111 Marketing Fallacies (And How To Defeat Them) with James McAnally : Dentistry Uncensored with Howard Farran

Dentistry Uncensored with Howard Farran · Aug 3, 2015 · 1h 6m

"We're a gadget-oriented profession...The reality is patients don't care about any of these things unless it's going to make their life easier, faster, cheaper, better, less painful..." Tell your patients--in their language--the actual benefits of these gadgets. Founder Big Case Marketing; a niche practice consulting company.. Developer of The McAnally Selling System - Dentistry's only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research. Author of multiple #1 books in niche marketing and selling for dentists. *** For web-based services, online trainings, low…