Leveling Up with AI: A Strategic Guide to AI in Sports Marketing 03/16/2024

Saturday Morning Magazine with Bruce Ferrell · Mar 16, 2024 · 6m

Leveling Up with AI: A Strategic Guide to AI in Sports Marketing is an in-depth, practical guide that navigates the impact of artificial intelligence (AI) on the sports marketing landscape. Designed for sports marketers, strategists, and students, this book demystifies how AI is revolutionising sports marketing and fan engagement. Bruce Ferrell talked with author Shripal Shah.