Latest / The Curve / How Gen Zs Do Money Differently, with Maddie Borge.
Transcript
- 0:00In this chat, we spoke to Maddie Borgay, who is a 24-year-old from Norway.
- 0:03She is a YouTube sensation and just like the most clever,
- 0:08investor, saver from a Gen Z audience that I've ever met,
- 0:11I was so impressed with the way that she approaches
- 0:14money and career and she gave us such an insight into how Gen Z
- 0:19are thinking about, how they grow their wealth and also just generally
- 0:23living their life because it's so bloody hard to get on the property
- 0:27letter or in a position where you're actually getting a head financially.
- 0:30So this was a chat with the generations, we learned a lot
- 0:34and if you would like to check out any of Maddie's channels,
- 0:36she is phenomenal, we'll link them in the podcast show notes.
- 0:42We're going to dive straight into hard-hitting questions.
- 0:46It's okay, this is the thing, Maddie, when we were thinking about this interview
- 0:49and we were planning what we would talk to you about.
- 0:51We were like, we're old and haggard.
- 0:54We're in our 30s and you're like a spring chicken.
- 0:57Like you're a different generation and actually I think that is the most
- 1:01interesting thing to speak about because there's all that we
- 1:05always joke about the boomers and you're probably going to start joking
- 1:09about the millennials and it's going to be awesome.
- 1:10Well we always complain, millennials have got it so much harder than
- 1:13boomers and then the Gen Z is probably like we've got it harder than
- 1:16even you guys and so I'd love to know from your perspective,
- 1:20what do you think that Gen Z is getting right about money,
- 1:24that like the older generation is just maybe haven't?
- 1:26That's right.
- 1:27Yeah.
- 1:28I think the first thing to say is just that we've been laughing a little bit
- 1:31of a funny position if that makes sense in regards to money
- 1:35because a lot of these things that were promised us
- 1:39by previous generations, by our primary generations, by the baby boomers,
- 1:42by the whatever and Gen X, whatever, they don't really happen for us anymore.
- 1:47Look at the price increase based on houses compared to what people are earning.
- 1:52A lot of these things that were achievable for older generations
- 1:55that were promised to us is like, yeah, if you work hard, you can achieve this,
- 1:58suddenly are kind of out of reach and so I think what a lot of
- 2:02Gen Z are figuring out about money is that maybe the principles of saving money,
- 2:08investing money, all these things that were kind of told to us don't really
- 2:11apply in the same way anymore because all these things that were promised us
- 2:15were out of reach even if you have a lot of savings, a lot of investments,
- 2:19it's almost like impossible to achieve all these things.
- 2:21And so what a lot of Gen Z are kind of finding out is,
- 2:23is it better to maybe spend money on little luxuries and live your life a little bit more,
- 2:29maybe go traveling a little bit more and spend your money on those kinds of things instead,
- 2:32instead of those old things that were promised to us that are now out of reach, if that makes sense.
- 2:38I also think there's an element of, back in the day, you used to get a good job,
- 2:43you'd work your way up the career ladder or whatever and then you'd be able to afford a house
- 2:48because those careers would pay well, you'd be able to buy a house, you'd be able to
- 2:52grow your wealth and accumulate wealth, whereas now I think the Gen Z, they're being quite smart,
- 2:58it's like you know what, the income to house purchase ratio is like so out of reach,
- 3:04so I'm going to go and create my own wealth, I'm going to do it on my own terms and
- 3:09well the ones that I know, like yourself, have built their own businesses,
- 3:12kind of masters of their own destiny because they're like, you know what,
- 3:15we just have to figure it out because things are so much tougher for us than they were for
- 3:20millennials and babes, but I caveat that with I reckon they're going to get an absolute
- 3:24win for with this generational wealth, this wealth transfer that's coming when the baby boom
- 3:30is passed away, I think you guys are going to get an absolute win for, so you're probably in
- 3:34the best position. But I think the thing that's hard about that is it, like not everyone's
- 3:39going to inherit well, you know, like not everyone is related to someone that's like the queen of
- 3:44a random country. I'm not talking about like billions and billions of dollars, but you're going
- 3:49to inherit, like your parents have a house, right, and if they've purchased a house, which a lot of
- 3:54people do, there's a lot of people with donate houses, but a lot of baby boomers do on their own
- 3:58house, even that is an asset from when they bought it to what it's valued at now,
- 4:03in the UK and New Zealand and Australia, the value of their asset now is worth a lot.
- 4:09Yeah, and that you know, these baby boomers and these previous generations have earned so
- 4:13much money on the increase of their houses as well, and the stock market's gone up
- 4:17phenomenally over the last like 10 years, sorry, I'm getting rid of this meme that I think
- 4:21this meme that's like, baby boomers buying, they're like dancing, like really shit dance moves,
- 4:26and they're like, bought my house for $3, $5, 3 million as is, just like so, it's so unfair how
- 4:33quickly they gained wealth and how easy it was for them in comparison to us, and then you guys
- 4:41are even worse, like I couldn't even imagine starting now or being early twinnies,
- 4:48that ginorm, like from where you are, to where you'd need to get is just like almost so unfedmable,
- 4:54but that's why it feels out of reach, you know, and that's why a lot of people I think,
- 4:57like if you decide, you know, maybe buying a house is not for me because I'll never get there,
- 5:01like I won't get there until I inherit some money or whatever from baby boomers, or you know,
- 5:05as you just said, you know, a lot of people are finding out that, you know, maybe there's ways
- 5:08around this, maybe I can, you know, instead of buying, I'll just rent and then, you know,
- 5:12instead of having all these luxuries that I was promised, maybe I'll do other things,
- 5:15you know, and maybe I'll go traveling or maybe I'll just do something alternative,
- 5:19that makes sense because literally what we were promised feels so out of reach.
- 5:23I'm missing the promised book. Can you explain that more?
- 5:25What you were promised, I mean, like when we grew up, right, like our parents were like,
- 5:28when you buy, like when you grow up, you'll be able to buy a house and you'll be able to raise a
- 5:32family and like these things that are like almost like the American dream, that makes sense,
- 5:36that they're promised around the world, right? Like you go to the university, yeah, you get a good
- 5:41education, yeah, get a good education, get a good job, work a few years, then you'll be able to
- 5:46buy a house, and now you realize like even if you have the best education in the world and the best,
- 5:50you know, job in the world, it's still so far away. And like even in the UK, I read some stats
- 5:55that were absolutely absurd the other day, but I think in the UK at the minute, 97% of first-time
- 6:02buyers get helped by 97%. That's absurd. So basically if you're trying to buy a house just by
- 6:08yourself, just by getting a good job, just by you know, you're in the three percent, you know,
- 6:14if you're not getting any like that's absurd and that's with the help of friends and parents,
- 6:17but still like all these dreams are at promise are kind of so far fetched and so people are having
- 6:21to find their way around it. And a lot of people are, you know, resorting to just renting instead.
- 6:26And that's not a great situation to be in, but you know, I've been there myself and I've been
- 6:30kicked out and it's not fun, but you know, finding other ways around it and spending their money
- 6:34in other ways. I think they'll probably be a bit of a shift towards, you know, when something gets
- 6:41so out of reach for so many people, there's not only like creative solutions that come into play
- 6:45of like, you know, buying with friends and like what you've done sort of, but I think there's
- 6:50probably going to be like, you know, what if it? I don't want to spend money, you know, all my savings
- 6:55and all my years building up and I'll just get resentful. People will just be like, you know what,
- 6:59I'm going to read and I'm going to, I'm going to grow a business, a business that I can take
- 7:03anywhere in the world with me and that's my way of growing wealth because I have control over it.
- 7:07Also are doing like, you know what, if this is so far out of reach and I'm having to work like
- 7:11these insane hours, it's not worth it. I would rather, you know, live to work, rather than work to live.
- 7:17If that makes sense, I think there's a shift there as well. We see that in like, maybe the Gen X versus
- 7:21Gen Z and Baby Boomers versus Gen Z where people, you know, are like, I actually want my weekends and
- 7:26I actually want to leave the office at five and I want to close the door and like be done with it.
- 7:30It's almost because working that hard doesn't get me anywhere.
- 7:33It's obviously a small minority that like, I just want to not work and have money.
- 7:40I mean, like, Emily, for example, she's Gen Z and she is so lazy.
- 7:44She is always going home at 3 p.m. She never answers her emails.
- 7:49She's also used to it. I mean, she's used all of a sec leave.
- 7:54No, but I know what you mean. It almost makes sense, you know, when there's a lot of like
- 7:59complaints about the younger generation being lazy and shut and not working. Like, let's be
- 8:03honest, it's everywhere and you guys are so sick of hearing it. But then if you flip it and you
- 8:08think, well, it makes sense why Baby Boomers and then Gen X and Millennials worked so hard
- 8:13because it did actually get you ahead. Like, there was the element of like, you work super hard,
- 8:18you earn more money and you could do things like buy a house and then be kind of set financially.
- 8:23But because it's so far for you, you kind of like, why would I sell myself for my job?
- 8:28I think we're the stupid ones. We're the millennials. We're the ones in the middle.
- 8:33Where? We work hard. We work hard, but we still don't get
- 8:39the house or the assets. Whereas you guys are like, screw this. I'm going to cave my own way
- 8:43of my life and the way that I want to live. The Boomers are like, we had to do the nine to five,
- 8:49and we're stuck in the middle going, do you host me copy? Do we do the nine to five and get, no,
- 8:53we're or do we do it? Yeah, we're just the computer. So what would you say like Gen Z in general?
- 8:58You know this idea of getting a bit more creative, what you think about your life, like the idea
- 9:02of investing in travel or investing in experiences, and what other trends or ways do you think
- 9:09that Gen Z is starting to spin their money or think about their life? That is different from
- 9:14generations before. I think other than what we just talked about, which is like,
- 9:18prioritizing life before work a little bit more, I think people are spending their money on
- 9:26more like themselves and their development, you know, because if you can't buy a house or you can't
- 9:30buy a car or whatever, then it's more like, okay, what can I do for me? It's the little luxury,
- 9:36that's one of the things, which kind of, I mean, there's this rise. Like getting a nails done,
- 9:39what is a little luxury? A little luxury is like a little treat, and that's why we see this really
- 9:43high increase in discretionary spending on things in a generation that doesn't have as much money
- 9:50as the previous generations. So you can spend a lot more money on a matcha, a five-pan matcha day,
- 9:55or getting your nails done as a little luxury for yourself or a little designer bag, because you know,
- 10:01buying a house or like saving up for these things, like even if you, you know, put all your money
- 10:06into it, it doesn't really matter in the end, because it's so far afatched, if that makes sense,
- 10:10that's the case of all anyway. So there's a kind of like, I'm trying to think of a new example,
- 10:14let's say, I want to be a comedian, and I've tried a few stand-ups and nobody laughs, and I'm like,
- 10:20do you know what? There's actually, I'm so far off from being a comedian that I'm, okay,
- 10:26this is a terrible example. I'm trying to think of an example. It's basically, though, it's
- 10:31like the idea of why even Bolver, because it's so far away, so out of reach for me, that actually,
- 10:37like, it's not even a stupid decision to buy a designer handbag, because there was no way that
- 10:42was going towards a house anyway. Exactly. Do you think there's a balance, though, because I think,
- 10:46and I'm, I have no sets to make this up, but I feel like a lot of people might slip too far
- 10:54one way and be like, poor me, poor me, I'm just going to spend all my money, you know, and there
- 10:59is an element of, and you know, even just being a content creator, sorry, not even being just,
- 11:05but like even being a, if we take a career, you know, you have to put in the work to get the juice,
- 11:10and it's like with anything, like if you want to achieve a house, if you want to invest,
- 11:14like a take sacrifice, and it takes hard work, like nothing kind of comes easy, you're there,
- 11:19like you're talking to your mum, sorry. No, but I think, you know, we're talking really broadly
- 11:24about the generation, I feel like, you know, I'm, I'm not giving them shit, it's just like,
- 11:29it's just the broad terms, like the generation are seeing a lot of these things in society,
- 11:33and therefore it's affecting our spending, but still like, there's so many gensi who work hard,
- 11:38and a lot of us are still saving, you know, and we understand the importance of that. But I mean,
- 11:42like I think when I'm talking about being a content creator, and a lot of people think it's easy,
- 11:46and then you, you actually see someone that's good at it and successful at it, and you see the time
- 11:51that, if it's the dedication that goes into it, and I kind of feel like maybe social media has created
- 11:56that for people, it's like you can have this life, and spend money on all the little things,
- 12:02but it's like yes, but you also have to be putting in the hard work if you want to create wealth.
- 12:08Does that make sense? Like, well let's chat about how you think about this, like in terms of your
- 12:13career, in terms of how you think about saving and investing in the house, like you've obviously
- 12:16had an experience you just mentioned before, like with getting affected, so like let's start there,
- 12:20because I think understanding your mindset, you obviously work hard, and you care about your
- 12:25financial future, but you're also trying to live your life. I feel like I mean, I'm in this
- 12:30funny situation where I was raised in a very like family that speaks a lot about like money,
- 12:35and like the minute I started earning money, when I was like delivering newspapers on Sunday,
- 12:40there were like, you better save that money, you know, because one day you'll be able to buy a
- 12:43house, keep in mind this was when I was 13, right? It's like 12 years ago now, but it was always like
- 12:49in breaded, and breaded, and I was going to sell it in my mind that I had to save my money,
- 12:57and so I've always been like a saver from the very get-go. However, the older I've gotten,
- 13:02the more I've realized that like these things, as I've said, like buying a house, especially in the
- 13:07city London, which is ridiculously expensive, is further away. And so, you know, I was saving
- 13:14and investing my money for a very long time, just because I knew it was important. Why? I was
- 13:18saving and investing my money. I don't know. I just knew that like, you know, eventually I'll come
- 13:22to a point where maybe social media won't be as profitable anymore, and it's just nice to have
- 13:25savings, because it was better in my mind that I had to have savings. And I remember like a few years
- 13:30ago, like I was listening to this podcast where this guy who is like a financial advisor in the US
- 13:36was saying like, you know, technically right now renting could be a better solution than buying,
- 13:40because you know, S&P 500 and the index funds, you know, increased so much more than the average
- 13:45price of a property. So technically, you know, it could be better to just invest your money and live
- 13:49live your life that way. And so for me, when I was looking at the house price, I was like,
- 13:53Jesus, like either I'd take out a massive mortgage, and I save for 10, you know, 15 years,
- 13:59and I buy or, you know, I go this other route, and I kind of live the more Gen Z way, which is like,
- 14:05you know, you invest, you save, and you spend a little luxuries and like you have a good life.
- 14:08Maybe that means you won't be able to buy a house. I mean, when you're in your 20s, for example,
- 14:13or when you're in your early 30s, but it's not a bad life either. It's a different way of living
- 14:17because buying has become so unachievable if that makes sense. However, I had a situation two years,
- 14:24two and a half years ago now where, so I'm a renter and London, I'm still a renter. We had been
- 14:30renting, I mean, my boyfriend had been renting our flat for a few months.
- 14:34Flat hunting and London, I don't know if you guys have been through flat hunting and London,
- 14:38but it is horrible. And yeah, so we had been flat hunting, prior to getting this flat for roughly
- 14:46three months. We knew we wanted to move in together. We knew, you know, fresh out of uni,
- 14:51like that would be the best financial decision as well, because, you know, two earners, one
- 14:56bed flat, like it's a better way to find, like it's the cheapest way to run, essentially.
- 15:01We're looking at properties literally could not get a single flat. We were bidding, we were in
- 15:06five bidding words, I think, for properties, which is now becoming illegal, by the way, thank God,
- 15:11but yeah, when they bid up the rent, because you're trying to get it so bad. I mean, not just the rent,
- 15:16like I'll buy you a sofa and I'll buy you a table. Yeah, there are people who are like, I don't
- 15:21like the sofa, but I'll buy you a new one. Oh my god. And I'll pay a hundred extra a month.
- 15:25Oh my god. And I'll pay up. Imagine being a landlord, you'd be like, come to me, you're like,
- 15:30she did replace the catheter, like the walls. Actually, that's what we had to do in the end.
- 15:36Like it was absurd. Like the amount of like bidding was we went through, you might be
- 15:40refreshed out of you. What was the weirdest thing you offered? I mean, I think we offered to like
- 15:45change the dining table and the sofa and we still didn't get the flat. Should have offered to
- 15:49slightly toes or something. Well, you're going to say something else. I was like, visa.
- 15:54Remember the age group we're speaking to here, suck your toes. Yes, toes, good time.
- 16:01But yeah, like wow. And we were two fresh out of uni graduates. So we're already in that like
- 16:06on bad position, but like, I mean, the things like people with animals, people with kids,
- 16:12like it's it's super discriminatory. It's ridiculous, right? So this is the seat of the rental
- 16:16rental flat market in London. And it's horrible. And I never want to go through again. However,
- 16:21eight months into living in this flat, which we finally got after three months of flahunting in one
- 16:26year of basically not having anywhere to live. We were so happy there. We were thinking of staying
- 16:30there for like, you know, two years, three years. And we'd literally just like finished putting up
- 16:34like our last picture on the wall. We'd get an email from our landlord saying hi. So you have to
- 16:42leave. I'm bang. I'm selling the flat basically. And we were like, what? No, but we're supposed to
- 16:48stay here for two, three years. And so we had to leave at the end of our contract. And the whole
- 16:56reason we signed, and this is partly on me, but partly on, you know, the situation, we signed a 12
- 17:01month contract on the flat. We ended up leaving after 11 months because you wanted us out quicker.
- 17:05But we signed a 12 month contract because he said that he wanted to raise rent every year with
- 17:11inflation. This was when inflation was 10 12 percent. We were like, okay, we'll just get the flat,
- 17:16you know, and then turns out that backfired on us. And we had to leave super fast. So yeah,
- 17:23we were back flat hunting. Didn't want to leave the flat. Had to go flat hunting again.
- 17:28It ended up in more bidding wars. Like it was just not a fun situation. And this happened,
- 17:33and you have to move against your will. And you're kind of just like in this like, I don't want
- 17:37to leave. I have to flat hunt. Nothing's on the market. More bidding wars. You just end up in
- 17:41this situation or mindset at least where you're just like, I don't want this to happen ever again.
- 17:46It feels really unsafe. I think you feel like, yeah, you're always being taken away from you.
- 17:51You know, and you don't have a choice. And we were like, we loved our neighbors. Like my upstairs
- 17:55neighbor became one of my like best friends and like our neighbors were so nice. And we had like
- 18:00monthly, like, get together. And it was like the best neighborhood, the best flat. Like I
- 18:04loved it there. And suddenly it was like, no, you have to leave within two months.
- 18:08And imagine if you had a family or you weren't your poor house.
- 18:11Or like you had a really school there. Like this was, you know, there was no other flats available
- 18:15in this little neighborhood. So we ended up having to move. We flanted for like a monthly
- 18:20found something really quick, which was nice because I just wanted to like get over with it.
- 18:24I don't think here if there's no exercise it because you just want something. Exactly, exactly.
- 18:28And our next slide is really nice. And I really like it there. But because of this situation,
- 18:33which was like not traumatic, but definitely not fun. You know, I was like, I changed my mindset
- 18:42from, oh, I'll just be a renter. You know, it's fine. Like renting is fine too.
- 18:46Wow, I really want that. I really want to have that security of buying a home and no one
- 18:52being able to take it away from me. If that makes sense. So that's the reason I kind of shifted
- 18:56my mindset of, you know, I'm saving just to save and full generational wealth or whatever I was
- 19:01thinking to, oh, okay, I'm saving to buy a flat. That's my next goal. That makes sense. And that's
- 19:06what I've done in the past two and a half years ever since. Wow. Yeah. So it's a very long story.
- 19:12But you're going to be buying a house soon. I don't think I can. Sorry, I'm sorry, I flex.
- 19:18I kind of use it as a like, but like that's incredible. And you're 24 and you're in London.
- 19:23Yeah. Wow. I'm trying. Yeah. It's amazing. But even trying. You've got that goal. Yeah.
- 19:28And you seem like a very determined person, sort of. How do you teach your audience about that?
- 19:34Given the fact that a lot of them have a different mindset. And how do you speak to them about,
- 19:39like, A, your decision and B, how you're, how you're making your savings and your investments grow?
- 19:43I mean, this is the difficult thing as well. Because I think when I talk about, you know,
- 19:48saving for a house, it already is like not a dystopian topic. If that makes sense. But like, yes,
- 19:53I'm in my 20s. I'm in my mid 20s. I probably won't be able to buy until, you know, I'm 2526.
- 19:58We'll see when it starts itself out. But, you know, when I talk about this, it can trigger reactions
- 20:04from my audience because it feels very distant. If that makes sense, like someone actually being
- 20:10able to buy in London, when you're 2526, when the median age or like the normal age to buy is
- 20:15what? Like 34 or something like that. And it feels very unachievable. So I think like
- 20:22starting with a little bit of caution of that makes sense. Like, I'm very lucky in the way that I
- 20:25have a partner who I'm going to buy with. And we have two incomes. So we're double income. And we
- 20:30both have like relatively high salaries for our age. So we're like in a very privileged position
- 20:34to be able to buy. So I think like emphasizing that one. But also when I talk about how I actually
- 20:40save a lot of these things can be done whatever salary you're on. And I have been saving money since
- 20:46I started working 10, 12 years ago, how long it's been now. And I started saving these ways
- 20:54when I was earning much less than an average salary. I was still living at home with my parents.
- 20:58And I was earning, you know, less than 10k a year. Just doing like my old jobs here and there. And
- 21:03yeah, part time gigs and whatever. So you can start doing these things no matter what salary you're
- 21:08on. But I understand that buying in itself can feel a little bit touchy as a subject. But I think
- 21:14just sharing like I see even high yield savings accounts. And I use index funds. And I have my
- 21:18stocks and shares. I say and saying all these things is just general useful things to know no
- 21:23matter what position you're in. And what money systems do you personally swear by? Like when
- 21:29in terms of like automatic savings or giving yourself money. How do you speak to? I have a few things
- 21:35I've loved here. So I mean, the first thing I do in this literally started when we got kicked out
- 21:40of the flat because I was like, wow, this is not it's on. You know, because I'm the next time I move,
- 21:45I don't want to go through this ever again. So I wanted to make sure that like, I mean, I don't
- 21:50know how long we're going to stay in the current flat. We have a very flexible landlord. I'm
- 21:52a bit staying there for two and a half years now. Hopefully we'll stay there for longer. But
- 21:56I knew that I had to be like I had to actually double down on saving. And so the first thing I did
- 22:02when this all happened is every single month after I get paid, I pay myself first. And what that
- 22:07means is like, I know roughly how much I spend every month. But to be able to save as much as I
- 22:12would like to, I always save first. For the minute I get my salary, I put, you know, X amount
- 22:18into my socks and shares, I say X amount into my high old savings account. And then I put my rent
- 22:24payments into another separate account as well. Just so that's kind of covered. And then everything
- 22:29else that's kind of discretionary spending on food on everything that's kind of variable every
- 22:33single month. That's whatever is left in the back account. That makes sense. And then I mean, now
- 22:37I'm getting paid in like a few days again. And then I have to take all the money out. But like,
- 22:41now I'm noticing that like, oh, I'm running a low on money. Luckily pay days soon. The minute I get
- 22:45my money again, money goes out straight towards saving. And then the run start kind of starts again.
- 22:51And what's good about this way of saving, like paying yourself first, essentially, is you don't
- 22:56save what's left after a month of spending. You save what you have first. And so now I'm
- 23:01noticing, oh, running a low on money, I can't buy a bag now or I can't, you know, go out and get
- 23:06this really expensive meal because I'm low on money because I saved first. Yeah. And a lot of people
- 23:10do the opposite, right? Yes. That's the normal. I've got no money to save. It's like, it's very
- 23:14easy to lifestyle creep. It's so easy. Yeah. Where's the human? You can't just live on anything.
- 23:20Like, I mean, it's $10 million a month salary out of just today. Pretty close.
- 23:26You know, like, I think we can plan a bit about how much we get paid. And we're kind of like,
- 23:30oh, how are we going to make it work? It's like, hmm, there we could. There was a time when you
- 23:33didn't have this. Yeah, yeah. There was a study that I don't know the exact figures, but just
- 23:39of it was that they interviewed people on like $10,000 a year and people on like $10 million a year.
- 23:45And everyone says that they could have 10% more or if they could have, I can't really exact
- 23:51percentage, but everyone at those different levels wanted more. Yeah. And it's like, there's
- 23:56never a level where you're like, cool. Now I can sustain my lifestyle because that lifestyle
- 24:01does always. Yeah. Lifestyle inflation. I think it's saving first. Yes. It's like the fact that
- 24:07you even know it. Take it out. You get your mind. Just take it out. Like, let it disappear
- 24:11from your bank account. And then you don't see it again, you know, until you decide to touch it
- 24:15and take money out to do whatever it back. Yeah. Have you thought about or do you often call
- 24:21your parents and just say, thank you so much for what you told me because I look at you who is
- 24:28literally if you're a third younger, that's the weirdest way I've ever worked out. You're a whole
- 24:33decade younger than me. And to think you know and are implementing everything that I've really
- 24:38only just learned quite late in life. Well, what feels late in life is so impressive. And surely
- 24:45that's majority, I mean, it's due to many things including like you've had a business. And
- 24:51I think when you earn money from a young age, you probably start thinking about those things more.
- 24:57But still, it's probably a huge influence from your parents. I think it's definitely a big
- 25:01influence. And I feel very lucky in the way that my family, it was always like a topic we spoke
- 25:07about. And I think, you know, what you talk about in a family setting impacts your decisions
- 25:12later in life. And when I started earning money during my part time job of handing out newspapers
- 25:16and when I eventually started earning money on social media, you know, the first thing that said
- 25:19were just to save it, you know, because you have no use for it right now. Just save it always,
- 25:23always save first because you're going to thank yourself later. And that, you know, even though it
- 25:28might have been a small thing, then that kind of mindset has impacted me all the way through my
- 25:34life. You know, my parents didn't teach me about investing and they didn't teach me about credit
- 25:38cards and all that. That's things that I later in life have kind of read up on and researched
- 25:44about because I had this interest for saving. But that again, this whole mindset comes from the
- 25:49fact that I was raised in a family where we always talked about saving and the importance of it.
- 25:54And, you know, like not using all your money on things for yourself, but always being like,
- 25:58you can spend a little bit, but then you save most of it. And that's always been a principle that I
- 26:02kind of had since I was young. But how do you like, I think, for a lot of young people, the whole
- 26:07instant gratification, delay gratification is such a hard thing when you're young and you,
- 26:12you're impressionable and you want to, you know, you want to buy the nice things and you want to
- 26:16be involved, you want to go to the parties, you want to go to the dinners, like the holidays. How
- 26:20did, how do you mentally, I guess, adjust that? I guess what advice would you give others?
- 26:24Because it's easy to say, you know, save before you spend. But for a lot of people, there's that
- 26:31like pull of like, oh, but I want to be included and I want to be liked and I want to be, yeah.
- 26:35Yeah, I mean, I want to look cool. Yeah. And I get it. Like it's, yeah.
- 26:39I mean, we've, I still feel the same. I know. I'm on my high voice now. I'll be like, save
- 26:43money, but back then, gosh, but even now I still find myself being like, yeah, I'm going to
- 26:47suddenly, I want to go, you know, and I'm like, I'll afford it. And, you know, it's like a constant
- 26:54battle. I think it's, I think our whole life, like, you know, you're saying before,
- 26:58everyone always wants 10% more. Everyone's probably always going to have the sacrifice,
- 27:01like in your 60, but I think when you're, when you're older and a bit more mature,
- 27:06if someone's like, oh, I'm saying perhaps you're like, amazing, when you're younger,
- 27:10it's like that, you know, like the, I guess the, the importance isn't quite there or the
- 27:14understanding from your friends is probably not there. And all you see is they're not having fun.
- 27:19And also, I think social media plays a big part in that. Exactly. Yeah.
- 27:22You know, a lot of people are getting into like credit card and over consumption at the minute
- 27:28because like even though you kind of have everything you need, you see all these things online
- 27:32and you're like, I want that and I want that. And as an influencer, you know, this is part of my job,
- 27:36not necessarily over consumption, but like being in this world of social media and consuming so
- 27:40much content, I see how that can affect people's decisions. I think kind of how I have always
- 27:48thought about money and what I, what I receive and what I spend and stuff like that is you can
- 27:52be addicted to shopping and spending where you can also get really addicted to saving. And I heard
- 27:58this girl talk about this on TikTok the other day and I was like, wait, this is what's been the
- 28:02case for me for so long because I think like in a weird way, I've always become a little bit
- 28:07addicted to saving in, in like the way that I see my money grow over time. I'm like, yes. Another,
- 28:15you know, 500 pounds saved towards buying a house. I only have this left now. You know, it's like
- 28:19and then now I added another 500 pounds. And then, you know, we're this much closer and I see the
- 28:23like, so basically I have a lot of systems to keep me like accountable for saving my money. I have
- 28:29like a whole notion page where I keep like truckers and they have like progress bars on them.
- 28:34So like, I mean, this is how you get addicted to saving, right? It's so fun. You always need to
- 28:39gamify it. Yeah. Exactly. Like marketing, you know, like you gamify your spending, no, sorry,
- 28:44you're saving in the way that like, so this way, it becomes almost as fun to save because you're like,
- 28:49yes, I'm this much closer. Let's go or you do it for a trip and you're like, yes, I only have
- 28:54200 pounds left to be able to afford these flintickets or whatever. You gamify it. You make it
- 28:58really fun. And every time you put money towards it, you see that money grow, you see the money
- 29:02increase and you become like excited about it. If that makes sense, in the same way that you
- 29:07would get excited about buying this new dress or buying this new the core piece or whatever.
- 29:13I am totally understanding because I was like that with my emergency fund. I had a goal and I
- 29:17kept seeing every month going up and I was addicted. It's a little addicted. Yeah. Exactly.
- 29:23But the other is there is there the the the issue with once you reach that goal that you don't
- 29:29want to spend that money. You know, if you're saving for a holiday or you're building up your
- 29:33emergency fund and then you're like, now I've got an emergency but I don't want to spend it
- 29:36because of my goal. I mean, for my emergency funds, I keep a lot of these funds because I found
- 29:41this this way of kind of like gamifying it and like having these like progress bars and having
- 29:45these goals are the best way for me to say because it makes it the most fun. My I actually had to
- 29:50take out of my emergency fund the other day because I had I don't know how this happened but I managed
- 29:55to like mess up on my credit card bill, which is like I did never happen before but I don't know
- 30:01how it even happened. I think on holiday, I must have just missed the deadline and I actually had
- 30:05interest for the first time on my credit card bill was sucked because I, you know, I never
- 30:09spent more than I earned on my credit card and I've learned all these roles throughout the years
- 30:13that like never spend more than you earn. You always pay it in full by the deadline and I think I
- 30:17just missed the deadline by like a day or two. Suddenly I had this interest bill and I was like,
- 30:22oh my god, oh my god, when have I done? What have I done? And I ended up actually taking out
- 30:25of my emergency fund just to cover the interest because I wasn't prepared for this interest to be
- 30:29added on and I had the whole I had all the money to pay the credit card bill down but I didn't have
- 30:34the money to pay the interest down. And so that's something actually I did for the very first time
- 30:38because it was a little bit of an emergency and if you don't pay your credit card bill down,
- 30:43you know, that increases very, very fast. I just wanted to get it done and just out of my life but
- 30:48I don't touch my emergency fund very rarely ever. However, for my like other funds, like my travel
- 30:52fund when I actually have that money, I get what you say and like it's, it can feel like scary to
- 30:58touch it but also I find that when I have a travel fund or a travel account that I've saved up
- 31:04and for the past months, it actually makes me feel better about saving, no, spending money on
- 31:09holiday because instead of like, oh gosh, this apparel cost me, you know, 15 euros. Oh, that's
- 31:16so much money. I'll be like, no, but I have this, this bucket of money in my savings account for
- 31:21this trip, you know, this is bring me six. Literally, this is what I saved up for like having
- 31:26a good time on this holiday. I've been saving up for this for the past few months. It makes me
- 31:30feel better rather than having it go out of one salary and be like, no, that's too much.
- 31:36You have the most impressive mindset you want saving and missing. Like it's really amazing.
- 31:41I'd love to know the different funds that you have that you put money towards and also the
- 31:45percentage of your overall monthly salary that goes towards saving and missing. But right now,
- 31:49it's a lot and that is mostly because one, you know, I'm in this very privileged position where
- 31:55I'm a very young age and I have a high salary because of social media. And I understand and
- 32:01this was also, you know, this is again, I thank you to my parents for, you know, telling me this
- 32:05very early on, but over the years and because of my parents and their understanding about money
- 32:10and saving, I've known that this career is not forever and the income that I have now is not
- 32:15going to be forever. And so I've always made it priority to live below my means. And so therefore,
- 32:21right now, I think I save like 50, 60% of my salary at the minute.
- 32:26Holy yeah. Shit. That's a lot. But it's also again, because I know that at one time or one point in
- 32:33time, I won't have the salary I have now. And so if I can save and invest the majority of my salary,
- 32:38I will ensure that my kind of way of life right now kind of keeps going if that makes sense.
- 32:45As you're, when you say 60% is that for things like short-term saving like travel as well as
- 32:49long-term investing or are you thinking in terms of like long-term investing? I mean, right now,
- 32:54I'm really only saving towards buying a house. So 60% is going to be there. Yeah. But this is again,
- 33:00like I have to kind of, I have to preface this by saying like, I know that that's not normal.
- 33:04And my partner is not in this position because, you know, he has a salary, but he also,
- 33:09he works in a job where eventually his salary will increase over time. Me, I'm in a different
- 33:13position because, you know, as an influencer, as a content creator, your salary is often the highest
- 33:18when you're in mid-20s, you know? And once you, you know, either decide I'm not going to continue
- 33:23doing this anymore or the tides change or, you know, your content interest isn't performing as well,
- 33:28that money decreases, you know? And I want to be able to set myself up for a life where I won't
- 33:36have this type of income anymore. And so therefore I'm saving such a high proportion because I have
- 33:40this ability at the minute to save that much. So that's partly one of the reasons. But even that
- 33:45mindset, right, of being like, okay, he can't contribute as much because his salary is going to grow.
- 33:51Mine's not going to grow, or it's at his peak now. I think even just having that mindset and not
- 33:56a lot of people in your position would be like, woohoo, this is amazing. This is going to continue
- 34:01and going to keep growing. And I'm going to be earning three, four, five times my salary,
- 34:05if this is the rate I'm going at my tweenies, like, which could happen? But, yeah, yeah.
- 34:09I think, will your parents ever, like, they obviously taught you a lot when you went into content
- 34:16creating? Were they ever like worried that you didn't go down the more quote unquote,
- 34:21traditional route of a career path, like in an office or professional seating? Were they kind
- 34:26of a bit concerned? Or did they see the, yeah? But I mean, so this is the, like, before, so, okay,
- 34:32when I was living at home and I was doing this on the side, they were very comfortable with me
- 34:36doing this on the side. Also, like, different world, like, my siblings who are a lot younger than
- 34:40me aren't allowed on social media. But I was just this, like, kind of, guinea pig because I was the
- 34:44oldest, you know, like, new generation, like, I'm 2000. And I think you'll see it as well, though,
- 34:50like, I mean, I even see it for people who are like three years younger than me. This generation
- 34:54are kind of just like born on social media. That makes sense because we were the first guinea pig.
- 34:57And we kind of, like, this is actually, yeah, no, but like, especially like the, like,
- 35:022000, 2004, like, that whole age group, like, I think we just, we kind of were thrown into social
- 35:07media as, like, middle schoolers. If that makes sense, or like, late primary school. And we kind
- 35:13of started using it, you know, and just like, no rules. If that makes sense, or like, I was just
- 35:17posting YouTube videos. And my parents just like, oh, what, what is that? You know, and I was just
- 35:22doing it. And now, like, my siblings who are like eight years younger have rules on social media
- 35:26uses. And you have to have a private cow and like, whatever. But I didn't have that. So I think
- 35:30when I started earning money on social media, they were kind of just like, oh, cool. You know, I
- 35:33didn't know that was a possibility, but good for you. You know, save the money and put it towards
- 35:37like, later in life. But, you know, just do that. And you'll be good. However, when I was thinking
- 35:43of what I wanted to do with my life after, like, graduating from, from school or from high school.
- 35:50And I was 18. I was pitching the idea to them that maybe I would just do this full time. And
- 35:54they were like, absolutely not like, that's not happening. You're getting a degree. And I was like,
- 35:58oh, okay, well, then I'll do that. I guess, you know, it wasn't really like an option for me to
- 36:01just do this full time. And that was 2018. And then I did uni for three years. And I really enjoyed
- 36:07actually studying. And I think it's a, it was a really good decision for me. I did business
- 36:10management, a BSE and business management. But after those three years of studying, I didn't feel
- 36:18ready to go out into the real world of like working because I was quite burnt out after studying.
- 36:23And I'd gone really, really hard on myself during the study, studying years. So I decided to do
- 36:28like a gap year and just try the social media thing full time. It wasn't like a commitment. I
- 36:32wasn't going like, let's just go like all in like, let's do this for the next 10 years. It was
- 36:37kind of just like a trial period. And my parents had no issue against that. But also I was 21 at that
- 36:42time. And they don't really decide what I'm going to do in my life. And I was 21. But, you know,
- 36:46I think they had an issue or like, there were kind of like conflicted by the fact that I wanted
- 36:51to do this full time when I was 18 because it was still like risky. If that makes sense.
- 36:55You done it a great at that point. You kind of took something. Yeah, exactly. I feel like I
- 36:58ticked the boxes and then they were like, fine, go off live your life or wherever you feel like
- 37:02we have trust in you that you'll figure this out. So yeah. One of the things that you speak
- 37:06about a lot. Yeah. And something that you represent as a brand is the idea of like
- 37:10de-influencing or living kind of not living small, but in like a less flashy way beyond
- 37:20for me. Yeah. And also like, I don't know, I think there's just like such a juxtaposition
- 37:24with that given you're an influence world where the currency is what you look like and the clothes
- 37:31that you have and the, you know, it's, I don't know, it's just, I find it really interesting that you
- 37:36are kind of going against the grain with those things. Can you just speak to how you think about
- 37:43that with relation to I guess money investing your life and how you like to explain that to your
- 37:49audience? Yeah. I think this is such a funny question because like, this is just who I am. If
- 37:55that makes sense, like, I think I've always just been, and like, I get it because I'm in this world
- 37:59where, you know, you don't re-wear outfits apparently. I didn't know that. I always re-wear my outfits,
- 38:05but you know, there's all these not rules, but like kind of like things people do in this
- 38:09influencer world that are kind of put online and people are like, okay, you know, like you have
- 38:13different products and you have like 15,000 body oils and like, you know, have you seen these
- 38:18shower videos? Like, it's insane. And then I'm like, how are you filming this? I'm like, I don't know.
- 38:23I tried to film in the show. It's not a vibe. It's so not a vibe.
- 38:27Like, like, you know, see me refuses, not as refused as you can't see it. But, you know, and then
- 38:32all of a sudden we find it, you're trying to film in the shower. Oh, because they make it look so
- 38:35easy. Like a shampooing and stuff like that. And their backs look really nice. They only get like
- 38:39a little bit of this side. I would have been about to see you try that. Sorry. You're basically saying,
- 38:45everyone has access to everything. And you might be a makeup artist and you don't. That's not normal.
- 38:51No. Yeah. Like, I see people make up influences and they're like, oh my god, I'm obsessed with
- 38:56this foundation. I'm like, how many foundations do you have because every second video is a new
- 39:01foundation? I remember seeing like the Daily Mail was like, Kate Middleton wears the same dress
- 39:04three times. I was like, that's normal. Yeah, I was normal. I wear the same clothes. I come
- 39:09like, why is this news? You know, it's like this. I wear like one percent of my wardrobe.
- 39:13But I think, I think the D influence, I think people are caughtening on to like people,
- 39:18you've just hired that private jet for half an hour so you can go sit and take a photo.
- 39:23You're not actually flying anywhere. You're not paying for flight. You know, people are caught
- 39:25ening on to the extravagance and kind of probably going for a bit more of a relatable content.
- 39:30But you know what? Like, I think this is the issue with this world. And I see it a lot because
- 39:34also like, I'm in the travel space at the minute. And this is the thing that's kind of,
- 39:39you know, I pay for some of my own trips and sometimes I'm sent on brown trips and stuff like that.
- 39:43But like, whenever I pay for my own stuff, you know, I pay for economy. I'm sat in the back of the
- 39:49plane because I don't want to like, what is the reason why on earth, when I spent two thousand pounds
- 39:54on a business class ticket, when I can spend three hundred pounds, you know, like I just don't,
- 40:00it doesn't add up in my brain. If I can save those extra one thousand seven hundred pounds
- 40:06into my house savings fund or whatever, like that would make me more happy. However, on social media
- 40:11these days, even people who have like my following seem like they're every single time they go flying
- 40:17or sitting at business class, you know, and I'm like, that's not, first of all, normal for your age
- 40:21because we're in our mid-twenties here, like what's going on, but also like not a good way to spend
- 40:26your money, like wouldn't you rather want that money to like be with you later in your life rather
- 40:31than spend it on one business class ticket when you're in your mid-twenties. We're so young,
- 40:35like this is absurd, you know, but I see it. And I'm like, oh, that's normal then. And suddenly
- 40:40I'm the abnormal person because I'm not spending money on business class when I'm
- 40:45God, you're such a good influence on your generation. And I don't mean that in like a influence
- 40:51away, but I mean, I guess that word has been so demonized over the years, being like, oh,
- 40:55you're an influencer. It's like, but you're influencing in such a brilliant way. You're educating
- 41:00people, you're helping them to feel normal, even though you have a huge audience,
- 41:05you're showing them that your life is the same. And what you prioritize and what you think
- 41:08is important. And that is like super inspiring for a lot of people. I mean, Emily was the same. She
- 41:13was like, I love her content because it feels relatable. It feels like I can learn. I'm not like,
- 41:18it's not out of reach. I think that the the whole online sphere has turned into this just
- 41:24absolute wild west where I mean, yes, we always talk about the highlights real, but it's not just
- 41:28that. It's also just, it's just not a reflection of life. And I think what you're doing is you're
- 41:34reflecting actually who you are through your channels, as in you care about money and investing.
- 41:40So you're making these decisions. And it's reflected in the content, which I think is just like
- 41:44amazing. It's like the backlash that like Alex Earl's got now, because like she's so
- 41:47unrelatable. We used to love her content when she was sitting there doing a makeup and like she,
- 41:52you know, is now flying in private. It's just so unrelatable because it's not what the average
- 41:59person can do or afford. But if there was someone sitting here being like, this all sounds really
- 42:05great, but they don't do what you do. They don't do the spending, sorry, the saving first and spending
- 42:11like, what would be one tiny takeaway or piece of advice that you could give them to like, I guess
- 42:16get on your journey and your kind of saving the first thing is just realize what you spend every
- 42:22single month. Like that's when I, so back when I was fresh out of uni doing this, I wasn't making,
- 42:27like I think people have this like not wrong conception, because influencers make a lot of money.
- 42:31However, fresh out of uni, you know, trying to do this full time, I wasn't making hundreds of
- 42:37thousands of pounds a year, whatever people say these influencers are earning. Like I was on like,
- 42:41like I'll record your salary maybe a little bit more and I was like, okay, how the hell do I say,
- 42:46sorry, can I? I was like, how an earth do I save for a flat, you know? And then the first thing I did
- 42:51when I was in that position and then we were like, you know, first of all having to like move and I
- 42:55have to like take out this money to like pay the movers and it was just a wild process. But I was
- 43:01like, okay, how, how can I find the money to do this? And the first thing I did was literally,
- 43:05I went through my entire past, what, three, six months of spending and I looked at, what am I spending
- 43:11my money on? What is actually like, what is all this money going out towards? If that makes sense,
- 43:16I found subscriptions. I didn't know I had. I found that I was spending, I think it was like 60 pounds
- 43:20a month on Joan the Juice, which was way too much. I know. This was, I don't think I was even like,
- 43:28it was just the like, two necotos, you know? I get excited. I get excited. I was like, okay,
- 43:36well, you know, maybe it was actually, it might have been 60 pounds a week. No, I'm just, I don't
- 43:39know, it was all my money. It was a lot of money. I know. And I was like, this is not, this is not
- 43:46sustainable. But that's, you know, when you go through your income, you're like, oh my god,
- 43:50what am I spending my money on? Because, you know, 10 pounds here and 10 pounds there, it doesn't kind
- 43:54of add up until you look through everything and you're like, oh my god, that's absurd, you know?
- 43:58I think the first thing you can do if you're like on your path and you want to be a little bit more
- 44:02conscious, yeah, financially responsible, look through literally what you're earning,
- 44:08making and what's coming out. I think that's the first step. And then based on that, you can be
- 44:12like, okay, so if I take this out and I tweak this here and I have this ambition and maybe I'll
- 44:17get a salary raise eventually, I can save this much every single month. And then once, you know,
- 44:22you saw all that out, you can't see your subscriptions, whatever, you start paying yourself first.
- 44:27I think that's the first two things I would do, just because it kind of sets yourself up for success.
- 44:31And as we spoke about earlier, like, it doesn't really matter what your salary is because you can
- 44:37be making hundreds of millions of pounds a year, you could be making, you know, 25, 30,000 pounds a
- 44:43year. If you make the right decisions, you should be able to save some of that money, you know?
- 44:49Yes, it might require you to make changes in your life, either that be, you know, move home with
- 44:53your parents or move in with more flatmates to save on rent or councils, several subscriptions or
- 45:00stop spending as much money on clothes or, you know, whatever. But I think anyone in any
- 45:05position should be able to save some money because that's what I've done my entire life. And having
- 45:11just that, like, I'm going to save every single month, no matter what, no matter what salary I'm on,
- 45:15I'm going to set you up for success later in life when you eventually have a higher salary or when
- 45:20you earn more money. That's how it's taken. Exactly. And like, the reason the whole reason I'm so
- 45:25obsessed with saving is because I've always saved. If that makes sense, and I've always known that
- 45:29anytime I get my salary, it's not just for me. It's for my savings as well. No matter what salary I'm on.
- 45:34If you can't manage 10,000 pounds, you can't manage a million pounds, like it's, yeah.
- 45:39Exactly. Love that. Oh, God. I just feel like don't sense beyond your years. Like, really,
- 45:45I know. Love this chair. I feel like meeting, like, oh, it feels like we're meeting like, you know,
- 45:49some alien from a different planet, but like, meeting people from like a different generation,
- 45:55where you is like, I don't know, it feels like hopeful for the future. I feel like there's there's
- 46:01like a lot of echo chain bachats between like boomers, between millennials, and then, you know,
- 46:07it's like, oh, Gen Z's that I've never worked a day in their life. Oh, what are they? You know, and
- 46:11actually, it feels like if this is the next generation, like we're going to be fine. In fact,
- 46:16we're probably going to be a much better off. It's kind of like everyone gives each other
- 46:18shit, right? Oh, the bird is straight. Oh, the Gen Z's aren't working. It's like, hey, guys,
- 46:23we're all in this world together. You know, like we could, in part, some knowledge, we can learn
- 46:28from each other. Like, it's okay. Yeah. That's all just, I mean, but in the day, it's habits,
- 46:34right? And habits are multi-generational. They're also talking about it. I think the fact that you
- 46:38speak about it so openly. Yeah. And you obviously say and talk a lot on your channels about how,
- 46:42like, important it is to share knowledge and talk about money. Like, that is what's going to,
- 46:47like, spread it far and wide, which is exactly what we're trying to do too. Yeah, that's really good.
- 46:51Spread it like a rash. Yeah. Gross. I don't want to. Yeah. That's pretty like a rush.
- 46:56I really like it. But yeah, Maddie, thank you so much for your time and for sharing everything.
- 47:01And yeah, hopefully we'll see you again soon. Yeah. Yeah. Thank you for having me.
- 47:06That was such a great conversation that we just had with Maddie. If anyone is interested in
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