Latest / No Days Off with Brian Gubernick
885. Uncover Your "Why" by Asking Your Best Friend This One Question
Brian discusses one of the most persistent blind spots in business ownership. Most entrepreneurs can explain what they do and how they do it without hesitation, but the moment someone asks why, the answer collapses into a mission statement that could belong to any company in the industry. In this episode Brian works through a deceptively simple exercise created by Simon Sinek, one that requires no offsite, no consultant, and no whiteboard. What it requires is one friend, one question, and the willingness to sit through a conversation that gets awkward before it gets valuable. Brian also…
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