Luxury: Forgotten Coast

Short Term Shopping · May 14, 2026 · 37m · transcript

Luke Carl is joined by January Johnson to explore investment opportunities along Florida’s Forgotten Coast, focusing on the rapidly growing areas of Windmark Beach and Sugar Sand. They break down why these quieter beach markets are attracting investors looking for lower entry prices, appreciation potential, and a slower-paced alternative to crowded destinations like 30A. The conversation covers everything from new D.R. Horton construction and realistic rental revenue expectations to luxury appreciation plays near Mexico Beach, while also highlighting how infrastructure improvements like Cape…