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Leveraging Thought Leadership | Melanie Huet | 289
Today's guest is Melanie Huet Executive Vice President and Chief Marketing Officer of Serta Simmons Bedding.
We discuss with Melanie taking Serta Simmons, a 100-year-old brand, and transforming it for modern-day operations. How she came to understand the culture of the company, built trust and had clear communication to ensure everyone understood where the company was heading and what their role was.
Melanie talks about separating the Simmons brand and repositioning it to be appealing to the Gen Z market, including having a hugely successful launch on Tik-Tok with Snoozapalooza. She shares…
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