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How to Measure Event Success
Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, accountability, and common language to an industry that has long relied on applause, attendance, and…
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