 25:05
  what
• 25:05
  still
• 25:05
  requires
• 25:06
  human
• 25:06
  oversight?
• 25:07
  That's
• 25:07
  the
• 25:07
  question
• 25:08
  I
• 25:08
  want
• 25:08
  to
• 25:08
  talk
• 25:08
  to
• 25:08
  you
• 25:08
  about.
• 25:09
  So
• 25:09
  what
• 25:09
  are
• 25:09
  you
• 25:10
  hearing
• 25:10
  from
• 25:10
  executives
• 25:11
  at
• 25:11
  this
• 25:12
  event?
• 25:12
  How
• 25:12
  do
• 25:13
  they
• 25:13
  think
• 25:13
  about
• 25:13
  balancing
• 25:14
  AI
• 25:15
  versus
• 25:15
  human
• 25:15
  interaction
• 25:16
  or
• 25:16
  human
• 25:16
  responsibility
• 25:17
  in
• 25:17
  the
• 25:17
  store?
• 25:18
  So
• 25:18
  two
• 25:19
  years
• 25:19
  ago,
• 25:20
  if
• 25:20
  you'd
• 25:20
  asked
• 25:20
  me
• 25:21
  that
• 25:21
  question,
• 25:21
  I'd
• 25:21
  said
• 25:22
  most
• 25:22
  retailers
• 25:23
  are
• 25:23
  firmly
• 25:24
  towards
• 25:24
  the
• 25:25
  we
• 25:25
  must
• 25:25
  remain
• 25:25
  in
• 25:25
  control
• 25:26
  of
• 25:26
  everything.
• 25:26
  So
• 25:26
  they
• 25:27
  probably
• 25:27
  battle
• 25:27
  one
• 25:28
  out
• 25:28
  of
• 25:28
  five
• 25:29
  on
• 25:29
  a
• 25:29
  scale
• 25:29
  of,
• 25:30
  you
• 25:30
  know,
• 25:30
  human
• 25:31
  control
• 25:31
  to
• 25:32
  AI
• 25:32
  running
• 25:32
  everything.
• 25:33
  I
• 25:33
  think
• 25:33
  today
• 25:34
  we're
• 25:34
  at
• 25:34
  about
• 25:34
  three
• 25:35
  and
• 25:35
  a
• 25:35
  half.
• 25:36
  Okay.
• 25:37
  So
• 25:37
  there's
• 25:37
  been
• 25:37
  a
• 25:37
  rapid
• 25:38
  shift.
• 25:38
  Having
• 25:38
  said
• 25:39
  that,
• 25:39
  everyone
• 25:40
  at
• 25:40
  the
• 25:40
  event,
• 25:41
  when
• 25:41
  you
• 25:42
  present
• 25:42
  them
• 25:42
  the
• 25:42
  logical
• 25:43
  conclusions
• 25:43
  of
• 25:44
  doing
• 25:44
  absolutely
• 25:44
  everything
• 25:44
  through
• 25:45
  AI,
• 25:46
  felt
• 25:46
  that
• 25:46
  they
• 25:46
  weren't
• 25:46
  quite
• 25:47
  ready
• 25:47
  for
• 25:47
  that
• 25:47
  yet
• 25:48
  or
• 25:48
  it
• 25:48
  might
• 25:48
  not
• 25:48
  be
• 25:49
  appropriate
• 25:49
  for
• 25:49
  that
• 25:49
  particular
• 25:50
  bit
• 25:50
  of
• 25:50
  the
• 25:51
  problem.
• 25:51
  Yeah.
• 25:52
  So
• 25:52
  let
• 25:52
  me
• 25:52
  give
• 25:53
  you
• 25:53
  a
• 25:53
  very
• 25:53
  specific
• 25:53
  example.
• 25:54
  Corsa
• 25:55
  uses
• 25:55
  lots
• 25:56
  of
• 25:56
  different
• 25:56
  types
• 25:56
  of
• 25:56
  AI
• 25:57
  across
• 25:57
  the
• 25:57
  platform.
• 25:58
  For
• 25:59
  one
• 25:59
  of
• 25:59
  the
• 25:59
  things
• 25:59
  we
• 25:59
  do,
• 26:00
  we
• 26:00
  essentially
• 26:01
  watch
• 26:01
  lots
• 26:01
  of
• 26:01
  operational
• 26:02
  data
• 26:03
  and
• 26:03
  trigger
• 26:03
  an
• 26:04
  alert
• 26:04
  when
• 26:04
  something
• 26:04
  goes
• 26:05
  wrong.
• 26:05
  Okay.
• 26:07
  For
• 26:07
  something
• 26:08
  like
• 26:10
  a
• 26:11
  product
• 26:11
  recall,
• 26:12
  they're
• 26:13
  saying
• 26:13
  we
• 26:14
  absolutely
• 26:14
  need
• 26:14
  to
• 26:15
  know
• 26:15
  that
• 26:15
  that
• 26:15
  product
• 26:17
  is
• 26:17
  being
• 26:17
  taken
• 26:17
  off
• 26:18
  the
• 26:18
  shelf.
• 26:19
  So
• 26:20
  we
• 26:20
  want
• 26:20
  to
• 26:20
  use
• 26:21
  a
• 26:21
  more
• 26:21
  kind
• 26:21
  of
• 26:21
  deterministic
• 26:22
  model
• 26:22
  for
• 26:23
  that.
• 26:23
  We
• 26:23
  want
• 26:23
  a
• 26:23
  more
• 26:24
  rules
• 26:24
  based
• 26:24
  machine
• 26:25
  learning
• 26:25
  approach
• 26:25
  to
• 26:26
  that.
• 26:27
  But
• 26:27
  then
• 26:27
  there
• 26:27
  are
• 26:27
  other
• 26:28
  areas,
• 26:28
  for
• 26:29
  example,
• 26:30
  where
• 26:30
  we're
• 26:30
  much
• 26:30
  happier
• 26:31
  to
• 26:31
  have
• 26:32
  an
• 26:32
  LLM
• 26:33
  or
• 26:33
  the
• 26:33
  equivalent
• 26:34
  actually
• 26:34
  optimizing
• 26:35
  stuff
• 26:35
  for
• 26:35
  us.
• 26:36
  So,
• 26:36
  for
• 26:36
  example,
• 26:37
  an
• 26:38
  LLM
• 26:39
  might
• 26:39
  be
• 26:39
  helpful
• 26:40
  in
• 26:40
  sifting
• 26:41
  through
• 26:41
  all
• 26:41
  our
• 26:42
  SOPs
• 26:43
  and
• 26:43
  come
• 26:43
  up
• 26:43
  with
• 26:43
  a
• 26:43
  personalized
• 26:44
  plan
• 26:45
  on
• 26:45
  how
• 26:46
  to
• 26:46
  fix
• 26:46
  a
• 26:46
  particular
• 26:46
  issue.
• 26:49
  So
• 26:49
  I
• 26:49
  think
• 26:49
  what
• 26:49
  we're
• 26:49
  seeing
• 26:50
  is
• 26:50
  it's
• 26:50
  a
• 26:50
  very
• 26:50
  nuanced
• 26:51
  solution.
• 26:52
  In
• 26:52
  some
• 26:52
  places
• 26:53
  you
• 26:53
  want
• 26:53
  a
• 26:53
  much
• 26:53
  more
• 26:54
  deterministic
• 26:54
  kind
• 26:55
  of
• 26:55
  rules
• 26:55
  based
• 26:55
  solution.
• 26:56
  In
• 26:56
  some
• 26:56
  places,
• 26:57
  ML
• 26:57
  is
• 26:57
  great
• 26:58
  and
• 26:58
  in
• 26:58
  some
• 26:59
  places,
• 26:59
  you
• 27:00
  know,
• 27:00
  Gen
• 27:00
  AI
• 27:00
  can
• 27:01
  work
• 27:01
  magic,
• 27:02
  but
• 27:02
  you
• 27:03
  need
• 27:03
  to
• 27:03
  be
• 27:03
  doing
• 27:03
  all
• 27:04
  of
• 27:04
  them
• 27:04
  and
• 27:04
  bring
• 27:05
  them
• 27:05
  all
• 27:05
  together
• 27:05
  in
• 27:05
  one
• 27:06
  place
• 27:06
  and
• 27:06
  be
• 27:06
  very
• 27:06
  transparent
• 27:07
  around
• 27:07
  what
• 27:07
  you're
• 27:07
  doing.
• 27:09
  Right.
• 27:09
  So
• 27:09
  net
• 27:09
  net,
• 27:11
  there's
• 27:11
  no
• 27:11
  one
• 27:11
  right
• 27:12
  way.
• 27:12
  You've
• 27:12
  always
• 27:12
  got
• 27:12
  to
• 27:12
  have
• 27:12
  a
• 27:13
  balance.
• 27:13
  Which
• 27:13
  is,
• 27:13
  which
• 27:13
  is
• 27:14
  why
• 27:14
  we
• 27:14
  love
• 27:14
  talking
• 27:14
  to
• 27:14
  you,
• 27:15
  Julian.
• 27:15
  I
• 27:15
  mean,
• 27:15
  you
• 27:15
  and
• 27:15
  the
• 27:16
  team
• 27:16
  at
• 27:16
  Corso
• 27:16
  do
• 27:16
  such
• 27:17
  a
• 27:17
  great
• 27:17
  job
• 27:17
  of
• 27:17
  thinking
• 27:17
  about
• 27:18
  the
• 27:18
  next
• 27:18
  level
• 27:18
  of
• 27:19
  where
• 27:19
  store
• 27:19
  operations
• 27:20
  is
• 27:20
  going.
• 27:21
  So
• 27:21
  thank
• 27:21
  you
• 27:22
  for
• 27:22
  joining
• 27:22
  us
• 27:22
  today.
• 27:22
  It
• 27:22
  was
• 27:23
  great
• 27:24
  pleasure.
• 27:24
  Thank
• 27:25
  you
• 27:25
  for
• 27:25
  having
• 27:25
  me.
• 27:30
  Headline
• 27:30
  number
• 27:30
  four,
• 27:30
  Lululemon
• 27:31
  names
• 27:32
  its
• 27:32
  first
• 27:32
  sea
• 27:33
  level
• 27:33
  AI
• 27:34
  officer
• 27:35
  according
• 27:35
  to
• 27:35
  Retail
• 27:36
  Touchpoints,
• 27:36
  Lululemon
• 27:37
  has
• 27:37
  tapped
• 27:37
  AI
• 27:38
  and
• 27:38
  retail
• 27:39
  veteran
• 27:39
  Ranju
• 27:40
  Das
• 27:41
  for
• 27:41
  a
• 27:41
  newly
• 27:41
  created
• 27:42
  position
• 27:42
  of
• 27:43
  Chief
• 27:43
  AI
• 27:43
  and
• 27:44
  Technology
• 27:44
  Officer
• 27:45
  effective
• 27:45
  September
• 27:46
  2,
• 27:47
  2025.
• 27:47
  So,
• 27:47
  effective
• 27:48
  yesterday,
• 27:48
  Lululemon's
• 27:50
  current
• 27:50
  CIO,
• 27:50
  Julie
• 27:51
  Averill,
• 27:51
  will
• 27:51
  leave
• 27:52
  the
• 27:52
  company
• 27:52
  next
• 27:52
  month
• 27:53
  to
• 27:53
  pursue
• 27:53
  other
• 27:54
  to
• 27:54
  pursue
• 27:55
  other
• 27:55
  opportunities
• 27:56
  as
• 27:56
  part
• 27:56
  of
• 27:57
  a
• 27:57
  planned
• 27:57
  leadership
• 27:58
  transition.
• 27:59
  Das,
• 28:00
  who
• 28:00
  will
• 28:00
  report
• 28:00
  to
• 28:01
  CEO
• 28:01
  Calvin
• 28:02
  McDonald,
• 28:02
  has
• 28:02
  over
• 28:03
  two
• 28:03
  decades
• 28:03
  of
• 28:03
  leadership
• 28:04
  experience,
• 28:04
  including
• 28:04
  driving
• 28:05
  AI
• 28:05
  first
• 28:06
  innovation
• 28:06
  in
• 28:06
  healthcare,
• 28:07
  financial
• 28:07
  and
• 28:08
  consumer
• 28:08
  technology.
• 28:09
  He
• 28:09
  was
• 28:10
  CEO
• 28:10
  and
• 28:10
  founder
• 28:11
  of
• 28:11
  Swan
• 28:11
  AI
• 28:12
  Studios
• 28:13
  and
• 28:13
  served
• 28:13
  as
• 28:14
  CEO
• 28:14
  of
• 28:14
  Optum
• 28:15
  Labs,
• 28:15
  the
• 28:16
  R&D
• 28:16
  arm
• 28:17
  of
• 28:17
  UnitedHealth
• 28:17
  Group.
• 28:17
  I
• 28:18
  can't
• 28:18
  stop
• 28:18
  thinking
• 28:18
  about
• 28:18
  Billy
• 28:19
  Madison,
• 28:19
  Stop
• 28:19
  staring
• 28:20
  at
• 28:20
  me.
• 28:20
  Swan.
• 28:21
  Prior
• 28:21
  to
• 28:21
  the
• 28:21
  position,
• 28:22
  he
• 28:22
  spent
• 28:22
  nearly
• 28:23
  eight
• 28:23
  years
• 28:23
  at
• 28:23
  Amazon,
• 28:24
  ultimately
• 28:24
  serving
• 28:24
  as
• 28:25
  GM
• 28:25
  for
• 28:25
  Amazon
• 28:26
  AI
• 28:26
  Service
• 28:27
  Services.
• 28:27
  And
• 28:28
  he
• 28:28
  also
• 28:28
  has
• 28:28
  held
• 28:28
  engineering
• 28:29
  and
• 28:29
  leadership
• 28:29
  roles
• 28:30
  at
• 28:30
  Barnes
• 28:31
  and
• 28:31
  Noble.
• 28:32
  And
• 28:32
  this
• 28:33
  is
• 28:33
  also
• 28:33
  our
• 28:33
  A
• 28:33
  and
• 28:34
  M
• 28:34
  Put
• 28:34
  yout
• 28:34
  on
• 28:34
  the
• 28:35
  Spot
• 28:35
  question
• 28:35
  of
• 28:36
  the
• 28:36
  week.
• 28:36
  Are
• 28:37
  you
• 28:37
  ready?
• 28:38
  Yes.
• 28:39
  Let's
• 28:39
  do
• 28:39
  it.
• 28:40
  All
• 28:40
  right,
• 28:41
  here
• 28:41
  it
• 28:41
  is.
• 28:41
  At
• 28:41
  Amazon
• 28:42
  and
• 28:42
  Swan
• 28:43
  Labs,
• 28:43
  and
• 28:44
  perhaps
• 28:44
  even
• 28:44
  at
• 28:45
  Optum,
• 28:45
  Ranju
• 28:46
  was
• 28:46
  dealing
• 28:46
  with
• 28:47
  an
• 28:47
  organization
• 28:47
  where
• 28:48
  tech
• 28:48
  or
• 28:48
  data
• 28:49
  were
• 28:49
  at
• 28:49
  the
• 28:49
  center
• 28:50
  of
• 28:50
  the
• 28:50
  value
• 28:51
  that
• 28:51
  was
• 28:51
  delivered.
• 28:52
  This
• 28:52
  is
• 28:53
  a
• 28:53
  mindset
• 28:53
  that
• 28:54
  from.
• 28:54
  This
• 28:55
  is
• 28:55
  a
• 28:55
  mindset
• 28:55
  shift
• 28:56
  from
• 28:56
  virtual
• 28:57
  to
• 28:57
  a
• 28:57
  physical
• 28:58
  supply
• 28:58
  chain.
• 28:59
  How
• 28:59
  will
• 28:59
  he
• 29:00
  translate
• 29:00
  that
• 29:00
  experience?
• 29:01
  And
• 29:01
  how
• 29:01
  will
• 29:01
  AI
• 29:02
  bring
• 29:02
  value
• 29:02
  to
• 29:03
  the
• 29:03
  physical
• 29:03
  world
• 29:04
  at
• 29:04
  Lululemon?
• 29:07
  Well,
• 29:08
  A
• 29:08
  and
• 29:08
  M,
• 29:08
  better
• 29:09
  you
• 29:09
  than
• 29:09
  me.
• 29:11
  I
• 29:11
  think
• 29:12
  A
• 29:12
  and
• 29:12
  M
• 29:12
  is
• 29:12
  right.
• 29:12
  I
• 29:13
  mean,
• 29:13
  these
• 29:13
  are
• 29:13
  very
• 29:13
  different
• 29:14
  applications.
• 29:16
  But
• 29:16
  I
• 29:16
  actually
• 29:17
  love
• 29:17
  Ranju's
• 29:18
  pedigree
• 29:19
  as
• 29:19
  CTO
• 29:20
  for
• 29:20
  Lululemon
• 29:21
  because
• 29:21
  I
• 29:21
  think
• 29:21
  that
• 29:22
  it
• 29:22
  allows
• 29:22
  Lululemon
• 29:23
  to
• 29:23
  start
• 29:24
  thinking
• 29:24
  like
• 29:24
  a
• 29:24
  tech
• 29:25
  company
• 29:25
  instead
• 29:26
  of
• 29:26
  just
• 29:27
  an
• 29:27
  apparel
• 29:28
  company.
• 29:29
  I
• 29:29
  like
• 29:30
  there's
• 29:30
  another
• 29:30
  competitor
• 29:31
  in
• 29:31
  the
• 29:31
  space,
• 29:31
  Fabletics,
• 29:32
  who
• 29:32
  actually
• 29:33
  considers
• 29:33
  themselves
• 29:34
  a
• 29:34
  tech
• 29:34
  company
• 29:35
  first.
• 29:36
  They
• 29:36
  built
• 29:36
  their
• 29:36
  own,
• 29:37
  you
• 29:37
  know,
• 29:37
  supply
• 29:38
  chain.
• 29:38
  They
• 29:38
  built
• 29:38
  their
• 29:39
  own
• 29:39
  and
• 29:39
  their
• 29:40
  own
• 29:40
  customer
• 29:41
  inspiration
• 29:42
  engine.
• 29:42
  They
• 29:43
  built
• 29:43
  their
• 29:43
  own
• 29:43
  point
• 29:43
  of
• 29:44
  sale
• 29:44
  systems.
• 29:44
  Like
• 29:45
  they've
• 29:45
  always
• 29:45
  been
• 29:45
  a
• 29:46
  tech
• 29:46
  company
• 29:46
  first.
• 29:46
  And
• 29:47
  I
• 29:47
  wonder
• 29:48
  what,
• 29:48
  Ron,
• 29:48
  you
• 29:48
  can
• 29:48
  bring
• 29:48
  to
• 29:49
  Lululemon
• 29:49
  to
• 29:49
  help
• 29:50
  them
• 29:50
  think
• 29:50
  differently,
• 29:51
  to
• 29:51
  get
• 29:51
  a
• 29:52
  better
• 29:52
  grip
• 29:52
  on
• 29:52
  supply
• 29:53
  chain,
• 29:53
  to
• 29:53
  get
• 29:53
  a
• 29:53
  better
• 29:54
  grip
• 29:54
  on
• 29:54
  what
• 29:54
  to
• 29:54
  manufacture,
• 29:55
  you
• 29:56
  know,
• 29:56
  what
• 29:56
  stores
• 29:57
  to
• 29:57
  drop
• 29:57
  product
• 29:57
  in.
• 29:58
  Like
• 29:58
  this
• 29:58
  is
• 29:58
  an
• 29:58
  area
• 29:59
  that
• 29:59
  Lululemon
• 29:59
  has
• 30:00
  not
• 30:00
  been
• 30:00
  successful
• 30:01
  in
• 30:01
  yet.
• 30:02
  But
• 30:02
  I
• 30:02
  think
• 30:02
  maybe
• 30:03
  Ronju,
• 30:03
  with
• 30:04
  his
• 30:04
  diverse
• 30:04
  kind
• 30:04
  of
• 30:04
  AI
• 30:05
  background,
• 30:05
  will
• 30:06
  help
• 30:06
  each
• 30:07
  department
• 30:07
  within
• 30:08
  Lululemon
• 30:09
  understand
• 30:09
  where
• 30:10
  I
• 30:10
  can
• 30:10
  support
• 30:11
  the
• 30:11
  most
• 30:12
  and
• 30:12
  how
• 30:13
  to
• 30:13
  really
• 30:13
  be
• 30:13
  thinking
• 30:15
  of
• 30:15
  the
• 30:15
  product
• 30:15
  of
• 30:16
  Lululemon,
• 30:16
  not
• 30:17
  just
• 30:17
  the
• 30:17
  products
• 30:17
  that
• 30:18
  they're
• 30:18
  selling
• 30:18
  in
• 30:18
  their
• 30:19
  store.
• 30:20
  The
• 30:20
  biggest
• 30:20
  watch
• 30:21
  out.
• 30:21
  For
• 30:21
  me,
• 30:21
  though,
• 30:21
  I
• 30:22
  will
• 30:22
  say,
• 30:23
  and
• 30:23
  what
• 30:24
  caught
• 30:24
  my
• 30:24
  attention
• 30:24
  about
• 30:25
  this
• 30:25
  headline
• 30:25
  was
• 30:25
  that
• 30:26
  they're
• 30:26
  putting
• 30:26
  AI
• 30:26
  in
• 30:27
  his
• 30:27
  title.
• 30:28
  And
• 30:28
  I,
• 30:29
  I
• 30:29
  don't
• 30:29
  know
• 30:29
  that
• 30:30
  I
• 30:30
  would
• 30:30
  have
• 30:30
  done
• 30:30
  this
• 30:30
  if
• 30:31
  I
• 30:31
  was
• 30:31
  leadership
• 30:32
  at
• 30:32
  Lululemon
• 30:33
  because
• 30:33
  I
• 30:33
  think
• 30:33
  it
• 30:33
  signals
• 30:34
  to
• 30:34
  me
• 30:34
  like
• 30:34
  this
• 30:35
  is
• 30:35
  the,
• 30:35
  the
• 30:35
  AI
• 30:36
  guy,
• 30:37
  you
• 30:37
  know,
• 30:37
  who
• 30:38
  everybody
• 30:38
  should
• 30:38
  go
• 30:39
  to
• 30:39
  about
• 30:39
  AI
• 30:40
  or
• 30:40
  like
• 30:40
  who's
• 30:40
  expecting,
• 30:42
  you
• 30:42
  know,
• 30:42
  AI
• 30:43
  to
• 30:43
  kind
• 30:43
  of,
• 30:43
  or
• 30:43
  to
• 30:43
  be
• 30:44
  the
• 30:44
  person
• 30:44
  that
• 30:44
  people
• 30:44
  go
• 30:45
  to
• 30:45
  for
• 30:45
  AI
• 30:45
  And
• 30:46
  I,
• 30:46
  I
• 30:46
  want
• 30:47
  all
• 30:47
  of
• 30:47
  my
• 30:47
  leaders,
• 30:48
  especially
• 30:49
  throughout
• 30:49
  Lululemon,
• 30:50
  I
• 30:50
  want
• 30:50
  them
• 30:50
  to
• 30:50
  be
• 30:51
  looking
• 30:51
  at
• 30:51
  how
• 30:51
  they
• 30:51
  can
• 30:52
  apply
• 30:52
  AI
• 30:53
  individually.
• 30:54
  I
• 30:54
  don't
• 30:54
  think
• 30:54
  there
• 30:54
  should
• 30:54
  be
• 30:54
  like
• 30:55
  one
• 30:55
  person
• 30:55
  at
• 30:55
  the
• 30:55
  company
• 30:56
  who's
• 30:56
  Kind
• 30:56
  of
• 30:57
  the.
• 30:57
  The
• 30:58
  guru.
• 30:59
  So
• 30:59
  my
• 30:59
  hope
• 31:00
  is
• 31:00
  that
• 31:00
  Ranji
• 31:01
  will
• 31:01
  be
• 31:01
  able
• 31:01
  to
• 31:01
  kind
• 31:02
  of
• 31:02
  partner
• 31:02
  with
• 31:02
  all
• 31:02
  the
• 31:03
  leadership
• 31:03
  across
• 31:03
  various
• 31:04
  teams
• 31:04
  at
• 31:04
  Lululemon
• 31:05
  to
• 31:05
  really
• 31:06
  help
• 31:06
  them
• 31:07
  figure
• 31:07
  out
• 31:08
  how
• 31:08
  to
• 31:09
  be
• 31:09
  thinking
• 31:10
  like
• 31:10
  a
• 31:10
  tech
• 31:10
  company.
• 31:11
  How
• 31:11
  we
• 31:11
  thinking
• 31:12
  like
• 31:12
  a
• 31:12
  products
• 31:12
  company,
• 31:13
  not
• 31:13
  just
• 31:13
  thinking
• 31:14
  about
• 31:14
  their
• 31:14
  one
• 31:15
  responsibility
• 31:15
  and
• 31:16
  merchandising
• 31:16
  or
• 31:17
  supply
• 31:17
  chain
• 31:18
  or
• 31:18
  marketing
• 31:19
  or
• 31:19
  stores.
• 31:20
  But
• 31:21
  that's.
• 31:21
  That's
• 31:22
  my
• 31:22
  opinion
• 31:23
  of
• 31:23
  this
• 31:23
  guy
• 31:24
  and
• 31:24
  this
• 31:24
  headline.
• 31:25
  Chris,
• 31:25
  what
• 31:26
  do
• 31:26
  you
• 31:26
  think?
• 31:27
  Yeah,
• 31:28
  I
• 31:28
  mean,
• 31:28
  I,
• 31:29
  I
• 31:29
  disagree
• 31:29
  with
• 31:29
  some
• 31:29
  of
• 31:30
  the
• 31:30
  points
• 31:30
  you
• 31:30
  made
• 31:30
  in
• 31:30
  there.
• 31:31
  Like,
• 31:31
  I
• 31:31
  don't
• 31:31
  think.
• 31:31
  I
• 31:32
  don't
• 31:32
  think
• 31:32
  Lululemon
• 31:33
  needs
• 31:33
  to
• 31:33
  be
• 31:33
  a
• 31:33
  tech
• 31:34
  company
• 31:34
  at
• 31:34
  all.
• 31:34
  I
• 31:34
  think
• 31:35
  re.
• 31:35
  Lululemon
• 31:36
  just
• 31:36
  needs
• 31:36
  to
• 31:36
  be
• 31:36
  a
• 31:36
  better
• 31:36
  retailer
• 31:38
  and
• 31:38
  one
• 31:38
  that
• 31:39
  knows
• 31:39
  how
• 31:39
  to
• 31:39
  use
• 31:39
  tech
• 31:39
  to
• 31:40
  its
• 31:40
  fullest
• 31:40
  advantage.
• 31:41
  If
• 31:41
  anything,
• 31:41
  I
• 31:41
  agree
• 31:42
  with
• 31:42
  you
• 31:42
  on
• 31:43
  the
• 31:43
  point
• 31:43
  about
• 31:44
  them
• 31:44
  calling
• 31:44
  out
• 31:44
  AI
• 31:45
  in
• 31:45
  his
• 31:45
  title.
• 31:46
  I
• 31:46
  think
• 31:46
  this
• 31:46
  could
• 31:47
  be
• 31:47
  a
• 31:47
  canary
• 31:47
  in
• 31:47
  the
• 31:47
  coal
• 31:48
  mine
• 31:48
  for
• 31:48
  Lululemon,
• 31:49
  that
• 31:49
  they're
• 31:49
  a
• 31:49
  little
• 31:49
  bit
• 31:49
  lost
• 31:50
  from
• 31:50
  a
• 31:50
  leadership
• 31:51
  perspective.
• 31:51
  Like,
• 31:51
  the.
• 31:51
  The
• 31:52
  results
• 31:52
  have
• 31:52
  not
• 31:52
  been
• 31:53
  good
• 31:53
  of
• 31:53
  late.
• 31:54
  And
• 31:54
  now
• 31:54
  you're
• 31:55
  saying.
• 31:55
  And
• 31:55
  you
• 31:55
  know,
• 31:56
  they're.
• 31:56
  And
• 31:56
  you
• 31:56
  know,
• 31:56
  the
• 31:56
  media
• 31:57
  is
• 31:57
  picking
• 31:57
  this
• 31:57
  up
• 31:57
  from
• 31:58
  Lululemon.
• 31:58
  So
• 31:58
  Lululemon
• 31:59
  is
• 31:59
  telling
• 32:00
  everyone
• 32:00
  this
• 32:00
  is
• 32:01
  our
• 32:01
  first
• 32:01
  AIC
• 32:02
  suite
• 32:02
  higher.
• 32:03
  Right?
• 32:03
  So
• 32:04
  that's
• 32:04
  how
• 32:04
  they're
• 32:04
  thinking
• 32:04
  about
• 32:04
  it.
• 32:05
  And
• 32:05
  so
• 32:05
  you're
• 32:06
  right.
• 32:06
  It
• 32:06
  does
• 32:06
  run
• 32:07
  the
• 32:07
  risk
• 32:07
  of
• 32:07
  people
• 32:07
  getting
• 32:08
  too
• 32:08
  far
• 32:08
  afield
• 32:08
  in
• 32:09
  terms
• 32:09
  of
• 32:09
  how
• 32:09
  much
• 32:09
  power
• 32:09
  this
• 32:10
  guy
• 32:10
  gets
• 32:10
  in
• 32:10
  the
• 32:10
  organization,
• 32:11
  what
• 32:11
  he
• 32:11
  wants
• 32:12
  to
• 32:12
  pull
• 32:12
  off.
• 32:12
  And,
• 32:13
  you
• 32:13
  know,
• 32:13
  do
• 32:13
  you
• 32:13
  lose
• 32:14
  your
• 32:14
  focus
• 32:14
  on
• 32:14
  just
• 32:15
  creating
• 32:15
  great
• 32:15
  products
• 32:16
  and
• 32:16
  great
• 32:16
  retail
• 32:16
  experiences
• 32:17
  every
• 32:17
  day,
• 32:18
  which
• 32:18
  is
• 32:18
  what
• 32:18
  Lululemon's
• 32:19
  all
• 32:19
  about.
• 32:19
  Like,
• 32:20
  I
• 32:20
  was
• 32:20
  reading
• 32:20
  today,
• 32:20
  like,
• 32:20
  they're
• 32:21
  just.
• 32:21
  They're
• 32:21
  like,
• 32:21
  throwing
• 32:22
  the
• 32:22
  kitchen
• 32:22
  sink
• 32:22
  at
• 32:23
  endorsements.
• 32:23
  Like,
• 32:23
  they're
• 32:23
  endorsing
• 32:24
  golf
• 32:24
  and
• 32:25
  Formula
• 32:25
  one
• 32:25
  now
• 32:25
  and
• 32:26
  all
• 32:26
  this
• 32:26
  other
• 32:26
  stuff.
• 32:26
  And
• 32:27
  it
• 32:27
  just
• 32:27
  seems
• 32:27
  like
• 32:28
  it's
• 32:28
  another
• 32:28
  thing
• 32:29
  that
• 32:29
  potentially
• 32:29
  something's
• 32:30
  just
• 32:30
  not
• 32:30
  right
• 32:30
  under
• 32:31
  the,
• 32:31
  you
• 32:31
  know,
• 32:31
  you
• 32:31
  know,
• 32:32
  under
• 32:32
  the
• 32:32
  covers
• 32:32
  here.
• 32:34
  But
• 32:34
  to
• 32:34
  answer
• 32:34
  the
• 32:34
  question,
• 32:35
  I
• 32:35
  think,
• 32:35
  you
• 32:35
  know,
• 32:35
  if
• 32:36
  he's
• 32:36
  doing
• 32:37
  things
• 32:37
  the
• 32:37
  right
• 32:38
  way.
• 32:38
  The
• 32:39
  value
• 32:39
  I
• 32:39
  see
• 32:39
  with
• 32:40
  AI
• 32:40
  and
• 32:40
  retail
• 32:40
  is
• 32:41
  AI.
• 32:41
  Retail
• 32:42
  in
• 32:42
  general,
• 32:43
  throughout
• 32:43
  its
• 32:43
  history,
• 32:44
  has
• 32:44
  been
• 32:44
  set
• 32:44
  up
• 32:45
  or
• 32:45
  run,
• 32:45
  assuming
• 32:46
  everything
• 32:46
  runs
• 32:47
  perfectly.
• 32:48
  And
• 32:48
  the
• 32:48
  beauty
• 32:48
  of
• 32:49
  AI,
• 32:49
  which
• 32:49
  you
• 32:50
  know,
• 32:50
  Julian
• 32:51
  just
• 32:51
  shared
• 32:51
  on
• 32:52
  our
• 32:52
  show,
• 32:52
  is
• 32:53
  that,
• 32:53
  you
• 32:54
  know,
• 32:54
  that
• 32:54
  we,
• 32:54
  you
• 32:55
  know,
• 32:55
  just
• 32:55
  shared
• 32:55
  in
• 32:55
  this
• 32:55
  5
• 32:56
  insightful
• 32:56
  minute
• 32:56
  segment
• 32:56
  with
• 32:57
  us
• 32:57
  is
• 32:57
  that
• 32:58
  AI
• 32:58
  helps
• 32:58
  you
• 32:58
  with
• 32:58
  the
• 32:59
  unpredictable.
• 32:59
  It
• 33:00
  helps
• 33:00
  you
• 33:00
  take
• 33:00
  action
• 33:01
  with
• 33:01
  things
• 33:01
  that
• 33:01
  you
• 33:01
  can't
• 33:02
  expect.
• 33:02
  So
• 33:02
  it's
• 33:03
  tools
• 33:03
  like
• 33:03
  Corso
• 33:03
  or
• 33:04
  Simbi
• 33:04
  with
• 33:05
  its
• 33:05
  robots
• 33:05
  in
• 33:05
  the
• 33:05
  store
• 33:06
  doing
• 33:06
  the
• 33:06
  same
• 33:07
  thing
• 33:07
  that's
• 33:08
  that's
• 33:08
  where
• 33:08
  AI's
• 33:09
  value
• 33:09
  is
• 33:09
  inherently.
• 33:10
  And
• 33:10
  there's
• 33:10
  a
• 33:10
  ton
• 33:11
  of
• 33:11
  value
• 33:11
  in
• 33:11
  the
• 33:11
  store
• 33:11
  side,
• 33:12
  there's
• 33:12
  a
• 33:12
  ton
• 33:12
  of
• 33:12
  value
• 33:12
  in
• 33:12
  the
• 33:12
  marketing
• 33:13
  side,
• 33:13
  which
• 33:13
  everyone
• 33:13
  always
• 33:14
  talks
• 33:14
  about.
• 33:14
  But
• 33:15
  in
• 33:15
  the
• 33:15
  store
• 33:15
  side
• 33:16
  especially,
• 33:16
  and
• 33:16
  on
• 33:17
  the
• 33:17
  inventory
• 33:17
  side,
• 33:18
  the
• 33:18
  AI
• 33:19
  can
• 33:19
  help
• 33:19
  you
• 33:19
  with
• 33:19
  what
• 33:20
  is
• 33:20
  unpredictable
• 33:21
  and
• 33:21
  that's
• 33:21
  the
• 33:21
  value
• 33:21
  I
• 33:21
  see.
• 33:22
  And
• 33:22
  hopefully
• 33:23
  that's
• 33:23
  what
• 33:23
  he
• 33:23
  can
• 33:24
  do
• 33:24
  to
• 33:24
  help
• 33:24
  them
• 33:25
  become
• 33:25
  a
• 33:25
  better
• 33:25
  retailer
• 33:26
  versus
• 33:26
  I
• 33:26
  think,
• 33:26
  becoming
• 33:27
  a
• 33:27
  better
• 33:27
  tech
• 33:27
  company.
• 33:28
  That's
• 33:28
  where
• 33:28
  I
• 33:28
  take
• 33:28
  issue
• 33:28
  with,
• 33:29
  with
• 33:29
  that
• 33:29
  position.
• 33:30
  Yeah.
• 33:31
  I
• 33:31
  think,
• 33:31
  I
• 33:31
  think
• 33:31
  it's
• 33:31
  hard
• 33:32
  to
• 33:32
  draw
• 33:32
  the
• 33:32
  lines
• 33:32
  right
• 33:33
  now,
• 33:34
  clearly,
• 33:34
  because
• 33:35
  I
• 33:35
  think
• 33:35
  that
• 33:35
  tech
• 33:35
  is
• 33:36
  important
• 33:36
  to
• 33:38
  having
• 33:38
  them
• 33:38
  have
• 33:39
  better
• 33:39
  grasps
• 33:40
  on
• 33:40
  inventory
• 33:41
  and
• 33:41
  the
• 33:41
  products
• 33:41
  that
• 33:42
  they're
• 33:42
  creating.
• 33:42
  Like,
• 33:42
  I
• 33:42
  think
• 33:43
  it's,
• 33:43
  it's,
• 33:44
  it's
• 33:44
  a
• 33:44
  good
• 33:44
  hire
• 33:45
  ultimately
• 33:45
  for
• 33:45
  Lululemon,
• 33:46
  like
• 33:46
  I
• 33:47
  said
• 33:47
  in
• 33:47
  the
• 33:47
  beginning,
• 33:47
  because
• 33:47
  I
• 33:48
  think
• 33:48
  he
• 33:48
  will
• 33:48
  start,
• 33:49
  yeah,
• 33:49
  I
• 33:50
  think
• 33:50
  he
• 33:50
  will
• 33:50
  start
• 33:50
  to
• 33:51
  get
• 33:51
  those
• 33:51
  teams
• 33:51
  to
• 33:52
  stop
• 33:52
  thinking
• 33:52
  just
• 33:53
  about,
• 33:53
  like,
• 33:54
  what
• 33:54
  product
• 33:54
  we
• 33:55
  should
• 33:55
  put
• 33:55
  and
• 33:55
  just,
• 33:56
  you
• 33:56
  know,
• 33:56
  following
• 33:56
  our
• 33:57
  day
• 33:57
  to
• 33:57
  day
• 33:58
  operations
• 33:59
  and
• 33:59
  just
• 34:00
  pushing
• 34:00
  out
• 34:00
  product.
• 34:01
  Because
• 34:01
  that's
• 34:01
  not
• 34:01
  working.
• 34:02
  To
• 34:02
  your
• 34:02
  point.
• 34:02
  Like,
• 34:03
  that's
• 34:03
  not,
• 34:04
  that's
• 34:04
  not
• 34:04
  helping
• 34:04
  Lululemon
• 34:05
  be
• 34:05
  successful.
• 34:06
  They've
• 34:06
  got
• 34:06
  inventory
• 34:06
  overages
• 34:07
  right
• 34:07
  now
• 34:07
  that
• 34:07
  they're
• 34:08
  dealing
• 34:08
  with.
• 34:09
  They've
• 34:09
  got
• 34:09
  a
• 34:09
  dupe
• 34:10
  category
• 34:10
  or
• 34:11
  a
• 34:11
  dupe
• 34:11
  factor
• 34:11
  that's
• 34:12
  coming
• 34:12
  in
• 34:12
  that's
• 34:13
  undercutting
• 34:13
  them
• 34:13
  for
• 34:14
  price.
• 34:14
  Like,
• 34:14
  I
• 34:14
  think,
• 34:15
  I
• 34:15
  think
• 34:15
  it
• 34:15
  is
• 34:16
  important
• 34:16
  for
• 34:16
  them
• 34:16
  to
• 34:17
  have
• 34:17
  a
• 34:17
  leader
• 34:17
  like
• 34:17
  this,
• 34:18
  especially
• 34:18
  with
• 34:18
  his
• 34:18
  AI
• 34:19
  background
• 34:19
  to
• 34:19
  help
• 34:20
  them
• 34:20
  better
• 34:21
  address
• 34:21
  each
• 34:21
  of
• 34:21
  those
• 34:22
  areas.
• 34:22
  So
• 34:22
  maybe
• 34:22
  not
• 34:23
  a
• 34:23
  tech
• 34:23
  company,
• 34:23
  but
• 34:24
  just
• 34:24
  getting
• 34:24
  them
• 34:24
  thinking
• 34:25
  differently
• 34:25
  about
• 34:25
  how
• 34:26
  they're
• 34:26
  deploying
• 34:26
  tech
• 34:26
  to
• 34:27
  make,
• 34:27
  make
• 34:27
  the,
• 34:27
  the
• 34:28
  stores
• 34:28
  and
• 34:28
  customer
• 34:29
  experience
• 34:29
  better.
• 34:30
  Yep,
• 34:30
  yep.
• 34:31
  Which
• 34:31
  is
• 34:31
  just
• 34:31
  the
• 34:31
  standard
• 34:32
  function
• 34:32
  of
• 34:32
  the
• 34:32
  CTO's
• 34:33
  job
• 34:33
  at
• 34:33
  the
• 34:33
  end
• 34:33
  of
• 34:34
  the
• 34:34
  day.
• 34:34
  Right.
• 34:34
  Like,
• 34:34
  that's
• 34:34
  what's
• 34:35
  so
• 34:35
  funny
• 34:35
  about
• 34:35
  this.
• 34:35
  Any
• 34:36
  CTO
• 34:36
  worth
• 34:36
  his
• 34:37
  salt
• 34:37
  has
• 34:38
  to
• 34:38
  understand
• 34:38
  AI.
• 34:39
  Right.
• 34:39
  Like,
• 34:39
  so
• 34:39
  why
• 34:39
  does
• 34:39
  he
• 34:39
  need
• 34:40
  it?
• 34:40
  You
• 34:40
  would
• 34:40
  think.
• 34:40
  I
• 34:40
  don't
• 34:41
  know.
• 34:41
  You
• 34:41
  would
• 34:41
  think,
• 34:41
  yeah.
• 34:42
  You
• 34:42
  would
• 34:42
  think.
• 34:42
  Right.
• 34:42
  Yeah.
• 34:43
  All
• 34:44
  right,
• 34:44
  well,
• 34:44
  let's
• 34:44
  go
• 34:44
  to
• 34:44
  headline
• 34:45
  number
• 34:45
  five.
• 34:45
  Weight
• 34:46
  Rose
• 34:46
  unveiled
• 34:47
  AI
• 34:48
  smart
• 34:48
  trolleys
• 34:49
  over
• 34:49
  in
• 34:49
  the
• 34:50
  uk.
• 34:50
  According
• 34:50
  to
• 34:51
  the
• 34:51
  Daily
• 34:51
  Mail,
• 34:51
  Wageros
• 34:52
  has
• 34:52
  brought
• 34:53
  in
• 34:53
  innovative
• 34:53
  smart
• 34:53
  trolleys
• 34:54
  powered
• 34:55
  by
• 34:55
  artificial
• 34:55
  intelligence
• 34:56
  which
• 34:56
  keep
• 34:57
  track
• 34:57
  of
• 34:57
  products
• 34:57
  as
• 34:58
  shoppers
• 34:58
  pick
• 34:58
  them
• 34:59
  off
• 34:59
  the
• 34:59
  shelves.
• 34:59
  The
• 34:59
  small
• 35:00
  scale
• 35:00
  trial
• 35:00
  at
• 35:01
  the
• 35:01
  upmarket
• 35:01
  chain
• 35:02
  store
• 35:02
  in
• 35:03
  the
• 35:03
  Berkshire
• 35:03
  town
• 35:04
  of
• 35:04
  Brecknell
• 35:05
  is
• 35:06
  believed
• 35:06
  to
• 35:07
  shout
• 35:07
  out
• 35:07
  to
• 35:07
  Brecknell.
• 35:08
  Yes.
• 35:09
  Is
• 35:09
  believed
• 35:09
  to
• 35:10
  be
• 35:10
  the
• 35:10
  first
• 35:10
  time
• 35:11
  a
• 35:11
  UK
• 35:11
  supermarket
• 35:12
  has
• 35:12
  used
• 35:13
  so
• 35:13
  called
• 35:14
  smart
• 35:14
  carts.
• 35:14
  The
• 35:15
  Shopee
• 35:16
  system
• 35:16
  is
• 35:17
  powered
• 35:17
  by
• 35:17
  handlebar
• 35:18
  type
• 35:18
  devices
• 35:19
  made
• 35:19
  by
• 35:19
  Israeli
• 35:20
  software
• 35:20
  firm
• 35:20
  Shopic,
• 35:21
  which
• 35:21
  customers
• 35:22
  customers
• 35:22
  can
• 35:22
  pick
• 35:23
  up
• 35:23
  from
• 35:23
  a
• 35:23
  charging
• 35:24
  bank.
• 35:24
  At
• 35:24
  the
• 35:24
  entrance,
• 35:25
  a
• 35:25
  shopper
• 35:25
  can
• 35:25
  release
• 35:26
  one
• 35:26
  of
• 35:26
  the
• 35:26
  futuristic
• 35:27
  looking
• 35:27
  units
• 35:27
  after
• 35:27
  scanning
• 35:28
  their
• 35:28
  My
• 35:28
  Weight
• 35:29
  Rose
• 35:29
  loyalty
• 35:30
  card
• 35:30
  and
• 35:30
  then
• 35:31
  clip
• 35:31
  it
• 35:31
  into
• 35:31
  a
• 35:32
  regular
• 35:32
  trolley
• 35:32
  to
• 35:32
  begin
• 35:33
  the
• 35:33
  shop.
• 35:34
  Customers
• 35:34
  then
• 35:34
  scan
• 35:35
  the
• 35:35
  barcodes
• 35:35
  on
• 35:35
  their
• 35:35
  items
• 35:36
  similar
• 35:37
  to
• 35:37
  how
• 35:37
  they
• 35:37
  would
• 35:37
  with
• 35:38
  a
• 35:38
  self
• 35:38
  scan
• 35:38
  handset
• 35:39
  now
• 35:39
  offered
• 35:40
  by
• 35:40
  some
• 35:40
  retailers,
• 35:41
  before
• 35:42
  placing
• 35:42
  their
• 35:42
  items
• 35:43
  in
• 35:43
  the
• 35:43
  trolley.
• 35:43
  Once
• 35:44
  the
• 35:44
  item
• 35:44
  is
• 35:44
  in
• 35:44
  the
• 35:45
  trolley,
• 35:45
  back
• 35:45
  facing
• 35:46
  cameras
• 35:46
  verify
• 35:46
  the
• 35:46
  product
• 35:47
  and
• 35:47
  shoppers
• 35:48
  can
• 35:48
  pay
• 35:48
  on
• 35:48
  the
• 35:48
  device
• 35:49
  at
• 35:49
  the
• 35:49
  end
• 35:49
  rather
• 35:49
  than
• 35:49
  having
• 35:50
  to
• 35:50
  wait
• 35:50
  in
• 35:50
  line
• 35:50
  at
• 35:51
  checkout.
• 35:52
  The
• 35:52
  device
• 35:52
  also
• 35:52
  displays
• 35:53
  the
• 35:53
  cost
• 35:53
  for
• 35:53
  each
• 35:54
  item
• 35:54
  as
• 35:54
  it
• 35:54
  goes
• 35:55
  in
• 35:55
  and
• 35:55
  gives
• 35:55
  a
• 35:55
  running
• 35:56
  total
• 35:56
  on
• 35:56
  the
• 35:56
  large
• 35:57
  touchscreen
• 35:57
  as
• 35:57
  shoppers
• 35:58
  make
• 35:58
  their
• 35:58
  way
• 35:59
  around
• 35:59
  the
• 35:59
  store.
• 36:00
  Chris,
• 36:00
  it's
• 36:01
  been
• 36:01
  a
• 36:01
  little
• 36:01
  while
• 36:02
  since
• 36:02
  we've
• 36:02
  discussed
• 36:03
  smart
• 36:03
  carts
• 36:03
  on
• 36:03
  the
• 36:04
  podcast.
• 36:04
  Does
• 36:05
  this
• 36:05
  news
• 36:05
  out
• 36:05
  of
• 36:06
  Waitrose
• 36:06
  change
• 36:07
  your
• 36:07
  opinion
• 36:07
  on
• 36:07
  them
• 36:07
  at
• 36:08
  all?
• 36:09
  Not
• 36:10
  really.
• 36:10
  In
• 36:10
  fact,
• 36:10
  it
• 36:11
  probably
• 36:11
  sours
• 36:11
  me
• 36:12
  on
• 36:12
  them
• 36:12
  a
• 36:12
  little
• 36:12
  bit.
• 36:12
  I
• 36:12
  was
• 36:13
  kind
• 36:13
  of,
• 36:13
  you
• 36:13
  know,
• 36:13
  go,
• 36:13
  I
• 36:13
  was
• 36:14
  kind
• 36:14
  of
• 36:14
  like
• 36:14
  getting
• 36:14
  more
• 36:15
  on
• 36:15
  the
• 36:15
  acclamation
• 36:16
  curve
• 36:16
  of
• 36:16
  the
• 36:16
  smart
• 36:16
  cart.
• 36:17
  And
• 36:17
  then
• 36:17
  now
• 36:17
  we're
• 36:18
  heading
• 36:18
  into
• 36:18
  grocery
• 36:18
  shop
• 36:18
  too.
• 36:19
  So
• 36:19
  who
• 36:19
  knows
• 36:19
  where
• 36:19
  this
• 36:19
  is
• 36:20
  going
• 36:20
  to
• 36:20
  play
• 36:20
  because
• 36:20
  you
• 36:20
  know,
• 36:20
  it's
• 36:21
  going
• 36:21
  to
• 36:21
  be
• 36:21
  a
• 36:21
  topic
• 36:21
  of
• 36:21
  conversation
• 36:22
  there.
• 36:22
  But
• 36:23
  you
• 36:23
  know,
• 36:23
  as
• 36:23
  I,
• 36:23
  as
• 36:24
  I
• 36:24
  read
• 36:24
  this
• 36:24
  headline,
• 36:24
  Ann,
• 36:24
  I
• 36:25
  still
• 36:25
  wouldn't
• 36:25
  touch
• 36:25
  a
• 36:25
  smart
• 36:26
  cart
• 36:26
  with
• 36:26
  a
• 36:27
  ten
• 36:27
  foot
• 36:27
  pole.
• 36:27
  And
• 36:27
  it
• 36:28
  goes
• 36:28
  back
• 36:28
  to
• 36:28
  a
• 36:28
  little
• 36:28
  bit
• 36:28
  about
• 36:29
  what
• 36:29
  we
• 36:29
  talked
• 36:29
  about
• 36:29
  in
• 36:29
  the
• 36:29
  last
• 36:30
  headline
• 36:30
  and
• 36:30
  with
• 36:30
  Julian
• 36:31
  as
• 36:31
  well.
• 36:33
  The
• 36:33
  infrastructure
• 36:33
  is
• 36:34
  expensive
• 36:34
  and
• 36:35
  you
• 36:35
  don't
• 36:35
  really
• 36:35
  know
• 36:36
  what
• 36:36
  substrate
• 36:36
  is
• 36:37
  going
• 36:37
  to
• 36:37
  win
• 36:37
  out
• 36:37
  in
• 36:37
  the
• 36:37
  long
• 36:38
  run.
• 36:38
  For
• 36:38
  example,
• 36:39
  the
• 36:39
  use
• 36:39
  cases
• 36:40
  we've
• 36:40
  always
• 36:40
  heard
• 36:40
  about
• 36:40
  are
• 36:40
  what
• 36:41
  you
• 36:41
  shared,
• 36:41
  right?
• 36:41
  One,
• 36:42
  so
• 36:42
  that
• 36:42
  you
• 36:43
  can
• 36:43
  serve
• 36:43
  up
• 36:43
  retail
• 36:44
  media
• 36:44
  to
• 36:44
  the
• 36:44
  shopper
• 36:45
  while
• 36:45
  he
• 36:45
  or
• 36:45
  she
• 36:46
  shops.
• 36:46
  Right?
• 36:46
  That's
• 36:46
  one
• 36:46
  of
• 36:46
  them.
• 36:47
  And
• 36:47
  then
• 36:47
  secondly,
• 36:48
  the
• 36:48
  other
• 36:48
  use
• 36:48
  case
• 36:48
  we
• 36:49
  hear
• 36:49
  a
• 36:49
  lot
• 36:49
  about
• 36:49
  is
• 36:49
  that
• 36:49
  customers
• 36:50
  like
• 36:50
  to
• 36:50
  see
• 36:50
  their
• 36:50
  budget
• 36:51
  in
• 36:51
  real
• 36:51
  time.
• 36:51
  Okay,
• 36:52
  yeah,
• 36:52
  great.
• 36:53
  But
• 36:53
  do
• 36:53
  you
• 36:54
  need
• 36:54
  the
• 36:54
  full
• 36:54
  cart
• 36:54
  from
• 36:54
  Instacart
• 36:55
  to
• 36:55
  do
• 36:55
  that?
• 36:55
  The
• 36:56
  full
• 36:56
  caper
• 36:56
  cart?
• 36:57
  No,
• 36:57
  you
• 36:57
  can
• 36:57
  do
• 36:57
  those
• 36:58
  things
• 36:58
  with
• 36:58
  something
• 36:58
  like
• 36:59
  this.
• 36:59
  But
• 36:59
  then
• 37:00
  with
• 37:00
  this,
• 37:00
  you
• 37:00
  also
• 37:00
  have
• 37:01
  the
• 37:01
  issue
• 37:01
  of
• 37:01
  acclimating
• 37:02
  the
• 37:02
  customers
• 37:02
  to
• 37:03
  clicking
• 37:03
  these
• 37:03
  things
• 37:03
  on
• 37:04
  the
• 37:04
  cart,
• 37:05
  going
• 37:05
  up,
• 37:05
  scanning
• 37:06
  them,
• 37:06
  getting
• 37:06
  them,
• 37:06
  which
• 37:06
  is
• 37:07
  the
• 37:07
  same
• 37:07
  with
• 37:07
  the
• 37:07
  scan
• 37:07
  and
• 37:08
  go
• 37:08
  units
• 37:08
  you
• 37:08
  see
• 37:08
  in
• 37:09
  Europe
• 37:09
  too.
• 37:09
  So,
• 37:10
  you
• 37:10
  know,
• 37:10
  maybe
• 37:10
  it'll
• 37:10
  play
• 37:10
  over
• 37:11
  there,
• 37:11
  I
• 37:11
  don't
• 37:11
  know.
• 37:12
  But
• 37:12
  it
• 37:12
  just
• 37:12
  feels
• 37:12
  like
• 37:13
  it's
• 37:13
  an
• 37:13
  awfully
• 37:13
  big
• 37:14
  bet
• 37:14
  and
• 37:14
  big
• 37:15
  spend
• 37:15
  and
• 37:15
  a
• 37:16
  customer
• 37:16
  hurdle
• 37:17
  for
• 37:17
  something
• 37:17
  that
• 37:17
  may
• 37:18
  not
• 37:18
  even
• 37:18
  have
• 37:18
  that
• 37:19
  big
• 37:19
  of
• 37:19
  A
• 37:19
  payoff
• 37:19
  at
• 37:20
  the
• 37:20
  end
• 37:20
  of
• 37:20
  the
• 37:20
  day.
• 37:21
  So
• 37:21
  to
• 37:21
  me,
• 37:21
  your
• 37:22
  money
• 37:22
  could
• 37:22
  be
• 37:22
  better
• 37:23
  spent
• 37:23
  in
• 37:24
  helping
• 37:24
  your
• 37:24
  staff
• 37:25
  actually
• 37:25
  get
• 37:25
  work
• 37:26
  done
• 37:26
  as
• 37:27
  opposed
• 37:27
  to
• 37:27
  throwing
• 37:28
  what
• 37:28
  will
• 37:28
  ultimately
• 37:29
  become
• 37:29
  another
• 37:30
  task
• 37:30
  on
• 37:31
  their
• 37:31
  plates,
• 37:31
  which
• 37:32
  is
• 37:32
  teaching
• 37:32
  shoppers
• 37:33
  how
• 37:33
  to
• 37:33
  use
• 37:33
  these
• 37:34
  cards.
• 37:34
  I'd
• 37:34
  be
• 37:34
  deploying
• 37:35
  this,
• 37:35
  I'd
• 37:35
  be
• 37:35
  spending
• 37:36
  my
• 37:36
  money
• 37:36
  on
• 37:36
  things
• 37:36
  that
• 37:36
  are
• 37:36
  proven
• 37:37
  that
• 37:37
  help
• 37:37
  my
• 37:37
  store
• 37:38
  employees
• 37:38
  without
• 37:39
  requiring
• 37:39
  any
• 37:40
  customer
• 37:40
  interaction
• 37:41
  at
• 37:41
  this
• 37:41
  point.
• 37:41
  That's
• 37:41
  where
• 37:42
  I'd
• 37:42
  be
• 37:42
  spending
• 37:42
  my
• 37:42
  money.
• 37:43
  Yeah,
• 37:43
  I
• 37:44
  agree.
• 37:44
  And
• 37:45
  shout
• 37:45
  out
• 37:45
  to
• 37:45
  Toby
• 37:46
  Picard
• 37:46
  who
• 37:46
  actually,
• 37:47
  you
• 37:47
  know,
• 37:48
  was
• 37:48
  the
• 37:48
  one
• 37:48
  that
• 37:48
  uncovered
• 37:49
  that
• 37:49
  this
• 37:49
  was
• 37:49
  all
• 37:50
  happening.
• 37:50
  A
• 37:50
  friend
• 37:51
  of
• 37:51
  the
• 37:51
  show
• 37:51
  too.
• 37:52
  I,
• 37:52
  it's
• 37:53
  really
• 37:53
  hard
• 37:53
  because
• 37:54
  we
• 37:54
  haven't
• 37:54
  seen
• 37:55
  these
• 37:56
  live
• 37:56
  at
• 37:56
  the
• 37:56
  Waitrose,
• 37:57
  but
• 37:58
  I,
• 37:58
  I
• 37:58
  do,
• 37:59
  I
• 37:59
  love
• 37:59
  the
• 37:59
  idea
• 38:00
  of
• 38:00
  the
• 38:00
  efficiency
• 38:01
  of
• 38:01
  these
• 38:02
  that,
• 38:02
  you
• 38:02
  know,
• 38:02
  you
• 38:02
  don't
• 38:03
  have
• 38:03
  to
• 38:03
  invest
• 38:04
  5
• 38:04
  to
• 38:04
  $10,000
• 38:05
  per
• 38:05
  smart
• 38:06
  cart
• 38:06
  like
• 38:06
  you
• 38:06
  do
• 38:07
  with
• 38:07
  a
• 38:07
  caper
• 38:07
  cart.
• 38:09
  However,
• 38:10
  I
• 38:10
  still
• 38:10
  think
• 38:11
  there's
• 38:11
  too
• 38:11
  much
• 38:11
  friction
• 38:12
  for
• 38:12
  the
• 38:12
  customer.
• 38:13
  Chris,
• 38:13
  I,
• 38:13
  I
• 38:13
  agree
• 38:14
  with
• 38:14
  you
• 38:14
  there.
• 38:14
  I,
• 38:15
  I
• 38:15
  don't
• 38:16
  understand
• 38:17
  why
• 38:18
  as
• 38:18
  a
• 38:18
  retailer
• 38:19
  you
• 38:20
  wouldn't
• 38:20
  start
• 38:20
  to
• 38:21
  like
• 38:21
  go
• 38:21
  the
• 38:21
  way
• 38:22
  of
• 38:22
  what
• 38:23
  like
• 38:23
  Sam's
• 38:23
  Club
• 38:24
  is
• 38:24
  doing
• 38:24
  where
• 38:24
  you,
• 38:25
  you
• 38:25
  have
• 38:25
  the
• 38:26
  individual.
• 38:26
  Just
• 38:26
  like
• 38:27
  you
• 38:27
  already
• 38:27
  have
• 38:28
  your
• 38:28
  app
• 38:28
  up
• 38:28
  with
• 38:29
  your
• 38:29
  loyalty
• 38:29
  card
• 38:30
  on
• 38:30
  it.
• 38:30
  Why
• 38:30
  aren't
• 38:31
  you
• 38:31
  testing
• 38:31
  scan
• 38:32
  and
• 38:32
  go
• 38:32
  in
• 38:33
  that
• 38:33
  way?
• 38:33
  Like
• 38:33
  you
• 38:34
  still
• 38:34
  have
• 38:34
  to
• 38:34
  scan
• 38:34
  each
• 38:35
  barcode
• 38:35
  of
• 38:35
  each
• 38:36
  product.
• 38:36
  It
• 38:36
  just,
• 38:36
  it
• 38:37
  seems
• 38:37
  like
• 38:37
  it'd
• 38:37
  be
• 38:38
  simpler
• 38:38
  without
• 38:39
  having
• 38:39
  to
• 38:39
  get
• 38:39
  the
• 38:40
  car.
• 38:41
  Care
• 38:41
  about
• 38:41
  your
• 38:41
  portrait
• 38:42
  that
• 38:42
  way.
• 38:43
  I
• 38:43
  guess.
• 38:43
  Yeah,
• 38:44
  I
• 38:44
  mean,
• 38:44
  I
• 38:44
  don't
• 38:44
  know.
• 38:44
  I
• 38:44
  just,
• 38:45
  I
• 38:45
  think
• 38:45
  there's
• 38:45
  other,
• 38:46
  smarter
• 38:46
  ways
• 38:47
  to
• 38:47
  be
• 38:47
  doing
• 38:47
  this
• 38:47
  and
• 38:48
  other
• 38:48
  places
• 38:49
  that
• 38:49
  I'd
• 38:49
  be
• 38:49
  investing
• 38:50
  in,
• 38:50
  in
• 38:51
  my
• 38:51
  store.
• 38:51
  To
• 38:51
  your
• 38:52
  point,
• 38:52
  you
• 38:52
  know,
• 38:53
  especially
• 38:53
  the
• 38:54
  retail
• 38:54
  media
• 38:54
  angle,
• 38:55
  I
• 38:55
  don't
• 38:55
  know
• 38:55
  how
• 38:55
  you
• 38:55
  even
• 38:56
  start
• 38:56
  to
• 38:56
  get
• 38:57
  without
• 38:57
  connecting
• 38:58
  to
• 38:58
  something
• 38:58
  like
• 38:59
  an
• 38:59
  instacart
• 38:59
  because
• 39:00
  I
• 39:00
  think
• 39:00
  that's
• 39:00
  where
• 39:00
  the
• 39:00
  value
• 39:01
  of
• 39:01
  the
• 39:01
  instacart
• 39:01
  caper
• 39:02
  cart
• 39:02
  comes
• 39:02
  in
• 39:02
  is
• 39:03
  like
• 39:03
  you
• 39:03
  are
• 39:03
  connecting
• 39:04
  to
• 39:04
  a
• 39:05
  broader
• 39:05
  store
• 39:06
  ecosystem.
• 39:06
  You're
• 39:07
  not
• 39:07
  just
• 39:07
  connecting
• 39:07
  to,
• 39:08
  it's
• 39:08
  not
• 39:08
  just
• 39:08
  about
• 39:08
  the
• 39:08
  cart.
• 39:09
  And
• 39:09
  in
• 39:10
  this
• 39:10
  case
• 39:10
  I,
• 39:11
  I
• 39:11
  still
• 39:11
  think
• 39:11
  it's
• 39:11
  too
• 39:12
  difficult
• 39:13
  and
• 39:13
  there's
• 39:13
  going
• 39:13
  to
• 39:13
  be
• 39:13
  too
• 39:14
  many
• 39:14
  moving
• 39:14
  pieces
• 39:14
  here
• 39:15
  for
• 39:15
  Waitrose
• 39:15
  to
• 39:16
  really
• 39:16
  see
• 39:16
  the
• 39:16
  value
• 39:16
  of
• 39:16
  doing
• 39:17
  something
• 39:17
  like
• 39:17
  this
• 39:18
  in
• 39:18
  store.
• 39:18
  So
• 39:19
  I,
• 39:19
  I
• 39:19
  think
• 39:20
  this
• 39:20
  is
• 39:20
  going
• 39:20
  to
• 39:20
  be
• 39:20
  a
• 39:20
  short
• 39:21
  lived
• 39:21
  pilot
• 39:22
  for,
• 39:23
  for
• 39:23
  Waitrose,
• 39:23
  but
• 39:25
  a
• 39:25
  good
• 39:25
  idea
• 39:26
  in
• 39:26
  theory.
• 39:27
  But
• 39:27
  yeah,
• 39:28
  I
• 39:28
  don't
• 39:28
  think
• 39:29
  this
• 39:29
  execution
• 39:29
  is
• 39:29
  right.
• 39:30
  You
• 39:30
  know,
• 39:30
  the
• 39:30
  other,
• 39:30
  the
• 39:31
  other
• 39:31
  thing
• 39:31
  I
• 39:31
  think
• 39:31
  about
• 39:31
  too
• 39:31
  is
• 39:32
  like
• 39:32
  why,
• 39:32
  why
• 39:32
  is
• 39:32
  anyone
• 39:33
  the
• 39:33
  first
• 39:33
  one
• 39:33
  in
• 39:33
  the
• 39:34
  water
• 39:34
  on
• 39:34
  these
• 39:34
  things?
• 39:34
  You
• 39:35
  know,
• 39:35
  because
• 39:35
  I
• 39:35
  go
• 39:35
  back
• 39:36
  to,
• 39:36
  like,
• 39:36
  our
• 39:36
  conversation
• 39:36
  with
• 39:37
  Dave
• 39:37
  Stack,
• 39:37
  and
• 39:37
  if
• 39:37
  Dave
• 39:38
  Stack
• 39:38
  of
• 39:38
  schnooks,
• 39:39
  for
• 39:39
  those
• 39:39
  that
• 39:39
  maybe
• 39:39
  aren't
• 39:39
  familiar
• 39:40
  with
• 39:40
  him,
• 39:40
  longtime
• 39:41
  friend
• 39:41
  of
• 39:41
  the
• 39:41
  show,
• 39:41
  had
• 39:41
  him
• 39:41
  on
• 39:42
  a
• 39:42
  lot.
• 39:42
  I
• 39:42
  mean,
• 39:42
  he
• 39:43
  would
• 39:43
  tell
• 39:43
  you,
• 39:43
  hands
• 39:43
  down,
• 39:43
  he.
• 39:44
  He
• 39:44
  would.
• 39:44
  He
• 39:45
  would
• 39:45
  kill
• 39:45
  somebody
• 39:46
  if
• 39:46
  they
• 39:46
  took
• 39:46
  the
• 39:46
  robot
• 39:46
  out
• 39:47
  of
• 39:47
  the
• 39:47
  store.
• 39:47
  You
• 39:47
  know,
• 39:47
  the
• 39:48
  smart
• 39:48
  cards,
• 39:48
  like,
• 39:48
  a
• 39:48
  nice
• 39:49
  to
• 39:49
  have
• 39:49
  to
• 39:49
  him.
• 39:49
  It's
• 39:49
  something
• 39:50
  they're
• 39:50
  experimenting
• 39:50
  with,
• 39:51
  but,
• 39:51
  like,
• 39:51
  you
• 39:52
  know,
• 39:52
  and,
• 39:53
  like,
• 39:53
  that's
• 39:54
  how
• 39:54
  he
• 39:54
  sees
• 39:54
  it.
• 39:55
  Like,
• 39:55
  there's
• 39:55
  so
• 39:55
  many
• 39:55
  more
• 39:56
  useful
• 39:56
  solutions
• 39:57
  that
• 39:57
  should
• 39:57
  be
• 39:57
  invested
• 39:58
  in,
• 39:58
  you
• 39:58
  know,
• 39:58
  over
• 39:59
  this.
• 39:59
  And
• 39:59
  I
• 39:59
  don't
• 40:00
  understand
• 40:00
  why
• 40:00
  anyone
• 40:00
  would
• 40:00
  be
• 40:01
  first
• 40:01
  on
• 40:01
  this.
• 40:02
  Well,
• 40:02
  and
• 40:02
  they're
• 40:02
  using
• 40:03
  schnooks,
• 40:03
  is
• 40:03
  using
• 40:04
  the
• 40:04
  caper
• 40:04
  cart,
• 40:05
  which,
• 40:05
  again,
• 40:05
  is
• 40:05
  like,
• 40:06
  there's
• 40:06
  other
• 40:06
  value
• 40:06
  to
• 40:07
  that.
• 40:07
  It's
• 40:07
  playing
• 40:07
  into
• 40:08
  the
• 40:08
  intelligence,
• 40:09
  the
• 40:09
  store
• 40:10
  intelligence,
• 40:10
  not
• 40:11
  just
• 40:11
  an
• 40:11
  independent
• 40:12
  unit
• 40:12
  that's
• 40:13
  serving
• 40:13
  one
• 40:13
  purpose,
• 40:14
  which
• 40:14
  is
• 40:14
  to
• 40:15
  overall
• 40:15
  help
• 40:16
  a
• 40:16
  checkout.
• 40:16
  Yes,
• 40:17
  exactly.
• 40:17
  So,
• 40:18
  yeah,
• 40:18
  I
• 40:19
  don't
• 40:19
  know.
• 40:20
  I
• 40:20
  hope
• 40:21
  that
• 40:21
  we
• 40:21
  get
• 40:21
  to
• 40:22
  see
• 40:22
  this
• 40:22
  at
• 40:23
  grocery
• 40:23
  shop
• 40:24
  and
• 40:24
  kind
• 40:24
  of
• 40:24
  get
• 40:24
  to
• 40:25
  talk
• 40:25
  to
• 40:25
  the
• 40:25
  company
• 40:25
  just
• 40:26
  to
• 40:26
  get
• 40:26
  their
• 40:26
  perspective
• 40:27
  for
• 40:27
  a
• 40:27
  stand
• 40:27
  on
• 40:28
  how
• 40:29
  this
• 40:29
  and
• 40:29
  other
• 40:29
  pilots
• 40:30
  are
• 40:30
  going
• 40:30
  too,
• 40:30
  because
• 40:32
  that
• 40:32
  also
• 40:32
  makes
• 40:33
  the
• 40:33
  difference
• 40:33
  and
• 40:33
  helps
• 40:34
  us
• 40:34
  think
• 40:34
  of
• 40:34
  things
• 40:34
  that
• 40:34
  maybe
• 40:35
  we're
• 40:35
  not
• 40:35
  considering.
• 40:37
  All
• 40:37
  right,
• 40:37
  well,
• 40:37
  let's
• 40:37
  go
• 40:38
  to
• 40:38
  the
• 40:38
  lightning
• 40:39
  round,
• 40:40
  Chris.
• 40:40
  Five,
• 40:41
  four,
• 40:41
  three,
• 40:42
  two,
• 40:42
  one.
• 40:43
  Is
• 40:43
  a
• 40:43
  new
• 40:44
  grocery
• 40:44
  shopping
• 40:45
  hack
• 40:45
  coined
• 40:46
  by
• 40:46
  chef
• 40:46
  Will
• 40:47
  Coleman,
• 40:48
  suggesting
• 40:48
  that
• 40:48
  you
• 40:48
  can
• 40:49
  make
• 40:49
  any
• 40:49
  meal
• 40:50
  and
• 40:50
  eliminate
• 40:50
  food
• 40:51
  waste
• 40:51
  by
• 40:51
  limiting
• 40:51
  your
• 40:52
  grocery
• 40:52
  shopping
• 40:53
  trip
• 40:53
  to
• 40:53
  five
• 40:53
  vegetables,
• 40:54
  four
• 40:54
  fruits,
• 40:55
  three
• 40:55
  proteins,
• 40:55
  two
• 40:56
  starches,
• 40:56
  and
• 40:57
  one
• 40:57
  treat.
• 40:58
  What
• 40:58
  would
• 40:58
  your
• 40:59
  five,
• 40:59
  four,
• 40:59
  three,
• 41:00
  two,
• 41:00
  one
• 41:00
  trip
• 41:00
  be,
• 41:01
  Chris?
• 41:02
  That's
• 41:02
  the
• 41:02
  dumbest.
• 41:03
  First
• 41:03
  of
• 41:03
  all,
• 41:03
  it's
• 41:03
  the
• 41:03
  dumbest
• 41:04
  thing
• 41:04
  I've
• 41:04
  ever
• 41:04
  heard
• 41:04
  in
• 41:04
  my
• 41:05
  life.
• 41:05
  Like,
• 41:05
  this
• 41:05
  is
• 41:05
  why.
• 41:06
  This
• 41:07
  is
• 41:07
  why
• 41:07
  I
• 41:07
  take
• 41:07
  what
• 41:08
  Instagram
• 41:08
  influencers
• 41:09
  say
• 41:09
  with
• 41:09
  a
• 41:09
  grain
• 41:09
  of
• 41:09
  salt.
• 41:10
  Oh,
• 41:10
  my
• 41:10
  God.
• 41:12
  All
• 41:12
  right,
• 41:12
  this
• 41:12
  is.
• 41:12
  Oh,
• 41:13
  God.
• 41:13
  So
• 41:13
  I
• 41:13
  gotta
• 41:13
  give
• 41:14
  you
• 41:14
  five,
• 41:14
  four,
• 41:14
  three,
• 41:15
  two,
• 41:15
  one
• 41:15
  of
• 41:15
  each
• 41:15
  of
• 41:15
  those.
• 41:16
  All
• 41:16
  right,
• 41:16
  so,
• 41:16
  yes,
• 41:17
  vegetables.
• 41:18
  My
• 41:18
  five
• 41:18
  vegetables
• 41:19
  would
• 41:19
  be
• 41:20
  green
• 41:20
  beans,
• 41:21
  corn,
• 41:23
  peas,
• 41:24
  lettuce.
• 41:25
  I
• 41:26
  know.
• 41:26
  Surprising,
• 41:26
  huh?
• 41:27
  Lettuce
• 41:27
  and
• 41:27
  jalapeno.
• 41:28
  That
• 41:28
  would
• 41:29
  be
• 41:29
  my
• 41:29
  five
• 41:29
  vegetables.
• 41:30
  I
• 41:30
  think
• 41:30
  those
• 41:30
  are
• 41:30
  all
• 41:30
  vegetables.
• 41:31
  Yeah.
• 41:32
  Fruits
• 41:33
  would
• 41:33
  be
• 41:33
  bananas,
• 41:34
  tomatoes.
• 41:35
  Because
• 41:35
  they're
• 41:35
  actual
• 41:36
  fruits.
• 41:37
  Correct.
• 41:37
  Dates.
• 41:37
  Gotta
• 41:38
  have
• 41:38
  my
• 41:38
  dates
• 41:38
  in
• 41:38
  my
• 41:39
  breakfast.
• 41:39
  And
• 41:39
  blueberries.
• 41:40
  That
• 41:40
  was
• 41:40
  that.
• 41:41
  That's
• 41:41
  probably
• 41:41
  the
• 41:41
  easiest
• 41:42
  one
• 41:42
  for
• 41:42
  me.
• 41:43
  Protein.
• 41:44
  I
• 41:44
  think
• 41:45
  I'd
• 41:45
  go
• 41:45
  chicken,
• 41:46
  of
• 41:46
  course.
• 41:46
  Chicken,
• 41:47
  steak,
• 41:48
  and
• 41:48
  then
• 41:48
  probably
• 41:49
  coconut
• 41:49
  milk,
• 41:49
  because
• 41:50
  you
• 41:50
  got
• 41:50
  to
• 41:50
  get
• 41:50
  your
• 41:50
  protein
• 41:51
  from
• 41:51
  the
• 41:51
  coconut
• 41:52
  milk,
• 41:52
  too.
• 41:52
  Okay,
• 41:53
  okay.
• 41:54
  And
• 41:54
  then.
• 41:54
  Then
• 41:55
  that's
• 41:55
  a
• 41:55
  staple
• 41:55
  of
• 41:55
  me.
• 41:56
  That's
• 41:56
  every
• 41:56
  day.
• 41:56
  And
• 41:57
  then
• 41:57
  Starches.
• 41:58
  I'd
• 41:58
  go,
• 41:59
  I
• 41:59
  don't,
• 41:59
  I
• 42:00
  don't
• 42:00
  eat
• 42:00
  a
• 42:00
  lot
• 42:00
  of
• 42:00
  starches.
• 42:00
  So
• 42:01
  I'd
• 42:01
  go
• 42:01
  sourdough
• 42:01
  bread
• 42:03
  and
• 42:03
  maybe
• 42:03
  ruffles.
• 42:05
  But
• 42:05
  the
• 42:05
  simply
• 42:05
  ruffles,
• 42:06
  because
• 42:06
  those
• 42:06
  are
• 42:06
  just
• 42:07
  potatoes
• 42:07
  and
• 42:07
  oil
• 42:07
  and
• 42:08
  those
• 42:08
  are
• 42:08
  so
• 42:08
  good.
• 42:08
  If
• 42:08
  you
• 42:09
  haven't
• 42:09
  tried
• 42:09
  those,
• 42:09
  folks.
• 42:10
  So
• 42:10
  delicious.
• 42:11
  And
• 42:11
  then
• 42:11
  of
• 42:11
  course,
• 42:11
  the
• 42:12
  treat's
• 42:12
  not
• 42:12
  going
• 42:12
  to
• 42:12
  surprise
• 42:13
  anybody
• 42:13
  at
• 42:13
  the
• 42:13
  Red
• 42:13
  Vines
• 42:14
  100.
• 42:14
  The
• 42:14
  Red
• 42:15
  Vines.
• 42:15
  I
• 42:15
  want
• 42:15
  to
• 42:16
  know
• 42:16
  what,
• 42:17
  I
• 42:17
  want
• 42:17
  to
• 42:17
  know
• 42:17
  what
• 42:18
  creation,
• 42:18
  what
• 42:19
  dinner
• 42:19
  you
• 42:19
  concoct
• 42:19
  with
• 42:20
  Red
• 42:20
  Vines
• 42:20
  dates,
• 42:21
  coconut
• 42:21
  milk
• 42:22
  and
• 42:23
  peas.
• 42:23
  And,
• 42:24
  and
• 42:25
  what
• 42:25
  else
• 42:25
  was.
• 42:25
  What
• 42:26
  was
• 42:26
  the
• 42:26
  other
• 42:26
  one?
• 42:26
  Green
• 42:27
  beans.
• 42:27
  I
• 42:27
  don't
• 42:27
  know.
• 42:27
  That's
• 42:27
  why
• 42:27
  this,
• 42:28
  that's
• 42:28
  why
• 42:28
  this
• 42:28
  whole
• 42:28
  thing
• 42:28
  is
• 42:29
  so
• 42:29
  stupid.
• 42:29
  Like,
• 42:29
  where
• 42:30
  do
• 42:30
  you.
• 42:30
  How
• 42:30
  are
• 42:30
  you
• 42:30
  gonna
• 42:30
  spice
• 42:31
  the
• 42:31
  food?
• 42:31
  Like,
• 42:31
  you
• 42:31
  can't
• 42:32
  just
• 42:32
  go
• 42:32
  to
• 42:32
  the
• 42:32
  grocery
• 42:32
  store
• 42:33
  and
• 42:33
  get
• 42:33
  those
• 42:33
  things.
• 42:33
  It's
• 42:34
  so.
• 42:34
  So
• 42:35
  I
• 42:35
  guess
• 42:35
  they
• 42:35
  assume,
• 42:36
  I
• 42:36
  guess
• 42:36
  they
• 42:36
  assume
• 42:37
  that
• 42:37
  you.
• 42:37
  The
• 42:38
  spice,
• 42:38
  like
• 42:38
  the
• 42:38
  salt,
• 42:39
  pepper
• 42:40
  that
• 42:40
  the
• 42:40
  like
• 42:40
  pantry
• 42:41
  staples
• 42:41
  you
• 42:42
  have
• 42:42
  already.
• 42:42
  I
• 42:42
  don't
• 42:43
  know.
• 42:43
  I
• 42:43
  don't
• 42:43
  know.
• 42:43
  This.
• 42:44
  It's
• 42:44
  just
• 42:44
  dumb.
• 42:44
  This
• 42:45
  is,
• 42:45
  this,
• 42:45
  this
• 42:45
  is
• 42:45
  what
• 42:46
  drives
• 42:46
  me
• 42:46
  crazy
• 42:46
  about
• 42:46
  Instagram.
• 42:47
  All
• 42:47
  right,
• 42:47
  this
• 42:48
  next
• 42:48
  one
• 42:48
  is
• 42:48
  one
• 42:48
  of
• 42:48
  my
• 42:48
  all
• 42:49
  time
• 42:49
  favorite
• 42:49
  questions.
• 42:49
  And
• 42:50
  not
• 42:51
  for
• 42:51
  what
• 42:51
  it's
• 42:51
  about,
• 42:51
  but
• 42:52
  for
• 42:52
  the
• 42:52
  question
• 42:52
  I'm
• 42:52
  going
• 42:52
  to
• 42:52
  ask
• 42:53
  you.
• 42:53
  Nessie
• 42:54
  has
• 42:54
  fired
• 42:54
  CEO
• 42:55
  Laurent
• 42:56
  Fix
• 42:56
  after
• 42:56
  just
• 42:56
  one
• 42:57
  year
• 42:57
  in
• 42:57
  the
• 42:57
  job
• 42:57
  following
• 42:58
  an
• 42:58
  investigation
• 42:58
  into
• 42:59
  an
• 42:59
  undisclosed
• 43:00
  romantic
• 43:01
  relationship,
• 43:01
  ousting
• 43:02
  its
• 43:02
  second
• 43:02
  chief
• 43:03
  executive
• 43:03
  in
• 43:04
  a
• 43:04
  year
• 43:04
  and
• 43:05
  throwing
• 43:05
  the
• 43:05
  Swiss
• 43:05
  food
• 43:06
  giant
• 43:06
  into
• 43:06
  its
• 43:06
  deepest
• 43:07
  leadership
• 43:08
  chaos
• 43:08
  in
• 43:09
  decades.
• 43:10
  And
• 43:11
  where
• 43:11
  does
• 43:11
  Laurent
• 43:12
  rank
• 43:13
  in
• 43:13
  your
• 43:13
  ranking
• 43:14
  of
• 43:14
  cool
• 43:14
  sounding
• 43:15
  European
• 43:16
  and
• 43:16
  or
• 43:16
  French
• 43:17
  names?
• 43:18
  I
• 43:18
  have
• 43:18
  no
• 43:18
  idea
• 43:19
  if
• 43:19
  he's
• 43:19
  actually
• 43:19
  French.
• 43:20
  I,
• 43:20
  I
• 43:21
  think
• 43:21
  Laurent
• 43:22
  is
• 43:22
  like
• 43:22
  one
• 43:23
  of
• 43:23
  the
• 43:23
  like
• 43:24
  iconic
• 43:25
  French
• 43:25
  names.
• 43:26
  I
• 43:26
  would
• 43:26
  also
• 43:26
  say
• 43:27
  it's
• 43:27
  your
• 43:27
  top
• 43:28
  three.
• 43:28
  So.
• 43:28
  Yeah,
• 43:28
  totally.
• 43:29
  100
• 43:29
  is.
• 43:30
  Yep.
• 43:30
  Louque,
• 43:31
  we
• 43:31
  have
• 43:31
  a
• 43:31
  client
• 43:31
  named
• 43:32
  Louis
• 43:33
  you're
• 43:33
  gonna
• 43:33
  drop.
• 43:34
  Yeah,
• 43:34
  I
• 43:34
  am.
• 43:35
  Because
• 43:35
  I
• 43:35
  think
• 43:35
  it's
• 43:35
  so
• 43:36
  cool.
• 43:37
  And
• 43:37
  then
• 43:38
  Simone,
• 43:38
  I
• 43:39
  think
• 43:39
  is
• 43:39
  my
• 43:39
  other
• 43:40
  favorite
• 43:41
  French
• 43:41
  sounding
• 43:42
  name.
• 43:42
  Is
• 43:43
  that
• 43:43
  Simone?
• 43:43
  Simone,
• 43:44
  yeah.
• 43:45
  Simone,
• 43:45
  yeah.
• 43:45
  I
• 43:46
  don't
• 43:46
  know.
• 43:46
  Yeah,
• 43:46
  yeah,
• 43:46
  yeah,
• 43:47
  yeah.
• 43:48
  I
• 43:48
  need,
• 43:48
  I
• 43:48
  need
• 43:48
  to
• 43:49
  be
• 43:49
  beef
• 43:50
  up
• 43:50
  my
• 43:50
  Francophile
• 43:52
  background
• 43:52
  here
• 43:52
  before
• 43:53
  I
• 43:53
  answer
• 43:53
  that
• 43:54
  question
• 43:54
  again.
• 43:54
  But
• 43:54
  I
• 43:55
  do
• 43:55
  like
• 43:56
  those
• 43:56
  names.
• 43:57
  Yeah,
• 43:57
  I
• 43:57
  put
• 43:57
  Laurent
• 43:58
  in
• 43:58
  mine
• 43:58
  too.
• 43:58
  I
• 43:58
  put
• 43:59
  Terry
• 43:59
  on
• 43:59
  mine
• 43:59
  too.
• 44:00
  Terry.
• 44:00
  That's
• 44:00
  a
• 44:00
  good
• 44:01
  one.
• 44:01
  And
• 44:01
  then
• 44:02
  I'd
• 44:02
  also
• 44:02
  put
• 44:02
  Charles.
• 44:04
  Charles,
• 44:04
  like
• 44:04
  Charles
• 44:05
  de
• 44:05
  Gaulle,
• 44:05
  you
• 44:05
  know,
• 44:05
  just
• 44:06
  straight
• 44:06
  up
• 44:06
  Charles,
• 44:07
  you
• 44:07
  know,
• 44:07
  do.
• 44:08
  They
• 44:08
  say
• 44:08
  that
• 44:09
  name
• 44:09
  differently
• 44:09
  in
• 44:09
  French?
• 44:10
  Like,
• 44:10
  how
• 44:11
  do
• 44:11
  you
• 44:11
  say,
• 44:12
  like.
• 44:12
  Because
• 44:12
  you
• 44:12
  don't,
• 44:12
  you
• 44:13
  know,
• 44:13
  it's.
• 44:13
  I
• 44:13
  don't
• 44:13
  know,
• 44:13
  it's
• 44:13
  spelled
• 44:14
  the
• 44:14
  same
• 44:14
  Way
• 44:14
  I
• 44:14
  looked
• 44:14
  it
• 44:15
  up
• 44:15
  yesterday,
• 44:15
  it's
• 44:15
  spelled
• 44:16
  the
• 44:16
  same
• 44:16
  way.
• 44:16
  I
• 44:17
  don't
• 44:17
  know.
• 44:17
  Yes,
• 44:17
  but
• 44:18
  like
• 44:18
  Charles.
• 44:19
  I
• 44:19
  don't
• 44:20
  know.
• 44:20
  We
• 44:20
  gotta
• 44:20
  ask
• 44:21
  Lewis.
• 44:22
  Is
• 44:22
  Louis,
• 44:23
  like,
• 44:24
  is
• 44:24
  Charles
• 44:25
  Charal
• 44:26
  or
• 44:26
  something?
• 44:26
  I
• 44:27
  don't
• 44:27
  know.
• 44:27
  Charles.
• 44:28
  I
• 44:28
  don't
• 44:28
  know.
• 44:29
  It's
• 44:29
  a
• 44:29
  great
• 44:30
  question.
• 44:30
  I
• 44:30
  don't
• 44:30
  know.
• 44:30
  I
• 44:31
  don't
• 44:31
  know.
• 44:31
  Fret.
• 44:32
  The
• 44:32
  French
• 44:34
  comment
• 44:34
  on
• 44:34
  this.
• 44:34
  Tell
• 44:35
  us
• 44:35
  where
• 44:35
  we
• 44:35
  got
• 44:35
  this
• 44:36
  wrong.
• 44:36
  French.
• 44:36
  French
• 44:36
  Canadian.
• 44:37
  Let
• 44:37
  us
• 44:37
  know.
• 44:37
  Drop
• 44:38
  us
• 44:38
  a
• 44:38
  line.
• 44:38
  Yes.
• 44:38
  Yes.
• 44:39
  All
• 44:39
  right,
• 44:40
  Chris,
• 44:40
  question
• 44:40
  number
• 44:40
  three
• 44:41
  kids
• 44:41
  across
• 44:41
  the
• 44:42
  country
• 44:42
  have
• 44:42
  already
• 44:43
  or
• 44:43
  are
• 44:43
  going
• 44:44
  back
• 44:44
  to
• 44:44
  school
• 44:45
  this
• 44:45
  week.
• 44:46
  What
• 44:46
  are
• 44:46
  your
• 44:46
  top
• 44:47
  parenting
• 44:47
  hacks
• 44:48
  for
• 44:48
  making
• 44:48
  school
• 44:49
  prep
• 44:49
  simpler
• 44:50
  for
• 44:50
  parents?
• 44:52
  Oh,
• 44:52
  that's
• 44:52
  super
• 44:52
  easy.
• 44:53
  You
• 44:53
  got
• 44:53
  to
• 44:53
  get
• 44:53
  them
• 44:53
  on
• 44:53
  the
• 44:54
  bus.
• 44:54
  The
• 44:54
  bus
• 44:54
  is.
• 44:55
  The
• 44:55
  bus
• 44:55
  is.
• 44:55
  Is
• 44:55
  a
• 44:56
  godsend.
• 44:56
  And
• 44:56
  you're
• 44:56
  on
• 44:56
  the
• 44:57
  bus
• 44:57
  for
• 44:57
  the
• 44:57
  first
• 44:57
  time
• 44:57
  this
• 44:58
  week.
• 44:58
  Curious
• 44:58
  how
• 44:58
  that's
• 44:58
  going
• 44:59
  to.
• 44:59
  And
• 45:00
  then
• 45:00
  also
• 45:00
  they
• 45:00
  got
• 45:00
  to
• 45:00
  get
• 45:00
  lunch
• 45:01
  at
• 45:01
  school
• 45:01
  when
• 45:02
  you
• 45:02
  don't
• 45:02
  have
• 45:02
  to
• 45:02
  make
• 45:02
  lunches.
• 45:03
  It's
• 45:03
  such
• 45:04
  a
• 45:04
  bonus.
• 45:05
  Such
• 45:05
  a
• 45:05
  bonus.
• 45:05
  How
• 45:06
  is
• 45:06
  the
• 45:06
  bus
• 45:06
  going
• 45:06
  for
• 45:06
  you,
• 45:06
  Ann?
• 45:07
  Buses
• 45:07
  bus
• 45:08
  is
• 45:08
  going
• 45:08
  okay,
• 45:09
  but
• 45:10
  it's
• 45:11
  been
• 45:11
  interesting.
• 45:11
  Like,
• 45:12
  people
• 45:12
  swear
• 45:13
  on
• 45:13
  the
• 45:13
  bus.
• 45:13
  That's
• 45:14
  what
• 45:14
  that
• 45:14
  was.
• 45:14
  The
• 45:14
  first
• 45:15
  report
• 45:15
  back
• 45:15
  was
• 45:16
  there's
• 45:16
  a
• 45:16
  lot
• 45:16
  of
• 45:16
  people
• 45:16
  swearing.
• 45:17
  And
• 45:17
  I
• 45:17
  was
• 45:17
  like,
• 45:17
  well,
• 45:18
  welcome
• 45:18
  to
• 45:19
  the
• 45:19
  bus.
• 45:19
  It
• 45:20
  doesn't
• 45:20
  Change
• 45:20
  when
• 45:20
  you're
• 45:21
  44
• 45:22
  and
• 45:22
  riding
• 45:22
  Metro
• 45:23
  Transit.
• 45:23
  People
• 45:24
  are.
• 45:24
  The
• 45:24
  bus
• 45:24
  is
• 45:24
  Lord
• 45:25
  of
• 45:25
  the
• 45:25
  Flies.
• 45:25
  Yeah,
• 45:26
  it
• 45:26
  really
• 45:26
  is.
• 45:26
  It's
• 45:26
  Lord
• 45:27
  of
• 45:27
  the
• 45:27
  Flies.
• 45:28
  All
• 45:28
  right,
• 45:28
  last
• 45:28
  one.
• 45:28
  Chloe
• 45:29
  mall,
• 45:29
  the
• 45:29
  39
• 45:30
  year
• 45:30
  old
• 45:30
  daughter
• 45:30
  of
• 45:30
  actress
• 45:30
  Candice
• 45:31
  Bergen
• 45:31
  was
• 45:32
  named
• 45:32
  American
• 45:32
  Vogue's
• 45:33
  new
• 45:33
  head
• 45:34
  of
• 45:34
  editorial
• 45:34
  content
• 45:35
  on
• 45:35
  Tuesday.
• 45:36
  What
• 45:36
  are
• 45:36
  the
• 45:36
  chances
• 45:36
  that
• 45:37
  you
• 45:37
  think
• 45:37
  Chloe
• 45:37
  can
• 45:37
  keep
• 45:38
  an
• 45:38
  assistant
• 45:38
  longer
• 45:38
  than
• 45:39
  Murphy
• 45:39
  Brown?
• 45:40
  Did
• 45:40
  Murphy
• 45:41
  Brown
• 45:41
  have
• 45:41
  trouble
• 45:41
  keeping
• 45:42
  an
• 45:42
  assistant?
• 45:42
  I
• 45:43
  don't
• 45:43
  really
• 45:43
  remember
• 45:43
  that
• 45:44
  show.
• 45:44
  I
• 45:45
  always
• 45:45
  had
• 45:45
  a
• 45:45
  new
• 45:45
  assistant
• 45:46
  every
• 45:46
  single
• 45:47
  week.
• 45:47
  It
• 45:47
  was
• 45:47
  great.
• 45:48
  They'd
• 45:49
  have
• 45:49
  crazy,
• 45:49
  like,
• 45:50
  cameos
• 45:50
  with
• 45:50
  people
• 45:51
  and
• 45:51
  different
• 45:51
  stuff.
• 45:51
  It
• 45:52
  was
• 45:52
  amazing.
• 45:53
  I
• 45:53
  didn't
• 45:53
  know
• 45:53
  if
• 45:53
  that
• 45:53
  was
• 45:53
  a
• 45:54
  nod
• 45:54
  to
• 45:54
  like
• 45:55
  the
• 45:55
  Devil
• 45:55
  Wears
• 45:55
  Prada
• 45:56
  and
• 45:57
  like
• 45:57
  not
• 45:57
  being
• 45:58
  able
• 45:58
  to
• 45:58
  keep
• 45:58
  an
• 45:58
  assistant
• 45:59
  because
• 46:00
  she's
• 46:00
  now
• 46:01
  the
• 46:01
  Vogue
• 46:01
  editor.
• 46:03
  It's
• 46:03
  kind
• 46:03
  of
• 46:03
  a
• 46:03
  vague
• 46:04
  allusion
• 46:04
  to
• 46:04
  that
• 46:04
  as
• 46:04
  well.
• 46:05
  Like,
• 46:05
  you
• 46:05
  know,
• 46:05
  that
• 46:06
  is
• 46:06
  she
• 46:06
  going
• 46:06
  to
• 46:06
  be
• 46:06
  total
• 46:07
  Anna
• 46:07
  Wintour
• 46:07
  or
• 46:08
  is
• 46:08
  she
• 46:08
  going
• 46:08
  to
• 46:08
  be
• 46:08
  like,
• 46:08
  you
• 46:09
  know,
• 46:09
  you
• 46:09
  know,
• 46:09
  somebody
• 46:10
  that
• 46:10
  people
• 46:10
  want
• 46:10
  to
• 46:10
  work
• 46:10
  with?
• 46:11
  I
• 46:11
  don't
• 46:11
  know.
• 46:12
  I
• 46:12
  don't
• 46:12
  think
• 46:12
  so.
• 46:13
  I
• 46:13
  think
• 46:13
  she's
• 46:13
  a
• 46:13
  great
• 46:14
  pick.
• 46:14
  She's,
• 46:15
  you
• 46:15
  know,
• 46:15
  head
• 46:16
  of
• 46:16
  vogue.com
• 46:17
  and
• 46:17
  does
• 46:18
  the
• 46:18
  Vogue
• 46:18
  podcast.
• 46:19
  Like,
• 46:19
  I
• 46:19
  think
• 46:19
  that
• 46:20
  she's,
• 46:21
  she
• 46:21
  was,
• 46:21
  she's
• 46:22
  has
• 46:22
  been
• 46:22
  the
• 46:22
  front
• 46:23
  runner,
• 46:23
  but
• 46:23
  I
• 46:23
  think
• 46:23
  is
• 46:24
  a
• 46:24
  really
• 46:24
  good
• 46:24
  pick
• 46:24
  for
• 46:25
  this
• 46:25
  role
• 46:25
  and
• 46:26
  in
• 46:26
  keeping
• 46:26
  Vogue
• 46:27
  relevant
• 46:28
  with
• 46:28
  a
• 46:28
  new
• 46:29
  generation.
• 46:29
  And
• 46:30
  her
• 46:30
  digital
• 46:31
  background
• 46:32
  I
• 46:32
  think
• 46:32
  will
• 46:32
  be
• 46:32
  really
• 46:32
  helpful
• 46:33
  in,
• 46:33
  in
• 46:34
  doing
• 46:34
  that.
• 46:34
  So.
• 46:35
  All
• 46:35
  right,
• 46:35
  Chloe,
• 46:36
  way
• 46:36
  to
• 46:36
  go
• 46:37
  and
• 46:37
  I
• 46:38
  love
• 46:38
  you.
• 46:39
  Best
• 46:39
  of
• 46:39
  luck,
• 46:40
  CM.
• 46:40
  All
• 46:40
  right,
• 46:40
  happy
• 46:41
  birthday
• 46:41
  today
• 46:41
  to
• 46:42
  Charlie
• 46:42
  Sheen,
• 46:42
  Garrett
• 46:43
  Hedlund,
• 46:43
  and
• 46:43
  to
• 46:44
  the
• 46:44
  new
• 46:44
  face
• 46:44
  of
• 46:44
  Yuri,
• 46:46
  Kaia
• 46:46
  Gerber.
• 46:47
  And
• 46:48
  remember,
• 46:48
  if
• 46:48
  you
• 46:48
  can
• 46:48
  only
• 46:48
  read
• 46:48
  or
• 46:49
  listen
• 46:49
  to
• 46:49
  one
• 46:49
  retail
• 46:50
  blog
• 46:50
  in
• 46:50
  the
• 46:50
  business,
• 46:50
  make
• 46:50
  it
• 46:51
  Omnitok,
• 46:51
  the
• 46:51
  only
• 46:51
  retail
• 46:52
  media
• 46:52
  outlet
• 46:52
  run
• 46:52
  by
• 46:53
  2F
• 46:53
  former
• 46:53
  executives
• 46:54
  from
• 46:54
  a
• 46:54
  current
• 46:54
  top
• 46:55
  10
• 46:55
  US
• 46:55
  retailer.
• 46:56
  Our
• 46:56
  Fast
• 46:57
  5
• 46:57
  podcast
• 46:57
  is
• 46:57
  the
• 46:57
  quickest,
• 46:58
  fastest
• 46:58
  rundown
• 46:59
  of
• 46:59
  all
• 46:59
  the
• 46:59
  week's
• 46:59
  top
• 46:59
  news.
• 47:00
  And
• 47:00
  our
• 47:00
  daily
• 47:01
  newsletter,
• 47:01
  the
• 47:01
  Retail
• 47:01
  Daily
• 47:02
  Minute,
• 47:02
  tells
• 47:02
  you
• 47:02
  all
• 47:03
  you
• 47:03
  need
• 47:03
  to
• 47:03
  know
• 47:03
  each
• 47:03
  day
• 47:04
  to
• 47:04
  stay
• 47:04
  on
• 47:04
  top
• 47:05
  of
• 47:05
  your
• 47:05
  game
• 47:06
  as
• 47:06
  a
• 47:06
  retail
• 47:07
  executive.
• 47:07
  And
• 47:08
  it
• 47:08
  also
• 47:08
  regularly
• 47:08
  features
• 47:09
  special
• 47:09
  content
• 47:09
  that
• 47:09
  is
• 47:10
  exclusive
• 47:10
  to
• 47:10
  us
• 47:10
  and
• 47:10
  that
• 47:11
  Ann
• 47:11
  and
• 47:11
  I
• 47:11
  take
• 47:11
  a
• 47:11
  lot
• 47:12
  of
• 47:12
  pride
• 47:12
  in
• 47:12
  doing
• 47:12
  just
• 47:13
  for
• 47:13
  you.
• 47:13
  Thanks
• 47:14
  as
• 47:14
  always
• 47:14
  for
• 47:14
  listening
• 47:14
  in.
• 47:14
  Please
• 47:15
  remember
• 47:15
  to
• 47:15
  like
• 47:15
  and
• 47:15
  leave
• 47:15
  us
• 47:15
  a
• 47:16
  review
• 47:16
  wherever
• 47:16
  you
• 47:17
  happen
• 47:17
  to
• 47:17
  listen
• 47:17
  to
• 47:17
  your
• 47:18
  podcasts
• 47:18
  or
• 47:18
  on
• 47:18
  YouTube.
• 47:19
  YouTube.
• 47:19
  You
• 47:19
  can
• 47:19
  also
• 47:19
  today
• 47:19
  by
• 47:20
  simply
• 47:20
  going
• 47:20
  to
• 47:20
  YouTube.
• 47:21
  Com
• 47:22
  omnitalk
• 47:23
  retail.
• 47:23
  So
• 47:23
  until
• 47:24
  next
• 47:24
  week,
• 47:24
  on
• 47:24
  behalf
• 47:25
  of
• 47:25
  Anne,
• 47:25
  myself
• 47:26
  and
• 47:26
  all
• 47:26
  of
• 47:27
  us
• 47:27
  here
• 47:27
  at
• 47:27
  Omnitok
• 47:28
  Retail,
• 47:28
  as
• 47:28
  always,
• 47:29
  be
• 47:29
  careful
• 47:29
  out
• 47:29
  there.