Latest / Two Broke Chicks / Hailey Sells Rhode, Kmart's Viral AGAIN & Aussie Brands Stir Drama

Transcript

Hailey Sells Rhode, Kmart's Viral AGAIN & Aussie Brands Stir Drama · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gadigal Land Always was, always
• 0:03
  Speaker 1: will be Aboriginal Land.
• 0:12
  Speaker 2: Hey Chicks, I'm out and I'm.
• 0:13
  Speaker 1: Say and this is two breat Chicks, the show that
• 0:15
  Speaker 1: shares life lesson send tips to help make you rich
• 0:17
  Speaker 1: in life and welcome to news Arrivals, the trending topic
• 0:22
  Speaker 1: stars and tidbits express shipped to your ear holes. Each week,
• 0:28
  Speaker 1: we unpack the latest in fashion, beauty, shopping in lifestyle.
• 0:32
  Speaker 1: If it's in your cart, on your FYP or causing
• 0:35
  Speaker 1: chaos in the group chat, we're talking about it, Chicks.
• 0:40
  Speaker 2: Hi new show. Hey, Hey, so we are bringing you
• 0:46
  Speaker 2: another new little show.
• 0:48
  Speaker 1: But we are testing this to see how you like it,
• 0:52
  Speaker 1: because we want to talk more about what's trending and
• 0:55
  Speaker 1: what we're yapping about. Cause and I are always talking
• 0:57
  Speaker 1: about this off air that we're like, we need a
• 1:00
  Speaker 1: bring this to the chicks as well, and this week
• 1:03
  Speaker 1: had some pretty big trending topics.
• 1:06
  Speaker 2: That we were like, what better time to start.
• 1:08
  Speaker 1: So if you enjoyed this episode, definitely leave a comment
• 1:12
  Speaker 1: dm us with any feedback or what you liked or
• 1:14
  Speaker 1: if you want more, because we're very excited.
• 1:17
  Speaker 3: Yeah, share it with a friend that you think might
• 1:20
  Speaker 3: also be interested. Yeah, all feedback is welcome.
• 1:23
  Speaker 1: Love them, okay, But basically this show is going to
• 1:27
  Speaker 1: be a pocket sized TLDR of the trending fashion, beauty
• 1:32
  Speaker 1: and lifestyle topics from the week Express shipped to your
• 1:35
  Speaker 1: ear holes.
• 1:36
  Speaker 2: So shall we get into the news arrivals of the week.
• 1:39
  Speaker 3: Let's do it? Okay.
• 1:45
  Speaker 1: News arrivals Number one, Hailey Beaver sells Road to Elf
• 1:49
  Speaker 1: Beauty for one billion dollars.
• 1:52
  Speaker 2: What did you think when you saw this story this
• 1:54
  Speaker 2: week's Now?
• 1:55
  Speaker 4: I was really surprised, I think because she had just
• 1:59
  Speaker 4: done the Vogue cover and was talking so much about
• 2:02
  Speaker 4: her business. It just wasn't what I was expecting next
• 2:06
  Speaker 4: from her. But it is a trend that we have
• 2:08
  Speaker 4: seen with other celebrity beauty brands in the past, So
• 2:10
  Speaker 4: maybe I should the.
• 2:11
  Speaker 1: Present and we're going to get into that after. But
• 2:15
  Speaker 1: to give you the recap, Haley Baber has officially joined
• 2:17
  Speaker 1: the ranks of elite beauty entrepreneurs with the sale of
• 2:21
  Speaker 1: her skincare brand, Road to Elf Beauty and a landmark
• 2:25
  Speaker 1: deal valued at up to one billion dollars million with
• 2:29
  Speaker 1: a bee I remember growing up, one billion dollars was
• 2:32
  Speaker 1: this number?
• 2:33
  Speaker 2: That was fictional.
• 2:35
  Speaker 4: Yeah, I thought it was like made up, Like yeah,
• 2:37
  Speaker 4: like gazill I was gonna say.
• 2:38
  Speaker 3: Gazillion, But is that a real one too?
• 2:40
  Speaker 1: If it ever comes into being real, I'm tapping out
• 2:45
  Speaker 1: unless it's me. This acquisition not only underscores roads meteoric
• 2:50
  Speaker 1: rise since it's twenty twenty two launch, Yes, twenty twenty
• 2:55
  Speaker 1: two launch, but also highlights how savvy Hailey Biber is
• 3:00
  Speaker 1: as a business woman in a very competitive beauty industry,
• 3:03
  Speaker 1: one that arguably she kind of joined late.
• 3:07
  Speaker 4: Yeah, she was one of the last cabs off the
• 3:09
  Speaker 4: rank in terms of the celebrity beauty brands, Like we
• 3:12
  Speaker 4: have our fany Beauty with Rihanna, we have Rare Beauty
• 3:15
  Speaker 4: with Selena Gomez, House Beauty or Houseaga yeah, Maddy Gaga Yeah,
• 3:21
  Speaker 4: also Kylie Cosmetics of course Kim's.
• 3:23
  Speaker 1: Like there's so many already in existence. But even though
• 3:28
  Speaker 1: it only launched three years ago, in the fiscal year
• 3:32
  Speaker 1: ending March thirty first, twenty twenty five, Road reported net
• 3:36
  Speaker 1: sales of two hundred and twelve million, So that's just
• 3:40
  Speaker 1: a testament to its like rapid growth. And I think
• 3:44
  Speaker 1: as well, we've definitely seen Haley Beaber move into one
• 3:47
  Speaker 1: of those like cult it girls recently that if she
• 3:50
  Speaker 1: wears it, it's trending the next day.
• 3:53
  Speaker 3: I think she is.
• 3:54
  Speaker 4: The epitome of an influencer.
• 3:58
  Speaker 1: Absolutely, whether you like her on don't, she's influencing.
• 4:03
  Speaker 4: She is why we are all wearing oversized blazers and
• 4:06
  Speaker 4: jeans and snakers.
• 4:08
  Speaker 2: So let's get into the deal breakdown.
• 4:10
  Speaker 1: The acquisition deal is structured with a six hundred million
• 4:15
  Speaker 1: in cash and two hundred million in ELF Beauty stock
• 4:19
  Speaker 1: payable at closing, plus an additional two hundred million in
• 4:23
  Speaker 1: potential earnouts based on Rhodes performance over the next three years.
• 4:28
  Speaker 1: So how much has Hailey Biber made from the sale?
• 4:32
  Speaker 1: So the agreement includes eight hundred million in cash and
• 4:35
  Speaker 1: stock at closing, plus an additional two hundred million contingent
• 4:41
  Speaker 1: on roads gross over the next three years. Now that's
• 4:45
  Speaker 1: not all going towards Haley because Hailey doesn't own one
• 4:48
  Speaker 1: hundred percent of road. And there was an India Times
• 4:52
  Speaker 1: article that reported Hailey Biber owns fifty one percent Steak
• 4:56
  Speaker 1: in Road according to Vogue Business. But when I looked
• 4:59
  Speaker 1: in the Vogue Business article, I wasn't actually able to
• 5:02
  Speaker 1: find that number. And when I continued searching, there wasn't
• 5:06
  Speaker 1: like an ironclad number of what she owns. But I
• 5:09
  Speaker 1: think it's fair to say she's made bank. Yeah, and
• 5:12
  Speaker 1: rightfully so she's worked very hard. Mm. So she's not
• 5:16
  Speaker 1: actually leaving the business and like being like done goodbye
• 5:21
  Speaker 1: and Hailey will continue.
• 5:22
  Speaker 2: I love how I'm saying. Her first name is if
• 5:24
  Speaker 2: we're best friend, miss Bieber, missus Bieber.
• 5:27
  Speaker 1: Sorry. So, despite the sale, Hailey Bieber isn't stepping away
• 5:31
  Speaker 1: from her brand. She will continue to serve as Rhodes
• 5:34
  Speaker 1: Chief creative Officer and head of Innovation, as well as
• 5:38
  Speaker 1: take on a new strategic advisor to Elf Beauty. This
• 5:43
  Speaker 1: ensures her continued influence over the brand's direction and product development.
• 5:48
  Speaker 2: I'm very interested to see what this entails.
• 5:51
  Speaker 1: Does this mean that Hailey Beaber's basically going to be
• 5:53
  Speaker 1: the face of Road Beauty and then all the responsibilities
• 5:58
  Speaker 1: of kind of running it now sit within Elf.
• 6:01
  Speaker 2: Yeah, It's one of those roles that I do always
• 6:05
  Speaker 2: kind of wonder what does that entail?
• 6:08
  Speaker 3: Yeah, like what exactly does that mean?
• 6:10
  Speaker 4: And it's hard to predict how this will impact Road
• 6:13
  Speaker 4: without also really knowing what her roles and responsibilities were previously.
• 6:19
  Speaker 4: Has she always kind of just been in the face
• 6:21
  Speaker 4: of the brand.
• 6:22
  Speaker 1: Well, that's what happens very often with these brands. For example,
• 6:25
  Speaker 1: like Kim isn't the one hundred percent owner and founder
• 6:30
  Speaker 1: of Skims, but she's the face. Same with Good American,
• 6:33
  Speaker 1: with Chloe Kardashian, and it wouldn't be surprised if you know,
• 6:36
  Speaker 1: Lemonie was a similar structure.
• 6:39
  Speaker 2: And the strategic alignment.
• 6:41
  Speaker 1: With ELF Beauty makes sense because they're one of the
• 6:44
  Speaker 1: biggest beauty brands in the world, I would go as
• 6:48
  Speaker 1: far to say, and they're very committed to making beauty
• 6:52
  Speaker 1: products more accessible. They're in a lot more countries and
• 6:55
  Speaker 1: so we could potentially even be seeing Road in Australia
• 6:58
  Speaker 1: very soon.
• 7:00
  Speaker 2: The CEO of Elf praised Road.
• 7:03
  Speaker 1: For its alignment with ELF's vision and its potential for
• 7:06
  Speaker 1: rocket ship growth. So yeah, it seems like this has
• 7:11
  Speaker 1: been a very strategic move on both parties, and earlier
• 7:16
  Speaker 1: this week slash Month, Road announced that they were expanding
• 7:21
  Speaker 1: into more Sphores stores in US, Canada and the UK
• 7:24
  Speaker 1: by the end of twenty twenty five.
• 7:26
  Speaker 2: So yeah, interesting.
• 7:29
  Speaker 4: Yeah, I wonder if we will see Road in Sophorian
• 7:32
  Speaker 4: Australia in the future.
• 7:33
  Speaker 2: Well else here, so surely right.
• 7:36
  Speaker 3: Yeah.
• 7:37
  Speaker 4: One thing I do wonder is that I do think
• 7:39
  Speaker 4: that part of the law of the Road brand was
• 7:43
  Speaker 4: its exclusivity, and I do wonder if I think it
• 7:48
  Speaker 4: could go one of two ways.
• 7:49
  Speaker 3: Even now it will be really easy to get.
• 7:52
  Speaker 4: And so that will mean more sales, more people get
• 7:55
  Speaker 4: at word of mouth spreads even more and it only
• 7:57
  Speaker 4: continues to grow or it potentially loses that appeal of
• 8:02
  Speaker 4: exclusivity because you.
• 8:03
  Speaker 3: Can get it anywhere.
• 8:05
  Speaker 1: You'll have to say, look, we've seen this whole story
• 8:10
  Speaker 1: really was reminding me of a very similar occurrence, especially
• 8:16
  Speaker 1: with the celebrity selling their brand and it didn't necessarily
• 8:19
  Speaker 1: work out. But the more I read into this, it
• 8:22
  Speaker 1: got spicier and spicier, and it reminded me of Kylie
• 8:26
  Speaker 1: Jenner selling Kylie Cosmetics to Coty and that hasn't necessarily
• 8:32
  Speaker 1: been smooth sailing.
• 8:33
  Speaker 2: So Kylie Jenner.
• 8:35
  Speaker 1: Is reportedly exploring the possibility of buying back the fifty
• 8:40
  Speaker 1: one percent steak in Kylie Cosmetics that she sold to
• 8:43
  Speaker 1: Coty Ink for six hundred million in twenty nineteen, and
• 8:49
  Speaker 1: this move would restore her to full ownership of the
• 8:52
  Speaker 1: brand she founded in twenty fifteen.
• 8:54
  Speaker 2: It's been ten years.
• 8:56
  Speaker 1: Since Kylie launched Kylie Cosmetics. So in two and nine,
• 9:00
  Speaker 1: Cody Inc. Cotty Coaty, or however you want to say it,
• 9:03
  Speaker 1: a global beauty conglomerate, acquired a fifty one per cent
• 9:07
  Speaker 1: steak in Kylie Cosmetics for six hundred million, valuing the
• 9:11
  Speaker 1: company at approximately one point two billion. The deal aimed
• 9:16
  Speaker 1: to leverage COT's resources to expand the brand's global presence,
• 9:20
  Speaker 1: while Jenna retained creative control over product development and marketing.
• 9:25
  Speaker 2: See how it sounds familiar?
• 9:27
  Speaker 1: See how it sounds like now you stay on, You've
• 9:29
  Speaker 1: got creative control, but will deal with all the admin
• 9:33
  Speaker 1: and all the buying, and like, it just sounds similar
• 9:37
  Speaker 1: to me. And definitely we don't know what the details
• 9:40
  Speaker 1: of these deals are, but you can see why my
• 9:43
  Speaker 1: memory was like, hmm, here's where it gets really interesting
• 9:48
  Speaker 1: in terms of Kylie Gender and Kylie Cosmetics. According to
• 9:52
  Speaker 1: Forbes Australia, Kylie Jenner's sale of Kylie Cosmetics to Coty
• 9:56
  Speaker 1: marked a milestone moment for the Kardashian jenne fan and
• 10:00
  Speaker 1: seemed to prove that she really was the self made
• 10:02
  Speaker 1: billionaire she claimed to be, with the deal valuing her
• 10:06
  Speaker 1: business at one point eight billion, but further investigation into
• 10:12
  Speaker 1: the deal by Forbes showed that the business was significantly
• 10:15
  Speaker 1: smaller and less profitable than she and her family had claimed.
• 10:21
  Speaker 2: You did you know about this?
• 10:22
  Speaker 3: Yeah, I remember this At the time.
• 10:25
  Speaker 1: Financials revealed by Cotie said the brand generated one hundred
• 10:29
  Speaker 1: and ninety two million aud in twenty eighteen, which is
• 10:34
  Speaker 1: far different than the five hundred and fifty five million
• 10:39
  Speaker 1: the Jenners had previously led Forbes to believe. It later
• 10:43
  Speaker 1: emerged that the family lied repeatedly about the size of
• 10:47
  Speaker 1: the brand and even had their accountant draft tax returns
• 10:51
  Speaker 1: with false numbers. Forbes estimates that Jenna made five hundred
• 10:56
  Speaker 1: and twenty four million AUD after taxes from this sale
• 11:00
  Speaker 1: of Kylie Cosmetics, and in May twenty twenty said she
• 11:04
  Speaker 1: was no longer believed to be a billionaire.
• 11:06
  Speaker 2: Yeah.
• 11:08
  Speaker 4: Crazy, Yeah, because I remember there was so much controversy
• 11:12
  Speaker 4: around that Forbes article and cover, and I believe that
• 11:17
  Speaker 4: the headline on the cover of the magazine.
• 11:19
  Speaker 2: Was made Billionaire.
• 11:21
  Speaker 4: So there was already a lot of controversy around that,
• 11:24
  Speaker 4: and then this came out and everybody was like, and
• 11:26
  Speaker 4: you're not even a billionaire, which I also am, like,
• 11:30
  Speaker 4: she's still rich, but that spider so spicy that I'm like,
• 11:38
  Speaker 4: how did.
• 11:38
  Speaker 1: That not escalate to, like, I don't know, lawsuits?
• 11:44
  Speaker 3: Yeah, who knows?
• 11:45
  Speaker 2: I know.
• 11:46
  Speaker 1: However, in twenty twenty three, multiple reports also emerged from Forbes, Fortune, Bloomberg, People,
• 11:53
  Speaker 1: and more that Kylie wants her business back.
• 11:56
  Speaker 2: However, I couldn't find any confirmation.
• 11:59
  Speaker 1: That a deal was done, and more so that there
• 12:02
  Speaker 1: have been disagreements over price and valuation according to people.
• 12:07
  Speaker 3: So yeah, interesting, I know.
• 12:10
  Speaker 1: But it's not all doom and gloom either, because Zoe
• 12:13
  Speaker 1: Foster Blake, the founder of go To Skincare, has successfully
• 12:16
  Speaker 1: regained her full ownership of her company recently by repurchasing
• 12:22
  Speaker 1: the stake previously sold to BWX Group, and the buyback
• 12:27
  Speaker 1: was executed for twenty one point eight million, a significant
• 12:31
  Speaker 1: reduction from the eighty nine million b WX initially paid
• 12:35
  Speaker 1: for it in twenty twenty one, which is crazy, and
• 12:39
  Speaker 1: that makes the beauty entrepreneur now the majority shareholder with
• 12:44
  Speaker 1: fifty nine point six eight percent. Steak and Zoe Foster
• 12:49
  Speaker 1: Blake launched go To in twenty fourteen after several years
• 12:52
  Speaker 1: as a beauty editor and wanting to build a simple,
• 12:55
  Speaker 1: effective skincare line from the knowledge of skincare ingredients that
• 12:59
  Speaker 1: she'd accumulated. And we're actually going to be having her
• 13:02
  Speaker 1: on the show soon, which we're super excited about. So
• 13:05
  Speaker 1: I can't wait to ask her opinion of selling your
• 13:10
  Speaker 1: company and whether it's the right step and when to
• 13:13
  Speaker 1: know what to do, because I think she would have
• 13:16
  Speaker 1: some very interesting words of wisdom. Yeah, a lot of
• 13:20
  Speaker 1: insight there, I'm sure. Yeah, I'm very interested to see
• 13:23
  Speaker 1: what the next step is. And I think you're right.
• 13:25
  Speaker 1: I think you know, has roads appeal been the fact
• 13:31
  Speaker 1: that it's so hard to get I mean, look at
• 13:32
  Speaker 1: La Booboos. I know that's a bit of a switch
• 13:34
  Speaker 1: of gears, but the exclusivity and demand and difficulty to
• 13:38
  Speaker 1: acquire them is absolutely a marketing tactic.
• 13:41
  Speaker 4: Yeah, and I feel the same about Kylie Cosmetics in
• 13:44
  Speaker 4: twenty fourteen as well.
• 13:45
  Speaker 2: But yeah, when you would like, I don't think you
• 13:48
  Speaker 2: did this.
• 13:48
  Speaker 1: I think you've talked about this in the past, but
• 13:50
  Speaker 1: I used to set alarms like a two am to
• 13:52
  Speaker 1: buy the lip drops.
• 13:54
  Speaker 2: Yeah, and I'm like, bitch, why are you buying a
• 13:56
  Speaker 2: purple lipstick it to it. So yeah back hey for Hayley.
• 14:00
  Speaker 3: Get your bags. Congrats queen.
• 14:02
  Speaker 4: Yeah fingers crossed. It all works out for the best
• 14:07
  Speaker 4: news arrivals. Number two, surf Stitch has paused business and
• 14:12
  Speaker 4: been sold to an undisclosed buyer.
• 14:14
  Speaker 2: Oh, undisclosed.
• 14:16
  Speaker 4: Yeah, So the owners of the online retailer surf Stitch
• 14:22
  Speaker 4: has sold to an undisclosed buyer. More than a week
• 14:26
  Speaker 4: after shoppers question the website's unexplained disappearance, the Australian Financial
• 14:32
  Speaker 4: Review broke the news that surf Stitch owner Alchemy Group
• 14:36
  Speaker 4: has offloaded its assets, with a spokesperson confirming the sale
• 14:41
  Speaker 4: to the paper. So for the last couple of weeks,
• 14:44
  Speaker 4: when you've tried to visit the surf Stitch store, it
• 14:47
  Speaker 4: comes up with a maintenance message, So it says, sorry,
• 14:52
  Speaker 4: our site is undergoing maintenance and that's it. And it's
• 14:56
  Speaker 4: been like that for a few weeks. So customers have
• 14:59
  Speaker 4: been trying to go on the store and I've been like,
• 15:02
  Speaker 4: where's surf stitch gone. Yeah, So there's been a couple
• 15:04
  Speaker 4: of questions bubbling and then now this has come out.
• 15:08
  Speaker 4: So Alchemy Group is also home to Australia's certified Lego
• 15:12
  Speaker 4: stores and also clothing retailer General Pants Co.
• 15:17
  Speaker 2: Oh my god.
• 15:18
  Speaker 4: Yeah, along with the newer National Geographic line of clothing stores.
• 15:24
  Speaker 2: Wait what yeah, National Geographic Clothing Stores. Yeah, okay, okay.
• 15:30
  Speaker 4: But when I saw this and that Alchemy Group also
• 15:34
  Speaker 4: own General Pants, it posts the question for me, will
• 15:38
  Speaker 4: General Pants be next? Well, I was talking to you
• 15:41
  Speaker 4: about that this week, and Sal and I were sitting
• 15:43
  Speaker 4: in the office and I was on their site and
• 15:45
  Speaker 4: I literally turned to you and I was like, General,
• 15:48
  Speaker 4: I'm calling it. I think we're going to see an
• 15:51
  Speaker 4: article that General Pants is involuntary administration.
• 15:55
  Speaker 2: I would say within the next twelve months.
• 15:57
  Speaker 3: Yeah, Like, I hope that that isn't the case.
• 16:00
  Speaker 1: I do too, because there's such an iconic Australian retailer.
• 16:03
  Speaker 3: Yeah, and they have.
• 16:05
  Speaker 4: Been like an important part of the streetwear scene in
• 16:10
  Speaker 4: Australia for a long time. And you know, just with
• 16:13
  Speaker 4: any closures or anything like this, you know, it means
• 16:16
  Speaker 4: a lot of people are losing jobs. And yeah, I
• 16:19
  Speaker 4: do think that it's sad, but it does pose that question,
• 16:22
  Speaker 4: and I guess what's going to happen next?
• 16:24
  Speaker 3: For a surf Stitch because that has been.
• 16:26
  Speaker 4: Sold to an undisclosed seller, So watch this space is yeah.
• 16:32
  Speaker 4: But I also was wondering do surf stores have a
• 16:37
  Speaker 4: place in twenty twenty five, because this time twenty years ago,
• 16:42
  Speaker 4: surf stores were like all the rage, Like that's where
• 16:45
  Speaker 4: you would go and get your streetwear, and like that's
• 16:49
  Speaker 4: where the viral things of the time.
• 16:51
  Speaker 3: We didn't have viral in two thousand and two.
• 16:53
  Speaker 4: But you know what I mean, Like that's where young
• 16:55
  Speaker 4: people were shopping. But I think we've seen a movement
• 16:59
  Speaker 4: away from that more and more, and I think that
• 17:01
  Speaker 4: this is just a further example of that.
• 17:04
  Speaker 1: Yeah. And I think, honestly, one of the strongest recession
• 17:09
  Speaker 1: indicators that we've seen, especially within the last twelve months,
• 17:13
  Speaker 1: is the number of brand and retail and store closures
• 17:18
  Speaker 1: that have been going on.
• 17:21
  Speaker 3: Yeah, so we've got a list.
• 17:25
  Speaker 2: Okay.
• 17:25
  Speaker 4: In the last twelve months, surf Stitch has been sold
• 17:29
  Speaker 4: to an unknown buyer, Jean's West has entered voluntary administration,
• 17:35
  Speaker 4: Rivers has closed its brick and mortar stores. Also, its
• 17:38
  Speaker 4: website is no longer accessible.
• 17:40
  Speaker 2: That's so sad. They used to have the most iconic ads.
• 17:42
  Speaker 3: Yeah, I miss them.
• 17:43
  Speaker 4: Yeah, Collette by Collette Hayman closed down, No Billibong, Quicksilver
• 17:51
  Speaker 4: and Roxy filed for bankruptcy. Catch dot Com closed down
• 17:55
  Speaker 4: that one's upsetting gg and Tom closed down also upsetting.
• 17:59
  Speaker 4: Ali was placed into liquidation and dion Lee was placed
• 18:03
  Speaker 4: into liquidation as well.
• 18:04
  Speaker 1: And you know what I would say, those brands are
• 18:07
  Speaker 1: brands that don't necessarily have the strongest social presence and
• 18:11
  Speaker 1: haven't necessarily stayed up to date with social media virality
• 18:18
  Speaker 1: and staying on top of the fact that they need
• 18:20
  Speaker 1: to be on people's phones.
• 18:22
  Speaker 4: Yeah. Yeah, that's where people are buying now, Yeah, through
• 18:26
  Speaker 4: social media.
• 18:26
  Speaker 1: Yeah, which I think is a great segue into news
• 18:30
  Speaker 1: arrivals number three of the week, and it is the
• 18:34
  Speaker 1: viral Kmart Swede bomber jacket. So this week kmart has
• 18:41
  Speaker 1: dropped a Swede in quotation marks bomber jacket for forty
• 18:45
  Speaker 1: nine dollars and.
• 18:46
  Speaker 2: To no surprise, it has gone completely viral.
• 18:50
  Speaker 1: It sold out online in a matter of hours and
• 18:53
  Speaker 1: in the last week the search for the kmart swayed
• 18:57
  Speaker 1: bomber jacket skyrocketed by two one hundred and fifty percent,
• 19:02
  Speaker 1: and the search for brown swede jacket also shot up
• 19:07
  Speaker 1: by three hundred percent. So it's no shock because Swade
• 19:11
  Speaker 1: has been such a strong trend this season, especially she
• 19:17
  Speaker 1: is the moment especially, But to see that three that
• 19:21
  Speaker 1: that's still going up three hundred percent on top of
• 19:24
  Speaker 1: how much of a trend, that this is still growing
• 19:26
  Speaker 1: week by week by three hundred percent means that this
• 19:29
  Speaker 1: trend isn't necessarily going anywhere anytime soon. And this came
• 19:34
  Speaker 1: up bomber jacket, I'd say it's actually a pretty close
• 19:36
  Speaker 1: trend to also the very viral naked vice bomber jacket
• 19:40
  Speaker 1: that sits for a couple hundred dollars, you know, so
• 19:43
  Speaker 1: forty nine dollars. Of course that's going to intrigue people.
• 19:46
  Speaker 1: And Kmart goes viral basically every time you stub uteau. Yeah,
• 19:51
  Speaker 1: you know, they've really stepped into being the people's cost
• 19:54
  Speaker 1: of living fashion place. You know.
• 19:57
  Speaker 3: Yeah, it's like the go to to get the look
• 19:58
  Speaker 3: for less.
• 20:00
  Speaker 1: But we actually went to Kmar to have a little
• 20:03
  Speaker 1: lookie and to be brutally honest, I'm not sure if
• 20:09
  Speaker 1: I would be running for it, so we went to
• 20:11
  Speaker 1: try it out.
• 20:12
  Speaker 2: And for forty nine dollars, it's not bad.
• 20:16
  Speaker 1: I don't actually I wouldn't say it's good either, So
• 20:20
  Speaker 1: it's super structured, but potentially to the point of being stiff,
• 20:25
  Speaker 1: bit boxy, bitboxy. Someone in the comments on TikTok described
• 20:31
  Speaker 1: it to a blow up mattress.
• 20:33
  Speaker 3: And see that.
• 20:35
  Speaker 1: I concur the suede does feel like the top of
• 20:40
  Speaker 1: a blow up mattress. You're so right, no, wow, I
• 20:44
  Speaker 1: know it wasn't even me, but they're so right, right,
• 20:48
  Speaker 1: right right. And also in store, it was so many
• 20:53
  Speaker 1: of them were marked, like very easily marked, not in
• 20:57
  Speaker 1: a way that they were intentionally like stuffed.
• 21:01
  Speaker 4: Or yeah, yeah, it looked like that when they had
• 21:04
  Speaker 4: been unpacked or been in storage and set up, they
• 21:08
  Speaker 4: had scratches on them just from like rubbing against other clothes.
• 21:13
  Speaker 3: Yeah.
• 21:13
  Speaker 1: And additionally, and this is a personal preference, I wasn't
• 21:17
  Speaker 1: a huge fan of the pockets because they were flap
• 21:19
  Speaker 1: vertical pockets rather than angled on the side.
• 21:22
  Speaker 2: You can't really rest your hands in them.
• 21:24
  Speaker 1: So whilst this has gone completely viral, sold out and
• 21:29
  Speaker 1: is cost friendly for a Swede, again, in quotation marks
• 21:34
  Speaker 1: on the site, they call it a swedebat, which I'm like,
• 21:36
  Speaker 1: what the fuck is County County Swede?
• 21:40
  Speaker 3: So a vegan foes so plastic.
• 21:43
  Speaker 1: It's made of polyester, It's predominantly made of polyester, and
• 21:46
  Speaker 1: forty nine dollars. And again I'm not saying don't buy it.
• 21:50
  Speaker 1: I'm saying go and store and try it on pressed
• 21:53
  Speaker 1: with caution and investigate further.
• 21:55
  Speaker 2: Some people have bought it and they absolutely love it.
• 21:57
  Speaker 1: But it's a good reminder that just because something goes
• 22:00
  Speaker 1: viral doesn't make it goodbye. So yeah, that's a wrap
• 22:04
  Speaker 1: on our news arrivals for the week.
• 22:06
  Speaker 2: Be sure to let us know how you feel.
• 22:08
  Speaker 1: About this little format and feel free to give us
• 22:11
  Speaker 1: any feedback at all if.
• 22:14
  Speaker 4: You see any headlines that you want us to deep
• 22:17
  Speaker 4: dive into in the next episode, and any thoughts that
• 22:21
  Speaker 4: you have on the topics that we discussed this week
• 22:23
  Speaker 4: by chicks.
• 22:24
  Speaker 3: Bye.