From Pandemic Failure to Ultra-Premium Spirits: Building BRABO - Melina Mattos
In this episode of FailCraft, Melina Mattos joins Ezekiel to share how anunexpected crisis forced her to abandon executive security in Brazil and builda luxury spirits brand from the ground up in the United States. In 2019, whiletaking a vacation in America, the global pandemic and currency collapsedecimated her language school in Brazil, leaving her stranded and starting overas a novice in New York’s high-stakes restaurant and bartending scene.
Melina breaks down howthat gritty hospitality immersion sparked the creation of BRABO—anultra-premium cachaça finished in native Brazilian Amburana…
The skinny
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