138 | Building Your Business On A Budget: Laura Schofield of Otto & Ivy

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Mar 23, 2023 · 46m

Today’s podcast marks the first in a series of discussions about building your business on a budget and in episode 138 of The Resilient Retail Game Plan I speak with Laura Schofield, the founder of Otto and Ivy, a specialist shoe brand, who incredibly had never spent a penny on marketing until the third year of running her business.

Having initially cultivated a career in television presenting, she felt something was missing after working for several years as a shopping channel host. It was through her creative outlet - a blog for fellow tall woman (Laura is 6ft 1 with size 9 (UK) feet) - and…