Latest / How Fitting: design a slow fashion business that fits

Why This Circular Fashion Brand Doesn’t Gatekeep Their Patterns with Megan McCullough of The Sample Room
We’re told in fashion business that your brand’s patterns are your IP, don’t let anyone else have access to them. It is true that your patterns are one of the most legally protectable aspects of your brand’s unique fit and design aesthetic, but is gatekeeping patterns really necessary for fashion business success?
Today’s guest, Megan McCullough took the opposite approach for her brand The Sample Room. 100% of styles are available as both the finished garment and the sewing pattern. Not only that, but Meg designs each pattern and style to be upcycled so that the final garment is not its final…
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