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Balancing Art and Science as a CMO with Gonzalo Garcia Villanueva, Global CMO of GfK
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict speak with Gonzalo Garcia Villanueva to discuss the importance of balancing art and science as a CMO.
The role of the CMO has changed. Being a CMO now more than ever involves providing data-driven leadership and showing the board how marketing directly influences the business. However, this doesn’t mean that a creative approach can be thrown to the wayside. How can an effective CMO truly balance art and science?
Gonzalo Garcia Villanueva has been the Global CMO at GfK for two years, and prior to that he has held…
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