How Google Ads is Changing #2069

Marketing School - Digital Marketing and Online Marketing Tips · Apr 18, 2022 · 6m

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Google Ads is Changing.

[00:30] Learn about Performance Max, an ad campaign format that launched a few months ago.

[01:24] How Performance Max helps you maximize performance across all the channels.

[01:52] The difference between Performance Max and manually using Google Shopping.

[02:55] An overview of the benefits of Performance Max.

[04:00] That’s it…