Latest / Omni Talk Retail / CVS Private Brands Strategy, Simplification, and Health-Led Growth with Mike Wier | NRF 2026

Transcript

CVS Private Brands Strategy, Simplification, and Health-Led Growth with Mike Wier | NRF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:01
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:03
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:05
  from
• 0:05
  New
• 0:06
  York
• 0:06
  at
• 0:06
  NRF
• 0:07
  2026,
• 0:08
  the
• 0:08
  big
• 0:08
  show.
• 0:09
  And
• 0:09
  joining
• 0:10
  us
• 0:10
  now
• 0:11
  is
• 0:11
  Mike
• 0:12
  Weir,
• 0:12
  the
• 0:13
  VP
• 0:13
  of
• 0:13
  Private
• 0:14
  Brands
• 0:14
  for
• 0:15
  cvs.
• 0:15
  Mike,
• 0:16
  welcome
• 0:16
  to
• 0:16
  omnitalk.
• 0:17
  Thanks,
• 0:17
  It's
• 0:17
  a
• 0:17
  pleasure
• 0:18
  to
• 0:18
  be
• 0:18
  here.
• 0:18
  Yeah.
• 0:18
  And
• 0:19
  thanks
• 0:20
  to
• 0:20
  Vuzion
• 0:20
  for
• 0:21
  also
• 0:21
  sponsoring
• 0:21
  our
• 0:21
  coverage
• 0:22
  here
• 0:22
  at
• 0:22
  the
• 0:22
  show.
• 0:22
  If
• 0:23
  you
• 0:23
  want
• 0:23
  to
• 0:23
  see
• 0:23
  what
• 0:23
  they've
• 0:24
  got
• 0:24
  on
• 0:24
  display,
• 0:24
  you
• 0:24
  can
• 0:24
  stop
• 0:25
  by
• 0:25
  booth
• 0:25
  4921,
• 0:26
  or
• 0:26
  you
• 0:26
  can
• 0:26
  stop
• 0:26
  in
• 0:27
  and
• 0:27
  say
• 0:27
  hello
• 0:27
  to
• 0:27
  us
• 0:28
  at
• 0:28
  as
• 0:28
  well.
• 0:29
  Mike,
• 0:30
  welcome.
• 0:30
  This
• 0:31
  is
• 0:31
  your
• 0:31
  first
• 0:31
  time
• 0:31
  with
• 0:31
  us
• 0:32
  on
• 0:32
  the
• 0:32
  show.
• 0:32
  It's
• 0:33
  great
• 0:33
  to
• 0:33
  meet
• 0:33
  you.
• 0:34
  I'd
• 0:34
  love
• 0:34
  for
• 0:34
  you
• 0:35
  to
• 0:35
  just
• 0:35
  start
• 0:35
  by
• 0:35
  giving
• 0:36
  Chris
• 0:36
  and
• 0:36
  I
• 0:37
  and
• 0:37
  the
• 0:37
  audience
• 0:37
  a
• 0:38
  little
• 0:38
  bit
• 0:38
  of
• 0:38
  your
• 0:38
  background
• 0:39
  and
• 0:39
  kind
• 0:39
  of
• 0:39
  what
• 0:39
  you
• 0:40
  oversee.
• 0:40
  What
• 0:40
  does
• 0:40
  it
• 0:41
  mean
• 0:41
  to
• 0:41
  be
• 0:42
  in
• 0:42
  charge
• 0:42
  of
• 0:43
  brands
• 0:43
  at
• 0:43
  cvs?
• 0:45
  It's
• 0:46
  a
• 0:46
  tremendous
• 0:48
  opportunity
• 0:49
  for
• 0:49
  me
• 0:50
  to
• 0:50
  lead
• 0:50
  this
• 0:50
  team
• 0:50
  and
• 0:51
  be
• 0:51
  a
• 0:51
  big
• 0:51
  part
• 0:51
  of
• 0:52
  the
• 0:52
  team,
• 0:52
  but
• 0:52
  really
• 0:52
  what
• 0:53
  it
• 0:53
  means
• 0:53
  to
• 0:53
  lead
• 0:53
  store
• 0:54
  brands
• 0:54
  is
• 0:54
  I'm
• 0:54
  responsible
• 0:55
  for
• 0:55
  product
• 0:55
  development,
• 0:56
  sourcing,
• 0:57
  branding,
• 0:58
  marketing,
• 0:58
  and
• 0:58
  then
• 0:58
  ultimately,
• 0:59
  like
• 0:59
  the
• 0:59
  growth
• 1:00
  of
• 1:00
  the
• 1:00
  business.
• 1:00
  So
• 1:01
  you're
• 1:01
  sort
• 1:01
  of
• 1:01
  like
• 1:01
  a
• 1:01
  mini
• 1:02
  CEO
• 1:02
  inside
• 1:03
  a
• 1:03
  big
• 1:03
  company.
• 1:03
  Right?
• 1:04
  That's
• 1:04
  awesome.
• 1:04
  Like
• 1:05
  an
• 1:05
  entrepreneur
• 1:05
  almost.
• 1:06
  Yeah.
• 1:07
  So,
• 1:07
  Mike,
• 1:07
  have
• 1:07
  you
• 1:07
  been
• 1:07
  to
• 1:08
  NRF
• 1:08
  before
• 1:08
  or
• 1:09
  is
• 1:09
  this
• 1:09
  your
• 1:09
  first
• 1:09
  time?
• 1:10
  This
• 1:10
  is
• 1:10
  my
• 1:10
  first
• 1:10
  time.
• 1:11
  It's
• 1:11
  a
• 1:11
  great
• 1:11
  show.
• 1:11
  Yeah.
• 1:12
  Yeah.
• 1:12
  It's
• 1:12
  interesting
• 1:13
  because
• 1:13
  we
• 1:13
  had
• 1:13
  somebody
• 1:13
  else
• 1:14
  that
• 1:14
  is
• 1:14
  overseeing
• 1:15
  private
• 1:15
  brands
• 1:15
  on
• 1:16
  our
• 1:16
  show
• 1:16
  earlier
• 1:16
  today,
• 1:17
  and
• 1:17
  it's
• 1:17
  kind
• 1:17
  of
• 1:17
  a
• 1:17
  unique
• 1:18
  thing
• 1:18
  to
• 1:18
  come
• 1:19
  to
• 1:19
  nrf,
• 1:20
  which
• 1:20
  is
• 1:20
  traditionally
• 1:20
  a
• 1:20
  tech
• 1:21
  show.
• 1:21
  So
• 1:21
  what
• 1:21
  brings
• 1:22
  you
• 1:22
  here?
• 1:22
  Yeah,
• 1:23
  well,
• 1:23
  you
• 1:23
  need
• 1:24
  to
• 1:24
  think
• 1:24
  about
• 1:24
  technology
• 1:24
  in
• 1:25
  all
• 1:25
  aspects
• 1:25
  of
• 1:25
  the
• 1:26
  work.
• 1:26
  And
• 1:26
  I'm
• 1:26
  really
• 1:27
  thinking
• 1:27
  about
• 1:27
  how
• 1:28
  outside
• 1:28
  of
• 1:29
  the
• 1:29
  work
• 1:29
  that
• 1:29
  I
• 1:29
  did
• 1:29
  in
• 1:30
  the
• 1:30
  speech
• 1:30
  that
• 1:30
  I
• 1:30
  gave
• 1:30
  earlier
• 1:31
  today,
• 1:32
  how
• 1:33
  the
• 1:33
  technologies
• 1:34
  are
• 1:34
  evolving
• 1:34
  and
• 1:34
  how
• 1:34
  we
• 1:35
  should
• 1:35
  think
• 1:35
  about
• 1:35
  applying
• 1:35
  that
• 1:36
  to
• 1:36
  grow
• 1:36
  our
• 1:36
  brands,
• 1:37
  particularly
• 1:37
  outside
• 1:37
  of
• 1:38
  our
• 1:38
  four
• 1:38
  walls.
• 1:38
  How
• 1:38
  do
• 1:38
  we
• 1:39
  show
• 1:39
  up
• 1:39
  in
• 1:39
  new
• 1:39
  forms
• 1:39
  of
• 1:39
  search?
• 1:40
  It's
• 1:40
  basically
• 1:40
  table
• 1:41
  stakes
• 1:41
  for
• 1:41
  doing
• 1:41
  the
• 1:41
  job
• 1:41
  the
• 1:42
  right
• 1:42
  way.
• 1:42
  It's
• 1:42
  about
• 1:42
  to
• 1:42
  be.
• 1:43
  Yeah.
• 1:43
  Right.
• 1:45
  Well,
• 1:45
  let's
• 1:45
  talk
• 1:45
  a
• 1:46
  little
• 1:46
  bit
• 1:46
  about
• 1:47
  CVS's
• 1:47
  approach
• 1:48
  to
• 1:48
  brands.
• 1:48
  As
• 1:49
  Chris
• 1:49
  mentioned,
• 1:50
  we
• 1:50
  had
• 1:50
  one
• 1:51
  of
• 1:51
  your
• 1:51
  co
• 1:51
  panelists
• 1:52
  on
• 1:53
  earlier
• 1:53
  today.
• 1:54
  Your
• 1:55
  panel
• 1:55
  was
• 1:55
  titled
• 1:55
  Luring
• 1:56
  Customers
• 1:57
  with
• 1:57
  Private
• 1:57
  Brands.
• 1:58
  What
• 1:58
  do
• 1:59
  you
• 1:59
  think
• 1:59
  about
• 1:59
  that
• 2:00
  in
• 2:00
  the
• 2:00
  context
• 2:01
  of
• 2:01
  CVS
• 2:01
  and
• 2:02
  how
• 2:02
  are
• 2:02
  you
• 2:03
  doing
• 2:03
  that?
• 2:03
  Or
• 2:03
  how
• 2:04
  are
• 2:04
  you
• 2:04
  trying
• 2:04
  to
• 2:05
  develop
• 2:06
  products
• 2:06
  on
• 2:06
  your
• 2:06
  team?
• 2:07
  So
• 2:07
  that
• 2:07
  I
• 2:08
  want
• 2:08
  to
• 2:08
  come
• 2:08
  to
• 2:08
  the
• 2:08
  CVS
• 2:09
  brand
• 2:09
  versus
• 2:10
  maybe
• 2:10
  one
• 2:10
  of
• 2:10
  the
• 2:10
  others?
• 2:11
  Yeah,
• 2:11
  well,
• 2:11
  I
• 2:11
  think
• 2:12
  first
• 2:12
  and
• 2:12
  foremost,
• 2:13
  let's
• 2:13
  ground
• 2:13
  ourselves
• 2:14
  on
• 2:15
  who
• 2:15
  CVS
• 2:15
  is
• 2:16
  and
• 2:16
  it's.
• 2:16
  Then
• 2:17
  it
• 2:17
  can
• 2:17
  really
• 2:17
  lead
• 2:17
  into,
• 2:18
  like,
• 2:18
  how
• 2:18
  I
• 2:18
  think
• 2:18
  about
• 2:18
  the
• 2:18
  strategy
• 2:19
  for
• 2:19
  it.
• 2:19
  So
• 2:20
  quick
• 2:21
  and
• 2:21
  dirty.
• 2:21
  CVS
• 2:22
  is
• 2:23
  a
• 2:23
  9,000
• 2:24
  store,
• 2:24
  largely
• 2:25
  pharmacy
• 2:25
  chain.
• 2:26
  We
• 2:26
  have
• 2:27
  about
• 2:28
  85%
• 2:28
  of
• 2:28
  our
• 2:29
  customers
• 2:29
  live
• 2:29
  within
• 2:29
  85%
• 2:30
  of
• 2:30
  the
• 2:30
  population
• 2:31
  lives
• 2:31
  within
• 2:31
  10
• 2:32
  miles
• 2:32
  of
• 2:32
  a
• 2:32
  CVS.
• 2:33
  Wow.
• 2:33
  And
• 2:34
  what
• 2:34
  we
• 2:34
  think
• 2:35
  about
• 2:36
  is
• 2:36
  why
• 2:37
  customers
• 2:37
  come
• 2:37
  to
• 2:37
  us.
• 2:38
  It's
• 2:38
  really
• 2:38
  mission
• 2:39
  driven.
• 2:39
  You
• 2:39
  might
• 2:39
  be
• 2:39
  picking
• 2:39
  up
• 2:40
  a
• 2:40
  prescription,
• 2:41
  but
• 2:41
  you
• 2:41
  also
• 2:42
  might
• 2:42
  be
• 2:42
  coming
• 2:42
  in
• 2:43
  for
• 2:43
  like
• 2:43
  a
• 2:43
  quick
• 2:44
  snack
• 2:44
  on
• 2:44
  your
• 2:44
  way
• 2:45
  to
• 2:45
  soccer
• 2:45
  practice
• 2:45
  or
• 2:46
  buy
• 2:47
  some
• 2:47
  healthier
• 2:47
  products
• 2:47
  for
• 2:48
  an
• 2:48
  acute
• 2:48
  need.
• 2:49
  So
• 2:49
  that
• 2:50
  means
• 2:51
  the
• 2:51
  trip
• 2:51
  is
• 2:51
  really
• 2:51
  short
• 2:52
  six
• 2:53
  minutes.
• 2:53
  Very
• 2:53
  different
• 2:54
  than
• 2:54
  another
• 2:54
  retailer.
• 2:55
  Wow.
• 2:55
  So
• 2:56
  we
• 2:57
  need
• 2:57
  to
• 2:57
  think
• 2:57
  about
• 2:58
  the
• 2:58
  brands
• 2:59
  in
• 3:00
  a
• 3:00
  way
• 3:00
  that
• 3:00
  helps
• 3:00
  customers
• 3:01
  drive
• 3:01
  selection
• 3:01
  and
• 3:02
  choice
• 3:02
  of
• 3:02
  shelf
• 3:03
  and
• 3:03
  make
• 3:03
  that
• 3:03
  shop
• 3:03
  really
• 3:04
  easy.
• 3:04
  So
• 3:04
  we
• 3:05
  think
• 3:05
  about
• 3:05
  simplification
• 3:07
  of
• 3:07
  the
• 3:07
  packaging.
• 3:08
  Fewer
• 3:09
  brands,
• 3:09
  not
• 3:09
  lots
• 3:10
  of
• 3:10
  brands,
• 3:10
  but
• 3:10
  make
• 3:10
  it
• 3:11
  really
• 3:11
  easy
• 3:11
  to
• 3:11
  know
• 3:11
  that
• 3:11
  this
• 3:12
  is
• 3:12
  like
• 3:12
  a
• 3:12
  good
• 3:12
  brand
• 3:13
  that
• 3:13
  they
• 3:13
  sell
• 3:13
  at
• 3:13
  cvs
• 3:14
  and
• 3:14
  I
• 3:14
  know
• 3:14
  that
• 3:14
  I
• 3:14
  can
• 3:15
  purchase
• 3:15
  it
• 3:15
  with
• 3:15
  confidence
• 3:16
  so
• 3:16
  that
• 3:16
  the
• 3:16
  quality
• 3:17
  is
• 3:17
  there
• 3:17
  and
• 3:17
  the
• 3:17
  right
• 3:17
  value.
• 3:19
  And
• 3:19
  then
• 3:19
  really
• 3:20
  designing
• 3:20
  packaging
• 3:20
  to
• 3:21
  help
• 3:21
  them
• 3:21
  make
• 3:21
  choice
• 3:22
  at
• 3:22
  shelf,
• 3:22
  like
• 3:22
  that's.
• 3:23
  Those
• 3:23
  are
• 3:23
  sort
• 3:23
  of
• 3:23
  the
• 3:24
  things
• 3:24
  that
• 3:24
  we
• 3:24
  helped
• 3:25
  guide
• 3:25
  the
• 3:25
  team
• 3:25
  on
• 3:25
  to
• 3:25
  make
• 3:26
  a
• 3:26
  strategy
• 3:26
  for
• 3:26
  it.
• 3:26
  And
• 3:27
  based
• 3:27
  on
• 3:28
  what
• 3:28
  you
• 3:28
  know
• 3:29
  about
• 3:29
  the
• 3:29
  customer
• 3:30
  and
• 3:30
  what
• 3:30
  you
• 3:30
  just
• 3:30
  explained
• 3:31
  right
• 3:31
  there,
• 3:31
  like,
• 3:31
  what
• 3:31
  are
• 3:31
  some
• 3:32
  of
• 3:32
  your
• 3:32
  priorities
• 3:32
  as
• 3:33
  you
• 3:33
  think
• 3:33
  about
• 3:33
  private
• 3:34
  brand
• 3:34
  development,
• 3:34
  then.
• 3:35
  Yeah.
• 3:35
  So
• 3:35
  it's
• 3:37
  fewer
• 3:37
  brands.
• 3:38
  Not
• 3:38
  a
• 3:38
  lot
• 3:38
  of
• 3:38
  brands
• 3:39
  we
• 3:39
  have.
• 3:40
  When
• 3:40
  I
• 3:40
  came
• 3:40
  into
• 3:41
  the
• 3:41
  role,
• 3:41
  we
• 3:41
  had
• 3:41
  dozens
• 3:42
  of
• 3:42
  brands.
• 3:42
  We've
• 3:42
  narrowed
• 3:42
  that
• 3:43
  down.
• 3:43
  Oh,
• 3:43
  wow.
• 3:43
  Okay.
• 3:44
  We've
• 3:46
  really
• 3:46
  put
• 3:47
  focus
• 3:47
  and
• 3:47
  energy
• 3:47
  on
• 3:48
  expanding
• 3:49
  a
• 3:49
  few
• 3:49
  of
• 3:49
  the
• 3:50
  brands
• 3:50
  so
• 3:50
  well
• 3:50
  market
• 3:50
  we
• 3:51
  launched
• 3:52
  18
• 3:52
  months
• 3:53
  ago.
• 3:53
  That's
• 3:53
  our
• 3:53
  food
• 3:54
  brand
• 3:54
  that
• 3:54
  replaced
• 3:55
  Goldband
• 3:55
  and
• 3:55
  o'
• 3:56
  Bland
• 3:56
  and
• 3:57
  really
• 3:58
  modernized
• 3:59
  the
• 3:59
  look
• 4:00
  and
• 4:00
  feel
• 4:00
  of
• 4:00
  that
• 4:00
  brand.
• 4:00
  That
• 4:01
  not
• 4:01
  just
• 4:01
  appeal
• 4:01
  to
• 4:01
  maybe
• 4:02
  our
• 4:02
  legacy
• 4:02
  customers,
• 4:02
  but
• 4:03
  also
• 4:03
  kind
• 4:03
  of
• 4:03
  a
• 4:03
  new
• 4:04
  group
• 4:04
  of
• 4:04
  snacking
• 4:05
  customers.
• 4:06
  We
• 4:07
  just
• 4:07
  recently
• 4:07
  launched
• 4:08
  Joyword
• 4:08
  this
• 4:09
  month
• 4:09
  or
• 4:10
  last
• 4:10
  month,
• 4:10
  and
• 4:11
  that's
• 4:11
  our
• 4:11
  new
• 4:11
  seasonal
• 4:12
  brand.
• 4:12
  So
• 4:12
  we
• 4:12
  had
• 4:13
  a
• 4:13
  number
• 4:13
  of
• 4:13
  different
• 4:13
  brands
• 4:14
  across
• 4:14
  every
• 4:14
  season.
• 4:15
  We
• 4:15
  were
• 4:15
  getting
• 4:15
  credit
• 4:16
  for
• 4:16
  that
• 4:16
  with
• 4:16
  our
• 4:16
  customers.
• 4:17
  So
• 4:17
  we
• 4:18
  created
• 4:18
  this
• 4:18
  one
• 4:19
  brand
• 4:19
  that
• 4:19
  would
• 4:19
  holistically
• 4:20
  kind
• 4:20
  of
• 4:20
  transcend
• 4:21
  across
• 4:21
  every
• 4:21
  season,
• 4:22
  the
• 4:22
  names
• 4:22
  applicable,
• 4:23
  whether
• 4:23
  it's
• 4:23
  Halloween,
• 4:24
  Christmas,
• 4:25
  and
• 4:26
  you
• 4:26
  can
• 4:26
  even
• 4:26
  say
• 4:26
  joy
• 4:27
  word
• 4:27
  in
• 4:27
  the
• 4:27
  summer.
• 4:27
  Yeah.
• 4:28
  And
• 4:28
  so
• 4:28
  we
• 4:28
  have
• 4:28
  like
• 4:28
  a
• 4:29
  lineup
• 4:29
  of,
• 4:29
  you
• 4:30
  know,
• 4:30
  really
• 4:31
  good
• 4:31
  quality
• 4:31
  products
• 4:32
  that
• 4:32
  meet
• 4:32
  the
• 4:32
  needs
• 4:32
  of
• 4:32
  customers
• 4:33
  in
• 4:33
  every
• 4:33
  single
• 4:33
  season.
• 4:35
  And
• 4:35
  then,
• 4:36
  you
• 4:36
  know,
• 4:37
  our
• 4:37
  biggest
• 4:38
  brand,
• 4:38
  the
• 4:39
  CVS
• 4:39
  brand,
• 4:40
  we're
• 4:40
  really
• 4:40
  kind
• 4:40
  of
• 4:41
  reinventing
• 4:41
  what
• 4:42
  that
• 4:42
  brand
• 4:42
  is
• 4:43
  and
• 4:43
  really
• 4:44
  ready
• 4:44
  to
• 4:44
  take
• 4:45
  that
• 4:45
  to
• 4:45
  the
• 4:45
  next
• 4:45
  level,
• 4:45
  a
• 4:46
  lot
• 4:46
  of
• 4:46
  which
• 4:46
  is
• 4:46
  applying
• 4:46
  the
• 4:47
  well
• 4:47
  market
• 4:48
  principles
• 4:49
  that
• 4:49
  we
• 4:49
  learned
• 4:50
  a
• 4:50
  lot
• 4:50
  about
• 4:50
  from
• 4:50
  our
• 4:50
  customers
• 4:50
  and
• 4:51
  taking
• 4:51
  that
• 4:51
  to
• 4:51
  the
• 4:51
  CVS
• 4:52
  brand,
• 4:52
  which
• 4:52
  is
• 4:52
  our
• 4:52
  biggest
• 4:53
  brand
• 4:53
  in
• 4:53
  the
• 4:53
  store.
• 4:53
  Yeah,
• 4:54
  that's
• 4:54
  great.
• 4:55
  So,
• 4:55
  Mike,
• 4:55
  I
• 4:55
  want
• 4:55
  to
• 4:55
  make
• 4:55
  sure
• 4:55
  I
• 4:56
  heard
• 4:56
  that
• 4:56
  right.
• 4:56
  So
• 4:56
  you
• 4:56
  said
• 4:56
  dozens
• 4:57
  with
• 4:57
  an
• 4:57
  S
• 4:58
  plural.
• 4:58
  Right?
• 4:58
  When
• 4:59
  you
• 4:59
  started,
• 5:00
  it
• 5:00
  was
• 5:00
  dozens.
• 5:00
  Yes,
• 5:01
  dozens.
• 5:01
  Wow.
• 5:01
  Okay.
• 5:02
  All
• 5:02
  right.
• 5:02
  So,
• 5:03
  wow.
• 5:03
  That
• 5:03
  puts
• 5:03
  it
• 5:03
  in
• 5:03
  perspective.
• 5:05
  Where
• 5:05
  do
• 5:05
  you
• 5:05
  think
• 5:05
  you're
• 5:06
  winning
• 5:06
  with
• 5:06
  those
• 5:06
  brands?
• 5:07
  And
• 5:07
  where
• 5:07
  do
• 5:07
  you
• 5:07
  think
• 5:07
  you
• 5:08
  could
• 5:08
  actually
• 5:08
  still
• 5:08
  improve
• 5:09
  relative
• 5:09
  to
• 5:09
  the
• 5:09
  competition?
• 5:10
  Yeah,
• 5:10
  so.
• 5:11
  Well,
• 5:11
  market
• 5:12
  has
• 5:12
  been
• 5:12
  a
• 5:13
  success,
• 5:13
  and
• 5:14
  it
• 5:14
  was
• 5:15
  to
• 5:15
  replace
• 5:16
  Gold
• 5:16
  Emblem
• 5:16
  Abound
• 5:17
  and
• 5:17
  Gold
• 5:17
  Emblem.
• 5:18
  And
• 5:18
  Gold
• 5:18
  Emblem
• 5:18
  abounds.
• 5:18
  We
• 5:18
  had
• 5:19
  two
• 5:19
  food
• 5:19
  brands
• 5:19
  in
• 5:19
  basically
• 5:20
  12ft
• 5:21
  of
• 5:21
  space.
• 5:22
  We
• 5:22
  made
• 5:23
  that
• 5:23
  one
• 5:23
  brand
• 5:24
  and
• 5:24
  made
• 5:24
  it
• 5:24
  really
• 5:25
  shoppable,
• 5:25
  brought
• 5:25
  the
• 5:26
  product.
• 5:27
  The
• 5:27
  product
• 5:27
  flavors
• 5:28
  out
• 5:28
  in
• 5:28
  a
• 5:28
  different
• 5:29
  way,
• 5:29
  elevated
• 5:30
  the
• 5:30
  products,
• 5:30
  made
• 5:30
  them
• 5:31
  a
• 5:31
  little
• 5:31
  bit
• 5:31
  more
• 5:31
  modern,
• 5:32
  and
• 5:32
  we're
• 5:33
  seeing
• 5:33
  more
• 5:34
  customers
• 5:34
  than
• 5:34
  we
• 5:35
  had
• 5:35
  in
• 5:35
  Gold
• 5:35
  Emblem
• 5:35
  and
• 5:36
  higher
• 5:36
  repeat
• 5:36
  rates.
• 5:36
  So,
• 5:36
  like,
• 5:37
  those
• 5:37
  are
• 5:37
  things
• 5:37
  that
• 5:37
  are
• 5:37
  successful.
• 5:38
  Yes.
• 5:38
  There
• 5:38
  are
• 5:38
  opportunities
• 5:39
  to,
• 5:40
  you
• 5:40
  know,
• 5:40
  improve
• 5:40
  that
• 5:41
  assortment
• 5:41
  over
• 5:41
  time,
• 5:41
  but
• 5:42
  we're
• 5:42
  really
• 5:42
  happy
• 5:42
  with
• 5:42
  where
• 5:42
  it
• 5:42
  is.
• 5:44
  And
• 5:44
  I
• 5:44
  think
• 5:44
  the
• 5:45
  other
• 5:45
  one
• 5:45
  is
• 5:46
  on
• 5:46
  the
• 5:46
  CVS
• 5:47
  brand,
• 5:48
  I
• 5:48
  think
• 5:48
  I
• 5:48
  mentioned,
• 5:49
  but
• 5:49
  we're
• 5:49
  essentially
• 5:49
  refreshing
• 5:50
  that
• 5:50
  entire
• 5:51
  brand.
• 5:51
  We
• 5:51
  hadn't
• 5:51
  really
• 5:52
  touched
• 5:52
  the
• 5:52
  brand
• 5:53
  in
• 5:53
  about
• 5:53
  10
• 5:53
  years,
• 5:54
  and
• 5:54
  we
• 5:55
  knew
• 5:55
  that
• 5:55
  there
• 5:55
  was
• 5:55
  an
• 5:55
  opportunity
• 5:56
  to
• 5:57
  make
• 5:57
  that
• 5:57
  come
• 5:57
  to
• 5:58
  life
• 5:58
  in
• 5:58
  a
• 5:58
  different
• 5:58
  way.
• 5:58
  It
• 5:59
  was
• 5:59
  sort
• 5:59
  of
• 5:59
  getting
• 5:59
  muted
• 5:59
  with
• 6:00
  how
• 6:00
  other
• 6:01
  national
• 6:01
  brands
• 6:01
  have
• 6:02
  exposed
• 6:02
  themselves
• 6:03
  on
• 6:03
  the
• 6:03
  shelf,
• 6:03
  and
• 6:03
  we
• 6:03
  need
• 6:03
  to
• 6:04
  be
• 6:04
  more
• 6:04
  competitive.
• 6:04
  Okay.
• 6:05
  Yeah.
• 6:05
  You
• 6:05
  mentioned
• 6:06
  other
• 6:06
  national
• 6:06
  brands.
• 6:07
  You
• 6:08
  know,
• 6:08
  CVS
• 6:08
  has
• 6:09
  always
• 6:09
  been
• 6:09
  known
• 6:09
  for
• 6:09
  wellness,
• 6:10
  but
• 6:10
  we're
• 6:10
  starting
• 6:10
  to
• 6:11
  see,
• 6:11
  not
• 6:12
  just
• 6:12
  because
• 6:12
  it's
• 6:12
  January,
• 6:13
  but
• 6:13
  we're
• 6:13
  starting
• 6:13
  to
• 6:14
  see
• 6:14
  other
• 6:14
  retailers
• 6:14
  start
• 6:15
  to
• 6:15
  push
• 6:15
  into
• 6:15
  the
• 6:16
  wellness
• 6:16
  space.
• 6:16
  Target
• 6:17
  just
• 6:17
  launched
• 6:18
  a
• 6:19
  new
• 6:19
  campaign
• 6:19
  recently
• 6:20
  centered
• 6:20
  around
• 6:21
  being
• 6:21
  a
• 6:21
  wellness
• 6:22
  destination.
• 6:22
  How
• 6:23
  do
• 6:23
  you
• 6:23
  think
• 6:23
  about
• 6:24
  that
• 6:24
  as
• 6:24
  other
• 6:24
  players
• 6:25
  kind
• 6:25
  of
• 6:25
  start
• 6:25
  to
• 6:25
  prioritize
• 6:27
  that
• 6:27
  as
• 6:27
  an
• 6:27
  initiative?
• 6:29
  So
• 6:30
  I'd
• 6:30
  say
• 6:31
  we
• 6:31
  are.
• 6:31
  We
• 6:32
  have
• 6:32
  been
• 6:32
  a
• 6:32
  consumer
• 6:32
  health
• 6:32
  and.
• 6:33
  Wellness
• 6:33
  destination,
• 6:33
  wellness
• 6:34
  about.
• 6:35
  For
• 6:35
  decades.
• 6:36
  Before
• 6:36
  this
• 6:36
  role.
• 6:36
  I
• 6:37
  had
• 6:37
  the
• 6:37
  opportunity
• 6:38
  to
• 6:38
  actually
• 6:38
  lead
• 6:38
  the
• 6:38
  health
• 6:39
  wellness
• 6:39
  quadrant
• 6:40
  as
• 6:41
  a
• 6:42
  divisional
• 6:42
  merchandise
• 6:43
  manager.
• 6:43
  And
• 6:44
  it's,
• 6:44
  you
• 6:45
  know,
• 6:45
  a
• 6:45
  constant
• 6:45
  thought
• 6:46
  process
• 6:46
  of
• 6:46
  what
• 6:46
  brands
• 6:47
  to
• 6:47
  bring
• 6:47
  in.
• 6:47
  Are
• 6:48
  they
• 6:48
  the
• 6:48
  right
• 6:48
  time,
• 6:48
  the
• 6:48
  right
• 6:49
  inflection
• 6:49
  point
• 6:49
  for
• 6:49
  our
• 6:50
  customers
• 6:50
  in
• 6:50
  our
• 6:50
  stores,
• 6:51
  but
• 6:51
  the
• 6:51
  biggest
• 6:51
  brand
• 6:52
  in
• 6:53
  our
• 6:53
  store
• 6:54
  by
• 6:54
  far
• 6:55
  is
• 6:55
  the
• 6:55
  CVS
• 6:55
  brand.
• 6:56
  And
• 6:56
  so
• 6:56
  when
• 6:56
  I
• 6:56
  think
• 6:57
  about
• 6:57
  health
• 6:57
  and
• 6:57
  wellness,
• 6:58
  I
• 6:58
  bring
• 6:58
  it
• 6:58
  right
• 6:58
  back
• 6:58
  to
• 6:59
  the
• 6:59
  CVS
• 6:59
  brand
• 7:00
  and
• 7:00
  all
• 7:00
  the
• 7:00
  things
• 7:01
  we've
• 7:01
  done
• 7:01
  to
• 7:02
  improve
• 7:02
  the
• 7:03
  branding.
• 7:04
  And
• 7:05
  the
• 7:05
  innovation
• 7:05
  around
• 7:06
  that.
• 7:06
  So
• 7:07
  I
• 7:07
  can
• 7:07
  talk
• 7:07
  a
• 7:07
  little
• 7:07
  bit
• 7:08
  about
• 7:08
  what
• 7:08
  we
• 7:08
  did
• 7:08
  on
• 7:08
  the
• 7:08
  branding,
• 7:09
  but
• 7:09
  we
• 7:09
  brought
• 7:10
  the
• 7:10
  brand
• 7:10
  out
• 7:10
  front
• 7:11
  and
• 7:11
  center.
• 7:11
  We
• 7:12
  used
• 7:12
  to
• 7:12
  have
• 7:12
  it
• 7:13
  called
• 7:13
  CVS
• 7:13
  Health.
• 7:14
  We
• 7:14
  removed
• 7:14
  that
• 7:15
  and
• 7:15
  made
• 7:15
  it
• 7:16
  just
• 7:16
  heart
• 7:16
  CVS.
• 7:16
  So
• 7:17
  we
• 7:17
  took
• 7:17
  10
• 7:17
  character
• 7:18
  logo,
• 7:19
  which
• 7:19
  was
• 7:19
  a
• 7:19
  pretty
• 7:20
  small
• 7:20
  footprint.
• 7:21
  A
• 7:21
  four
• 7:21
  character
• 7:21
  logo
• 7:22
  could
• 7:22
  actually
• 7:22
  now
• 7:22
  be
• 7:23
  bigger
• 7:23
  and
• 7:23
  louder
• 7:23
  and
• 7:23
  prouder
• 7:24
  on
• 7:24
  shelf.
• 7:24
  Right.
• 7:25
  We
• 7:26
  elevated
• 7:26
  the
• 7:26
  quality
• 7:27
  perception
• 7:27
  of
• 7:27
  our
• 7:27
  product
• 7:27
  using
• 7:28
  better
• 7:29
  photography.
• 7:30
  And
• 7:30
  then
• 7:30
  we
• 7:30
  really
• 7:30
  simplified
• 7:31
  the
• 7:31
  pack
• 7:31
  by
• 7:32
  keeping
• 7:34
  creating
• 7:34
  kind
• 7:34
  of
• 7:34
  like
• 7:35
  an
• 7:35
  internal
• 7:35
  KPI
• 7:35
  around
• 7:36
  how
• 7:36
  many
• 7:36
  characters,
• 7:37
  words
• 7:37
  can
• 7:37
  we
• 7:37
  remove
• 7:37
  from
• 7:38
  the
• 7:38
  package?
• 7:39
  So
• 7:39
  that's
• 7:40
  how
• 7:40
  we
• 7:40
  think
• 7:40
  about
• 7:40
  health
• 7:40
  and
• 7:40
  wellness
• 7:41
  and
• 7:41
  then
• 7:42
  expanding
• 7:43
  the
• 7:43
  that's
• 7:43
  how
• 7:43
  we
• 7:44
  think
• 7:44
  about
• 7:44
  the
• 7:44
  brand.
• 7:44
  And
• 7:45
  then
• 7:45
  from
• 7:45
  a
• 7:45
  wellness
• 7:45
  perspective,
• 7:47
  where
• 7:47
  are
• 7:47
  the
• 7:47
  adjacencies?
• 7:48
  Where
• 7:48
  else
• 7:48
  can
• 7:48
  we
• 7:48
  expand
• 7:49
  to?
• 7:49
  Where
• 7:49
  else
• 7:49
  can
• 7:49
  we
• 7:50
  amplify
• 7:51
  the
• 7:51
  quality
• 7:51
  perception
• 7:52
  that
• 7:52
  we
• 7:52
  have
• 7:52
  on
• 7:52
  the
• 7:52
  products?
• 7:53
  We
• 7:53
  know
• 7:53
  the
• 7:53
  products
• 7:53
  are
• 7:54
  really
• 7:54
  good
• 7:54
  quality.
• 7:55
  All
• 7:55
  right,
• 7:55
  so
• 7:56
  let's
• 7:56
  get
• 7:56
  you
• 7:56
  out
• 7:56
  of
• 7:56
  here
• 7:56
  on
• 7:56
  this.
• 7:56
  Let's
• 7:57
  have
• 7:57
  you
• 7:57
  put
• 7:57
  your
• 7:57
  prediction
• 7:58
  hat
• 7:58
  on
• 7:58
  our
• 7:58
  final
• 7:58
  interview
• 7:59
  of
• 7:59
  today.
• 8:01
  If
• 8:01
  you
• 8:01
  look
• 8:01
  out
• 8:01
  three
• 8:02
  years
• 8:02
  from
• 8:02
  now,
• 8:03
  how
• 8:04
  will
• 8:04
  the
• 8:04
  private
• 8:04
  brands
• 8:05
  at
• 8:05
  CVS
• 8:06
  be
• 8:06
  different
• 8:06
  than
• 8:06
  they
• 8:07
  are
• 8:07
  today?
• 8:09
  That's
• 8:09
  a
• 8:09
  good
• 8:09
  question.
• 8:11
  So
• 8:11
  I
• 8:11
  think
• 8:11
  I'm
• 8:12
  going
• 8:12
  to
• 8:12
  go
• 8:12
  down
• 8:12
  to
• 8:12
  my
• 8:12
  aspiration
• 8:13
  here.
• 8:13
  So
• 8:15
  as
• 8:15
  we
• 8:15
  think
• 8:15
  about
• 8:16
  the
• 8:16
  brands,
• 8:16
  these
• 8:16
  are
• 8:17
  brands
• 8:17
  that
• 8:18
  CVS
• 8:19
  owns,
• 8:20
  we
• 8:20
  call
• 8:20
  them
• 8:20
  internally
• 8:21
  our
• 8:21
  own
• 8:21
  brands
• 8:21
  or
• 8:21
  even
• 8:21
  our
• 8:22
  brands.
• 8:22
  And
• 8:23
  I
• 8:23
  think
• 8:24
  we're
• 8:24
  starting
• 8:24
  to
• 8:24
  think
• 8:24
  more
• 8:24
  and
• 8:25
  more
• 8:25
  like
• 8:25
  a
• 8:25
  CPG
• 8:26
  every
• 8:26
  day.
• 8:26
  And
• 8:27
  so
• 8:27
  I
• 8:27
  think
• 8:27
  the
• 8:28
  biggest
• 8:28
  prediction
• 8:28
  I
• 8:28
  have
• 8:29
  is
• 8:29
  these
• 8:29
  brands
• 8:30
  can
• 8:30
  and
• 8:30
  will
• 8:31
  extend
• 8:31
  outside
• 8:32
  of
• 8:32
  our
• 8:32
  four
• 8:32
  walls.
• 8:33
  Really?
• 8:33
  Yeah.
• 8:34
  So
• 8:34
  they
• 8:34
  won't
• 8:35
  be
• 8:35
  just
• 8:35
  retail,
• 8:35
  CBS
• 8:36
  retail
• 8:36
  brands.
• 8:37
  They
• 8:37
  are
• 8:37
  going
• 8:37
  to
• 8:37
  be
• 8:38
  aspirationally
• 8:39
  like
• 8:40
  some
• 8:40
  of
• 8:40
  the
• 8:40
  strongest,
• 8:40
  most
• 8:41
  trusted
• 8:41
  brands
• 8:41
  in
• 8:41
  the
• 8:41
  country.
• 8:42
  Wow.
• 8:42
  Okay,
• 8:43
  well,
• 8:43
  you
• 8:43
  heard
• 8:43
  it
• 8:43
  here
• 8:44
  first,
• 8:44
  folks.
• 8:44
  Wow,
• 8:44
  that's
• 8:45
  great
• 8:45
  news.
• 8:45
  Okay,
• 8:46
  interesting
• 8:46
  stuff.
• 8:47
  All
• 8:47
  right,
• 8:48
  well,
• 8:48
  thanks,
• 8:48
  Mike.
• 8:48
  Thanks
• 8:49
  for
• 8:49
  joining
• 8:49
  us
• 8:49
  today
• 8:49
  at
• 8:50
  omnitalk.
• 8:50
  It's
• 8:51
  been
• 8:51
  a
• 8:51
  pleasure.
• 8:51
  Do
• 8:51
  you
• 8:52
  have
• 8:52
  anything
• 8:52
  else
• 8:52
  on
• 8:52
  the
• 8:52
  docket
• 8:53
  this
• 8:53
  afternoon?
• 8:54
  This
• 8:54
  is
• 8:54
  my
• 8:54
  last
• 8:54
  one.
• 8:55
  This
• 8:55
  is
• 8:55
  the
• 8:55
  last
• 8:55
  one.
• 8:55
  All
• 8:55
  right,
• 8:57
  you
• 8:57
  can
• 8:57
  breathe
• 8:58
  easily.
• 8:58
  Breathe
• 8:59
  a
• 8:59
  sigh
• 8:59
  of
• 8:59
  relief.
• 8:59
  All
• 9:00
  right,
• 9:00
  well,
• 9:00
  thank
• 9:00
  you
• 9:00
  very
• 9:00
  much
• 9:01
  for
• 9:01
  joining
• 9:01
  us
• 9:01
  today.
• 9:02
  Thanks
• 9:02
  to
• 9:02
  Vuzion
• 9:02
  for
• 9:03
  sponsoring
• 9:03
  our
• 9:03
  coverage
• 9:05
  on
• 9:05
  Monday.
• 9:05
  Gosh,
• 9:06
  I
• 9:06
  can't
• 9:06
  even
• 9:06
  remember
• 9:06
  what
• 9:06
  day
• 9:06
  it
• 9:07
  is,
• 9:07
  Anne.
• 9:07
  All
• 9:07
  Monday
• 9:08
  long.
• 9:08
  We'll
• 9:08
  be
• 9:08
  back
• 9:09
  tomorrow
• 9:09
  with
• 9:09
  a
• 9:09
  few
• 9:10
  more
• 9:10
  interviews
• 9:10
  and
• 9:10
  until
• 9:11
  next
• 9:11
  time,
• 9:11
  be
• 9:12
  careful
• 9:12
  out
• 9:12
  there.