Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Reveal Hidden Pricing Friction
Lucas and Luna explore how pricing friction — not price itself — derails customer journeys. Using a real example from a mid-market SaaS company that lost 40% of trial users at a single touchpoint, they unpack why the way you present price matters more than the number. They discuss anchoring effects, subscription shock, and how one brand recovered $2.3 million in annual recurring revenue just by changing how they framed their pricing page. If you map your customer journey and ignore pricing friction, you're missing the biggest drop-off point.
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The skinny
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