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Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies

How the Ferrero Family Built a Nutella Empire Without Bank Debt

In this episode, Lucas and Luna explore how the Ferrero family turned a small pastry shop in post-war Italy into a global confectionery giant behind Nutella, Ferrero Rocher, and Kinder. The story focuses on the company's zero-debt philosophy, its secretive family governance, and how the third generation, Giovanni Ferrero, navigated a succession crisis after his brother's death. With no bank debt, no outside investors, and a fiercely protective culture, Ferrero remains one of the world's most private family empires. Lucas breaks down the numbers: $33 billion in revenue, 30%…

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