E67- "Turning Your Land into a Brand" with Toni Alexander
In this episode, Carter talks with Toni Alexander, the President and Creative Director of Intercommunications on branding and telling the story of your project.
In this episode, you'll learn:
1) How do you turn your land into a brand?
2) What's the "Big Idea" behind a marketing campaign?
3) How do you develop your brand promise?
4) What role does story telling plan in branding dirt?
5) How has AI and computer-generated graphics changed the marketing of development projects?
Show Notes
Contact Information
Toni Alexander
(P) 949-644-7520
(E) talexander@intercommunications.com
Website
40 Year…
The skinny
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