From Product Offering to A-Ha!| Martha Orellana | 515

Leveraging Thought Leadership · Sep 3, 2023 · 25m

How do you get attention for a product that could be used by millions but few are aware of without having a massive marketing budget?

Thought leadership!

Our guest today is Martha Orellana, Vice President of Marketing for MrSteam, a company that converts regular showers into steam showers in personal residence as well as gyms and spas.

While most people have heard of a steam shower, few would imagine that you could have one in your home or that people have had them for decades. Martha shares the history of MrSteam and the challenges they faced getting people to know they could have such a…