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The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing
In today’s episode of The Bliss Business Podcast, we’re diving deep into "The Dark Side of Purpose: Avoiding the Pitfalls of Purpose Washing." Join Stephen Sakach, Tullio Siragusa, and Ash Maher as they tackle the pervasive issue of purpose washing — when companies use purpose as a mere marketing tool without true commitment.
🎙️ What We’re Covering:
+ Identifying Purpose Washing: Recognizing companies that say all the right things but fail to back it up with meaningful actions.
+ Red Flags to Watch For: Vague mission statements, lack of measurable goals, and disconnect between stated purpose…
The skinny
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