Latest / Founder Talk with Alex Sheridan
The Marketing Genius Behind Nerds Candy with Bob Lambert
In this episode, I sit down with Bob Lambert, who draws on decades of real operating experience building iconic consumer brands like Nerds to explain why sustainable growth doesn’t come from clever campaigns or chasing trends. It comes from clarity, curiosity, trust, and a deep understanding of how people think, feel, and make decisions. He breaks down why so many founders struggle to stand out despite having more technology, data, and channels than ever, and how unclear messaging quietly limits revenue and momentum.
Our conversation shifts beyond marketing and into leadership and culture…
The skinny
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