How DTC Brands Are Monetizing Their First-Party Data

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Sep 10, 2026 · 8m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning their rich first-party customer data into a standalone revenue stream. We examine the shift from selling products to selling insights, using case studies like Stitch Fix’s early data licensing model and modern privacy-compliant analytics partnerships. With cookie deprecation accelerating in September 2026, brands that treat customer behavior as an asset class are finding new margins. We break down the mechanics of data clean rooms, the ethical lines brands must not cross, and why…