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Visa Case Study: Stop Explaining Engagement. Start Designing It
Katie Klimaytys, Director of Global Internal Communications at Visa, shares how she took volunteering participation from a stubborn 18% to 51% in just eight weeks - blowing past a 35% target - by ditching "better comms" in favour of design-led thinking. Instead of convincing people to care, she stripped away friction: one-hour events, two-click sign-up, automatic time logging, and activities tied to what employees actually valued (including optional career sessions with leaders).
The result wasn't just a participation spike but a genuine culture shift, with 100% of participants saying they'd…
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