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Funnels Are Dead. Here’s How to Grow Your Business in the AI Era · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Hey,
• 0:00
  Rachel,
• 0:00
  I
• 0:00
  have
• 0:01
  a
• 0:01
  confession
• 0:01
  to
• 0:01
  make
• 0:02
  today
• 0:02
  and
• 0:02
  I'm
• 0:02
  not
• 0:03
  sure
• 0:03
  how
• 0:03
  it's
• 0:03
  going
• 0:04
  to
• 0:04
  land
• 0:04
  with
• 0:04
  you
• 0:04
  as
• 0:05
  you
• 0:05
  being
• 0:05
  an
• 0:05
  email
• 0:06
  marketer,
• 0:06
  but
• 0:06
  I
• 0:07
  have
• 0:07
  not
• 0:08
  opened
• 0:08
  my
• 0:08
  actual
• 0:09
  email
• 0:09
  inbox
• 0:10
  in
• 0:11
  about
• 0:11
  two
• 0:12
  months.
• 0:12
  Interesting.
• 0:13
  Tell
• 0:14
  me
• 0:14
  more.
• 0:15
  I
• 0:15
  recently
• 0:16
  trained
• 0:16
  an
• 0:16
  AI
• 0:17
  agent
• 0:18
  that
• 0:18
  reads
• 0:19
  my
• 0:19
  emails
• 0:20
  and
• 0:20
  delivers
• 0:21
  me
• 0:21
  a
• 0:21
  daily
• 0:22
  summary
• 0:23
  about
• 0:23
  what's
• 0:23
  in
• 0:23
  there.
• 0:24
  And
• 0:24
  then
• 0:24
  I
• 0:24
  kind
• 0:24
  of
• 0:24
  just
• 0:24
  like,
• 0:25
  you
• 0:25
  can
• 0:25
  delete
• 0:25
  those.
• 0:26
  These
• 0:26
  I
• 0:27
  actually
• 0:28
  want
• 0:28
  to
• 0:28
  read.
• 0:30
  So
• 0:30
  I
• 0:31
  think
• 0:31
  it's
• 0:31
  just
• 0:31
  kind
• 0:31
  of
• 0:31
  showing
• 0:32
  how
• 0:32
  we
• 0:32
  interact
• 0:33
  with
• 0:33
  the
• 0:33
  Internet.
• 0:34
  How
• 0:34
  the
• 0:34
  world
• 0:34
  Wide
• 0:35
  web
• 0:35
  interacts
• 0:35
  with
• 0:36
  us
• 0:36
  is
• 0:37
  completely
• 0:37
  changing.
• 0:38
  Yeah,
• 0:39
  I
• 0:39
  think
• 0:39
  I've
• 0:40
  seen
• 0:40
  this
• 0:40
  with
• 0:40
  my
• 0:41
  clients,
• 0:41
  I've
• 0:42
  seen
• 0:42
  this
• 0:42
  across
• 0:43
  the
• 0:43
  board
• 0:44
  with
• 0:44
  how
• 0:44
  I
• 0:44
  just
• 0:45
  consume
• 0:46
  my
• 0:46
  own
• 0:47
  inbox,
• 0:47
  my
• 0:48
  own
• 0:48
  socials
• 0:48
  and
• 0:48
  everything.
• 0:49
  And
• 0:49
  I.
• 0:49
  What
• 0:50
  it
• 0:50
  comes
• 0:50
  down
• 0:50
  to,
• 0:51
  and
• 0:51
  it's
• 0:51
  something
• 0:51
  that
• 0:52
  I
• 0:52
  cannot
• 0:54
  replicate,
• 0:54
  is
• 0:54
  that
• 0:55
  I
• 0:55
  am
• 0:55
  to
• 0:56
  consume
• 0:56
  the
• 0:57
  brands
• 0:57
  and
• 0:57
  the
• 0:58
  businesses
• 0:58
  and
• 0:59
  the
• 0:59
  people
• 0:59
  that
• 0:59
  I
• 1:00
  trust,
• 1:01
  but
• 1:01
  everything
• 1:02
  else.
• 1:02
  So
• 1:03
  all
• 1:03
  of
• 1:03
  these
• 1:03
  people
• 1:03
  that
• 1:04
  are
• 1:04
  like
• 1:04
  spamming
• 1:05
  me
• 1:05
  and
• 1:05
  sending
• 1:06
  me
• 1:06
  all
• 1:06
  of
• 1:06
  these
• 1:06
  different
• 1:07
  things,
• 1:07
  like
• 1:08
  trash,
• 1:08
  like
• 1:08
  I
• 1:09
  don't
• 1:09
  even
• 1:09
  mark
• 1:09
  them
• 1:09
  as
• 1:10
  red,
• 1:10
  like
• 1:10
  immediately
• 1:11
  goes
• 1:11
  to
• 1:11
  the
• 1:12
  trash.
• 1:12
  So
• 1:13
  yeah,
• 1:13
  it's
• 1:13
  interesting.
• 1:14
  I
• 1:14
  love
• 1:14
  that
• 1:14
  you've
• 1:15
  AI'd
• 1:15
  this.
• 1:15
  Like,
• 1:16
  that's
• 1:16
  amazing.
• 1:17
  I
• 1:17
  was
• 1:17
  actually
• 1:17
  training
• 1:18
  a
• 1:18
  copywriter
• 1:19
  yesterday.
• 1:19
  We
• 1:19
  were
• 1:20
  kind
• 1:20
  of
• 1:20
  looking
• 1:20
  through
• 1:20
  emails
• 1:21
  and
• 1:21
  reflecting
• 1:21
  on
• 1:22
  how
• 1:22
  we
• 1:22
  consume
• 1:23
  zoom
• 1:23
  emails
• 1:23
  and
• 1:23
  why
• 1:24
  we
• 1:24
  open
• 1:24
  some
• 1:24
  and
• 1:25
  not
• 1:25
  the
• 1:25
  other.
• 1:25
  And
• 1:25
  it
• 1:25
  really
• 1:25
  is
• 1:26
  about
• 1:26
  that
• 1:26
  valuable
• 1:27
  content.
• 1:27
  Or
• 1:27
  I
• 1:28
  have
• 1:28
  somebody
• 1:28
  who,
• 1:28
  they're
• 1:28
  always
• 1:28
  doing
• 1:29
  something
• 1:29
  interesting.
• 1:30
  I
• 1:30
  want
• 1:30
  to
• 1:30
  open
• 1:30
  up
• 1:30
  and
• 1:31
  like
• 1:31
  see
• 1:31
  what
• 1:31
  they're
• 1:31
  up
• 1:31
  to.
• 1:32
  And
• 1:32
  I
• 1:32
  think
• 1:32
  more
• 1:32
  and
• 1:33
  more
• 1:33
  that
• 1:33
  traditional
• 1:34
  funnel
• 1:35
  that
• 1:35
  we
• 1:36
  were
• 1:36
  trained
• 1:36
  on
• 1:37
  with
• 1:37
  lead
• 1:37
  magnet
• 1:39
  six
• 1:39
  or
• 1:39
  seven
• 1:40
  follow
• 1:40
  up
• 1:40
  emails,
• 1:41
  pitch
• 1:42
  your
• 1:42
  offer.
• 1:43
  That
• 1:43
  is
• 1:43
  just
• 1:43
  not
• 1:44
  the
• 1:44
  route
• 1:45
  people
• 1:45
  are
• 1:45
  taking
• 1:45
  anymore.
• 1:46
  And
• 1:46
  it's
• 1:46
  more
• 1:47
  of
• 1:47
  what
• 1:47
  you've
• 1:47
  been
• 1:47
  talking
• 1:48
  about
• 1:48
  forever
• 1:48
  is
• 1:49
  building
• 1:49
  this
• 1:49
  cohesive
• 1:50
  marketing
• 1:51
  ecosystem.
• 1:51
  What
• 1:52
  we're
• 1:52
  going
• 1:52
  to
• 1:52
  get
• 1:52
  into
• 1:52
  today,
• 1:53
  like
• 1:53
  Jess
• 1:53
  said,
• 1:53
  is
• 1:54
  so.
• 1:54
  So
• 1:54
  we're
• 1:54
  talking
• 1:55
  why
• 1:55
  the
• 1:55
  traditional
• 1:56
  funnels
• 1:56
  are
• 1:57
  becoming
• 1:57
  less
• 1:57
  and
• 1:58
  less
• 1:58
  effective
• 1:59
  and
• 1:59
  really
• 2:00
  what's
• 2:00
  replacing
• 2:01
  it.
• 2:01
  How
• 2:01
  do
• 2:02
  we
• 2:02
  like
• 2:02
  pivot
• 2:03
  and
• 2:03
  adjust
• 2:04
  in
• 2:04
  our
• 2:04
  businesses?
• 2:05
  And
• 2:05
  like,
• 2:06
  the
• 2:06
  thing
• 2:06
  is,
• 2:06
  what
• 2:06
  we
• 2:07
  don't
• 2:07
  want
• 2:07
  you
• 2:07
  to
• 2:07
  take
• 2:08
  away
• 2:08
  from
• 2:08
  this
• 2:08
  episode
• 2:09
  is
• 2:09
  that
• 2:09
  we're
• 2:09
  not
• 2:09
  telling
• 2:10
  you
• 2:10
  traditional
• 2:11
  funnels
• 2:11
  are
• 2:11
  evil
• 2:12
  or
• 2:12
  that
• 2:12
  you
• 2:13
  need
• 2:13
  to
• 2:13
  rebuild
• 2:13
  everything
• 2:14
  in
• 2:14
  your
• 2:14
  business.
• 2:15
  Welcome
• 2:15
  back
• 2:16
  to
• 2:16
  Growing
• 2:16
  a
• 2:16
  Deeply
• 2:17
  Rooted
• 2:17
  Business,
• 2:18
  the
• 2:18
  podcast
• 2:19
  where
• 2:19
  intentional
• 2:19
  strategy
• 2:20
  meets
• 2:20
  sustainable
• 2:21
  success
• 2:21
  systems.
• 2:22
  We're
• 2:23
  so
• 2:23
  glad
• 2:23
  you're
• 2:23
  here.
• 2:24
  I'm
• 2:24
  Jess,
• 2:24
  your
• 2:25
  systems
• 2:25
  architect
• 2:26
  and
• 2:26
  notion
• 2:27
  obsessed
• 2:27
  strategist
• 2:28
  who
• 2:28
  truly
• 2:28
  believes
• 2:28
  that
• 2:29
  systems
• 2:29
  are
• 2:29
  self
• 2:30
  care.
• 2:30
  And
• 2:31
  I'm
• 2:31
  Rachel,
• 2:31
  your
• 2:32
  Email
• 2:32
  marketing
• 2:33
  mastermind.
• 2:33
  I'm
• 2:33
  all
• 2:34
  about
• 2:34
  building
• 2:35
  marketing
• 2:35
  ecosystems
• 2:36
  that
• 2:36
  actually
• 2:37
  work
• 2:37
  with
• 2:37
  the
• 2:37
  intentional
• 2:38
  strategy,
• 2:39
  and
• 2:39
  you
• 2:39
  guessed
• 2:40
  it,
• 2:40
  all
• 2:40
  things
• 2:41
  email
• 2:41
  at
• 2:41
  the
• 2:41
  heart
• 2:42
  of
• 2:42
  it.
• 2:42
  Together,
• 2:43
  we're
• 2:43
  on
• 2:43
  a
• 2:43
  mission
• 2:43
  to
• 2:44
  help
• 2:44
  women
• 2:44
  entrepreneurs
• 2:45
  like
• 2:45
  you
• 2:45
  build
• 2:46
  businesses
• 2:46
  that
• 2:46
  are
• 2:47
  both
• 2:47
  part
• 2:47
  profitable
• 2:47
  and
• 2:48
  purpose
• 2:48
  driven.
• 2:49
  We
• 2:49
  know
• 2:49
  you
• 2:49
  want
• 2:50
  success,
• 2:50
  but
• 2:50
  not
• 2:50
  at
• 2:51
  the
• 2:51
  cost
• 2:51
  of
• 2:51
  your
• 2:51
  health,
• 2:52
  relationships
• 2:52
  or
• 2:53
  personal
• 2:53
  joy.
• 2:54
  Exactly.
• 2:54
  And
• 2:55
  that's
• 2:55
  why
• 2:55
  every
• 2:56
  episode
• 2:56
  we're
• 2:56
  diving
• 2:57
  into
• 2:57
  intentional
• 2:57
  marketing
• 2:58
  strategies,
• 2:59
  sustainable
• 3:00
  systems,
• 3:00
  and
• 3:00
  a
• 3:01
  really
• 3:01
  good
• 3:01
  launch
• 3:01
  strategy
• 3:02
  that
• 3:02
  doesn't
• 3:02
  leave
• 3:03
  you
• 3:03
  burned
• 3:03
  out.
• 3:04
  Whether
• 3:04
  you're
• 3:04
  refining
• 3:05
  your
• 3:05
  operations,
• 3:06
  planning
• 3:06
  your
• 3:06
  next
• 3:07
  launch,
• 3:07
  or
• 3:07
  figuring
• 3:07
  out
• 3:08
  how
• 3:08
  to
• 3:08
  make
• 3:08
  your
• 3:08
  marketing
• 3:09
  work
• 3:09
  smarter,
• 3:09
  not
• 3:10
  harder,
• 3:10
  we've
• 3:10
  got
• 3:11
  you
• 3:11
  covered.
• 3:11
  So
• 3:12
  grab
• 3:12
  your
• 3:12
  favorite
• 3:13
  drink,
• 3:13
  get
• 3:13
  cozy,
• 3:14
  and
• 3:14
  let's
• 3:14
  grow
• 3:15
  something
• 3:15
  deeply
• 3:15
  rooted
• 3:16
  together.
• 3:17
  So
• 3:17
  some
• 3:17
  funnels,
• 3:18
  and
• 3:18
  I
• 3:18
  have
• 3:18
  some
• 3:18
  clients
• 3:19
  who
• 3:19
  have
• 3:19
  very
• 3:19
  traditional
• 3:20
  funnels,
• 3:20
  are
• 3:21
  still,
• 3:21
  they're
• 3:22
  still
• 3:22
  converting
• 3:22
  very
• 3:23
  well.
• 3:23
  So
• 3:24
  some
• 3:24
  of
• 3:24
  these
• 3:24
  things
• 3:24
  though,
• 3:25
  they
• 3:25
  are
• 3:25
  not
• 3:26
  working
• 3:26
  because
• 3:26
  of
• 3:27
  how
• 3:27
  we
• 3:27
  have
• 3:27
  trained
• 3:28
  our
• 3:29
  subscribers,
• 3:30
  our
• 3:30
  audiences
• 3:31
  to
• 3:32
  engage
• 3:32
  with
• 3:33
  us,
• 3:33
  whether
• 3:33
  that
• 3:34
  means
• 3:34
  how
• 3:34
  they're
• 3:35
  searching
• 3:35
  things.
• 3:36
  SEO
• 3:36
  could
• 3:36
  be
• 3:37
  impacted
• 3:37
  because
• 3:37
  of
• 3:38
  AI,
• 3:38
  how
• 3:39
  your
• 3:39
  emails
• 3:40
  are
• 3:40
  being
• 3:40
  opened
• 3:41
  because
• 3:41
  now
• 3:42
  it's
• 3:42
  the
• 3:43
  lowest
• 3:43
  lift,
• 3:43
  right?
• 3:44
  Like
• 3:44
  people
• 3:44
  are
• 3:44
  sending
• 3:45
  out
• 3:45
  stuff,
• 3:45
  stuff
• 3:46
  with
• 3:47
  two,
• 3:47
  three
• 3:47
  clicks
• 3:48
  and
• 3:48
  saying,
• 3:48
  okay,
• 3:48
  this
• 3:48
  is
• 3:49
  directly
• 3:49
  going
• 3:49
  to
• 3:49
  reach
• 3:50
  my
• 3:50
  audience.
• 3:51
  And
• 3:51
  ultimately
• 3:52
  too
• 3:52
  we've
• 3:52
  all
• 3:52
  been
• 3:53
  experiencing
• 3:53
  this
• 3:54
  social
• 3:55
  shift
• 3:56
  that
• 3:56
  is
• 3:56
  even
• 3:57
  a
• 3:57
  single
• 3:57
  post
• 3:58
  that
• 3:58
  used
• 3:58
  to
• 3:59
  do
• 3:59
  so
• 3:59
  is
• 3:59
  no
• 4:00
  longer
• 4:00
  performing
• 4:00
  the
• 4:01
  way
• 4:01
  that
• 4:01
  it
• 4:01
  was.
• 4:01
  So
• 4:02
  none
• 4:02
  of
• 4:02
  these
• 4:03
  behaviors
• 4:04
  are
• 4:04
  things
• 4:05
  that
• 4:05
  you're
• 4:05
  just
• 4:05
  like
• 4:05
  imagining
• 4:06
  or
• 4:06
  happening
• 4:07
  just
• 4:07
  directly
• 4:08
  to
• 4:08
  you,
• 4:08
  like
• 4:08
  the
• 4:09
  world,
• 4:09
  the
• 4:09
  Internet
• 4:10
  is
• 4:10
  all
• 4:11
  fundamentally
• 4:12
  changing
• 4:13
  and
• 4:13
  I
• 4:13
  think
• 4:14
  that
• 4:14
  we
• 4:14
  need
• 4:14
  to
• 4:14
  walk
• 4:14
  through
• 4:15
  some
• 4:15
  specific
• 4:16
  forces
• 4:16
  that
• 4:17
  are
• 4:17
  actually
• 4:18
  shifting
• 4:19
  and
• 4:19
  go
• 4:20
  through,
• 4:20
  break
• 4:20
  down
• 4:21
  what
• 4:21
  it
• 4:21
  means,
• 4:21
  what
• 4:22
  to
• 4:22
  build
• 4:22
  instead
• 4:23
  and
• 4:23
  all
• 4:23
  of
• 4:24
  that.
• 4:24
  So
• 4:24
  yeah,
• 4:24
  we're
• 4:25
  going
• 4:25
  to
• 4:25
  be
• 4:25
  going
• 4:25
  through
• 4:25
  these
• 4:26
  four
• 4:26
  forces
• 4:26
  and
• 4:27
  the
• 4:27
  first
• 4:27
  one
• 4:27
  is
• 4:28
  that,
• 4:29
  and
• 4:29
  we've
• 4:29
  talked
• 4:29
  about
• 4:29
  this
• 4:30
  before,
• 4:30
  is
• 4:30
  that
• 4:30
  like
• 4:30
  AI
• 4:31
  content
• 4:31
  is
• 4:31
  just
• 4:32
  flooding
• 4:32
  the
• 4:33
  market
• 4:34
  right
• 4:34
  now.
• 4:35
  So
• 4:35
  there's
• 4:35
  a
• 4:35
  lot
• 4:35
  more
• 4:36
  content
• 4:36
  out
• 4:36
  there,
• 4:36
  which
• 4:37
  means
• 4:37
  your
• 4:38
  reach
• 4:38
  is
• 4:39
  lower.
• 4:40
  Right
• 4:40
  now
• 4:40
  Instagram
• 4:41
  is
• 4:41
  only
• 4:41
  reaching
• 4:41
  about
• 4:41
  3.5%
• 4:42
  of
• 4:43
  your
• 4:43
  followers.
• 4:44
  Facebook
• 4:44
  is
• 4:45
  closer
• 4:45
  to
• 4:46
  2.
• 4:46
  So
• 4:47
  you
• 4:47
  can't
• 4:47
  like
• 4:47
  outpost
• 4:49
  the
• 4:49
  robots,
• 4:49
  I
• 4:50
  guess.
• 4:51
  So
• 4:51
  volume
• 4:51
  cannot
• 4:52
  be
• 4:52
  your,
• 4:52
  like
• 4:52
  where
• 4:52
  it
• 4:53
  used
• 4:53
  to,
• 4:53
  could
• 4:53
  be
• 4:53
  probably
• 4:54
  your
• 4:54
  competitive
• 4:54
  variant,
• 4:55
  vantage,
• 4:55
  like
• 4:56
  coaches
• 4:56
  that
• 4:57
  would
• 4:57
  be
• 4:57
  on
• 4:57
  there
• 4:57
  and
• 4:57
  they
• 4:57
  would
• 4:58
  like
• 4:58
  make
• 4:58
  80
• 4:58
  a
• 4:59
  day.
• 4:59
  That
• 4:59
  used
• 5:00
  to
• 5:00
  be
• 5:00
  a
• 5:00
  competitive
• 5:00
  advantage
• 5:01
  and
• 5:01
  right
• 5:01
  now
• 5:01
  it's
• 5:01
  like
• 5:01
  you
• 5:02
  can't
• 5:02
  outpost.
• 5:02
  So
• 5:03
  volume
• 5:04
  is
• 5:04
  not
• 5:04
  going
• 5:04
  to
• 5:04
  be
• 5:04
  the
• 5:05
  competitive
• 5:05
  advantage
• 5:05
  anymore.
• 5:06
  And
• 5:06
  like
• 5:06
  that
• 5:07
  authenticity
• 5:09
  and
• 5:09
  depth
• 5:09
  is
• 5:09
  really
• 5:10
  going
• 5:10
  to
• 5:10
  be
• 5:10
  more
• 5:10
  important
• 5:11
  so.
• 5:11
  It's
• 5:12
  less
• 5:12
  about
• 5:12
  how
• 5:13
  Do
• 5:13
  I
• 5:13
  get
• 5:13
  more
• 5:14
  of
• 5:14
  this
• 5:14
  reach
• 5:15
  and
• 5:15
  it's
• 5:16
  more
• 5:16
  so
• 5:16
  like,
• 5:17
  how
• 5:17
  do
• 5:17
  I
• 5:17
  build
• 5:18
  something
• 5:19
  that
• 5:19
  one
• 5:20
  makes
• 5:20
  me
• 5:21
  unique,
• 5:21
  gives
• 5:22
  me
• 5:22
  that
• 5:23
  kind
• 5:23
  of
• 5:23
  unique
• 5:23
  value
• 5:24
  prop
• 5:25
  and
• 5:25
  then
• 5:25
  like
• 5:26
  allows
• 5:27
  me
• 5:27
  to
• 5:27
  not
• 5:28
  have
• 5:28
  to
• 5:28
  be
• 5:28
  constantly
• 5:29
  like
• 5:29
  fueling
• 5:30
  something.
• 5:30
  So
• 5:30
  whether
• 5:30
  that
• 5:31
  means
• 5:31
  your
• 5:31
  primary
• 5:31
  channel
• 5:32
  is
• 5:33
  social
• 5:34
  or
• 5:34
  your
• 5:34
  primary
• 5:35
  channel
• 5:35
  is
• 5:35
  SEO,
• 5:36
  like
• 5:36
  you
• 5:37
  do
• 5:37
  have
• 5:37
  to
• 5:37
  adjust
• 5:38
  for
• 5:39
  these
• 5:40
  shifts
• 5:40
  in
• 5:40
  behaviors,
• 5:41
  these
• 5:42
  AI
• 5:42
  impacted
• 5:43
  areas,
• 5:44
  and
• 5:44
  really
• 5:44
  try
• 5:45
  to
• 5:45
  understand,
• 5:45
  like
• 5:46
  you're
• 5:46
  not
• 5:46
  trying
• 5:46
  to
• 5:46
  win
• 5:47
  the
• 5:47
  algorithm,
• 5:48
  whether
• 5:48
  that's
• 5:48
  in
• 5:48
  your
• 5:49
  feed
• 5:49
  or
• 5:49
  whatever
• 5:49
  the
• 5:49
  case.
• 5:49
  Like,
• 5:50
  you're
• 5:50
  trying
• 5:51
  to
• 5:51
  really
• 5:52
  build
• 5:52
  something
• 5:52
  that
• 5:53
  is
• 5:53
  like
• 5:53
  algorithm
• 5:54
  agnostic.
• 5:55
  Like
• 5:55
  it
• 5:56
  works
• 5:57
  fluidly
• 5:58
  across
• 5:58
  the
• 5:59
  board.
• 5:59
  And
• 5:59
  that's
• 6:00
  what
• 6:00
  I
• 6:00
  like
• 6:00
  to
• 6:00
  call
• 6:01
  your
• 6:01
  ecosystem.
• 6:02
  Right.
• 6:02
  So
• 6:02
  it's
• 6:02
  creating
• 6:03
  that
• 6:03
  kind
• 6:03
  of
• 6:04
  like
• 6:04
  forever
• 6:05
  omnipresence
• 6:06
  pulse
• 6:07
  that
• 6:07
  exists
• 6:08
  when
• 6:08
  you're
• 6:08
  creating
• 6:08
  content,
• 6:09
  but
• 6:10
  also
• 6:10
  understanding
• 6:11
  how
• 6:11
  your
• 6:11
  ecosystem
• 6:12
  is
• 6:12
  taking
• 6:12
  these
• 6:13
  people
• 6:13
  from
• 6:15
  just
• 6:15
  maybe
• 6:15
  meeting
• 6:15
  you
• 6:16
  to
• 6:17
  then
• 6:17
  trusting
• 6:17
  you
• 6:18
  and
• 6:18
  then
• 6:18
  ultimately
• 6:19
  buying
• 6:19
  from
• 6:19
  you.
• 6:20
  And
• 6:20
  that
• 6:21
  ecosystem
• 6:21
  has
• 6:22
  to
• 6:22
  work.
• 6:22
  Like
• 6:23
  I
• 6:23
  always
• 6:23
  say
• 6:24
  in
• 6:24
  email
• 6:24
  marketing,
• 6:25
  I'm
• 6:25
  like,
• 6:25
  you
• 6:26
  can't
• 6:26
  have
• 6:26
  silos
• 6:27
  because
• 6:27
  when
• 6:27
  you
• 6:28
  have
• 6:28
  things
• 6:28
  are
• 6:28
  siloed,
• 6:29
  you're
• 6:29
  losing
• 6:30
  opportunities
• 6:31
  for
• 6:31
  conversion
• 6:32
  and
• 6:32
  you're
• 6:32
  losing
• 6:32
  these
• 6:33
  opportunities
• 6:33
  of
• 6:34
  like,
• 6:34
  connectivity.
• 6:35
  So
• 6:36
  somebody
• 6:36
  meets
• 6:36
  you
• 6:36
  on
• 6:37
  social
• 6:37
  media,
• 6:38
  you
• 6:38
  want
• 6:38
  them
• 6:38
  to
• 6:39
  be
• 6:39
  able
• 6:39
  to
• 6:40
  connect
• 6:40
  with
• 6:40
  who
• 6:40
  you
• 6:41
  are,
• 6:41
  see
• 6:41
  who,
• 6:42
  like
• 6:42
  what
• 6:42
  you're
• 6:42
  vibing
• 6:43
  with,
• 6:43
  and
• 6:43
  then
• 6:43
  go
• 6:44
  into
• 6:44
  your
• 6:44
  email
• 6:44
  list,
• 6:45
  incubate
• 6:46
  there,
• 6:46
  and
• 6:46
  then
• 6:47
  convert.
• 6:47
  And
• 6:48
  it
• 6:48
  all
• 6:48
  starts
• 6:49
  at
• 6:49
  the
• 6:49
  top.
• 6:50
  Which
• 6:50
  is
• 6:50
  why
• 6:50
  we
• 6:50
  talk
• 6:51
  about
• 6:51
  content
• 6:52
  so
• 6:52
  much
• 6:52
  in
• 6:52
  the
• 6:53
  sense
• 6:53
  that
• 6:53
  it's,
• 6:53
  it
• 6:54
  really
• 6:54
  is
• 6:54
  such
• 6:55
  an
• 6:55
  important
• 6:55
  lever
• 6:55
  to
• 6:56
  build
• 6:56
  that
• 6:56
  trust
• 6:56
  from
• 6:57
  the
• 6:57
  get.
• 6:57
  Okay,
• 6:58
  so
• 6:58
  another
• 6:58
  thing
• 6:59
  that
• 6:59
  changed
• 6:59
  and
• 6:59
  you
• 6:59
  might
• 6:59
  have
• 7:00
  noticed
• 7:00
  it,
• 7:00
  if
• 7:00
  you've
• 7:00
  ever
• 7:01
  done
• 7:01
  like
• 7:01
  a
• 7:01
  quick
• 7:01
  little
• 7:02
  Google
• 7:02
  search
• 7:02
  is
• 7:03
  now
• 7:04
  like
• 7:04
  it
• 7:05
  used
• 7:05
  to
• 7:05
  be,
• 7:05
  like,
• 7:05
  let
• 7:06
  me
• 7:06
  rank
• 7:06
  top,
• 7:07
  like
• 7:07
  SEO.
• 7:08
  Let
• 7:08
  me
• 7:08
  keyword
• 7:08
  stuff
• 7:09
  this
• 7:09
  article
• 7:10
  so
• 7:10
  that
• 7:10
  when
• 7:10
  somebody
• 7:11
  searches
• 7:11
  for
• 7:11
  this,
• 7:11
  I
• 7:12
  am
• 7:12
  like
• 7:12
  the
• 7:12
  first
• 7:13
  person
• 7:13
  that
• 7:14
  pops
• 7:14
  up.
• 7:14
  And
• 7:15
  that
• 7:15
  is
• 7:15
  really
• 7:15
  not
• 7:16
  how
• 7:16
  people
• 7:16
  are
• 7:17
  getting
• 7:18
  their
• 7:18
  information.
• 7:18
  Number
• 7:19
  one,
• 7:19
  Google
• 7:20
  has
• 7:20
  search
• 7:20
  insights
• 7:21
  now,
• 7:21
  which
• 7:21
  gives
• 7:21
  you
• 7:21
  that
• 7:21
  little
• 7:22
  summary
• 7:23
  of
• 7:23
  what
• 7:23
  you
• 7:23
  asked
• 7:24
  to
• 7:24
  Google.
• 7:25
  And
• 7:25
  if
• 7:25
  you've
• 7:25
  got
• 7:25
  really,
• 7:26
  really
• 7:26
  great
• 7:26
  content,
• 7:27
  Google
• 7:27
  is
• 7:28
  saying
• 7:28
  here's
• 7:29
  the
• 7:29
  summary
• 7:29
  and
• 7:29
  then
• 7:29
  like
• 7:29
  linking
• 7:30
  to
• 7:30
  that.
• 7:30
  So
• 7:31
  you
• 7:31
  want
• 7:31
  to
• 7:31
  be
• 7:31
  that
• 7:31
  person.
• 7:32
  You
• 7:32
  don't.
• 7:32
  It's
• 7:32
  not
• 7:33
  more
• 7:33
  about
• 7:33
  like
• 7:33
  ranking
• 7:34
  first
• 7:34
  for
• 7:34
  that
• 7:34
  word.
• 7:35
  It's
• 7:35
  like
• 7:36
  having
• 7:36
  the
• 7:36
  robots
• 7:37
  trust
• 7:37
  enough
• 7:37
  that
• 7:37
  it's
• 7:38
  going
• 7:38
  to
• 7:38
  recommend
• 7:38
  what
• 7:39
  you
• 7:39
  were
• 7:39
  saying
• 7:40
  to
• 7:40
  that
• 7:40
  consumer.
• 7:41
  Same
• 7:41
  thing
• 7:41
  with
• 7:42
  ChatGPT.
• 7:43
  Like
• 7:44
  he
• 7:44
  is
• 7:44
  recommend,
• 7:45
  he's
• 7:45
  recommended
• 7:45
  clients
• 7:46
  to
• 7:46
  me,
• 7:46
  they
• 7:46
  typed
• 7:46
  in
• 7:47
  about
• 7:47
  like,
• 7:47
  how
• 7:47
  do
• 7:47
  you
• 7:47
  launch?
• 7:47
  Or
• 7:48
  something.
• 7:48
  Like,
• 7:48
  it's
• 7:49
  really
• 7:49
  Cool.
• 7:49
  But,
• 7:50
  like,
• 7:50
  I'm
• 7:50
  getting
• 7:50
  new
• 7:51
  discovery
• 7:51
  calls
• 7:51
  where
• 7:51
  people
• 7:52
  are
• 7:52
  saying,
• 7:52
  like,
• 7:52
  oh,
• 7:52
  I
• 7:53
  found
• 7:53
  you
• 7:53
  because
• 7:53
  ChatGPT,
• 7:54
  like,
• 7:55
  you
• 7:55
  know,
• 7:55
  cited
• 7:56
  you
• 7:56
  for
• 7:56
  a
• 7:56
  question
• 7:57
  that
• 7:57
  I
• 7:57
  was
• 7:57
  answering
• 7:58
  or
• 7:58
  I
• 7:58
  asked
• 7:59
  about
• 7:59
  what
• 8:00
  this
• 8:00
  is.
• 8:00
  So
• 8:00
  it's,
• 8:01
  it's
• 8:01
  more
• 8:01
  now
• 8:02
  about
• 8:03
  making
• 8:04
  sure
• 8:04
  that
• 8:04
  your
• 8:05
  content
• 8:05
  is
• 8:06
  deep
• 8:06
  enough
• 8:07
  and
• 8:07
  trust
• 8:07
  enough
• 8:08
  and
• 8:08
  is
• 8:08
  actually
• 8:09
  addressing
• 8:10
  those
• 8:10
  questions
• 8:11
  that
• 8:11
  your
• 8:12
  ideal
• 8:12
  customer
• 8:13
  is
• 8:14
  actually
• 8:14
  typing
• 8:15
  into
• 8:15
  their
• 8:16
  search.
• 8:17
  Yeah,
• 8:17
  I
• 8:17
  actually
• 8:18
  went
• 8:18
  in
• 8:18
  this
• 8:19
  huge
• 8:19
  deep
• 8:20
  dive
• 8:20
  of
• 8:21
  AI
• 8:21
  and
• 8:21
  like,
• 8:22
  how
• 8:22
  do
• 8:22
  we
• 8:22
  optimize
• 8:23
  one?
• 8:23
  I
• 8:24
  was
• 8:24
  doing
• 8:24
  it
• 8:24
  for
• 8:24
  the
• 8:24
  podcast,
• 8:25
  but
• 8:25
  to
• 8:26
  like,
• 8:26
  how
• 8:26
  do
• 8:26
  we
• 8:27
  really
• 8:27
  start
• 8:28
  to
• 8:29
  build
• 8:29
  out
• 8:29
  our
• 8:29
  show
• 8:30
  notes,
• 8:30
  our
• 8:30
  blogs,
• 8:31
  our,
• 8:31
  like,
• 8:31
  articles,
• 8:32
  all
• 8:32
  of
• 8:32
  these
• 8:32
  things
• 8:32
  that
• 8:33
  we're
• 8:33
  already
• 8:33
  doing
• 8:34
  for
• 8:34
  the
• 8:34
  podcast.
• 8:34
  And
• 8:35
  one
• 8:35
  of
• 8:35
  the
• 8:35
  things
• 8:36
  that
• 8:36
  was
• 8:36
  really
• 8:36
  clear
• 8:37
  was
• 8:37
  that
• 8:37
  like,
• 8:37
  it's
• 8:38
  a.
• 8:38
  Obviously
• 8:38
  it's
• 8:39
  a
• 8:39
  robot,
• 8:39
  right?
• 8:39
  Like,
• 8:40
  it.
• 8:40
  It
• 8:40
  has
• 8:40
  a
• 8:41
  trained
• 8:41
  mind
• 8:42
  on
• 8:42
  what
• 8:42
  it's
• 8:43
  looking
• 8:43
  for.
• 8:43
  So
• 8:44
  there's
• 8:44
  a
• 8:44
  set
• 8:45
  framework
• 8:45
  at
• 8:45
  the
• 8:46
  top
• 8:46
  of
• 8:47
  how
• 8:47
  you're
• 8:47
  building
• 8:47
  out
• 8:48
  things.
• 8:49
  It
• 8:49
  has
• 8:49
  to
• 8:49
  be
• 8:49
  able
• 8:49
  to
• 8:50
  answer
• 8:50
  a
• 8:50
  direct
• 8:50
  question.
• 8:51
  It
• 8:51
  has
• 8:52
  to
• 8:52
  be
• 8:52
  able
• 8:52
  to,
• 8:52
  like,
• 8:52
  have
• 8:53
  multiple
• 8:54
  steps,
• 8:54
  like
• 8:54
  a
• 8:54
  very
• 8:55
  clear
• 8:55
  framework.
• 8:56
  And
• 8:56
  all
• 8:56
  of
• 8:56
  these
• 8:57
  things
• 8:57
  are
• 8:57
  super
• 8:57
  important
• 8:58
  one,
• 8:58
  because
• 8:59
  you
• 8:59
  as
• 9:00
  a
• 9:00
  business
• 9:00
  owner,
• 9:00
  as
• 9:01
  somebody
• 9:01
  who's
• 9:01
  making
• 9:02
  content
• 9:02
  and
• 9:03
  wants
• 9:03
  to
• 9:03
  be
• 9:03
  able
• 9:03
  to
• 9:04
  pivot
• 9:04
  with
• 9:04
  these
• 9:05
  changes,
• 9:06
  have
• 9:06
  to
• 9:06
  be
• 9:06
  able
• 9:06
  to
• 9:07
  adjust
• 9:07
  the
• 9:07
  top,
• 9:08
  which
• 9:08
  what
• 9:08
  we
• 9:08
  is
• 9:08
  called,
• 9:09
  what
• 9:09
  we
• 9:09
  call
• 9:09
  is
• 9:10
  like
• 9:10
  that
• 9:10
  anchor
• 9:10
  content.
• 9:11
  If
• 9:11
  you
• 9:11
  really
• 9:11
  want
• 9:12
  it
• 9:12
  to
• 9:12
  be
• 9:12
  able
• 9:12
  to
• 9:12
  be
• 9:13
  cited
• 9:13
  by
• 9:13
  AI,
• 9:14
  you
• 9:14
  have
• 9:15
  to
• 9:15
  formulate
• 9:16
  it
• 9:16
  and
• 9:16
  framework
• 9:17
  it
• 9:17
  out
• 9:18
  in
• 9:18
  the
• 9:18
  way
• 9:18
  that
• 9:18
  AI
• 9:19
  prefers
• 9:19
  it
• 9:19
  to
• 9:20
  be.
• 9:20
  Which
• 9:20
  is
• 9:20
  so
• 9:21
  fascinating
• 9:21
  because
• 9:22
  if
• 9:22
  somebody's
• 9:23
  asking
• 9:23
  a
• 9:23
  question
• 9:23
  like,
• 9:24
  what
• 9:24
  is
• 9:24
  a
• 9:24
  good
• 9:25
  lead
• 9:25
  magnet
• 9:25
  or
• 9:25
  what
• 9:26
  lead
• 9:26
  magnet
• 9:26
  works
• 9:27
  for
• 9:27
  this?
• 9:28
  That
• 9:28
  stuff
• 9:28
  has
• 9:29
  to
• 9:29
  be
• 9:29
  incorporated
• 9:30
  in
• 9:30
  a
• 9:30
  way
• 9:31
  that
• 9:31
  AI
• 9:31
  can
• 9:32
  consume
• 9:32
  it
• 9:32
  in
• 9:32
  my
• 9:33
  content
• 9:33
  and
• 9:33
  then
• 9:34
  recommend
• 9:34
  that.
• 9:35
  So
• 9:35
  it's
• 9:36
  so
• 9:36
  fascinating.
• 9:37
  One
• 9:37
  of
• 9:37
  the
• 9:37
  many
• 9:37
  things
• 9:37
  that
• 9:38
  I
• 9:38
  have
• 9:38
  created
• 9:38
  and
• 9:39
  not
• 9:39
  promoted
• 9:39
  is
• 9:39
  a
• 9:40
  guide
• 9:40
  that
• 9:40
  how
• 9:41
  I
• 9:41
  got
• 9:41
  chatgpt
• 9:42
  to
• 9:42
  recommend
• 9:42
  me
• 9:43
  and
• 9:43
  how
• 9:43
  you
• 9:43
  can
• 9:44
  too.
• 9:45
  So
• 9:45
  we
• 9:45
  will
• 9:45
  like
• 9:46
  put
• 9:46
  that
• 9:46
  up
• 9:46
  on
• 9:46
  the
• 9:46
  website,
• 9:47
  like
• 9:47
  subscribe
• 9:47
  to
• 9:47
  our
• 9:47
  newsletter
• 9:48
  list
• 9:48
  and
• 9:49
  we'll
• 9:49
  make
• 9:49
  sure
• 9:49
  that,
• 9:49
  that
• 9:49
  like,
• 9:50
  we
• 9:50
  have.
• 9:50
  Basically,
• 9:50
  I
• 9:51
  create
• 9:51
  so
• 9:51
  much
• 9:51
  stuff.
• 9:51
  But
• 9:52
  yeah,
• 9:52
  I
• 9:52
  went
• 9:52
  down
• 9:53
  this
• 9:53
  rabbit
• 9:53
  hole
• 9:54
  last
• 9:54
  year
• 9:54
  as
• 9:55
  well
• 9:55
  and
• 9:55
  like
• 9:56
  redid
• 9:56
  my
• 9:56
  entire
• 9:57
  website.
• 9:58
  So
• 9:58
  it
• 9:58
  was
• 9:58
  easy
• 9:59
  for
• 9:59
  a
• 9:59
  robot
• 9:59
  to
• 10:00
  read,
• 10:00
  I
• 10:01
  guess,
• 10:01
  and
• 10:01
  it
• 10:01
  was
• 10:01
  answering
• 10:01
  those
• 10:02
  questions.
• 10:02
  And
• 10:02
  actually
• 10:03
  now
• 10:03
  tools
• 10:03
  like
• 10:03
  Uber
• 10:04
  suggests,
• 10:04
  in
• 10:05
  addition
• 10:05
  to
• 10:05
  just
• 10:05
  like
• 10:05
  keyword
• 10:06
  rankings,
• 10:06
  they'll
• 10:07
  also
• 10:07
  give
• 10:07
  you
• 10:07
  the
• 10:08
  related
• 10:08
  questions
• 10:09
  that
• 10:09
  people
• 10:09
  are
• 10:10
  typing
• 10:10
  into
• 10:10
  chat
• 10:11
  and
• 10:11
  Claude
• 10:12
  so
• 10:12
  that
• 10:12
  you
• 10:12
  can
• 10:12
  know
• 10:13
  when
• 10:13
  you're
• 10:13
  starting
• 10:14
  to
• 10:14
  kind
• 10:15
  of
• 10:15
  create
• 10:15
  your
• 10:15
  content,
• 10:16
  like
• 10:17
  what
• 10:17
  questions
• 10:18
  to
• 10:18
  answer.
• 10:19
  What
• 10:19
  phrases
• 10:20
  to
• 10:20
  use
• 10:21
  that
• 10:21
  sort
• 10:21
  of
• 10:21
  thing.
• 10:22
  Like
• 10:22
  the
• 10:22
  job
• 10:22
  of
• 10:23
  your
• 10:23
  content
• 10:23
  isn't
• 10:24
  to
• 10:24
  go
• 10:24
  viral.
• 10:25
  Its
• 10:26
  job
• 10:26
  is
• 10:26
  to
• 10:27
  be
• 10:27
  exactly
• 10:28
  what
• 10:28
  the
• 10:29
  person
• 10:29
  searching
• 10:29
  for
• 10:30
  needs.
• 10:31
  And
• 10:31
  I
• 10:31
  mean
• 10:32
  at
• 10:32
  this
• 10:32
  point,
• 10:32
  even
• 10:32
  if
• 10:33
  your
• 10:33
  information
• 10:33
  pops
• 10:34
  up
• 10:34
  in
• 10:34
  that
• 10:34
  little
• 10:34
  AI
• 10:35
  summary,
• 10:36
  you
• 10:36
  still
• 10:36
  have
• 10:37
  to
• 10:37
  have
• 10:37
  something
• 10:38
  cookie
• 10:38
  cutter,
• 10:39
  not
• 10:39
  generalized
• 10:40
  in
• 10:40
  order
• 10:40
  for
• 10:41
  somebody
• 10:41
  to
• 10:41
  click
• 10:42
  through
• 10:42
  and
• 10:42
  go.
• 10:43
  I
• 10:43
  was
• 10:43
  looking
• 10:43
  up
• 10:44
  something
• 10:44
  about
• 10:44
  gardening
• 10:45
  the
• 10:45
  other
• 10:45
  day
• 10:45
  and
• 10:46
  it
• 10:46
  was
• 10:46
  like
• 10:46
  somebody
• 10:46
  that
• 10:46
  spent
• 10:47
  specialized
• 10:47
  in
• 10:48
  like
• 10:48
  Texas,
• 10:49
  South
• 10:49
  Texas
• 10:50
  gardening
• 10:50
  that
• 10:50
  I
• 10:50
  was
• 10:51
  like
• 10:51
  immediately
• 10:51
  click
• 10:52
  out
• 10:52
  of
• 10:52
  here.
• 10:52
  I
• 10:52
  want
• 10:52
  to
• 10:53
  hear
• 10:53
  everything
• 10:53
  else
• 10:53
  you
• 10:53
  have
• 10:54
  to
• 10:54
  say.
• 10:54
  And
• 10:54
  that's
• 10:55
  not
• 10:55
  something
• 10:55
  like
• 10:55
  I
• 10:55
  think
• 10:56
  out
• 10:56
  of
• 10:56
  1
• 10:56
  in
• 10:56
  10
• 10:57
  Google
• 10:57
  searches
• 10:58
  am
• 10:58
  I
• 10:58
  clicking
• 10:59
  out
• 10:59
  and
• 10:59
  actually
• 10:59
  engaging
• 11:00
  further.
• 11:00
  So
• 11:01
  you
• 11:01
  do
• 11:01
  have
• 11:02
  to
• 11:02
  make
• 11:02
  sure
• 11:02
  that
• 11:03
  what
• 11:03
  we
• 11:03
  talked
• 11:04
  about
• 11:04
  in
• 11:04
  the
• 11:04
  last
• 11:04
  episode,
• 11:05
  which
• 11:05
  is
• 11:05
  that
• 11:05
  like
• 11:06
  unique
• 11:07
  you
• 11:07
  add
• 11:07
  like
• 11:07
  the
• 11:08
  why
• 11:08
  you
• 11:09
  message
• 11:10
  still
• 11:10
  reigns
• 11:11
  while
• 11:11
  balancing
• 11:12
  at
• 11:12
  like
• 11:12
  you
• 11:13
  talking
• 11:13
  to
• 11:13
  the
• 11:13
  rope.
• 11:14
  Yeah.
• 11:14
  And
• 11:14
  I
• 11:14
  mean
• 11:14
  I
• 11:15
  think
• 11:15
  both
• 11:15
  of
• 11:15
  these
• 11:15
  two
• 11:15
  things
• 11:16
  that
• 11:16
  we've
• 11:16
  already
• 11:16
  talked
• 11:17
  about
• 11:17
  too
• 11:17
  and
• 11:17
  like
• 11:18
  we've
• 11:18
  been
• 11:18
  beating
• 11:18
  this
• 11:18
  for
• 11:19
  like
• 11:19
  8
• 11:19
  weeks
• 11:20
  now
• 11:20
  is
• 11:21
  that
• 11:21
  we
• 11:21
  think
• 11:22
  people
• 11:22
  have
• 11:22
  been
• 11:22
  putting
• 11:23
  so
• 11:23
  much
• 11:23
  emphasis
• 11:24
  on
• 11:24
  short
• 11:25
  form
• 11:25
  content
• 11:26
  and
• 11:26
  long
• 11:27
  form
• 11:27
  content
• 11:27
  is
• 11:28
  kind
• 11:28
  of
• 11:28
  an
• 11:28
  afterthought
• 11:29
  where
• 11:29
  now
• 11:30
  really
• 11:30
  the
• 11:30
  flip
• 11:30
  is
• 11:31
  you
• 11:31
  have
• 11:31
  to
• 11:31
  have
• 11:31
  that
• 11:32
  really
• 11:32
  strong
• 11:32
  piece
• 11:32
  of
• 11:33
  anchor
• 11:33
  content
• 11:34
  that
• 11:34
  should
• 11:34
  be
• 11:35
  your
• 11:35
  main
• 11:35
  focus
• 11:35
  because
• 11:36
  that's
• 11:36
  what
• 11:36
  the
• 11:36
  searching
• 11:37
  might
• 11:37
  not
• 11:38
  recommend.
• 11:38
  Your
• 11:39
  Instagram
• 11:39
  carousel
• 11:40
  or
• 11:40
  your
• 11:40
  post.
• 11:41
  They're
• 11:41
  going
• 11:41
  to
• 11:41
  probably
• 11:42
  look
• 11:42
  for
• 11:42
  like
• 11:42
  the
• 11:43
  websites
• 11:43
  first
• 11:44
  or
• 11:44
  the
• 11:45
  youtubes
• 11:45
  or
• 11:46
  things
• 11:46
  like
• 11:46
  that.
• 11:47
  Okay,
• 11:47
  so
• 11:47
  moving
• 11:48
  into
• 11:48
  the
• 11:48
  third
• 11:48
  thing
• 11:49
  that
• 11:49
  shifted,
• 11:49
  I'm
• 11:50
  going
• 11:50
  to
• 11:50
  let
• 11:50
  Rachel
• 11:50
  rift
• 11:50
  on
• 11:50
  this.
• 11:51
  But
• 11:51
  is
• 11:51
  customer
• 11:52
  trust
• 11:53
  is
• 11:54
  at
• 11:54
  an
• 11:54
  all
• 11:54
  time
• 11:54
  low.
• 11:55
  As
• 11:55
  somebody
• 11:56
  who
• 11:56
  I
• 11:57
  try
• 11:57
  to
• 11:57
  have
• 11:57
  a
• 11:57
  lot
• 11:57
  of
• 11:57
  self
• 11:58
  awareness
• 11:58
  to
• 11:59
  like
• 11:59
  to
• 11:59
  look
• 12:00
  at
• 12:00
  my
• 12:00
  own
• 12:00
  buyer
• 12:01
  behavior
• 12:01
  first
• 12:02
  and
• 12:02
  I'm
• 12:03
  skeptical
• 12:04
  of
• 12:04
  everything.
• 12:06
  If
• 12:06
  you
• 12:06
  have
• 12:06
  been
• 12:06
  in
• 12:07
  the
• 12:07
  online
• 12:07
  space
• 12:08
  for
• 12:08
  a
• 12:08
  while,
• 12:08
  like
• 12:09
  you
• 12:09
  realize
• 12:10
  that
• 12:10
  the
• 12:10
  boom
• 12:10
  after
• 12:10
  2020
• 12:12
  and
• 12:12
  all
• 12:12
  of
• 12:12
  these
• 12:12
  people
• 12:13
  came
• 12:13
  in,
• 12:14
  I'd
• 12:14
  say
• 12:14
  it's
• 12:15
  even
• 12:15
  more
• 12:15
  so
• 12:16
  worse
• 12:16
  now
• 12:17
  the
• 12:17
  amount
• 12:17
  of
• 12:18
  what
• 12:18
  is
• 12:18
  it
• 12:18
  AI
• 12:19
  slop
• 12:19
  that
• 12:20
  like
• 12:20
  is
• 12:20
  on
• 12:20
  the
• 12:20
  Internet
• 12:21
  now
• 12:21
  that
• 12:21
  has
• 12:22
  been
• 12:22
  scraped
• 12:23
  from
• 12:23
  either
• 12:24
  somebody's
• 12:25
  blog
• 12:25
  or
• 12:26
  podcast
• 12:26
  or
• 12:27
  whatever
• 12:27
  the
• 12:27
  case.
• 12:28
  Yeah.
• 12:28
  It
• 12:28
  really
• 12:29
  is
• 12:29
  just
• 12:30
  so
• 12:30
  interesting
• 12:31
  that
• 12:31
  you
• 12:31
  have
• 12:32
  to
• 12:32
  be
• 12:32
  so
• 12:32
  vigilant
• 12:33
  at
• 12:33
  what
• 12:33
  you
• 12:34
  consume.
• 12:34
  And
• 12:35
  I
• 12:35
  think
• 12:35
  again
• 12:36
  we
• 12:36
  keep
• 12:36
  rifting
• 12:37
  on
• 12:37
  this.
• 12:37
  Like
• 12:38
  we're
• 12:38
  on
• 12:39
  we're
• 12:39
  in
• 12:39
  a
• 12:39
  trust
• 12:40
  economy.
• 12:40
  The
• 12:41
  biggest
• 12:41
  thing
• 12:41
  you
• 12:42
  can
• 12:42
  do
• 12:42
  and
• 12:42
  prioritize
• 12:43
  and
• 12:43
  you
• 12:44
  your
• 12:44
  most
• 12:44
  important
• 12:44
  KPI
• 12:46
  is
• 12:46
  that
• 12:47
  engagement
• 12:47
  of
• 12:48
  trust
• 12:48
  with
• 12:49
  your
• 12:49
  audience.
• 12:49
  Because
• 12:50
  if
• 12:50
  you
• 12:50
  really
• 12:51
  don't
• 12:51
  care
• 12:52
  about
• 12:52
  building
• 12:52
  that
• 12:52
  relationship
• 12:53
  with
• 12:53
  your
• 12:53
  audience
• 12:53
  or
• 12:54
  you
• 12:54
  don't
• 12:54
  care
• 12:54
  about
• 12:55
  building
• 12:56
  trust.
• 12:57
  Your
• 12:57
  conversions
• 12:58
  are
• 12:58
  going
• 12:58
  to
• 12:58
  show
• 12:59
  that
• 12:59
  because
• 13:00
  we
• 13:00
  measure
• 13:01
  this
• 13:01
  in
• 13:01
  my
• 13:01
  clients
• 13:02
  is
• 13:02
  that
• 13:02
  customer
• 13:03
  lifetime
• 13:04
  value.
• 13:04
  How
• 13:04
  many
• 13:04
  times
• 13:04
  is
• 13:05
  somebody
• 13:05
  coming
• 13:05
  back
• 13:06
  to
• 13:06
  purchase
• 13:07
  with
• 13:07
  you?
• 13:07
  It
• 13:08
  is
• 13:08
  so
• 13:08
  much
• 13:09
  cheaper
• 13:10
  to
• 13:10
  convert
• 13:10
  somebody
• 13:11
  that's
• 13:11
  already
• 13:11
  purchased
• 13:12
  from
• 13:12
  you
• 13:12
  than
• 13:12
  it
• 13:13
  is
• 13:13
  to
• 13:13
  find
• 13:13
  a
• 13:14
  brand
• 13:14
  new
• 13:14
  person
• 13:14
  in
• 13:14
  order
• 13:15
  to
• 13:15
  convert
• 13:15
  them.
• 13:16
  New
• 13:17
  customer
• 13:17
  lifetime
• 13:18
  value,
• 13:19
  retention
• 13:20
  rate.
• 13:21
  All
• 13:21
  of
• 13:21
  these
• 13:21
  different
• 13:22
  things
• 13:22
  that
• 13:22
  you
• 13:23
  can
• 13:23
  then
• 13:23
  say,
• 13:23
  okay,
• 13:24
  great,
• 13:25
  this
• 13:25
  is
• 13:25
  working
• 13:25
  or
• 13:26
  this
• 13:26
  isn't
• 13:26
  working.
• 13:27
  And
• 13:27
  if
• 13:27
  you
• 13:27
  want
• 13:27
  to
• 13:27
  go
• 13:28
  even
• 13:28
  higher
• 13:28
  up
• 13:29
  and
• 13:29
  look
• 13:30
  or
• 13:30
  zoom
• 13:30
  out
• 13:30
  a
• 13:31
  little
• 13:31
  bit
• 13:31
  more
• 13:31
  and
• 13:32
  say
• 13:32
  from
• 13:32
  like
• 13:33
  a
• 13:33
  content
• 13:33
  aspect,
• 13:34
  like
• 13:34
  are
• 13:35
  people
• 13:35
  asking
• 13:35
  you
• 13:35
  questions?
• 13:36
  Are
• 13:36
  people
• 13:36
  sharing
• 13:37
  your
• 13:37
  stories,
• 13:37
  are
• 13:38
  people
• 13:38
  coming
• 13:39
  to
• 13:39
  you
• 13:39
  and
• 13:39
  trusting
• 13:40
  your
• 13:40
  information
• 13:42
  versus
• 13:42
  just
• 13:42
  like
• 13:42
  throwing
• 13:43
  you
• 13:43
  or
• 13:43
  continuing
• 13:44
  to
• 13:44
  scroll
• 13:44
  by.
• 13:45
  All
• 13:45
  of
• 13:45
  these
• 13:45
  different
• 13:46
  things
• 13:46
  are
• 13:47
  so
• 13:47
  important
• 13:48
  to
• 13:48
  how
• 13:49
  we
• 13:49
  then
• 13:49
  convert
• 13:50
  people
• 13:51
  into
• 13:51
  that
• 13:52
  next
• 13:52
  step.
• 13:52
  And
• 13:52
  it
• 13:53
  again
• 13:54
  all
• 13:54
  starts
• 13:54
  with
• 13:55
  content
• 13:55
  like
• 13:55
  it
• 13:56
  really
• 13:56
  does
• 13:56
  because
• 13:57
  it's
• 13:57
  like
• 13:58
  how
• 13:58
  they
• 13:58
  first
• 13:58
  interact
• 13:59
  with
• 13:59
  you,
• 13:59
  how
• 14:00
  they
• 14:00
  continue
• 14:00
  to
• 14:00
  interact
• 14:01
  with
• 14:01
  you
• 14:01
  directly,
• 14:02
  results,
• 14:02
  how
• 14:02
  many
• 14:03
  times
• 14:03
  they
• 14:03
  buy
• 14:03
  from
• 14:03
  you.
• 14:04
  I
• 14:04
  think
• 14:04
  something
• 14:04
  that
• 14:05
  you
• 14:05
  do
• 14:05
  beautifully
• 14:06
  when
• 14:06
  we
• 14:06
  work
• 14:06
  with
• 14:06
  our
• 14:07
  quiz
• 14:07
  clients
• 14:08
  is
• 14:08
  really
• 14:08
  digging
• 14:09
  into
• 14:09
  that,
• 14:09
  their
• 14:10
  client's
• 14:10
  psyche,
• 14:11
  what
• 14:11
  they're
• 14:12
  feeling
• 14:13
  and
• 14:13
  how
• 14:13
  many.
• 14:14
  It's
• 14:14
  going
• 14:14
  to
• 14:14
  be
• 14:14
  different
• 14:15
  for
• 14:15
  every
• 14:15
  person.
• 14:15
  But
• 14:15
  how
• 14:16
  many
• 14:16
  touch
• 14:16
  points
• 14:16
  are
• 14:17
  they
• 14:17
  going
• 14:17
  to
• 14:17
  need?
• 14:17
  What
• 14:18
  are
• 14:18
  we
• 14:18
  going
• 14:18
  to
• 14:18
  need
• 14:19
  to
• 14:19
  tell
• 14:19
  them?
• 14:19
  So
• 14:19
  for
• 14:19
  example,
• 14:20
  we
• 14:20
  just,
• 14:20
  you
• 14:21
  know,
• 14:21
  we're
• 14:21
  doing
• 14:21
  dealing
• 14:22
  with
• 14:22
  a
• 14:22
  public
• 14:22
  speaking
• 14:22
  coach
• 14:23
  where
• 14:23
  like
• 14:23
  his
• 14:23
  buckets
• 14:24
  are.
• 14:24
  He's
• 14:24
  got
• 14:24
  like
• 14:25
  these
• 14:25
  high
• 14:25
  like
• 14:25
  BP
• 14:26
  execs
• 14:27
  or
• 14:27
  whatever,
• 14:27
  right?
• 14:28
  What's
• 14:28
  their
• 14:28
  psyche
• 14:29
  like?
• 14:29
  They
• 14:29
  have
• 14:30
  more
• 14:30
  money
• 14:31
  than
• 14:31
  time.
• 14:32
  And
• 14:32
  then
• 14:33
  we
• 14:33
  have
• 14:33
  like
• 14:33
  these
• 14:33
  like
• 14:33
  mid
• 14:34
  managers
• 14:34
  that
• 14:34
  he's
• 14:35
  also
• 14:35
  trying
• 14:35
  to
• 14:35
  like
• 14:36
  target
• 14:36
  with
• 14:36
  like
• 14:36
  a
• 14:36
  corner
• 14:37
  course
• 14:37
  where
• 14:37
  they
• 14:37
  have
• 14:37
  more
• 14:38
  time
• 14:38
  than
• 14:38
  money.
• 14:39
  And
• 14:39
  like
• 14:40
  maybe
• 14:40
  the
• 14:40
  mid
• 14:40
  range
• 14:41
  exec
• 14:41
  just
• 14:41
  got
• 14:41
  promoted
• 14:42
  so
• 14:42
  like
• 14:43
  it's
• 14:43
  only
• 14:43
  gonna,
• 14:43
  he
• 14:43
  wants
• 14:44
  to
• 14:44
  move
• 14:44
  fast.
• 14:44
  So
• 14:44
  it's
• 14:45
  like
• 14:45
  maybe
• 14:45
  five
• 14:45
  emails
• 14:46
  are
• 14:46
  good
• 14:46
  enough
• 14:46
  for
• 14:46
  him.
• 14:46
  Because
• 14:47
  when
• 14:47
  you're
• 14:47
  trying
• 14:47
  to
• 14:47
  push
• 14:48
  the
• 14:48
  buyer
• 14:48
  along
• 14:49
  before
• 14:49
  they're
• 14:49
  ready,
• 14:50
  right.
• 14:50
  You're
• 14:50
  losing,
• 14:50
  you're
• 14:51
  losing
• 14:51
  their
• 14:51
  trust.
• 14:52
  And
• 14:52
  the
• 14:52
  way
• 14:52
  that
• 14:52
  you
• 14:53
  do
• 14:53
  it
• 14:53
  is
• 14:53
  with
• 14:53
  such
• 14:53
  care.
• 14:54
  We're
• 14:54
  making
• 14:55
  sure
• 14:55
  that
• 14:55
  these
• 14:55
  people
• 14:55
  feel
• 14:56
  they're
• 14:56
  not
• 14:56
  just
• 14:56
  a
• 14:57
  sale.
• 14:57
  They're
• 14:57
  really
• 14:58
  this
• 14:58
  person
• 14:58
  on
• 14:58
  the
• 14:59
  other
• 14:59
  end
• 14:59
  of
• 14:59
  this
• 14:59
  email
• 15:00
  is
• 15:00
  really
• 15:00
  taking
• 15:00
  care
• 15:01
  of
• 15:01
  them
• 15:01
  kind
• 15:01
  of
• 15:01
  thing.
• 15:02
  Yeah,
• 15:02
  I
• 15:02
  think
• 15:02
  we
• 15:03
  did.
• 15:03
  Gosh,
• 15:04
  we
• 15:04
  probably
• 15:04
  need
• 15:04
  to
• 15:04
  do
• 15:04
  another
• 15:05
  customer
• 15:05
  journey
• 15:06
  episode.
• 15:06
  But
• 15:06
  like
• 15:06
  the
• 15:07
  customer
• 15:07
  journey
• 15:07
  episode
• 15:07
  that
• 15:08
  we
• 15:08
  did
• 15:08
  previous
• 15:08
  is
• 15:09
  some
• 15:09
  of
• 15:09
  the
• 15:09
  mistakes
• 15:09
  that
• 15:09
  people
• 15:10
  make
• 15:10
  is
• 15:10
  you
• 15:11
  try
• 15:11
  to
• 15:11
  fit
• 15:11
  like
• 15:12
  your
• 15:12
  timeline
• 15:13
  into
• 15:13
  their
• 15:14
  conversion
• 15:14
  versus
• 15:15
  looking
• 15:16
  at
• 15:16
  the
• 15:17
  average
• 15:17
  time
• 15:17
  that
• 15:18
  it
• 15:18
  takes
• 15:18
  for
• 15:18
  somebody
• 15:19
  to
• 15:19
  Convert
• 15:20
  and
• 15:20
  trying
• 15:20
  to
• 15:21
  work
• 15:21
  within
• 15:21
  that
• 15:22
  I've
• 15:22
  emails.
• 15:23
  And
• 15:23
  so
• 15:24
  looking
• 15:24
  at
• 15:24
  the
• 15:25
  way
• 15:25
  that
• 15:25
  we
• 15:25
  just
• 15:25
  did
• 15:25
  this
• 15:26
  quiz
• 15:26
  funnel
• 15:27
  where
• 15:27
  it
• 15:27
  was
• 15:27
  like
• 15:27
  we
• 15:28
  built
• 15:28
  emails
• 15:29
  out
• 15:29
  for
• 15:30
  reactivation
• 15:31
  which
• 15:31
  existed
• 15:32
  within
• 15:32
  that
• 15:33
  initial
• 15:33
  nurture
• 15:34
  sequence.
• 15:34
  Right.
• 15:34
  If
• 15:35
  they
• 15:35
  buy
• 15:35
  in
• 15:35
  any
• 15:35
  of
• 15:36
  the
• 15:36
  initial
• 15:36
  emails,
• 15:36
  okay,
• 15:37
  great,
• 15:37
  kick
• 15:37
  them
• 15:37
  out,
• 15:38
  put
• 15:38
  them
• 15:38
  in
• 15:38
  onboarding,
• 15:39
  get
• 15:39
  them
• 15:39
  into
• 15:40
  client
• 15:40
  funnel,
• 15:40
  whatever.
• 15:41
  If
• 15:41
  they
• 15:41
  don't
• 15:42
  reactivate,
• 15:43
  reactivate
• 15:44
  and
• 15:44
  like
• 15:44
  those
• 15:44
  are
• 15:44
  the
• 15:44
  key
• 15:45
  portions
• 15:45
  that
• 15:46
  are
• 15:46
  in
• 15:47
  that
• 15:47
  trust
• 15:47
  economy
• 15:48
  type
• 15:48
  shifts
• 15:49
  that
• 15:49
  we
• 15:49
  have
• 15:49
  to
• 15:50
  make
• 15:50
  now
• 15:50
  because
• 15:51
  one,
• 15:51
  it's
• 15:52
  smart.
• 15:53
  Two,
• 15:53
  you
• 15:53
  already
• 15:54
  got
• 15:54
  those
• 15:54
  leads
• 15:55
  on
• 15:55
  your
• 15:55
  email
• 15:55
  list.
• 15:56
  Might
• 15:56
  as
• 15:56
  well
• 15:57
  continue
• 15:57
  to
• 15:58
  build
• 15:58
  that
• 15:58
  relationship
• 15:59
  because
• 15:59
  it's
• 16:00
  so
• 16:00
  much
• 16:00
  more
• 16:00
  expensive
• 16:01
  and
• 16:01
  much
• 16:02
  more
• 16:02
  difficult
• 16:02
  to
• 16:02
  get
• 16:02
  somebody
• 16:03
  to
• 16:03
  come
• 16:03
  re
• 16:04
  opt
• 16:04
  in
• 16:04
  kind
• 16:04
  of
• 16:04
  thing.
• 16:05
  So
• 16:05
  it's
• 16:05
  just
• 16:05
  one
• 16:05
  of
• 16:05
  those
• 16:06
  shifts
• 16:06
  that
• 16:06
  really
• 16:07
  does
• 16:08
  take
• 16:08
  intentionality
• 16:09
  and
• 16:09
  it,
• 16:09
  this
• 16:09
  is
• 16:10
  just
• 16:10
  in
• 16:10
  the
• 16:10
  way
• 16:10
  that
• 16:10
  like
• 16:11
  Jess
• 16:11
  and
• 16:11
  I
• 16:11
  operate
• 16:12
  in
• 16:12
  business
• 16:13
  where
• 16:13
  we
• 16:13
  are
• 16:13
  not
• 16:13
  in
• 16:14
  this
• 16:14
  like
• 16:14
  bro
• 16:15
  marketing,
• 16:16
  like
• 16:16
  sell
• 16:16
  everything
• 16:17
  to
• 16:17
  everybody.
• 16:18
  I
• 16:18
  remember
• 16:18
  when
• 16:19
  I
• 16:19
  was
• 16:19
  first
• 16:19
  getting
• 16:20
  into
• 16:20
  this
• 16:20
  and
• 16:20
  like
• 16:21
  when
• 16:21
  you're
• 16:21
  first
• 16:21
  trying
• 16:21
  to
• 16:21
  figure
• 16:22
  it
• 16:22
  out,
• 16:22
  it's
• 16:22
  oh,
• 16:22
  a
• 16:22
  five
• 16:23
  dollar
• 16:23
  template
• 16:23
  for
• 16:23
  emails.
• 16:24
  I'm
• 16:24
  gonna
• 16:25
  buy
• 16:25
  this
• 16:25
  or
• 16:25
  whatever.
• 16:26
  And
• 16:26
  that's
• 16:26
  kind
• 16:26
  of
• 16:27
  when
• 16:27
  I
• 16:27
  got
• 16:27
  into
• 16:27
  your
• 16:28
  align
• 16:28
  leads
• 16:28
  formula.
• 16:29
  You
• 16:29
  don't
• 16:30
  give
• 16:30
  a
• 16:30
  template
• 16:30
  for.
• 16:31
  This
• 16:31
  is
• 16:31
  your
• 16:31
  email
• 16:31
  sequence.
• 16:32
  It's.
• 16:32
  You've
• 16:33
  gotta,
• 16:33
  you
• 16:33
  give
• 16:33
  us
• 16:33
  like
• 16:33
  the
• 16:34
  framework
• 16:34
  to
• 16:34
  figure
• 16:35
  it
• 16:35
  out.
• 16:36
  And
• 16:36
  I
• 16:36
  think
• 16:36
  that's
• 16:37
  kind
• 16:37
  of
• 16:37
  really
• 16:37
  what
• 16:38
  I
• 16:38
  appreciate.
• 16:38
  It
• 16:39
  stands
• 16:39
  out
• 16:39
  and
• 16:39
  is
• 16:39
  unique
• 16:40
  about
• 16:40
  you.
• 16:41
  Thank
• 16:41
  you.
• 16:42
  Yeah.
• 16:43
  How
• 16:43
  it
• 16:43
  should
• 16:43
  be.
• 16:43
  Right.
• 16:44
  But
• 16:44
  it
• 16:44
  sounds
• 16:44
  easier
• 16:45
  to
• 16:45
  be
• 16:45
  like,
• 16:45
  just
• 16:45
  take
• 16:45
  this
• 16:46
  template,
• 16:46
  put
• 16:46
  your
• 16:46
  stuff
• 16:46
  in
• 16:46
  and
• 16:47
  you're
• 16:47
  going
• 16:47
  to
• 16:47
  sell
• 16:47
  it,
• 16:47
  like
• 16:47
  not
• 16:48
  going
• 16:48
  to
• 16:48
  happen.
• 16:48
  You
• 16:48
  got
• 16:49
  to
• 16:49
  go
• 16:49
  a
• 16:49
  little
• 16:49
  deeper
• 16:49
  into
• 16:49
  it.
• 16:50
  And
• 16:50
  that's
• 16:50
  why
• 16:50
  like
• 16:51
  the
• 16:51
  questions
• 16:51
  that
• 16:51
  Rachel
• 16:52
  asked
• 16:52
  on
• 16:52
  like
• 16:53
  the
• 16:53
  quiz
• 16:54
  funnel
• 16:54
  blueprint
• 16:55
  call
• 16:55
  that
• 16:55
  we
• 16:55
  do,
• 16:56
  I'm
• 16:56
  just
• 16:56
  like,
• 16:57
  whoa.
• 16:57
  She's
• 16:58
  like
• 16:58
  a,
• 16:58
  a
• 16:59
  therapist
• 16:59
  or
• 17:00
  a
• 17:00
  psychiatrist
• 17:01
  really
• 17:02
  digging
• 17:02
  into
• 17:02
  these
• 17:03
  clients,
• 17:03
  our
• 17:03
  clients
• 17:04
  clients,
• 17:04
  so
• 17:05
  that
• 17:05
  she
• 17:05
  can
• 17:05
  really
• 17:06
  understand
• 17:06
  them
• 17:06
  before
• 17:07
  she,
• 17:07
  you
• 17:07
  know,
• 17:08
  know,
• 17:08
  makes
• 17:08
  her
• 17:09
  her
• 17:09
  strategy
• 17:09
  for
• 17:10
  them.
• 17:10
  But
• 17:10
  this
• 17:10
  is
• 17:11
  the
• 17:11
  thing
• 17:11
  is
• 17:11
  that
• 17:11
  we
• 17:11
  are
• 17:11
  not
• 17:12
  expecting
• 17:12
  anybody
• 17:13
  that's
• 17:13
  listening
• 17:13
  to
• 17:14
  be
• 17:14
  an
• 17:15
  expert
• 17:15
  marketer,
• 17:16
  a
• 17:16
  seasoned
• 17:17
  marketer.
• 17:17
  But
• 17:17
  we
• 17:18
  want
• 17:18
  to
• 17:18
  give
• 17:18
  you
• 17:18
  the
• 17:19
  tools
• 17:20
  to
• 17:20
  help
• 17:20
  you
• 17:21
  just
• 17:21
  put
• 17:21
  that
• 17:22
  hat
• 17:22
  on
• 17:22
  for
• 17:22
  an
• 17:22
  hour
• 17:23
  and
• 17:23
  then
• 17:23
  take
• 17:23
  it
• 17:23
  off
• 17:23
  and
• 17:24
  go
• 17:24
  back
• 17:24
  to
• 17:24
  do
• 17:24
  your
• 17:24
  zone
• 17:25
  of
• 17:25
  genius.
• 17:25
  And
• 17:26
  that
• 17:26
  really
• 17:26
  is
• 17:26
  the
• 17:26
  key
• 17:27
  to
• 17:27
  like
• 17:27
  whatever
• 17:28
  Jess
• 17:28
  and
• 17:28
  I
• 17:28
  are
• 17:28
  trying
• 17:29
  to
• 17:29
  do
• 17:29
  is
• 17:29
  we
• 17:30
  want
• 17:30
  to
• 17:30
  give
• 17:30
  you
• 17:30
  those
• 17:31
  tools
• 17:31
  to
• 17:31
  make
• 17:31
  sure
• 17:31
  you
• 17:32
  understand
• 17:33
  in
• 17:33
  any
• 17:34
  business,
• 17:34
  whether
• 17:35
  you're
• 17:35
  a
• 17:35
  public
• 17:36
  speaking
• 17:36
  coach,
• 17:36
  a
• 17:37
  dietitian
• 17:37
  or
• 17:38
  whatever
• 17:38
  the
• 17:39
  case
• 17:39
  May
• 17:39
  be
• 17:39
  you
• 17:40
  should
• 17:40
  be
• 17:40
  able
• 17:40
  to
• 17:40
  look
• 17:40
  at
• 17:41
  this
• 17:41
  with
• 17:41
  intentionality
• 17:42
  or
• 17:42
  call
• 17:43
  bullshit
• 17:43
  on
• 17:44
  somebody
• 17:44
  that's
• 17:45
  trying
• 17:45
  to
• 17:45
  sell
• 17:45
  you
• 17:45
  something
• 17:46
  that
• 17:46
  may
• 17:46
  not
• 17:46
  work.
• 17:47
  I
• 17:47
  mean,
• 17:47
  templates
• 17:48
  pretty
• 17:48
  much
• 17:48
  for
• 17:49
  anything,
• 17:49
  like
• 17:49
  everything
• 17:50
  has
• 17:50
  to
• 17:50
  be
• 17:51
  so
• 17:51
  customizable.
• 17:52
  Which
• 17:52
  is
• 17:52
  why
• 17:52
  I
• 17:52
  don't
• 17:53
  like
• 17:53
  selling.
• 17:53
  You
• 17:54
  know,
• 17:54
  I
• 17:54
  was
• 17:54
  talking
• 17:54
  to
• 17:54
  Rachel
• 17:55
  about
• 17:55
  this
• 17:55
  today
• 17:55
  too.
• 17:56
  People
• 17:56
  see
• 17:56
  my
• 17:56
  notion
• 17:56
  tip
• 17:57
  that
• 17:57
  was
• 17:57
  like,
• 17:57
  I
• 17:57
  want
• 17:57
  that.
• 17:58
  I'm
• 17:58
  like,
• 17:58
  yeah,
• 17:58
  but
• 17:58
  it,
• 17:58
  it
• 17:59
  just
• 17:59
  works
• 17:59
  because
• 17:59
  it's
• 18:00
  my
• 18:00
  brain
• 18:00
  or
• 18:00
  it
• 18:00
  works.
• 18:01
  It's
• 18:01
  because
• 18:01
  a
• 18:02
  specific
• 18:02
  team
• 18:03
  and
• 18:03
  I
• 18:03
  might
• 18:03
  be
• 18:04
  able
• 18:04
  to
• 18:04
  give
• 18:04
  you
• 18:04
  a
• 18:04
  jumping
• 18:04
  off
• 18:05
  point.
• 18:06
  But
• 18:06
  at
• 18:07
  some
• 18:07
  point
• 18:07
  you're
• 18:07
  going
• 18:07
  to
• 18:08
  kind
• 18:08
  of
• 18:08
  have
• 18:08
  to
• 18:08
  integrate
• 18:09
  yourself
• 18:09
  into
• 18:10
  it.
• 18:10
  I
• 18:10
  think
• 18:10
  that
• 18:11
  also
• 18:11
  with
• 18:12
  people
• 18:12
  just
• 18:12
  trying
• 18:13
  to,
• 18:13
  like,
• 18:14
  use
• 18:14
  AI
• 18:14
  for
• 18:15
  like
• 18:15
  a
• 18:15
  band
• 18:16
  aid
• 18:16
  too,
• 18:16
  like,
• 18:17
  AI
• 18:17
  only
• 18:18
  performs
• 18:19
  as
• 18:19
  good
• 18:20
  as,
• 18:20
  you
• 18:21
  know
• 18:21
  what
• 18:21
  it
• 18:21
  should
• 18:22
  look
• 18:22
  like.
• 18:22
  Right.
• 18:23
  Rachel
• 18:23
  and
• 18:23
  I
• 18:23
  can
• 18:24
  use
• 18:24
  AI
• 18:25
  to
• 18:25
  create
• 18:26
  email
• 18:26
  sequences
• 18:27
  because
• 18:27
  we're
• 18:28
  going
• 18:28
  to
• 18:28
  go
• 18:28
  back
• 18:28
  and
• 18:28
  forth
• 18:29
  with
• 18:29
  it
• 18:29
  like
• 18:29
  it's
• 18:29
  a
• 18:29
  junior
• 18:30
  copywriter
• 18:30
  and
• 18:31
  tell
• 18:31
  it
• 18:31
  what's
• 18:31
  wrong,
• 18:32
  what's
• 18:32
  right,
• 18:33
  and
• 18:33
  that
• 18:33
  sort
• 18:33
  of
• 18:33
  thing.
• 18:34
  That's
• 18:34
  where
• 18:34
  I
• 18:34
  think
• 18:35
  people
• 18:35
  kind
• 18:35
  of
• 18:35
  miss
• 18:36
  the
• 18:36
  boat
• 18:36
  with
• 18:36
  AI
• 18:37
  is
• 18:37
  that
• 18:37
  they're
• 18:37
  not
• 18:37
  using
• 18:37
  it
• 18:38
  within
• 18:38
  their
• 18:38
  system,
• 18:39
  within
• 18:39
  their
• 18:40
  framework,
• 18:40
  with
• 18:41
  their
• 18:41
  own,
• 18:41
  like,
• 18:42
  I
• 18:42
  don't
• 18:42
  know,
• 18:42
  human
• 18:42
  them
• 18:43
  first
• 18:43
  kind
• 18:43
  of
• 18:44
  way.
• 18:44
  Yeah,
• 18:44
  exactly.
• 18:45
  Okay,
• 18:46
  so
• 18:46
  the
• 18:47
  next
• 18:47
  thing,
• 18:47
  and
• 18:48
  which
• 18:48
  we
• 18:48
  haven't
• 18:48
  really
• 18:48
  talked
• 18:49
  about,
• 18:49
  but
• 18:49
  is
• 18:50
  the
• 18:50
  email
• 18:50
  marketing.
• 18:51
  Like
• 18:51
  now
• 18:51
  all
• 18:52
  of
• 18:52
  a
• 18:52
  sudden,
• 18:52
  we're
• 18:52
  seeing
• 18:53
  like
• 18:53
  summaries
• 18:53
  at
• 18:54
  the
• 18:54
  top.
• 18:54
  You
• 18:54
  have
• 18:54
  people
• 18:55
  like
• 18:55
  me
• 18:56
  using
• 18:56
  agents.
• 18:57
  So,
• 18:57
  like
• 18:57
  where
• 18:58
  it
• 18:58
  used
• 18:58
  to
• 18:58
  be,
• 18:59
  where
• 18:59
  a
• 18:59
  lot
• 18:59
  of
• 19:00
  effort
• 19:00
  is
• 19:00
  just
• 19:00
  on
• 19:01
  like
• 19:01
  that
• 19:01
  subject
• 19:02
  line,
• 19:02
  right,
• 19:03
  to
• 19:03
  get
• 19:03
  the
• 19:03
  person
• 19:03
  to
• 19:04
  click
• 19:04
  in,
• 19:04
  it's
• 19:05
  kind
• 19:05
  of
• 19:05
  shifted
• 19:05
  a
• 19:06
  little
• 19:06
  bit.
• 19:06
  And
• 19:06
  I
• 19:07
  mean,
• 19:07
  what
• 19:07
  are
• 19:08
  you
• 19:08
  seeing,
• 19:08
  Rachel,
• 19:09
  or
• 19:09
  what
• 19:09
  is
• 19:09
  shifting
• 19:10
  or
• 19:10
  what
• 19:10
  are
• 19:10
  you
• 19:10
  noticing
• 19:11
  about
• 19:11
  this?
• 19:11
  Yeah,
• 19:12
  I
• 19:12
  mean,
• 19:12
  there's
• 19:12
  a
• 19:13
  lot
• 19:13
  now,
• 19:13
  especially
• 19:14
  with
• 19:14
  I
• 19:15
  just
• 19:15
  updated
• 19:15
  my
• 19:15
  phone
• 19:16
  to
• 19:16
  the
• 19:16
  new
• 19:17
  os,
• 19:17
  I
• 19:17
  just
• 19:17
  opened
• 19:18
  it
• 19:18
  where
• 19:18
  now
• 19:18
  you
• 19:18
  have
• 19:18
  the
• 19:19
  promotions
• 19:20
  on
• 19:20
  your
• 19:20
  inbox,
• 19:21
  in
• 19:21
  Apple
• 19:22
  Mail,
• 19:22
  on
• 19:23
  your
• 19:23
  phone,
• 19:23
  which
• 19:23
  is
• 19:23
  something
• 19:24
  that
• 19:24
  I
• 19:24
  had
• 19:24
  not
• 19:25
  seen
• 19:25
  before.
• 19:25
  And
• 19:26
  so
• 19:26
  I
• 19:27
  really
• 19:27
  think
• 19:27
  that
• 19:28
  that
• 19:28
  is
• 19:28
  going
• 19:28
  to
• 19:28
  be
• 19:28
  impacting
• 19:29
  how
• 19:29
  technology
• 19:31
  is
• 19:31
  a
• 19:31
  direct
• 19:31
  impact
• 19:32
  to
• 19:32
  how
• 19:32
  we
• 19:32
  consume
• 19:33
  things.
• 19:33
  So
• 19:33
  from
• 19:34
  an
• 19:34
  email
• 19:34
  side,
• 19:34
  I
• 19:35
  am
• 19:35
  seeing
• 19:35
  lower
• 19:36
  open
• 19:36
  rates
• 19:36
  across
• 19:37
  the
• 19:37
  board.
• 19:37
  But
• 19:37
  what
• 19:37
  we're
• 19:38
  also
• 19:38
  seeing
• 19:38
  is
• 19:38
  that
• 19:39
  sender
• 19:39
  reputation
• 19:40
  is
• 19:40
  even
• 19:40
  more.
• 19:40
  The
• 19:41
  people
• 19:41
  who
• 19:41
  are
• 19:41
  opening
• 19:42
  and
• 19:42
  are
• 19:42
  clicking
• 19:43
  are
• 19:43
  prioritizing
• 19:44
  your
• 19:44
  emails
• 19:45
  across
• 19:46
  those
• 19:46
  promotional
• 19:46
  tabs
• 19:47
  and
• 19:47
  all
• 19:47
  of
• 19:47
  that.
• 19:48
  So
• 19:48
  really
• 19:48
  understanding
• 19:49
  that
• 19:49
  spamming
• 19:50
  and
• 19:50
  sending
• 19:51
  as
• 19:51
  many
• 19:51
  emails
• 19:52
  as
• 19:52
  you
• 19:52
  possibly
• 19:53
  can
• 19:54
  is
• 19:54
  going
• 19:54
  to
• 19:54
  directly
• 19:55
  impact
• 19:56
  how
• 19:56
  many
• 19:57
  times
• 19:57
  you
• 19:57
  get
• 19:57
  filtered
• 19:58
  to
• 19:58
  spam
• 19:58
  or
• 19:59
  how
• 19:59
  many
• 19:59
  times
• 19:59
  you
• 19:59
  get
• 20:00
  buried
• 20:00
  in
• 20:01
  all
• 20:01
  of
• 20:01
  these
• 20:01
  different
• 20:01
  things.
• 20:02
  There's
• 20:02
  one
• 20:02
  email
• 20:02
  marketer
• 20:03
  that
• 20:03
  not
• 20:03
  naming
• 20:04
  names,
• 20:04
  but
• 20:04
  I
• 20:05
  cringe
• 20:06
  at
• 20:06
  the
• 20:06
  advice
• 20:07
  that
• 20:07
  is
• 20:08
  like,
• 20:08
  if
• 20:08
  I'm
• 20:08
  not
• 20:09
  sending
• 20:10
  15
• 20:10
  emails
• 20:11
  a
• 20:11
  day
• 20:11
  and
• 20:11
  you
• 20:12
  don't
• 20:12
  see
• 20:12
  my
• 20:13
  name
• 20:13
  in
• 20:13
  your
• 20:13
  inbox
• 20:14
  every
• 20:14
  hour,
• 20:14
  I'm
• 20:15
  not
• 20:15
  doing
• 20:15
  my
• 20:15
  job
• 20:16
  right.
• 20:16
  But
• 20:16
  also
• 20:17
  like
• 20:17
  it
• 20:17
  is
• 20:18
  so
• 20:18
  easy
• 20:18
  on
• 20:18
  top
• 20:19
  of
• 20:19
  all
• 20:19
  that,
• 20:19
  it
• 20:19
  is
• 20:19
  not
• 20:19
  even
• 20:19
  the
• 20:20
  spam
• 20:20
  filter.
• 20:20
  It's
• 20:20
  so
• 20:20
  easy
• 20:21
  to
• 20:21
  unsubscribe
• 20:22
  right
• 20:22
  now,
• 20:22
  you
• 20:22
  know,
• 20:24
  right
• 20:24
  at
• 20:24
  the
• 20:24
  top
• 20:25
  unsubscribe
• 20:26
  or
• 20:26
  Gmail.
• 20:27
  Because
• 20:27
  I
• 20:28
  know
• 20:28
  I
• 20:28
  went
• 20:28
  through
• 20:28
  my
• 20:29
  personal
• 20:29
  email
• 20:29
  inbox,
• 20:30
  had
• 20:30
  80,000
• 20:31
  different
• 20:31
  emails
• 20:32
  in
• 20:32
  it
• 20:32
  though.
• 20:32
  And
• 20:33
  it
• 20:33
  actually
• 20:33
  like
• 20:33
  Gmail
• 20:34
  now
• 20:34
  has
• 20:34
  like
• 20:34
  a
• 20:35
  managed
• 20:35
  subscription.
• 20:35
  I
• 20:36
  don't
• 20:36
  know
• 20:36
  how
• 20:36
  long
• 20:36
  that's
• 20:36
  been
• 20:36
  there,
• 20:36
  but
• 20:37
  it's
• 20:37
  the
• 20:37
  first
• 20:37
  time
• 20:37
  I
• 20:37
  saw
• 20:37
  it
• 20:37
  where
• 20:37
  it's
• 20:38
  managed
• 20:38
  subscriptions.
• 20:39
  And
• 20:39
  it
• 20:39
  got.
• 20:39
  You
• 20:39
  can
• 20:39
  just
• 20:40
  go
• 20:40
  through
• 20:40
  the
• 20:40
  list
• 20:40
  of
• 20:40
  everything
• 20:41
  you're
• 20:41
  subscribed
• 20:42
  to
• 20:42
  and
• 20:42
  just
• 20:43
  click
• 20:43
  unsubscribe,
• 20:43
  Unsubscribe,
• 20:44
  unsubscribe.
• 20:45
  And
• 20:45
  so
• 20:45
  just
• 20:45
  sending
• 20:46
  an
• 20:46
  email
• 20:46
  to
• 20:46
  just
• 20:46
  be
• 20:47
  check
• 20:47
  I've
• 20:47
  sent
• 20:48
  that
• 20:48
  email
• 20:48
  off
• 20:49
  this
• 20:49
  week.
• 20:50
  Like
• 20:50
  that's
• 20:51
  kind
• 20:51
  of
• 20:51
  dangerous
• 20:52
  now
• 20:52
  because
• 20:52
  every
• 20:53
  email
• 20:53
  you
• 20:54
  send,
• 20:54
  if
• 20:54
  it's
• 20:54
  not
• 20:55
  valuable
• 20:55
  to
• 20:56
  that
• 20:56
  person
• 20:56
  person,
• 20:56
  it
• 20:56
  is
• 20:57
  so
• 20:57
  easy
• 20:57
  for
• 20:57
  them
• 20:57
  just
• 20:58
  be
• 20:58
  like,
• 20:58
  unsubscribe,
• 20:59
  I
• 20:59
  don't
• 20:59
  want
• 20:59
  to
• 20:59
  talk
• 20:59
  to
• 20:59
  you
• 20:59
  anymore.
• 21:00
  And
• 21:00
  then
• 21:00
  all
• 21:00
  the
• 21:00
  work
• 21:00
  you
• 21:00
  did
• 21:01
  to
• 21:01
  get
• 21:01
  them
• 21:01
  on
• 21:01
  your
• 21:01
  list
• 21:01
  or
• 21:02
  the
• 21:02
  money
• 21:02
  you
• 21:02
  paid
• 21:03
  in
• 21:03
  ads
• 21:03
  is
• 21:03
  going
• 21:03
  to
• 21:04
  nothing.
• 21:04
  You
• 21:04
  really
• 21:05
  have
• 21:05
  to
• 21:05
  be
• 21:05
  so,
• 21:06
  so
• 21:06
  intentional
• 21:07
  with
• 21:07
  what
• 21:07
  you're
• 21:07
  sending
• 21:07
  and
• 21:08
  how
• 21:08
  much
• 21:08
  you're
• 21:08
  sending
• 21:09
  and
• 21:09
  all
• 21:09
  of
• 21:09
  those
• 21:10
  things.
• 21:10
  There
• 21:10
  will
• 21:11
  always
• 21:11
  be
• 21:11
  these
• 21:12
  people
• 21:12
  who
• 21:12
  are
• 21:12
  spamming
• 21:13
  and
• 21:13
  there
• 21:13
  will
• 21:13
  always
• 21:14
  be
• 21:14
  these
• 21:14
  people
• 21:14
  who
• 21:14
  do
• 21:15
  not
• 21:15
  take
• 21:15
  that
• 21:16
  intentionality
• 21:16
  to
• 21:17
  it.
• 21:17
  How
• 21:18
  we
• 21:18
  want
• 21:18
  to
• 21:18
  run
• 21:19
  our
• 21:19
  business
• 21:19
  and
• 21:20
  how
• 21:20
  we
• 21:20
  exist
• 21:21
  in
• 21:21
  that
• 21:22
  kind
• 21:22
  of
• 21:22
  this
• 21:22
  needs
• 21:22
  to
• 21:23
  feel
• 21:23
  good
• 21:23
  to
• 21:23
  me.
• 21:23
  Like
• 21:24
  with
• 21:24
  my
• 21:24
  clients,
• 21:25
  with
• 21:25
  everybody.
• 21:26
  You
• 21:26
  have
• 21:26
  to
• 21:27
  be
• 21:27
  able
• 21:27
  to
• 21:27
  have
• 21:27
  that
• 21:27
  like
• 21:28
  values
• 21:29
  driven
• 21:30
  intention
• 21:31
  first
• 21:31
  before
• 21:31
  you.
• 21:32
  Because
• 21:32
  I'm
• 21:32
  not
• 21:33
  ever
• 21:33
  going
• 21:33
  to
• 21:33
  convince
• 21:33
  this
• 21:34
  bro
• 21:34
  marketer
• 21:35
  over
• 21:35
  here
• 21:35
  to
• 21:35
  be
• 21:35
  like,
• 21:36
  no,
• 21:36
  you
• 21:36
  shouldn't
• 21:37
  send
• 21:37
  that.
• 21:37
  You
• 21:37
  need
• 21:37
  to
• 21:38
  be
• 21:38
  more
• 21:38
  intentional
• 21:38
  because
• 21:39
  for
• 21:39
  every
• 21:39
  10
• 21:40
  emails
• 21:40
  I
• 21:40
  send,
• 21:41
  I
• 21:41
  convert
• 21:41
  a
• 21:41
  thousand
• 21:42
  dollars.
• 21:42
  It's
• 21:42
  just
• 21:42
  one
• 21:42
  of
• 21:43
  those
• 21:43
  things
• 21:43
  that
• 21:43
  if
• 21:43
  you
• 21:44
  can
• 21:44
  do
• 21:44
  it
• 21:44
  in
• 21:44
  a
• 21:45
  way
• 21:45
  that
• 21:45
  is
• 21:45
  going
• 21:45
  to
• 21:46
  preserve
• 21:46
  your
• 21:46
  sender
• 21:46
  reputation,
• 21:48
  still
• 21:48
  convert,
• 21:49
  be
• 21:49
  super
• 21:50
  intentional.
• 21:51
  Email
• 21:51
  again
• 21:52
  is
• 21:52
  just
• 21:52
  a
• 21:53
  singular
• 21:53
  touch
• 21:53
  point.
• 21:54
  Really
• 21:54
  having
• 21:55
  that
• 21:55
  ecosystem
• 21:56
  around
• 21:56
  it
• 21:56
  as
• 21:56
  that
• 21:57
  whole
• 21:57
  strategy
• 21:58
  is
• 21:59
  ultimately
• 21:59
  the
• 22:00
  goal
• 22:00
  here.
• 22:01
  Email
• 22:01
  is
• 22:01
  where
• 22:01
  I
• 22:02
  see
• 22:02
  most
• 22:02
  of
• 22:02
  my
• 22:02
  clients
• 22:03
  convert
• 22:03
  the
• 22:03
  most.
• 22:04
  And
• 22:04
  that's
• 22:04
  why
• 22:04
  I
• 22:04
  have
• 22:05
  Email
• 22:05
  champion
• 22:06
  lady
• 22:06
  over
• 22:07
  here.
• 22:07
  But
• 22:08
  they
• 22:08
  can't
• 22:09
  do
• 22:09
  it
• 22:09
  without
• 22:09
  the
• 22:09
  other
• 22:10
  components.
• 22:10
  Like
• 22:11
  they
• 22:11
  can't
• 22:12
  grow
• 22:12
  their
• 22:12
  list
• 22:12
  without
• 22:13
  social,
• 22:13
  without
• 22:13
  SEO,
• 22:14
  without
• 22:14
  ads.
• 22:15
  So
• 22:15
  everything
• 22:16
  we
• 22:16
  talked
• 22:16
  about
• 22:16
  today,
• 22:16
  like
• 22:17
  we've
• 22:17
  talked
• 22:17
  about,
• 22:17
  like,
• 22:18
  you
• 22:18
  know,
• 22:18
  how
• 22:18
  things
• 22:19
  have
• 22:19
  shifted
• 22:20
  and
• 22:20
  the
• 22:20
  way
• 22:20
  that
• 22:20
  we
• 22:21
  think
• 22:21
  that
• 22:21
  you
• 22:21
  future
• 22:22
  proof
• 22:22
  your
• 22:23
  business
• 22:23
  and
• 22:24
  keep
• 22:24
  that
• 22:24
  consistent
• 22:25
  revenue
• 22:25
  coming
• 22:25
  in,
• 22:25
  is
• 22:26
  building
• 22:26
  like
• 22:26
  client
• 22:27
  attraction
• 22:27
  ecosystem,
• 22:28
  which
• 22:29
  if
• 22:29
  that
• 22:29
  vibes
• 22:30
  with
• 22:30
  you,
• 22:30
  we
• 22:30
  have
• 22:30
  a
• 22:30
  whole
• 22:31
  guide,
• 22:31
  it'll
• 22:31
  be
• 22:31
  linked
• 22:31
  in
• 22:32
  the
• 22:32
  description
• 22:32
  down
• 22:32
  below
• 22:33
  about
• 22:33
  kind
• 22:33
  of
• 22:34
  our
• 22:34
  approach
• 22:34
  to
• 22:35
  building
• 22:35
  this
• 22:35
  future
• 22:36
  proof
• 22:36
  ecosystem.
• 22:37
  And
• 22:37
  everything
• 22:38
  is
• 22:38
  intentionally
• 22:38
  built
• 22:39
  to
• 22:40
  kind
• 22:40
  of
• 22:40
  address
• 22:40
  these
• 22:41
  changes
• 22:41
  that
• 22:41
  we've
• 22:42
  seen
• 22:42
  in
• 22:42
  the
• 22:42
  marketplace.
• 22:43
  But
• 22:43
  here's
• 22:44
  what
• 22:44
  we
• 22:44
  want
• 22:44
  to
• 22:44
  leave
• 22:44
  you
• 22:44
  with
• 22:45
  today
• 22:45
  is
• 22:45
  that
• 22:46
  the
• 22:46
  Internet
• 22:46
  has
• 22:46
  changed.
• 22:47
  That's
• 22:47
  real.
• 22:48
  We're
• 22:48
  validating
• 22:49
  it
• 22:49
  here.
• 22:49
  It
• 22:49
  is
• 22:50
  not
• 22:50
  just
• 22:50
  a
• 22:50
  you
• 22:51
  thing,
• 22:51
  but
• 22:52
  what
• 22:52
  we
• 22:52
  are
• 22:52
  doing
• 22:53
  to
• 22:54
  work
• 22:54
  within
• 22:54
  that
• 22:55
  change
• 22:55
  is
• 22:56
  the
• 22:56
  most
• 22:56
  important
• 22:57
  part.
• 22:57
  Right.
• 22:58
  It's
• 22:58
  changing
• 22:59
  us
• 22:59
  to
• 22:59
  really
• 23:00
  stand
• 23:00
  out
• 23:00
  in
• 23:00
  a
• 23:01
  more
• 23:01
  intentional
• 23:02
  way.
• 23:02
  It
• 23:03
  is
• 23:03
  going
• 23:03
  to
• 23:03
  be
• 23:04
  harder,
• 23:04
  right,
• 23:04
  because
• 23:05
  it's.
• 23:05
  We're
• 23:05
  adjusting
• 23:05
  and
• 23:06
  we're
• 23:06
  pivoting
• 23:06
  our
• 23:07
  process,
• 23:08
  but
• 23:08
  really
• 23:09
  understanding
• 23:09
  that
• 23:10
  this
• 23:10
  fluidity
• 23:11
  is
• 23:11
  what's
• 23:11
  necessary
• 23:12
  in
• 23:12
  business.
• 23:13
  But
• 23:13
  the
• 23:13
  foundation
• 23:14
  that
• 23:14
  you're
• 23:14
  building
• 23:14
  when
• 23:15
  you're
• 23:15
  building,
• 23:15
  building
• 23:15
  things
• 23:16
  that
• 23:16
  are
• 23:16
  authentically
• 23:17
  you,
• 23:18
  that
• 23:18
  are
• 23:18
  frameworked
• 23:19
  around
• 23:19
  your
• 23:20
  core
• 23:20
  knowledge
• 23:21
  and
• 23:21
  your
• 23:22
  why
• 23:23
  is
• 23:24
  the
• 23:24
  key
• 23:24
  to
• 23:25
  counteracting
• 23:26
  all
• 23:26
  of
• 23:26
  this
• 23:26
  chaos
• 23:27
  that's
• 23:27
  happening
• 23:28
  with
• 23:29
  AI
• 23:29
  and
• 23:30
  like
• 23:30
  just
• 23:30
  overall
• 23:31
  buying,
• 23:32
  like
• 23:32
  consumption
• 23:32
  of
• 23:33
  content
• 23:33
  and
• 23:33
  all
• 23:33
  of
• 23:33
  that.
• 23:34
  So
• 23:34
  understanding
• 23:35
  that
• 23:35
  like
• 23:35
  these
• 23:35
  kind
• 23:36
  of
• 23:36
  like
• 23:36
  rigid
• 23:37
  funnels
• 23:38
  that
• 23:38
  kick
• 23:38
  people
• 23:39
  out
• 23:39
  after
• 23:39
  five
• 23:39
  days,
• 23:40
  that's
• 23:41
  what's
• 23:41
  falling
• 23:41
  apart
• 23:42
  right
• 23:42
  now.
• 23:43
  And
• 23:43
  that
• 23:43
  this
• 23:43
  super
• 23:43
  connected,
• 23:44
  like
• 23:45
  rooted
• 23:46
  piece
• 23:46
  is
• 23:46
  the
• 23:47
  foundation
• 23:47
  that
• 23:47
  I
• 23:48
  think
• 23:48
  is
• 23:48
  gonna
• 23:48
  be
• 23:48
  more
• 23:48
  valuable
• 23:49
  than
• 23:49
  ever.
• 23:49
  And
• 23:50
  I
• 23:50
  think
• 23:50
  the
• 23:50
  more
• 23:50
  people
• 23:51
  that
• 23:51
  shift
• 23:51
  to
• 23:51
  this
• 23:52
  type
• 23:52
  of
• 23:53
  less
• 23:54
  siloed
• 23:55
  environment
• 23:56
  is
• 23:56
  really
• 23:56
  gonna
• 23:57
  see
• 23:57
  the
• 23:57
  most
• 23:57
  success.
• 23:58
  Yeah.
• 23:58
  And
• 23:58
  if
• 23:58
  you're
• 23:58
  scared
• 23:59
  and
• 23:59
  you're
• 23:59
  like,
• 23:59
  this
• 23:59
  sounds
• 24:00
  like
• 24:00
  a
• 24:00
  lot
• 24:00
  of
• 24:00
  work,
• 24:01
  you
• 24:01
  do
• 24:01
  not
• 24:01
  need
• 24:01
  a
• 24:02
  giant
• 24:02
  team.
• 24:02
  Rachel
• 24:03
  and
• 24:03
  I
• 24:03
  have
• 24:03
  hacked
• 24:04
  this
• 24:04
  method
• 24:04
  to
• 24:05
  where
• 24:06
  even
• 24:06
  with
• 24:06
  babies,
• 24:07
  teenagers,
• 24:07
  all
• 24:07
  that
• 24:08
  stuff,
• 24:08
  she's
• 24:08
  taking
• 24:08
  her
• 24:08
  driving
• 24:09
  test,
• 24:09
  we
• 24:09
  are
• 24:10
  still
• 24:10
  managing
• 24:10
  to
• 24:10
  get
• 24:10
  out
• 24:11
  content
• 24:11
  every
• 24:11
  week
• 24:12
  that
• 24:12
  is
• 24:12
  doing
• 24:12
  the
• 24:13
  system.
• 24:13
  So
• 24:13
  get
• 24:13
  that
• 24:14
  guide.
• 24:14
  It'll
• 24:14
  walk
• 24:14
  you
• 24:15
  through
• 24:15
  kind
• 24:15
  of
• 24:15
  how
• 24:15
  we
• 24:16
  approach
• 24:16
  everything.
• 24:17
  And
• 24:18
  if
• 24:18
  something
• 24:18
  this
• 24:18
  episode
• 24:19
  clicked,
• 24:19
  make
• 24:20
  sure
• 24:20
  you
• 24:20
  send
• 24:20
  it
• 24:20
  to
• 24:20
  a
• 24:20
  biz
• 24:21
  bestie
• 24:21
  like
• 24:21
  Follow
• 24:22
  subscribe
• 24:22
  we
• 24:22
  know
• 24:23
  there's
• 24:23
  a
• 24:23
  lot
• 24:23
  of
• 24:23
  new
• 24:24
  people
• 24:24
  here
• 24:25
  because
• 24:25
  we've
• 24:25
  been
• 24:25
  doing
• 24:26
  so
• 24:26
  much
• 24:26
  content
• 24:26
  with
• 24:27
  our
• 24:27
  rooted
• 24:27
  content
• 24:27
  ecosystem.
• 24:28
  So
• 24:28
  welcome,
• 24:29
  welcome,
• 24:29
  welcome.
• 24:30
  And
• 24:31
  we
• 24:31
  hope
• 24:31
  to
• 24:31
  see
• 24:31
  you
• 24:32
  next
• 24:32
  week
• 24:33
  until
• 24:33
  next
• 24:34
  Saturday,
• 24:35
  until
• 24:35
  one
• 24:35
  more
• 24:35
  time
• 24:36
  and
• 24:36
  until
• 24:37
  then,
• 24:37
  we're
• 24:38
  rooting
• 24:38
  for
• 24:38
  you.