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E15. Trademarking Part 2 (Protecting Your Brand)
Episode 15 : Protecting Your Brand: Interview with Lara Pearson , Trademark Attorney
In this episode you will learn:
Why YOUR business needs a good trademark attorney and how to find one
How to avoid MAJOR pitfalls in Trademarking
How to decide on your brand and why you should avoid "descriptive" branding
The difference between copyrights and trademarks
As we discussed in EPS 13, the trademarking process is NOT for the amateur! There are so many details and nuances that can be missed and quickly add up to one expensive lesson. The best solution for success? Hire an experienced professional to…
The skinny
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