Latest / Sleeping Barber - A Marketing Podcast
SBP 112: Leading Brands in an AI World. With Paul Dervan.
Send us Fan Mail
In this episode of The Sleeping Barber Podcast, we sit down with Paul Dervan, Head of Brand Marketing at Miro and author of Run With Foxes, to explore the evolving world of marketing in the age of AI. Paul shares his insights on evidence-based marketing, learning from failures, and the challenges of navigating marketing metrics effectively.
We dive into the shifting landscape of marketing communications, the role of customer insights, and how brands can use micro-segmentation and category entry points to refine their strategies. The conversation also unpacks AI’s…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.