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Episode 4 - The Value and Vexations of Trade Shows
Dan and Tony ditch the “business-y” persona and spiral into why Tony actually likes trade shows: he shows up as himself, talks to people without forcing ROI, and lets curiosity do the work. Tony shares his favorite “Astronaut on Earth” T-shirt story about helping connect a friend, Joe Ryder - paralyzed from a motorcycle crash - to ReWalk Exoskeleton so he could walk down the aisle. Dan admits he’s “hyper allergic” to trade shows mainly because they’re expensive and he feels pressure to justify the cost, arguing networking beats booth-hopping and that happy hours are intimidating when you only…
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