Latest / Arroe Collins Like It's Live / Pod Crashing 101 Episode 479 Trusting Or Not Podcast Analytic Professionals And Why

Transcript

Pod Crashing 101 Episode 479 Trusting Or Not Podcast Analytic Professionals And Why · Arroe Collins Like It's Live

• 0:00
  Speaker 1: So have you checked it out yet? Ero dot net
• 0:02
  Speaker 1: a r r oe dot net. Not just a podcast,
• 0:05
  Speaker 1: it is an exploration for you, twenty different explorations, one
• 0:11
  Speaker 1: of them including vocal dfrag. When was the last time
• 0:14
  Speaker 1: that you stopped and asked yourself a question and then
• 0:18
  Speaker 1: question the answer. It's a lot easier just to ask
• 0:21
  Speaker 1: a friend and then when things go wrong, what happens? Right?
• 0:23
  Speaker 1: How many times you been there? Vocal dfrag Only on
• 0:28
  Speaker 1: ero dot net a r r o e dot net.
• 0:31
  Speaker 1: Enjoy your exploration, yo, what's going on? My name is Arrow,
• 0:35
  Speaker 1: host of the weekly podcast Podcrashing and Podcrashing one on one.
• 0:40
  Speaker 1: These episodes connect listeners to podcasts specialists around the world.
• 0:45
  Speaker 1: The goal has always been to inform our podcast community
• 0:48
  Speaker 1: with subjects that deal with everything and beyond. Podcast hosts
• 0:53
  Speaker 1: are usually very open and always filled with a spirit
• 0:55
  Speaker 1: that spreads their skills as a journalist, medical specialist, true crime,
• 1:00
  Speaker 1: time solver, gamblers, motivators, spiritualist, actors, and even their children.
• 1:04
  Speaker 1: There really is a podcast for every subject Podcrashing one
• 1:08
  Speaker 1: on one. It's been around since March of twenty nineteen.
• 1:12
  Speaker 1: The original goal was to put focus on helping up
• 1:15
  Speaker 1: and coming podcasters to have the right information from somebody
• 1:20
  Speaker 1: who's actually doing it. The idea win fifty four episodes
• 1:24
  Speaker 1: before adopting more people to the idea, talking directly with
• 1:28
  Speaker 1: the podcasters around the world. The purpose of podcrashing one
• 1:33
  Speaker 1: on one is to help you build your own platform,
• 1:37
  Speaker 1: promote it, and earn money. This is podcrashing one on one,
• 1:42
  Speaker 1: all right, episode number four seventy nine. Why are there
• 1:45
  Speaker 1: so many podcasts analytic professionals with bragging rights to get
• 1:51
  Speaker 1: you more listeners, but the majority of those people have
• 1:55
  Speaker 1: never hosted a podcast of their own. This has caused
• 1:59
  Speaker 1: a lot of tension within the four walls of podcasting
• 2:04
  Speaker 1: analytic experts versus the podcast host. Wait wait wait wait
• 2:08
  Speaker 1: wait wait wait. This doesn't mean that the analytic number
• 2:11
  Speaker 1: crunchers are evil people. They are said to have their
• 2:15
  Speaker 1: own skill set, and wow, is it ever different. A
• 2:20
  Speaker 1: person who is really good at helping other podcasters increase
• 2:24
  Speaker 1: their revenue doesn't mean that they have to funnel their
• 2:27
  Speaker 1: own money into followers and listeners. Podcast hosts are storytellers, interviewers,
• 2:34
  Speaker 1: production discipline, and know how to create and to build
• 2:39
  Speaker 1: an audience connection, whereas analytic experts are masters of specialized
• 2:44
  Speaker 1: distribution patterns, listener retention curves, and platform algorithms. Oh my god,
• 2:53
  Speaker 1: and it's not a performance on a microphone. Right now,
• 2:56
  Speaker 1: podcasting is currently experiencing a major league gold rush. Consulting
• 3:02
  Speaker 1: culture is what it's all about. Once people find out
• 3:06
  Speaker 1: about the podcast, they gather a lot of listeners together.
• 3:10
  Speaker 1: It really is sacred money to advertisers and they want
• 3:14
  Speaker 1: proof that this podcast can increase their ROI, their return
• 3:21
  Speaker 1: of investment. Hey, coming up next, we're going to dig
• 3:25
  Speaker 1: deeper into analyzing podcast numbers and those who are doing
• 3:30
  Speaker 1: it for us. Hey, thanks for coming back to podcrashing
• 3:34
  Speaker 1: one on one. Is it easier to analyze a podcast
• 3:39
  Speaker 1: or create one? That's a big, big question, you know what,
• 3:45
  Speaker 1: Producing and creating a long form podcast, it really does
• 3:49
  Speaker 1: need a path, and it's very difficult to keep up with.
• 3:53
  Speaker 1: The analytic experts study successful case studies, but they haven't
• 3:57
  Speaker 1: lived through the grind of growing a show from fifty
• 4:01
  Speaker 1: listeners to fifty thousand. The hardcore facts is that consulting
• 4:06
  Speaker 1: can be more predictable than hosting the frickin' podcast. Here's
• 4:10
  Speaker 1: how the money game is actually played. Analytic consultants make
• 4:14
  Speaker 1: a steady revenue, whereas podcast hosts, we have an uncertain
• 4:19
  Speaker 1: amount of money to be made. So it is said
• 4:22
  Speaker 1: most people would rather sell the map than walk the path.
• 4:27
  Speaker 1: Let's get one thing straight here. There are many many
• 4:30
  Speaker 1: analysts that are extremely very good at what they do,
• 4:34
  Speaker 1: and they're very credible, especially those who combine both sides
• 4:39
  Speaker 1: of the pie, hosting as well as doing the analytics.
• 4:43
  Speaker 1: Three very important questions that you need to ask yourself
• 4:47
  Speaker 1: as well as the person that you're about ready to
• 4:49
  Speaker 1: hire to do your analytics. Number one, can I see
• 4:53
  Speaker 1: the shows that you've personally built? I'd like to see those.
• 4:57
  Speaker 1: Number two would you be able to prove by download
• 5:01
  Speaker 1: numbers before and after your physical involvement in this? And
• 5:07
  Speaker 1: number three can you also provide retention and listener behavior data?
• 5:12
  Speaker 1: I've got to have that to build this relationship. Three
• 5:16
  Speaker 1: very important questions. I'm Merrow and that's pod crashing one
• 5:20
  Speaker 1: on one