304 - Tatiana Bachkirova: The Future of Coaching: AI, Ethics and the Importance of Critical Thinking
In this episode with Tatiana Bachkirova we explore the core challenges facing the coaching industry today, from the ethics of marketing and the promises coaches make to the growing influence of AI coaching and what it reveals about organisational values and human relationships. Tatiana shares her theory around bringing what she calls criticality into coaching, creating space for the client’s challenges, and developing the coach’s own selfhood, maturity and capacity to navigate the complexity that clients bring.
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