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Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy

Why Video Marketers Should Repurpose Long-Form Into Short Clips

In this milestone 50th episode, Lucas and Luna explore the strategy behind repurposing long-form video content into short, punchy clips for social media. They break down a real example from a mid-sized B2B SaaS company that turned one 45-minute webinar into 12 high-performing short videos generating over 200,000 views and a 15 percent increase in demo sign-ups. The hosts discuss the technical workflow, the art of finding the best moments, and why this approach beats creating short-form from scratch. They also touch on platform-specific tailoring for TikTok, Instagram Reels, and YouTube…

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