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Episode 12: The Art and Science of Casino Merchandising with Jennifer Bell of Egads
In this episode of Bonus Round, Brendan Moore and Jennifer Bell, President of Egads, explore the art and science of casino merchandising and experiential design. They cover everything from retail-inspired floor psychology to triggerable signage that turns a single jackpot into a floor-wide event. This is a rare look at how hardware and atmosphere shape the way players experience a casino.
The skinny
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