85. Joe Lindahl, CEO of Mission MSA, on Rebranding and Providing Support to Patients
What do you do when your name no longer represents your organization? How do you create urgency among lawmakers and the public so that those you serve have a chance to live fulfilling lives?
In this episode of Associations Thrive, host Joanna Pineda interviews Joe Lindahl, CEO of Mission MSA. Joe discusses:
How Multiple System Atrophy is a rare neuro-generative disease that is a movement disorder like Parkinson’s, but it is much worse because of the speed at which the disease progresses.
The organization’s rebrand from Multiple System Atrophy Coalition to Mission MSA to lend clarity and…
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