Using email as a service provider vs. creator with Bev Feldman
Most email marketing advice gets written for one audience: other online business owners. The cadences, the launch sequences, the “reply and let me know what you think” CTAs — they all assume the person on the other end is in the same world you are. They’re not, if you’re a therapist or a financial advisor or a lactation consultant. Your clients may not reply to your emails with “loved this!”, don’t expect launches, and aren’t waiting for your next email.
In this episode, we’re joined by returning guest Bev Feldman, email marketing strategist for credentialed professionals at Your Personal…
The skinny
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