The Decision Making Layer Every Deal Misses | Guffy Wright #social333podcast #169
The Decision Making Layer Every Deal Misses | Guffy Wright #social333podcast #169
In this episode of the Social 333 Podcast, host Chris D. Bentley sits down with Guffy Wright, a consultative sales leader, author of Attach High, and expert in high-stakes decision-making, to discuss the psychology behind sales, the decision-making layer behind major deals, and how sales professionals can build deeper trust with clients.
Guffy shares his journey from starting in insurance sales to becoming a leader managing a team of 70 salespeople. He explains why successful selling is not just about presenting…
The skinny
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