Shopify makes the case for local ecommerce, Why do consumers desire to buy local but still buy at Amazon?; How did Google win the review wars vs Yelp?
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Part 1 Shopify makes the case for local ecommerce
A report with a soup-to-nuts discussion of shopping and commerce trends, including online vs. offline, social commerce, retail experiences, payments and banking services. One interesting finding: retailers with local pickup/delivery options saw 13% - 19% higher online conversions. Apparently the Japanese are the least likely to support shopping locally
Why do consumers desire to buy local but still buy at Amazon?
Most consumers say and often feel that they want to support local businesses. Yet their actions often belie that…
The skinny
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