Ep. 107 - The two most important growth levers for BJJ gyms

The Business of Jiu Jitsu · Mar 30, 2026 · 17m

The Simplicity of Growing Your Academy

Summary

Growing a gym isn't complicated, but it does require you to actually develop the skills. In this episode, JP breaks down the two levers every academy owner needs to master: retention and marketing. Most gyms aren't stuck because they lack leads. They're stuck because they're bleeding students out the back door while ignoring the fundamentals. Until you fix that, more marketing is just pouring water into a leaky bucket.

This episode walks through a practical, no-BS framework — fix your retention first, raise your prices, then put that money into…