Morning Drive | How to Grow Your Business Online | Mira Business FM
Tim Elliott interviews VIKST founder Viktor Moller on the evolving e-commerce landscape. They discuss the fierce competition and the shift to creative-heavy paid social (or 'paid ads') from 2025, stressing that 'people buy from people'. Looking ahead, the focus is on AI content, strong user experience (UX/UI), and holistic digital performance for brands to achieve growth in the UAE.
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