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Fabletics Tech Transformation - RFID Rollout | Fast Five Shorts · Omni Talk Retail

• 0:00
  Fabletics
• 0:01
  is
• 0:01
  going
• 0:01
  all
• 0:01
  in
• 0:02
  on
• 0:02
  rfid.
• 0:02
  According
• 0:03
  to
• 0:03
  our
• 0:03
  friends
• 0:03
  over
• 0:04
  at
• 0:04
  Retail
• 0:04
  Touchpoints,
• 0:05
  Fabletics
• 0:05
  has
• 0:06
  launched
• 0:06
  the
• 0:06
  G
• 0:07
  Store
• 0:08
  software
• 0:08
  as
• 0:08
  a
• 0:08
  service
• 0:09
  retail
• 0:09
  solution
• 0:10
  from
• 0:10
  Gray
• 0:10
  orange
• 0:11
  in
• 0:11
  over
• 0:12
  100
• 0:13
  stores.
• 0:13
  The
• 0:14
  G
• 0:14
  Store
• 0:14
  app's
• 0:15
  integrated
• 0:15
  analytics,
• 0:16
  powered
• 0:16
  by
• 0:16
  overhead
• 0:17
  and
• 0:17
  handheld
• 0:18
  RFID
• 0:18
  readers,
• 0:19
  can
• 0:19
  identify
• 0:19
  items
• 0:20
  abandoned
• 0:20
  in
• 0:20
  dressing
• 0:21
  rooms,
• 0:21
  placed
• 0:21
  in
• 0:21
  the
• 0:22
  wrong
• 0:22
  section,
• 0:22
  or
• 0:23
  simply
• 0:23
  running
• 0:24
  low
• 0:24
  on
• 0:24
  the
• 0:24
  sales
• 0:24
  floor.
• 0:25
  In
• 0:25
  the
• 0:25
  stores
• 0:26
  where
• 0:26
  the
• 0:26
  solution
• 0:26
  has
• 0:26
  been
• 0:27
  deployed,
• 0:27
  Fabletics
• 0:28
  has
• 0:28
  achieved
• 0:28
  95
• 0:29
  to
• 0:29
  97%
• 0:30
  fill
• 0:30
  rates,
• 0:31
  completely
• 0:32
  eliminated
• 0:32
  manual
• 0:33
  cycle
• 0:33
  counts
• 0:34
  and
• 0:34
  boosted
• 0:34
  per
• 0:34
  location
• 0:35
  sales
• 0:35
  by
• 0:36
  up
• 0:36
  to
• 0:36
  20%.
• 0:37
  Fabletics
• 0:38
  is
• 0:38
  adding
• 0:38
  the
• 0:38
  solution
• 0:38
  to
• 0:39
  20
• 0:39
  locations
• 0:40
  per
• 0:40
  month.
• 0:40
  And
• 0:41
  in
• 0:41
  the
• 0:41
  next
• 0:41
  phase,
• 0:41
  Gray
• 0:42
  Orange
• 0:42
  will
• 0:42
  work
• 0:42
  with
• 0:43
  the
• 0:43
  retailer
• 0:43
  to
• 0:43
  enable
• 0:44
  more
• 0:44
  efficient
• 0:45
  store
• 0:45
  to
• 0:45
  store
• 0:46
  transfers
• 0:46
  through
• 0:46
  G
• 0:46
  Store,
• 0:47
  helping
• 0:48
  ensure
• 0:48
  each
• 0:48
  item
• 0:49
  is
• 0:49
  positioned
• 0:49
  in
• 0:49
  the
• 0:50
  location
• 0:50
  where
• 0:50
  it's
• 0:51
  most
• 0:51
  likely
• 0:51
  to
• 0:52
  sell.
• 0:53
  All
• 0:53
  right.
• 0:53
  We
• 0:53
  here
• 0:54
  at
• 0:54
  Omnitalk
• 0:54
  have
• 0:54
  long
• 0:55
  espoused
• 0:55
  RFID
• 0:56
  on
• 0:56
  this
• 0:56
  show.
• 0:57
  Are
• 0:57
  there
• 0:57
  any
• 0:58
  counterpoints,
• 0:59
  Mr.
• 1:00
  Ben
• 1:00
  Miller,
• 1:01
  as
• 1:01
  to
• 1:01
  why
• 1:01
  retailers,
• 1:02
  especially
• 1:02
  apparel
• 1:03
  retailers,
• 1:04
  should
• 1:04
  not
• 1:05
  be
• 1:05
  invested
• 1:06
  in
• 1:06
  rfid?
• 1:08
  Great
• 1:08
  question.
• 1:09
  And
• 1:09
  it's,
• 1:10
  I'm
• 1:11
  really
• 1:11
  pleased
• 1:11
  to
• 1:11
  say,
• 1:11
  for
• 1:12
  everyone
• 1:12
  who's
• 1:12
  going
• 1:12
  to
• 1:12
  be
• 1:12
  in
• 1:13
  Chicago
• 1:13
  in
• 1:13
  a
• 1:13
  couple
• 1:13
  of
• 1:14
  weeks,
• 1:14
  Mira
• 1:15
  Bhatia,
• 1:15
  who's
• 1:16
  president
• 1:16
  and
• 1:17
  chief
• 1:17
  operating
• 1:17
  officer
• 1:18
  of
• 1:18
  Atabletics,
• 1:19
  is
• 1:19
  going
• 1:20
  to
• 1:20
  be
• 1:20
  there
• 1:20
  and
• 1:20
  is
• 1:20
  going
• 1:21
  to
• 1:21
  be
• 1:21
  on
• 1:21
  a
• 1:21
  conversation
• 1:22
  which
• 1:22
  is
• 1:22
  all
• 1:23
  about
• 1:24
  what
• 1:24
  can
• 1:25
  the
• 1:25
  C
• 1:25
  suite
• 1:25
  learn
• 1:26
  from
• 1:26
  Frontline
• 1:27
  from
• 1:27
  the
• 1:27
  retail
• 1:28
  stores.
• 1:29
  And
• 1:29
  this
• 1:30
  gets
• 1:30
  to
• 1:30
  the
• 1:30
  heart
• 1:30
  of
• 1:31
  that
• 1:31
  because
• 1:32
  yes,
• 1:32
  on
• 1:32
  paper,
• 1:34
  what
• 1:34
  you
• 1:34
  can
• 1:34
  do
• 1:34
  with
• 1:34
  rfid,
• 1:35
  particularly
• 1:35
  in
• 1:35
  apparel,
• 1:36
  is
• 1:37
  fantastic.
• 1:40
  What
• 1:40
  are
• 1:40
  the
• 1:41
  challenges?
• 1:42
  I
• 1:42
  mean,
• 1:42
  the
• 1:42
  first
• 1:42
  challenge,
• 1:43
  number
• 1:43
  one
• 1:43
  was
• 1:44
  unit
• 1:44
  cost
• 1:44
  of
• 1:44
  the
• 1:44
  tags
• 1:45
  and
• 1:45
  that's
• 1:45
  been
• 1:45
  coming
• 1:45
  down
• 1:46
  in
• 1:46
  the
• 1:46
  business
• 1:46
  case.
• 1:47
  So
• 1:47
  I
• 1:47
  think
• 1:47
  that's
• 1:48
  less
• 1:48
  of
• 1:48
  a
• 1:48
  hurdle
• 1:49
  than
• 1:49
  it
• 1:49
  has
• 1:49
  been.
• 1:50
  But
• 1:50
  the
• 1:51
  second
• 1:51
  one
• 1:51
  is
• 1:51
  there's
• 1:52
  absolutely
• 1:52
  no
• 1:52
  point
• 1:52
  in
• 1:53
  doing
• 1:53
  this
• 1:53
  if
• 1:53
  you
• 1:53
  don't
• 1:53
  have
• 1:54
  the
• 1:54
  ability
• 1:54
  to
• 1:55
  process
• 1:56
  the
• 1:56
  information
• 1:57
  to
• 1:57
  take
• 1:58
  all
• 1:58
  of
• 1:58
  these
• 1:58
  data
• 1:58
  points
• 1:59
  and
• 1:59
  turn
• 1:59
  it
• 1:59
  into
• 2:00
  something
• 2:00
  that
• 2:00
  is
• 2:00
  actionable.
• 2:01
  And
• 2:02
  then
• 2:02
  thirdly,
• 2:02
  you've
• 2:03
  got
• 2:03
  to
• 2:03
  make
• 2:03
  sure
• 2:03
  that
• 2:03
  your
• 2:04
  in
• 2:04
  store
• 2:04
  staff
• 2:05
  have
• 2:05
  the
• 2:05
  tools,
• 2:06
  the
• 2:06
  colleagues
• 2:07
  have
• 2:07
  the
• 2:07
  ability
• 2:08
  to
• 2:08
  be
• 2:08
  able
• 2:08
  to
• 2:08
  see
• 2:09
  the
• 2:09
  data
• 2:09
  and
• 2:10
  to
• 2:10
  be
• 2:10
  able
• 2:10
  to
• 2:10
  take
• 2:10
  action
• 2:11
  from
• 2:11
  it.
• 2:11
  So
• 2:12
  there's
• 2:12
  no
• 2:12
  point
• 2:12
  having
• 2:13
  RFID
• 2:13
  saying
• 2:14
  that
• 2:14
  this
• 2:14
  item
• 2:15
  is
• 2:15
  over
• 2:15
  here
• 2:16
  if
• 2:16
  you,
• 2:16
  if
• 2:17
  your
• 2:18
  team
• 2:18
  in
• 2:18
  store
• 2:19
  don't
• 2:19
  have
• 2:19
  the
• 2:20
  handheld
• 2:21
  devices
• 2:21
  or
• 2:21
  the
• 2:22
  apps
• 2:22
  that
• 2:22
  they
• 2:22
  need
• 2:23
  to
• 2:23
  be
• 2:23
  able
• 2:23
  to
• 2:24
  see
• 2:24
  that
• 2:24
  spot
• 2:24
  the
• 2:25
  problem
• 2:25
  and
• 2:26
  takes
• 2:26
  action
• 2:26
  on
• 2:27
  it.
• 2:27
  So
• 2:28
  for
• 2:28
  me,
• 2:29
  making
• 2:29
  RFID
• 2:30
  happen,
• 2:31
  and
• 2:31
  this
• 2:31
  has
• 2:31
  been
• 2:31
  one
• 2:31
  of
• 2:32
  the
• 2:32
  challenges
• 2:32
  about
• 2:32
  scaling
• 2:33
  it
• 2:33
  is
• 2:33
  how
• 2:34
  do
• 2:34
  you
• 2:34
  also
• 2:34
  scale
• 2:35
  the
• 2:35
  technology
• 2:36
  and
• 2:36
  the
• 2:36
  capabilities
• 2:37
  to
• 2:37
  help
• 2:38
  your
• 2:38
  store
• 2:38
  associates
• 2:39
  run
• 2:39
  their
• 2:39
  Stores
• 2:40
  better
• 2:40
  where
• 2:40
  we've
• 2:41
  seen
• 2:41
  retailers
• 2:41
  who've
• 2:41
  been
• 2:42
  able
• 2:42
  to
• 2:42
  crack
• 2:42
  that.
• 2:43
  And
• 2:43
  we
• 2:43
  talked
• 2:44
  about
• 2:44
  Walmart
• 2:44
  earlier.
• 2:44
  There
• 2:45
  is
• 2:45
  no,
• 2:46
  it's
• 2:46
  not
• 2:47
  a
• 2:47
  coincidence
• 2:47
  that
• 2:47
  they're
• 2:48
  rolling
• 2:48
  out
• 2:48
  their
• 2:48
  My
• 2:48
  Walmart
• 2:49
  app
• 2:49
  to
• 2:49
  their
• 2:49
  team
• 2:50
  at
• 2:50
  the
• 2:50
  same
• 2:50
  time
• 2:50
  they're
• 2:50
  rolling
• 2:50
  out
• 2:51
  their
• 2:52
  RFID
• 2:53
  technology,
• 2:54
  where
• 2:54
  you've
• 2:55
  got
• 2:55
  the
• 2:55
  two
• 2:55
  working
• 2:55
  together,
• 2:56
  yet
• 2:56
  you
• 2:56
  can
• 2:56
  unlock
• 2:57
  the
• 2:57
  benefits.
• 2:57
  And
• 2:58
  I
• 2:58
  think
• 2:58
  that's
• 2:58
  the
• 2:58
  conversation
• 2:58
  we
• 2:58
  want
• 2:59
  to
• 2:59
  have
• 2:59
  with
• 2:59
  Mira,
• 2:59
  is
• 3:00
  how
• 3:00
  do
• 3:00
  you
• 3:00
  take
• 3:00
  this
• 3:01
  investment
• 3:01
  and
• 3:02
  make
• 3:02
  sure
• 3:02
  that
• 3:02
  the
• 3:02
  install
• 3:03
  team
• 3:03
  can
• 3:03
  make
• 3:03
  it
• 3:03
  work?
• 3:04
  That's
• 3:04
  the
• 3:04
  Watch
• 3:04
  out.
• 3:06
  Well,
• 3:06
  I
• 3:07
  was
• 3:07
  just
• 3:07
  out
• 3:07
  at
• 3:07
  the
• 3:08
  Fabletics
• 3:08
  flagship
• 3:09
  store
• 3:09
  two
• 3:09
  days
• 3:09
  ago,
• 3:10
  so
• 3:10
  I
• 3:10
  got
• 3:10
  to
• 3:10
  see
• 3:11
  this
• 3:11
  live.
• 3:12
  And
• 3:13
  I
• 3:13
  think
• 3:13
  you're
• 3:13
  absolutely
• 3:14
  right,
• 3:14
  Ben.
• 3:15
  It
• 3:16
  is
• 3:16
  critical
• 3:16
  that
• 3:16
  you
• 3:16
  have
• 3:17
  all
• 3:17
  of
• 3:17
  the
• 3:17
  tools
• 3:18
  to
• 3:18
  make
• 3:18
  this
• 3:18
  successful.
• 3:19
  And
• 3:19
  I
• 3:19
  think
• 3:19
  that's
• 3:20
  what
• 3:20
  the
• 3:20
  G
• 3:20
  Store
• 3:21
  platform
• 3:21
  is
• 3:21
  enabling
• 3:22
  here.
• 3:23
  They
• 3:23
  have
• 3:23
  the
• 3:23
  handheld
• 3:24
  devices,
• 3:24
  they
• 3:24
  have
• 3:24
  the
• 3:25
  overhead
• 3:25
  arrays
• 3:26
  that
• 3:26
  are
• 3:26
  doing
• 3:26
  all
• 3:27
  the
• 3:27
  inventory
• 3:27
  counts.
• 3:28
  And
• 3:28
  the
• 3:28
  stat
• 3:28
  that
• 3:29
  I
• 3:29
  will
• 3:29
  leave
• 3:29
  people
• 3:29
  with.
• 3:30
  And
• 3:30
  there's
• 3:30
  more
• 3:31
  to
• 3:31
  come.
• 3:31
  We've
• 3:31
  got
• 3:31
  a
• 3:31
  video
• 3:32
  on
• 3:32
  the
• 3:32
  way.
• 3:32
  But
• 3:33
  the
• 3:33
  stat
• 3:34
  that
• 3:34
  I'll
• 3:34
  leave
• 3:34
  you
• 3:34
  with
• 3:34
  is
• 3:35
  18
• 3:35
  minutes.
• 3:36
  So
• 3:36
  when
• 3:36
  you're
• 3:36
  talking
• 3:37
  about
• 3:37
  ROI,
• 3:38
  18
• 3:39
  minutes
• 3:39
  is
• 3:40
  all
• 3:40
  it
• 3:40
  took
• 3:41
  the
• 3:41
  store
• 3:42
  associate,
• 3:42
  Neela,
• 3:43
  the
• 3:43
  store
• 3:43
  manager,
• 3:44
  to
• 3:44
  do
• 3:44
  an
• 3:45
  entire
• 3:45
  store's
• 3:46
  worth
• 3:46
  of
• 3:46
  inventory
• 3:47
  in
• 3:47
  18
• 3:48
  minutes.
• 3:48
  Back
• 3:48
  of
• 3:49
  house,
• 3:49
  front
• 3:49
  of
• 3:49
  house.
• 3:50
  She
• 3:50
  knew
• 3:50
  exactly
• 3:51
  how
• 3:51
  many
• 3:51
  units
• 3:52
  were
• 3:52
  in
• 3:52
  the,
• 3:53
  in
• 3:53
  the
• 3:53
  store
• 3:53
  at
• 3:53
  that
• 3:53
  time,
• 3:54
  what
• 3:55
  units,
• 3:55
  Maybe,
• 3:56
  you
• 3:56
  know,
• 3:56
  one
• 3:57
  tool
• 3:57
  versus
• 3:57
  another
• 3:58
  tool
• 3:58
  didn't
• 3:59
  connect.
• 3:59
  So
• 3:59
  with
• 4:00
  that
• 4:00
  platform,
• 4:00
  she's
• 4:00
  able
• 4:01
  to
• 4:01
  get
• 4:01
  that
• 4:01
  done.
• 4:02
  And
• 4:02
  the
• 4:02
  cost
• 4:03
  savings
• 4:03
  there.
• 4:04
  It
• 4:04
  would
• 4:04
  have
• 4:04
  taken
• 4:05
  multiple
• 4:05
  associates,
• 4:06
  it
• 4:07
  would
• 4:07
  have
• 4:07
  taken
• 4:07
  contractors
• 4:08
  in.
• 4:09
  They'd
• 4:09
  have
• 4:09
  to
• 4:10
  pay
• 4:10
  for,
• 4:10
  in
• 4:10
  addition
• 4:10
  to
• 4:11
  that
• 4:11
  to
• 4:11
  make
• 4:12
  that
• 4:12
  inventory
• 4:13
  happen.
• 4:14
  And
• 4:14
  it
• 4:14
  would
• 4:14
  have
• 4:15
  only
• 4:15
  been
• 4:15
  done
• 4:15
  twice
• 4:15
  a
• 4:16
  year.
• 4:16
  So
• 4:16
  I
• 4:16
  think
• 4:16
  it's
• 4:16
  really
• 4:16
  important
• 4:17
  also
• 4:17
  to
• 4:18
  be
• 4:18
  thinking
• 4:18
  about,
• 4:19
  yes,
• 4:19
  there's
• 4:19
  the
• 4:20
  upfront
• 4:20
  investment
• 4:21
  for
• 4:21
  a
• 4:21
  platform
• 4:21
  like
• 4:22
  G
• 4:22
  Store
• 4:22
  for
• 4:23
  RFID
• 4:24
  labels,
• 4:24
  but,
• 4:25
  but
• 4:25
  where
• 4:25
  are
• 4:25
  you
• 4:25
  going
• 4:26
  to
• 4:26
  get
• 4:26
  cost
• 4:26
  savings
• 4:27
  from
• 4:27
  the
• 4:27
  rest
• 4:27
  of
• 4:27
  the
• 4:27
  organization
• 4:28
  to
• 4:28
  help
• 4:29
  make
• 4:29
  up
• 4:29
  for
• 4:29
  that?
• 4:30
  And
• 4:30
  then
• 4:30
  the
• 4:31
  last
• 4:31
  point
• 4:31
  I'd
• 4:31
  say
• 4:31
  is
• 4:32
  you
• 4:33
  have
• 4:33
  to
• 4:33
  make
• 4:33
  sure
• 4:33
  that
• 4:33
  you're
• 4:34
  continuously
• 4:34
  evaluating
• 4:35
  this
• 4:35
  technology.
• 4:36
  I
• 4:36
  think
• 4:36
  there's
• 4:36
  still
• 4:37
  a
• 4:37
  lot
• 4:37
  of
• 4:37
  people
• 4:37
  and
• 4:38
  I'm
• 4:38
  excited
• 4:38
  that
• 4:38
  you'll
• 4:39
  be
• 4:39
  talking
• 4:39
  about
• 4:39
  this
• 4:39
  at
• 4:39
  Shop
• 4:40
  Talk
• 4:40
  fall.
• 4:40
  Ben.
• 4:40
  There's
• 4:41
  still
• 4:41
  a
• 4:41
  lot
• 4:41
  of
• 4:41
  people
• 4:41
  who
• 4:42
  looked
• 4:42
  at
• 4:42
  RFID
• 4:43
  tags
• 4:43
  several
• 4:44
  years
• 4:44
  ago
• 4:44
  and
• 4:45
  are
• 4:45
  saying
• 4:45
  it's
• 4:45
  too
• 4:46
  expensive,
• 4:46
  can't
• 4:47
  see
• 4:47
  the
• 4:47
  quick
• 4:47
  roi.
• 4:48
  And
• 4:49
  that
• 4:49
  has
• 4:49
  to
• 4:49
  change.
• 4:50
  You
• 4:50
  have
• 4:50
  to
• 4:50
  start
• 4:50
  looking
• 4:51
  at
• 4:51
  it
• 4:51
  and
• 4:51
  start
• 4:51
  to
• 4:51
  looking
• 4:52
  at,
• 4:52
  look
• 4:52
  at
• 4:52
  the
• 4:53
  advantages
• 4:54
  beyond
• 4:54
  just
• 4:54
  inventory
• 4:55
  visibility
• 4:55
  that
• 4:56
  the,
• 4:56
  this
• 4:56
  kind
• 4:56
  of
• 4:57
  platform
• 4:57
  is
• 4:57
  affording
• 4:58
  you.
• 4:58
  But
• 4:58
  Chris,
• 4:59
  I'll
• 4:59
  give
• 4:59
  you
• 4:59
  the
• 4:59
  last
• 4:59
  word
• 5:00
  here.
• 5:01
  What
• 5:01
  do
• 5:01
  you
• 5:01
  think?
• 5:01
  Is
• 5:02
  there
• 5:02
  any
• 5:02
  reason
• 5:02
  why
• 5:03
  retailers,
• 5:04
  especially
• 5:04
  apparel
• 5:05
  retailers,
• 5:05
  should
• 5:05
  not
• 5:06
  be
• 5:06
  moving
• 5:06
  forward
• 5:06
  with
• 5:07
  rfid?
• 5:08
  Nope,
• 5:09
  not
• 5:09
  a
• 5:09
  one.
• 5:10
  Not
• 5:10
  a
• 5:10
  one.
• 5:11
  Honestly,
• 5:11
  apparel
• 5:11
  retailers
• 5:12
  especially.
• 5:12
  Because
• 5:14
  the
• 5:14
  way
• 5:14
  I
• 5:15
  think
• 5:15
  about
• 5:15
  this
• 5:15
  is
• 5:15
  this
• 5:15
  is
• 5:16
  the
• 5:16
  equivalent
• 5:16
  to
• 5:16
  what
• 5:17
  you're
• 5:17
  trying
• 5:17
  to
• 5:17
  do
• 5:17
  with
• 5:18
  robotics
• 5:18
  in
• 5:18
  grocery
• 5:19
  stores.
• 5:20
  Because
• 5:20
  computer
• 5:21
  vision
• 5:21
  in
• 5:21
  apparel
• 5:22
  is
• 5:22
  still
• 5:22
  tricky.
• 5:23
  And
• 5:23
  so
• 5:23
  that's
• 5:23
  why
• 5:24
  the
• 5:24
  robots
• 5:24
  are
• 5:24
  now
• 5:25
  learning
• 5:25
  how
• 5:25
  to
• 5:25
  read
• 5:25
  RFID
• 5:26
  in
• 5:26
  these
• 5:26
  environments
• 5:27
  too,
• 5:27
  to
• 5:27
  make
• 5:27
  it
• 5:28
  even
• 5:28
  simpler
• 5:28
  for
• 5:28
  them.
• 5:28
  But
• 5:29
  it's
• 5:29
  the
• 5:29
  whole
• 5:29
  idea
• 5:29
  of
• 5:30
  getting
• 5:30
  the
• 5:30
  smart
• 5:30
  store
• 5:31
  and
• 5:31
  the
• 5:31
  data.
• 5:31
  And
• 5:31
  so
• 5:31
  the
• 5:32
  analogy
• 5:32
  I
• 5:32
  would
• 5:32
  use
• 5:32
  is,
• 5:33
  and
• 5:33
  I
• 5:33
  wrote
• 5:33
  about
• 5:34
  it,
• 5:34
  actually
• 5:34
  I
• 5:34
  dropped
• 5:34
  the
• 5:34
  article
• 5:35
  this
• 5:35
  morning.
• 5:36
  Is
• 5:36
  the
• 5:36
  is
• 5:37
  Apple
• 5:37
  and
• 5:37
  gps.
• 5:38
  When
• 5:38
  it
• 5:38
  rolled
• 5:38
  out
• 5:38
  gps.
• 5:39
  As
• 5:39
  soon
• 5:39
  as
• 5:39
  Apple
• 5:40
  released
• 5:40
  geopositioning
• 5:41
  data
• 5:42
  into
• 5:42
  its
• 5:42
  ecosystem,
• 5:43
  the
• 5:43
  world
• 5:44
  changed
• 5:44
  and
• 5:44
  we've
• 5:44
  never
• 5:44
  looked
• 5:45
  back.
• 5:45
  And
• 5:45
  the
• 5:45
  same
• 5:45
  thing
• 5:45
  is
• 5:46
  about
• 5:46
  to
• 5:46
  happen
• 5:46
  with
• 5:46
  rfid,
• 5:47
  particularly
• 5:48
  in
• 5:48
  apparel.
• 5:49
  And
• 5:49
  the
• 5:49
  reason
• 5:49
  that's
• 5:49
  important
• 5:50
  is
• 5:50
  what
• 5:51
  you
• 5:51
  guys
• 5:51
  have
• 5:51
  highlighted,
• 5:51
  what
• 5:52
  I
• 5:52
  called
• 5:52
  an
• 5:52
  article,
• 5:52
  the
• 5:52
  service
• 5:53
  margin
• 5:53
  paradox.
• 5:54
  You
• 5:54
  know,
• 5:55
  if
• 5:55
  you
• 5:55
  want
• 5:55
  to
• 5:55
  have
• 5:55
  great
• 5:55
  service,
• 5:56
  you
• 5:56
  better
• 5:56
  have
• 5:56
  great
• 5:56
  margins
• 5:57
  on
• 5:57
  your
• 5:57
  products.
• 5:57
  And
• 5:57
  the
• 5:57
  lower
• 5:58
  your
• 5:58
  services
• 5:58
  are,
• 5:58
  the,
• 5:59
  you
• 5:59
  know,
• 5:59
  the
• 5:59
  less
• 6:00
  you
• 6:00
  know
• 6:00
  margin
• 6:00
  you
• 6:00
  probably
• 6:01
  are
• 6:01
  commanding
• 6:01
  for
• 6:01
  it.
• 6:02
  But
• 6:02
  at
• 6:02
  the
• 6:02
  end
• 6:02
  of
• 6:03
  the
• 6:03
  day,
• 6:03
  the
• 6:03
  cost
• 6:03
  of
• 6:03
  labor
• 6:04
  is
• 6:04
  going
• 6:04
  up.
• 6:04
  So
• 6:04
  it's
• 6:04
  eating
• 6:05
  into
• 6:05
  the
• 6:05
  margin
• 6:06
  of
• 6:06
  whatever
• 6:06
  customer
• 6:07
  service
• 6:07
  level
• 6:07
  you
• 6:08
  have.
• 6:08
  So
• 6:08
  you've
• 6:09
  got
• 6:09
  to
• 6:09
  find
• 6:09
  ways
• 6:10
  as
• 6:10
  retailers
• 6:11
  to
• 6:11
  work
• 6:11
  that
• 6:11
  out.
• 6:12
  And
• 6:12
  this
• 6:12
  type
• 6:13
  of
• 6:13
  technology
• 6:13
  affords
• 6:14
  you
• 6:14
  the
• 6:14
  ability
• 6:14
  to
• 6:14
  do
• 6:14
  that
• 6:14
  because
• 6:15
  it
• 6:15
  gives
• 6:15
  you
• 6:15
  the
• 6:15
  better
• 6:15
  inventory
• 6:16
  visibility,
• 6:16
  like
• 6:16
  you
• 6:16
  said,
• 6:16
  Ann.
• 6:17
  But
• 6:17
  it
• 6:17
  also
• 6:18
  just
• 6:18
  tells
• 6:18
  you
• 6:18
  so
• 6:19
  many
• 6:19
  other
• 6:19
  data
• 6:20
  points
• 6:20
  like
• 6:21
  what
• 6:21
  we've
• 6:21
  also
• 6:21
  started
• 6:22
  to
• 6:22
  understand
• 6:22
  through
• 6:23
  robotics,
• 6:23
  through
• 6:23
  grocery
• 6:24
  stores
• 6:24
  as
• 6:24
  well.
• 6:24
  So
• 6:25
  all
• 6:25
  those
• 6:25
  analogous
• 6:25
  use
• 6:26
  cases
• 6:26
  are
• 6:26
  all
• 6:26
  there.
• 6:27
  That's
• 6:27
  why
• 6:27
  I
• 6:27
  think,
• 6:27
  you
• 6:27
  know,
• 6:28
  rfid,
• 6:29
  it's,
• 6:29
  it's,
• 6:30
  it's
• 6:30
  coming
• 6:30
  and
• 6:31
  I
• 6:31
  think
• 6:31
  it's
• 6:32
  time
• 6:32
  to
• 6:32
  jump
• 6:32
  on
• 6:32
  board.
• 6:32
  Everybody.